Waxiang Chicken Introduction to joining
Waxiang chicken is a traditional hospitality food during major festivals and festive activities. It is made of native chickens and luhua chickens raised in hillsides, villages and tribes, slaughtered in locally made earthen pots, and cooked with fragrant pine wood, fir wood, vanilla and other wood, together with healthy plant seasonings passed down from ancestors in the mountains. The style is unique, and the cooking method is ancient and simple, It is a typical green food to eat with full teeth and lingering fragrance.
The meaning, pronunciation, connotation and visual effect of Waxiangji show its majestic atmosphere and influence, and also show a monopolistic situation. The industry characteristics, memory, communication and other elements are all eliminated, which makes other brands pale, and greatly improves/increases Waxiangji's brand's dominance in the catering market with national characteristics. The headquarters uses TV, newspapers, websites, outdoor and other mass media, and high-frequency integrated marketing communication mode to continuously expand the influence of Waxiangji brand in the industry and consumers, and firmly establish the leadership of Waxiangji. The unique combination of delicacies breaks through the limitations of traditional catering. Successful practice and popularization meet the dining needs of different age groups and different periods of time, greatly enriching the diversity of services, so that every customer can find the delicious food he likes.
The unique business model not only contributes to the expansion of the consumer population, the manufacturing boom and the substantial improvement of the brand image, but also improves/increases the high profitability of Waxiangji, bringing more cash to franchisees. Method: Chicken processing (1) Thaw the chicken into 2cm cubes, soak it in cold water for more than 1 hour, and squeeze out the water for standby. (2) Curing: Take one jin of chicken as an example, use about 20g of Meishilang Waxiang marinade, and then add about 10g of cooking wine? (Remove fishy smell), stir well until the marinade is evenly dissolved in the meat, and marinate for more than 40 minutes. (The meat can be marinated in the refrigerator overnight, but it can't be placed in the freezer because it will freeze.) (3) Cut the side dishes such as onions and green peppers for standby. 2、 Deep frying: pour salad oil into the pan, heat the oil to 70% (put it on the surface of the oil by hand, if you can feel the heat, the oil temperature should not be too high), put the cured chicken into the pan and fry it for 3-4 minutes (the surface of the chicken is slightly burnt, about 80% mature), remove it and drain the oil for standby.
Waxiang Chicken Franchise advantages
Advantages of joining:
1. Brand image advantage: after joining Waxiangji, the franchisee can use the brand image and brand trademark to attract loyal consumers of the brand by virtue of brand awareness, so that the franchise store can stand at a higher starting point.
2. Output advantages of the whole store: Waxiangji Franchise Headquarters assigns special personnel to assist in site selection and give opening guidance, provide uniform decoration design scheme, opening planning and related materials, and provide regular on-site guidance and management.
3. Advantage of free training: The headquarters has a strong training support system, and will provide various forms of training services for franchise stores every year according to actual requirements, to ensure that franchise stores always maintain a stable operating level.
4. Logistics distribution advantages: Waxiangji has cooperation with many well-known logistics companies, and the support of fast logistics makes it easier for franchisees to open stores.
5. Media advantages: Waxiangji headquarters, relying on its strong financial strength, carries out strong publicity and promotion to improve the popularity and reputation of Waxiangji brand. Let Waxiang chicken become more popular.
6. Market operation advantage: the headquarters will launch a sales incentive policy, and the headquarters will appropriately give goods, cash or expense return incentive policies to those whose performance meets certain standards. At the same time, the headquarters will also provide the franchise stores with technical, management, operation and other guidance from time to time.
7. Service advantages: provide franchise stores with 7-day service for opening, guide business production processes and staff skills retraining with on-site operation and management methods and experience, and assist franchise stores to establish a standardized operation management system. After the franchise store has operated for three months, a five-day on-site return visit service will be provided to help the franchise store in initial operation find problems, guide correction and provide relevant management suggestions.
8. Advantages of site selection and decoration: The headquarters assists entrepreneurs to investigate and evaluate the local market in terms of passenger capacity, transportation, competitors in the same industry, location characteristics, consumption level, etc. Design the decoration scheme according to sufficient market demonstration data in the early stage, and then carry out decoration construction.
Waxiang Chicken Franchise conditions
Franchise conditions
1. It is required to be a natural person with full civil capacity, an entrepreneur with legal business qualifications, and eager to succeed.
2. Fully understand and agree with the company's business philosophy, accept the company's management system, and are willing to jointly explore the market with the company.
3. The economic strength of the franchisee shall not be lower than the specific franchise plan of "Waxiangji" single store franchise.
4. The location of the business site is good, and the passenger flow is large, which can be evaluated by the headquarters on the spot.
5. Accept the unified management of the company and strictly abide by the normative conditions of the company such as the franchise contract and marketing plan.
6. Franchisees should have certain management ability and persuasiveness.
7. Love the industry, have great enthusiasm, and be confident to operate the Waxiangji franchise store well.
Waxiang Chicken Franchise process
Franchise process
1. Franchise consultation: entrepreneurs consult with the headquarters' franchise consultants on relevant cooperation matters and ask for relevant information by telephone, fax, online message, etc.
2. Market research: investigate and evaluate the local market, and then determine the target market.
3. Franchise application: If you have certain financial strength and want to join the Waxiangji project, you can submit your personal basic information to the headquarters. After the company's review, you can sign a franchise agreement.
4. Signing the franchise agreement: both parties confirm that there is no objection to the inspection results and formally sign the franchise agreement.
5. Store location: analysis of consumption, traffic environment, competitors and passenger flow.
6. Shop decoration: for different stores, the headquarters will design different decoration schemes to assist franchisees in shop decoration.
7. Personnel training: the preparation manager shall assist the franchisee to set up the organizational structure of store personnel. The early recruiters will be sent to the direct stores for training, and the operation management of the actual stores will be carried out later in the training.
8. Opening preparation: materials such as opening gifts, marketing instruction manuals, all products and personnel are ready for opening.
9. Assisting in opening: Waxiangji Headquarters assists franchisees in opening, and provides business guidance and assistance. After the official operation, the headquarters provides technical support and guidance such as store opening skills and promotion plans.
