Foreign trade shoes

Foreign trade shoes refer to: China is the shoe factory of the world, and sufficient and cheap labor is the main factor to attract foreign brands. Foreign brands such as Nike and Adidas find some powerful manufacturers in China to authorize OEMs and become their production bases. The shoes generally produced by such factories are of very good quality. Because the order production usually produces a part more, it is called the tail list. Then the tail list of these shoes and the shoes that fail to pass the inspection of slight defects are circulated to the domestic market, and they are called foreign trade shoes, and they are good in quality and cheap in price. For example, there are a large number of Adidas and Nike foreign trade shoes circulating in China.

The second kind of foreign trade shoes refers to the fine imitation shoes produced by some domestic factories without the authorization of Nike and Adidas. In fact, the materials, design, process and quality control are also the same as the qualified shoes of Nike and Adidas, which are called A-grade shoes in the industry. Grade A shoes have a high cost performance ratio. Except that the polishing process is not as meticulous as that of qualified shoes, the quality, appearance and feel of other products are almost the same as those of qualified shoes. Therefore, the foreign brand sports shoes with 30% discount and 50% discount seen in the exclusive stores are the same as the foreign trade Grade A shoes with 200% and 30% discount produced by other domestic shoe manufacturers. Some of these shoes are circulated in China, Part of the export is mainly aimed at foreign markets in Asia, Africa and South America, which is the second meaning of foreign trade shoes.

The third kind of foreign trade shoes refers to: there are also those who do the sideline business in foreign countries. Those who do not have the authorization of Nike and Adidas come to China, find Chinese shoe factories to contract or OEM, produce Nike and Adidas shoes, and then ship them to foreign markets. Foreign businessmen also have high requirements and control over quality. Although this type of foreign trade shoes cannot be compared with the qualified products of exclusive stores, But it is still OK. The big difference is that qualified shoes are authorized, but this kind of foreign trade shoes are not authorized. This is the third kind of foreign trade shoes.

Foreign trade shoes are favored by many consumers. It has the advantages of high quality, novel style and more affordable price. Many foreign trade shoe brands have become the target of consumers' pursuit. Everyone's high attention to foreign trade shoe brands has also made this market increasingly hot.

As a well-known dealer of foreign trade shoes brands in Taobao online stores, the integrity management of famous shoe stores for many years has also won the unanimous praise of many consumers. For many consumers, we have collected many famous foreign trade shoes brands and created a famous foreign trade shoes brand dealer, which is a real store on a year-on-year basis. Here, foreign trade shoe brands are more comprehensive. The price of the products is relatively more favorable. High quality and low price of foreign trade shoes make more good brands known to more consumers. Here, you can choose all types of foreign trade shoes. Whether adults, children, men, women, young and old, you can find your own foreign trade shoes brands here. Find a more affordable product.

With the continuous upgrading of the overall level of China's footwear industry and the constant stimulation of the potential of China's huge consumer market, the exhibition, trade and information center of the world's footwear industry is also gradually shifting to China. At present, China has become a major footwear producer in the world. According to the market analysis of Chinese footwear, the footwear industry is mainly concentrated in various regional axes. Guangdong Province, Jinjiang and Wenzhou are the main centers, accounting for half of the footwear production and more than one-third of the world's production.

For example, there are three leather shoes industry clusters in China, namely Guangdong, Zhejiang and Fujian. The traditional products of Fujian are sports shoes, such as 361 degree sports shoes. In recent years, leather shoes have developed rapidly, and enterprises mainly gather in Jinjiang, Shishi and other places. Guangdong Province mainly produces women's leather shoes, mainly in Dongguan, Huizhou and other places; Zhejiang mainly produces men's leather shoes, mainly in Wenzhou, Wenling, Taizhou and other places; Although the brand awareness is not as good as that of international brands like Pierre Cardin, the market share is high.

Jinjiang - Sports Shoes Industrial Cluster

There are 3016 shoe manufacturing enterprises in Jinjiang, with more than 380000 employees, an annual output of 1 billion pairs of shoes and an output value of more than 70 billion yuan. Among them, sports shoes and tourist shoes account for 40% of the country's total output and 20% of the world's total output. The products are exported to 163 countries and regions. There are a large number of well-known domestic sports shoes brands such as Anta's official website stores, Li Ning stores, and Tebu.

