Del floor Introduction to joining
DER Del is an advanced professional wood flooring brand service provider in China, and has been committed to providing consumers with green, environmentally friendly, technologically advanced home products and cutting-edge home experience for many years.
Del International Furniture Co., Ltd. was founded in 2004 and successfully landed in the capital market in 2011, becoming one of the domestic A-share listed enterprises (stock code 002631). It is currently one of the leading enterprises in wood flooring manufacturing and sales with advanced strength, scale and brand influence in China, the vice chairman unit of the flooring professional committee of the Forest Products Industry Association, and the participant unit of the 863 Program of the 11th Five Year Plan.
The company is located in Wujiang City, Jiangsu Province, on the bank of Taihu Lake, with a registered capital of 160 million yuan. It has five wholly-owned subsidiaries: Suzhou Del Flooring Service Co., Ltd., Liaoning Del Flooring Co., Ltd., Liaoning Del New Materials Co., Ltd., Chengdu Del Flooring Co., Ltd., and Chengdu Del New Materials Co., Ltd. Del has international excellent production lines such as Germany HOMAG Homag and Holland Shaba, and has a number of key product technologies in the processing of floor raw materials and appearance treatment.
The main business is the R&D, production and sales of the "DER Del" brand wood flooring. At present, the sales network has covered 32 provinces, cities and autonomous regions in China, and has established close cooperation with top 100 real estate developers such as Vanke Group, Poly Real Estate Group, Evergrande Group, Country Garden Group, Wanda Group, Dalian Yida Group and other well-known real estate enterprises.
DER Del brand has gradually realized the international operation of design, production and sales. The enterprise has successively "ISO9001-2000 International Quality Management System Certification" and "Environmental Labeling Product Certification".
In 2005, Del laminate flooring won the title of "brand product", and in 2005, the "DER" trademark won the title of "" issued by the Trademark Office of the General Administration for Industry and Commerce; In 2007, solid wood composite products won the title of "brand products"; In 2008, Del became a supplier of home decoration and public decoration flooring for Beijing 2008 Paralympic Games.
In recent years, the "Del" brand and other awards won by the company also include: Top 100 Zhongju Enterprises in 2010, 2009 Zhongju Consumer Trend Influential Building Materials Brands, Zhongju Industry Influential Building Materials Brands, 30 Years of Reform and Opening up Building Materials Circulation Enterprises, Strong Enterprise Award in the Floor Industry, and the Floor Industry Image Award.
Adhering to the business philosophy of "professionalism, focus and creation", Del takes the brand as the core, builds core competitiveness around the home furnishing industry, and strives to build Del brand into one of the pioneers in the international home furnishing field.
Del floor Franchise advantages
Brand advantages of Del flooring:
1: The multi-faceted customer service system embodies the corporate image and extends the corporate brand strategy to the corporate brand service strategy.
2: It is a comprehensive, specific and meticulous service to create a complete image of the brand in the minds of consumers, and it is also the basis to open the minds of consumers and create an advanced brand image in the minds of consumers.
3: Its role in the consumer market can not be ignored. It is also an important part of the enterprise's development and scale. Improving service awareness and forming a service brand strategy are concrete behavior publicity of enterprise image.
4: Service is not only related to the improvement/increase of product quality, but also the improvement of enterprise reputation. At the same time, it is also the window provided by enterprises as indispensable direct information in information flow management.
5: Del is constantly introducing personalized products and services facing mature and rational consumers. The operation of the service system is gradually replacing the single service. Del implements the trinity to serve customers in many ways. Del's service system is not limited to after-sales service, and innovative services have become an important part of Del.
6: Institutionalization, normalization and concretization are the standards for Del development and products entering the market
Advantages of online joining of Del flooring:
1. Laminated floor
The birth of Del FCF "aldehyde hunting floor": each quality laminate floor is born with carefully selected wood as the base material. Formaldehyde in laminate floor is a hidden danger threatening health life. During the production of Del FCF, formaldehyde hunting factors are sprayed on both sides and four sides to firmly hold formaldehyde from the root, The aldehyde hunting factor has introduced two active groups with strong reaction ability to formaldehyde, which can quickly capture formaldehyde and reduce formaldehyde emission by 60% - 90%.
2. Three layer solid wood floor
Del launched the perfect three-layer solid wood composite series with a thickness of 16mm, so that the foot can fully enjoy the comfortable and soft feeling. All the body is a combination of pure solid wood antique, parquet, wire drawing, flat. The stability of three-layer solid wood makes it have a variety of ways to express beauty.
3. Multi layer solid wood floor
The multi-layer series has been designed and shaped by better designers and color modulated by professional color mixers in the production, combining the luxury and grace of Europe with the thousand year old ancient charm precipitation. Each piece of wood is carefully polished by Suzhou craftsmen, and has been carved by hand scraping, spotting, wind erosion, wire drawing, etc., all of which contain the unique inspiration and nature of craftsmen, Each board is different.
4. Del scientific and technological achievements
Der Del is an advanced professional wood flooring manufacturer in the world. For many years, we have been committed to providing global consumers with green, environmentally friendly, technologically advanced home products and cutting-edge home experiences. Today, Del has become a pioneer in the industry. Relying on the combination of "wood and technology", we strengthen research and development, and are committed to developing high-quality and new technology wood flooring materials.
Del flooring online alliance support:
1. Professional site selection assessment
Del will send a professional market with many years of market operation experience to conduct environmental investigation and flow analysis on the local building materials market of the franchisee, so as to select an excellent store location for the franchisee.
2. Comprehensive training system and practical drills
The company's non-stop and systematic education and training will cultivate a capable marketing team for dealers to explore the market; Set up dealer universities and hire teachers to teach courses for dealers with learning spirit and good performance. For new dealers, there will be one month free practice.
3. Unified brand image design and maintenance
The company's designers provide unified store image design for all franchised stores; Provide unified shopping guide, installation of uniforms, toolkits and other material support.
4. Strong brand advertising support
Del has long-term strategic cooperation relationships with CCTV, provincial TV stations, Fashion Home, Ruili Home, Home Decoration, Soufun, Sohu Home and Sina Home; Regularly distribute product pages, VI manuals, marketing manuals, installation manuals and other material support.
5. "Green Doctor" service system
Environmental protection is the current trend of policy and market demand, and is also the core value of Del's product technology and service standards. Del carries out "green encirclement" from all levels of products, services and publicity, realizes natural green through actual actions of afforestation, and realizes humanistic green through quantified and detailed Service Contract.
Del floor Franchise process
1. The proposed franchisee shall fill in the Franchise Application Form according to the company's specifications, fill in his own basic information, attach relevant copies, fax or submit to the company's headquarters.
2. After receiving the above forms and copies, the head office will conduct preliminary review and reply within three working days.
3. After the preliminary review, both parties signed the Letter of Intent for Franchise, and the company will send investigators to the camp of the proposed franchisee for examination.
4. Evaluate the business environment, staffing, equipment and facilities of the proposed franchisee in many aspects, and notify the evaluation results within 5 working days after the examination.
5. The proposed franchisee can pay the relevant fees agreed in the agreement directly to the head office in cash or transfer to the head office account.
6. The headquarters of the company provides franchising qualification authorization and franchising chain management system training to the franchisees, and provides VI design samples and promotional materials to the proposed franchisees.
7. The proposed franchisee shall decorate and decorate its business premises according to the requirements of the company, and provide unified dressing and etiquette training for its staff.
8. The head office shall assign special personnel to inspect the proposed franchisee before opening.
9. After the opening inspection is qualified, the franchisee is officially listed for operation.
