Dangdang Online Bookstore Introduction to joining
Dangdang.com is a large comprehensive Chinese online shopping mall in the world, which is jointly established by the domestic publishing company Kewen, the US Tiger Fund, the US IDG Group, the Luxembourg Cambridge Group, and the Asia Venture Capital (formerly known as Softbank Venture Capital).
In November 1999, Dangdang was officially launched. Since its establishment, Dangdang has maintained rapid growth every year, with a growth rate of 120% in 2009. The goods sold online by Dangdang include dozens of categories, including household goods, cosmetics, digital appliances, home appliances, books, audio-video, clothing, mothers and infants, with more than one million kinds of goods and 600000 books in stock. Every year, nearly ten million customers become new registered users of Dangdang.com, covering 32 provinces, cities, autonomous regions and municipalities directly under the Central Government. Tens of thousands of people buy things on Dangdang every day, 30 million people browse all kinds of information on Dangdang every month, and Dangdang sells more than 20 million goods every month.
The mission of Dangdang is to insist on "more choices, more low prices" so that more and more customers can enjoy the convenience and benefits brought by online shopping.
At the beginning of the website's establishment, adhering to the business philosophy of "originating from the campus and serving the campus", the website has established a qualified brand in colleges and universities with fast book information, good distribution services, and affordable purchase prices, starting with the books that students and teachers focus on, such as examinations, computers, teaching materials and teaching aids. It has become a large e-commerce website in the campus network.
With the refinement of its operation, Dangdang Online Bookstore has added 2160 categories of social science, literature and art, economic management, children, architecture, natural science, and 500000 varieties of books and audio-visual products to the original book categories, becoming one of the websites with a full range of books in China. At the end of 2003, the website began to open to the public, and in September 2004, it surpassed most similar book websites in terms of website traffic, becoming the third largest online bookstore. Large scale variety sales make Dangdang online bookstore the preferred website for professional customers to search for books. Books that cannot be bought by other bookstores will come to Dangdang online bookstore to look for them.
Dangdang Online Bookstore Franchise advantages
Operation supervision, not worrying about operation
The headquarters provides strong information support, introduces global industry trends, links high-end technical knowledge of the industry, and provides operation guidance and franchise consultants.
Comprehensive and orderly operation and management
The headquarters provides free professional service image design scheme for franchisees, and the headquarters provides detailed written documents of the service system.
Advertising, comprehensive consideration
Advertising creative planning and huge budget, brand advertising focus on CCTV, satellite TV, magazines, etc.
Marketing strategy, focusing on effectiveness
The headquarters directly provides, improves/increases the image of unity, and various promotional articles such as: promotional posters, POP flags, shopping bags, event gifts, etc.
Knowledge training, easy to understand
He has rich experience in chain operation management, and provides intensive training for managers and employees when joining.
Logistics distribution, convenient supply
The headquarters uniformly implements one-stop supply without intermediate links for all regions to ensure product quality, ultra-low purchase price, huge cash space and sufficient supply.
Management, focusing on early warning
The headquarters implements an early warning management mechanism. For some suppliers who do not operate well, the headquarters will send them to directly lead the operation, and work hard until the danger is saved.
