1、 Basic cost composition: according to the city classification, the start-up cost of vision correction stores with significant differences is mainly composed of decoration, equipment, raw materials and personnel costs. The city level is an important factor affecting the cost. Decoration cost: the decoration standard is determined according to different cities. In provincial capital cities, it is generally 70 yuan per square meter, about 56000 yuan; 60 ㎡ for prefecture level cities, with a budget of about 48000 yuan; In county-level cities, the area is controlled at 50 m2, and the total cost is about 40000 yuan. Equipment and raw material costs: mainly including basic and eye training equipment, with an initial configuration of about 52000 yuan. In addition, the initial purchase includes lenses, nursing supplies and other consumables, with an estimated investment of 45000 yuan. Operating cost: the monthly rent is about 16800 yuan based on the store area; The staff salary expenditure is calculated according to the three person allocation, which is about 12000 yuan per month. 2、 Calculation of total franchise: combining the actual city and store type, the above costs are combined. The total franchise required by different city levels is as follows: provincial capital city: the estimated total investment is about 201800 yuan; Prefecture level cities: about 174900 yuan; County level cities: relatively low, 148000 yuan. In addition, it is recommended to reserve working capital for at least three months in order to cope with possible operational fluctuations in the early stage. According to the total of rent and staff salary, an additional 86400 yuan is required as capital reserve. 3、 Difference in brand joining: It is not difficult to choose brands with different characteristics from to. When choosing brands, the difference in joining fees is also obvious: mature chain brands, such as "Hengjia Vision Correction Center", may be as high as 869200 yuan in overall joining, including trademark use fees, professional training, whole store output and other supporting services, suitable for franchisees who pursue high-quality services and operating systems. Small and medium-sized brands: such as "Dr. Guangming" and "Sanshengshi Centennial", the franchise fee is concentrated between 100000 and 200000 yuan, which is more suitable for small and medium-sized cities or those with limited initial funds. Regional authorized brands: For some brands such as "Kangmu Sight", the basic franchise fee is only 10000 to 50000 yuan, which can be used as an entry point for entrepreneurship with low difficulty, but it needs to bear more operational and promotional responsibilities. 4、 Franchise tips and precautions: the influence of city level is significant: the rent and labor costs in first tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen are generally high, and the initial franchise pressure is high; Although the cost of third and fourth tier cities is low, the passenger flow and consumption capacity also need to be measured. Additional expenses need to be considered: including employee health certificate, professional skill training, certificate handling, etc. It is recommended to reserve another 10000 yuan as emergency expenditure. Finally, it is suggested that the franchisee should carefully select the cooperative brand according to its own economic strength, the market demand of the region and the brand matching degree, and must obtain accurate quotations and detailed policies through the official website of the brand side or the formal investment platform to ensure the safety and efficiency of the franchise.
