Fangxin Mommy Women's Clothing Introduction to joining
Fangxin Mommy Women's Clothing It is committed to diversified multi brand operation under the brand leadership mode, providing the mainland market with high-quality leisure home clothing and fashion, and has comprehensively expanded the maternity and infant clothing market in the past five years. Guided by the development of brand chains, the company has gradually established an integrated business model of product design, production and marketing, a unique market positioning, a comprehensive brand value dissemination and a strong service model of product design and consultant marketing, creating a unique lifestyle for modern urban women.
At present, the company has three major clothing brands: FASHIONMUMU maternity wear, FASHIONMUMU fangxin mommy (fashion maternity wear) and "LESURECLASS - leisure fashion" (home clothes).
By 2012, FASHIONMUMU maturity wear, as the company's main brand, has become one of the preferred brands of urban maternity clothing. Brand counters are all over Beijing, Tianjin, Shenzhen, Shenyang, Nanjing, Xi'an, Jinan, Changsha, Xiamen, Nanning and other cities. Brand counters in Wuhan, Dalian and other cities are about to open.
Brand concept: "Take care of special you"!
FASHIONMUMU "Fragrant Mommy" inherits the free and fresh style, and conveys confidence, happiness and comfort.
FASHIONMUMU "Fragrant Mommy" meets the modern women's fashion aesthetic and pregnant psychology in terms of process details, fabric texture and product style. The use of natural colors in vision expresses the yearning for free and warm life and reflects the beauty of comfort of pregnant women.
product positioning
Modern women who pursue freedom and comfort, and moderately achieve their goals.
Product style
Simple and comfortable fabrics combined with popular design elements are natural and generous.
Design concept
Comfort is beauty.
Product line
Covers shirts, T-shirts, skirts, pants, sweaters, pajamas and other products.
According to the general demand of people for maternity clothes, we have developed four theme series, namely, workplace beauty, comfortable sports, sweet leisure and functional products, to fully meet the needs of expectant mothers in different periods of pregnancy.
Product features
In terms of design and development, it is still operated by the design team. Unlike the main brand of FASHIONMUMU modernity wear, FASHIONMUMU "Fancy Mommy" adheres to the original style of comfort and nature. In the selection of raw materials, chiffon, cotton, linen and other mid-range fabrics are mostly used. In terms of style, it is also aimed at the fashion needs of young expectant mothers. Every year, it launches more than 400 cost-effective products suitable for different occasions, with rich and comprehensive product lines, which meet the needs of urban mass consumption.
Fangxin Mommy Women's Clothing Franchise advantages
1. Assist in site selection and evaluation: assist franchisees to conduct on-site inspection on the location they are looking for and evaluate the feasibility of opening their stores. Investigate the region, business circle and customers, and provide the estimated turnover, operating profit and loss and other data for the reference of franchisees.
2. Regional protection: the company will strictly control the quantity and quality of franchise regions and franchisees, and establish a complete price control system and policies
3. Human resources support: before opening the store, provide reference materials such as personnel recruitment and personnel system to assist franchisees in recruiting new employees. During the store opening period, the headquarters provides human support and coaching.
4. Unified image and decoration: unified image for the brand, the store is designed by the space designer of the company headquarters; The shop decoration works shall be constructed by the engineering team approved by the headquarters, and the headquarters shall assign personnel to guide and supervise, and the franchisee shall be responsible for supervision.
5. Continuous guidance and training: before the opening of the store, the headquarters will set up corresponding courses for franchisees and business teams on business philosophy, store management and product related knowledge.
6. Super modern logistics base: modern logistics measures such as fully functional goods selection area, storage area and gift area can easily meet the needs of all doorstep stores.