At present, Jinjiang shoe industry has 13 listed companies, more than 20 enterprises with tax payment exceeding 10 million yuan, and 5 enterprises with tax payment exceeding 100 million yuan. It has 31 domestic popular trademarks, 9 domestic popular brand products, 36 quality qualified products, and more than half of the total number of "national brands" in the national sports shoes industry, including Guirenniao, Hongxingerke, 361du, etc., and has won the reputation of "China's Shoe City" and "Sports Industry Base". With a complete supporting industrial ecological chain, the city has formed a one-stop production cooperation group with socialized division of labor and independent supporting for the production of shoe products, shoe machines, shoe materials, leather, shoe chemicals and other enterprises to go hand in hand, and many enterprises also have networks, such as the peak official website and other interactive development.

Although there has been a tide of high inventory and store closure, Jinjiang's foreign trade shoes industry is still in a good state of development. According to the data from the provincial shoe testing center, the export value of shoes in Jinjiang in the quarter of 2013 (the statistical date is up to March 20) has reached 390.6857 million dollars. For example, Jordan's online shows that the export volume of Jordan's sports shoes has increased a lot compared with last year's quarter. According to relevant media reports, the growth rate of footwear exports in Jinjiang in the first quarter of this year has exceeded 40%.

In fact, in the past two years, Jinjiang shoe enterprises, especially many foreign trade shoe enterprises, have invested a lot of energy, financial resources and human resources in the improvement of production management. Although the market of shoes brand Daquan has been constantly turbulent due to the decline of orders, many enterprises have reduced their investment in many aspects. However, Jinjiang's shoe enterprises are willing to invest in lean management.

Guangdong: a foreign trade export destination

The low cost of Chinese footwear has forced many to impose anti bulk sales tariffs to protect the domestic footwear industry. Even the sales of puma men's shoes are sometimes inferior to some foreign trade shoe enterprises in Guangdong. In 2010, shoe exports from Guangdong Province hit the mark of US $12.9 billion, a much higher growth than the previous year. Compared with 2013, the customers growing in 2013 are all from Guangdong, and most of the footwear orders from Guangdong in the market are from Meixian.

The demand for Chinese footwear continues to witness rapid growth in the past few years due to the inherent advantages of price. According to the latest report, the characteristics of economic growth in the footwear market are products, pricing, competition and channels. For example, Belle Online shows that the brand plans to increase the layout of product research and development and competition channels. In addition, Chinese footwear exporters have shifted their attention to ASEAN and the Middle East to reduce their dependence on major exporters.

Features of Chinese footwear products: advantages of Chinese manufacturing

For China, the domestic mass consumer market is not only large, but also growing rapidly, which is decisive for the future growth of enterprises. Mass consumers have different requirements for the matching of products in different use scenarios. For example, when playing football, they are required to wear protective equipment such as football clothes, football shoes, football socks and shin guards. Double star football shoes are developed in this way. When climbing mountains, it is required to wear a jacket, hiking shoes, carry hiking bags, use hiking sticks, etc., which has greatly promoted the outdoor market in China. There is also a leather shoes industry cluster in Wenzhou for business people. The rise of a large number of leather shoes brands has greatly squeezed international brands like Valentino.

The competitive advantage of the shoe industry is inseparable from R&D investment and transformation of scientific and technological achievements. Strengthening research and development is the foundation for "Made in China" to improve its competitiveness. For example, compared with the production of nike basketball shoes in China, the R&D investment in China lags far behind that in the developed world, accounting for only 1.7% of GDP, 2.5% - 3% in the developed world, only 20% in China's technological transformation rate, and more than 80% in the developed world.

Future development trend

Like other emerging consumer goods industries, with the continuous development of China's economy and society and the continuous improvement of people's living standards, the number of men's shoes brand Daquan or women's shoes brand competition will become more and more, the consumer population will also move from the minority to the public, and the market scale will expand rapidly. It is an inevitable choice to subdivide the market.

In this year when the domestic market is sluggish, many companies will adopt new strategies. For example, Yierkang Women's Shoes will achieve the strategy of "walking on two legs". On the one hand, they will increase their R&D and design capabilities for domestic products to enhance the brand value of products; On the one hand, expand foreign trade orders to supplement the declining market share in the domestic market.

Many Chinese sporting goods enterprises start from single category, and then slowly expand related categories. Therefore, dividing the market by category is the inherent segmentation mode of these enterprises. Chinese sporting goods enterprises need to break through the original thinking constraints, such as the official online shopping mall of Li Ning, Li Ning, to open up new business channels, rethink the market segmentation model, redefine their brand positioning, and redesign their business model.

Shoes are the second largest export of light industry, which has driven local employment and export trade. At present, the situation in the international trade market is more complex, and shoe enterprises are facing pressure from rising labor costs and other aspects. To meet market challenges, Chinese shoe enterprises need to work together to form competitiveness in technology, brand and other aspects. It is transforming into a supply chain management enterprise, and upgrading from products, services, technology, management and other aspects at the same time, and then establishing the sustainability of the enterprise.