The gradient franchise system brand divides the market into three types of war zones: core business districts in first tier cities charge 1690 franchise fees, including customized menu design services; 1490 packages of standard stores in second and third tier cities are equipped with intelligent ordering system; The county market version 129 provides a simplified version of the VI system. It is worth noting that all levels include the right to use the trademark for a long time. The franchisees of Xi'an Xiaozhai Business District feedback that the quarterly new product training keeps their product update speed leading the market. The credit deposit system is quite distinctive. The 1000 deposit includes 500 equipment maintenance deposits. Zhengzhou 27Wanda Store has received full refund of deposit for 12 consecutive months due to strict implementation of the standard of fresh milk cold chain. The brand usage fee is charged for 500 years, but 50% can be reduced if the average daily sales volume exceeds 200 cups. The core equipment of equipment and space construction includes pasteurizer and molecular cooking equipment. Nanjing Xinjiekou Store invested 48000 yuan to purchase a rotating fermentation tank, which can reduce the production time to 60% of the traditional process. Small stores are recommended to configure double head yogurt machines, and the price of 4.5L models should be controlled within 980. The space design provides three theme schemes: Nordic minimalist style adopts Tiffany blue main color, industrial style matches metal pipe fittings decoration, and pastoral theme uses log and green plant elements. Hangzhou Hubin Yintai Store spent 72000 yuan on the decoration of a 20 square meter store, of which the customized lighting system accounted for 18% of the budget, improving the visual presentation of the product. The digital management tool for operation support and growth services includes an intelligent inventory system, which can automatically generate replenishment orders. With this function, Changsha Wuyi Plaza Store reduced the consumption rate of raw materials from 12% to 7%. The brand is mandatory to use the fresh milk raw materials from the designated ranch, but the stepped purchase price is provided - the monthly purchase volume of more than 2000 liters can enjoy a 10% discount. The marketing support system includes quarterly theme planning. The yogurt molecular ice cream event launched in the summer of 2023 will increase the daily average passenger flow of Chengdu Taikooli store by 40%. It is worth noting that county franchisees need to pay an additional 300 year regional protection fee in exchange for the right to operate only one business within 5 kilometers. Currently, the target period of the brand in second tier cities is about 10-14 months, but the franchisee is required to submit sales data to the system every day. Taihe Store in Fuzhou East Second Ring Road optimized the scheduling scheme to reduce the labor cost by 15% through the analysis of the consumption period heat map provided by the system. For stores whose daily average flow is less than 300, the headquarters will launch a special training camp for 48 hour in store diagnosis.
