Outdoor clothing chain store Introduction to joining
The outdoor clothing chain store is a collection of clothing research, development and design, production and manufacturing, and national chain sales major Clothing enterprises. The brand was born in 1996, and has been developing rapidly in the past seven years. There are more than 500 sales terminals in China. After 16 years of development major Our design team, production team and sales team. So the brand of "outdoor clothing chain store" was officially put into operation in 2009.
Four major leisure series, including clothing, shoes and hats, leather goods, and outdoor equipment, create a new experience of outdoor leisure. The outdoor clothing chain stores seized the opportunity of the rapid growth of the industry and focused on the mass self driving outdoor market. Their strategic ideas were very clear and clear, avoiding fierce competition with brands. The company continues to strengthen the investment in brand building, strengthen the development of core technology, improve the quality of outsourcing, introduce international advanced fashion elements, focus on the image of the brand, highlight the characteristics of high cost performance of the company's products, and thus lies in the industry other Competitors gain more market advantages in competition.
Outdoor clothing chain stores always adhere to improving the brand's influence in the market from product research and development, fabric, workmanship and product style; Let consumers recognize, recognize and subscribe to outdoor clothing chain stores as soon as possible, and develop market share. The company major Our team, strict management and excellent equipment focus on creating outdoor casual clothes for outdoor clothing chain stores. As outdoor leisure clothing, the clothing of outdoor clothing chain stores that "show the charm of outdoor leisure" is outstanding, outstanding, innovative and enterprising, forming the design language of outdoor leisure clothing of outdoor clothing chain stores that is flexible and inclusive. The eclectic and open-minded style of accepting all kinds of advantages forms the extraordinary personality and style of outdoor casual clothes of outdoor clothing chain stores by combining the classical style of northern Europe with the oriental style. The beautiful creator and communicator - "outdoor clothing chain store" has been creating a new culture of fashionable outdoor leisure for a long time.
Outdoor clothing chain store Franchise advantages
Advertising support: The company provides strong advertising support to dealers to launch the regional market under their jurisdiction (see the company's distribution agreement for specific support methods and support limits). The company provides design templates of conventional advertising materials for dealers, including TV commercials (4-minute version, 1-minute version, 30 second version), outdoor billboard design templates, newspaper advertising templates, bus station advertising templates, etc. The company has created a new website platform. Dealers use the company's website as a platform for releasing information, allowing dealers to share, exchange experience, release information, etc. by using the website platform resources.
Promotion support: The company uniformly produces a variety of promotional materials and provides them to dealers free of charge according to a certain amount to help dealers establish a terminal image, carry out promotional activities and fully launch the local regional market. The types of conventional materials provided by the company mainly include: product promotional materials, promotional materials, after-sales materials, etc. The company can also provide dealers with effective promotion programs to help dealers quickly increase sales and open the market in a short period of time. The company has formulated the standard design of store image and counter image. The company provides dealers with reference designs of various terminal images, such as stores and franchised stores, so that dealers can obtain terminal promotion power brought by integrating terminal images.
Sales incentive: The company sets a strong policy of striving for further market expansion to encourage dealers to invest in the market and achieve higher sales goals. The company sets up a step like policy to further expand the market, and pays the discount in time.
Regional protection: In order to protect the interests of dealers, the company takes regional distribution authorization as its regional market policy. The company does not develop second dealers in the same region by means of distribution agreements. At the same time, the company has set a strict cross regional goods fleeing punishment policy to protect the rights of regional distribution. See the dealer agreement for details.
Price policy: The company formulates competitive supply prices and guides the retail price system, and supports the cashier space of dealers at all levels. The company continues to strengthen product quality and image, enhance the terminal competitiveness of products, adhere to the cost-effective product price strategy, continue to provide dealers with powerful product tools to operate the market, and enhance the competitiveness of dealers in the regional market.
