Jiangling Automobile is an automobile brand under Jiangling Automobile Co., Ltd. (SZ: 000550). The company was developed from Jiangxi Automobile Manufacturing Factory established in 1968. In 2004, the production and sales volume of the company was 67000, ranking the 14th among all automobile manufacturers. In 1997, Jiangling/successfully launched the priority vehicle, Quanshun, which was jointly developed by China and foreign countries. Jiangling has absorbed the world's cutting-edge product technology, manufacturing technology, management philosophy, equity balance mechanism, transparent operation and high level of business management, which has made the company form a standardized management and operation system, and improved/increased the nature of corporate governance and scientific decision-making with scientific systems. Jiangling has established systems and operating mechanisms in line with international norms such as R&D, logistics, sales services and financial support, and has become a model of successful cooperation between local enterprises and foreign investors. Starting from a small local factory on the verge of bankruptcy, Jiangling stood out from the market with its open concept and aggressive development strategy, becoming one of the largest enterprises in the field of commercial vehicles, one of the fastest growing enterprises in the domestic automotive industry and one of the enterprises with good economic benefits, and ranked among the top 100 listed companies for three consecutive years, In 2005, it was rated as the preferred name of a competitive automobile listed company.
Jiangling became a major light truck manufacturer in the mid-1980s by preferentially introducing the relatively new truck technology in the world to manufacture Isuzu vehicles. In November 1993, it was listed on the Shenzhen Stock Exchange, becoming a listed company in Jiangxi Province, and in 1995, it first introduced American companies to form strategic partners through issuance. Jiangling has dozens of modern production lines with excellent engine, casting, stamping, body, final assembly, etc. It uses the latest international quality management means and manufacturing system to carry out strict production process control. The company's mandatory product certification (3C) and ISO9001 and ISO14000 environmental protection system certification including design and development, Jiangling Engine Factory, Axle Factory, Frame Factory and other major component factories have strict global QS9000 quality system awareness. Jiangling "Baodian" pickup truck and Yunba dual-use vehicle become products. In 2003, 2004 and 2005, Quanshun Commercial Vehicle won the Gold Award for Global Customer Satisfaction. Jiangling constantly develops new varieties according to the personalized needs of customers. Jiangling automobile products with practical functions and simple fashion values have included more than 400 models in four series, including Quanshun automobile, "Baodian" pickup truck, "Kaiyun" light truck, and Baowei BUV business multi-function. Jiangling Automobile seizes the market bridge, fully meets the consumption needs of different customer groups, and constantly creates a new model of energy-saving, practical and environmentally friendly automobile products. Jiangling light trucks, which have been popular for more than ten years, continue to have market advantages. "Baodian" pickup trucks and "Kaiyun" light trucks rank first in the market segment. The Quanshun ambulances, family planning vehicles, logistics vehicles, bulletproof cash carrying vehicles, etc., which have been developed successively according to market demand, rely on the powerful advantages of multi-functional configuration and personalized order production, The production capacity and sales volume of Jiangling special purpose vehicles are among the top.
Jiangling gives priority to establishing a modern marketing system in the automobile market, and has built a strong marketing network all over the country. According to the "four in one" franchise model of sales, accessories, services and information, there are more than 70 primary agents, more than 300 secondary outlets and more than 200 special service stations all over the country. Jiangling focuses on customers, adopts the service 2000 standard model implemented globally, and strives for the quality of service process. Customer service satisfaction evaluation ranks first among global enterprises. Good marketing, sound network and fast and complete customer service have become the core competitiveness of Jiangling in the market, and have established the image of a well-known brand in the field of Jiangling commercial vehicles.