Baili Hotel Introduction to joining
Brilliant Hotel infuses the company's strong brand influence and advanced service concept, accesses 360 degrees of various marketing channels, independently develops a digital hotel management system, cooperates with OTA, mobile living platform, APP, mobile online and other marketing channels, helps stores generate revenue, and shares the membership system of thousands of stores, Let more individual hotels share the dividends of hotel brand chain development, and achieve a magnificent turn in the era of hotel chain.
Brilliant Hotel Group (formerly Brilliant Hotel Group) is an advanced travel and accommodation chain brand operator. Its business covers such industries as economic liquor store, home stay, white-collar apartment, etc. Now it has Brilliant Hotel, Orange Guest, Junyi, A&A Room Ten liquor store brands, including Boli Hotel, Lanou, Aliya, Xunli, Holiday Midi and Wanji, as well as home stay brand Huameishi, apartment brand LIPPO Commune and AA travel APP of liquor store booking platform.
By the end of 2017, Brilliant Hotel had a total of 2740 chain stores (including those in operation and preparation) in more than 1000 cities (including county-level cities) in China. According to the ranking of "Top 60 Restaurant Groups in 2016" released by the Tourism Restaurant Association, Brilliant Hotel ranks among the top ten restaurant groups. According to the ranking of "2016 Top 325 Global Wine Industry Groups" published by the famous media of the global wine industry HOTELS, Belle Hotel ranks 22nd in the global wine industry groups.
After eight years of development, Brilliant Hotels has become uniquely competitive in brand positioning, brand management output, supply chain management, operation management and training, membership system, mobile Internet technology and big data applications, and industry wisdom selection under the guidance of multi business types and multi brand strategies.
In the future, Brilliant Hotel will continue to explore the combination of the chain mode with the Internet and the new lifestyle, with the development vision of "leading the way to a better life", so as to provide consumers with fashionable design, cost-effective products and consumption experience in more fields.
Baili Hotel Franchise advantages
1. Site selection calculation support - help franchisees achieve success in one step
1） major Of Smart choice of consultants Field investigation and market environment research;
2) Analyze the property situation, geographical location, and calculate Cost of smart choice And target rate;
3) Rationalize site selection, suggest property leasing, evaluate and issue project feasibility report.
2. Decoration management support - help franchisees reduce Cost of smart choice
1) Whole journey major Engineering construction guidance, accuracy Grasp the hotel construction standards;
2) Our engineering design team designed the layout of the scientific hotel;
3) Standard and standardized decoration company platform, multi-party bidding mechanism, reasonable price and high-quality projects.
3. Material procurement support - help franchisees save costs
Cooperate with big brands to achieve unified low-cost procurement and distribution by the headquarters, improve/increase quality and greatly save costs.
4. Promotion and publicity support - help branch stores expand customer flow
1) Media has made a large exposure, and WeChat, microblog, app and other platforms are popular to recommend branches;
2) The company's online and membership systems introduce customers to the branch stores;
3) Combination of online activities and offline marketing, and Internet+promotion.
5. Scientific operation support - help the branch standardize its operation
24 regional management centers have been set up nationwide, and the hierarchical vertical management system of headquarters, regions and branches has been implemented. The headquarters dispatched store managers to standardize the management of long-term resident standards and improve the service quality of stores.
6. Systematic training support - help the branch standardize its operation
Training store managers' working skills and owner management from opening to operation major Standardization of financial treatment, diversification of store marketing and operation.
7. Diversified marketing support - help branch stores increase customer sources
1) Media has made a large exposure, and WeChat, Weibo, app and other platforms are popular to recommend branches;
2) OTA's ultra-low commission and third-party partners' recommendation and display;
3) AA travel APP, creative marketing of events and 360 degree increase in hotel occupancy.
8. Information technology support - to enable franchisees to watch stores at home
A&A travel booking platform; PMS hotel system; Supply chain management system; Customer relationship management system.
