Prevent counterfeiting
In the future, consumers can easily find out whether the bottled water they bought is a fake product. The barreled water produced by Beijing enterprises has an electronic "ID card", and consumers can check the authenticity of the barreled water by calling the phone or surfing the Internet. It is reported that all bottled water produced in Beijing will have such an "ID card".
Some time ago, small water stores in the Beijing market cheated consumers by passing off brand bottled water. Some brand bottled water signs were passed off, and there was a case of fake bottled water with genuine brand. The Beijing Municipal Bureau of Quality Supervision disclosed that in the event of counterfeit brand products, the production enterprises and small water stores were shifting the blame. The law enforcement departments were not able to identify who produced the bottled water. At the same time, due to the blocked complaint channels of consumers, the legitimate rights and interests of consumers could not be protected.
The introduction of electronic ID card can strengthen supervision on the quality of barreled water. The electronic ID card of barreled water is the "supervision code", which is composed of a set of variable bar codes and a set of variable numbers. Each barreled water has a separate one.
Many famous brand barreled drinking water enterprises in Beijing, such as Yanjing, Weizhen, Zhidao, Robust, Wahaha, Huiyuan, Watsons, Jiulongshan, Tiancizhuang, have used the supervision code.
Before March 15, 2008, all barreled water production enterprises in Beijing that have obtained food production licenses will use the "supervision code" marked with the "China Product Quality Electronic Supervision Network". At that time, consumers in Beijing can query the product information by the "supervision code" on each bucket of water, and the government supervision department can also supervise the products of enterprises according to the "supervision code".
Distinguish between true and false
According to the Municipal Bureau of Quality Supervision, it is better to buy barreled water from formal large manufacturers, and you should first check whether the buckets are crystal clear. The barrel (bottle) with good quality shall be made of PC material, which has high transparency and smooth and bright surface. The barrel made of recycled waste plastics, commonly known as "black barrel", is black and dark in color and poor in transparency. The bucket cover shall be bright and clean with high hardness.
The President of Bottled (Filled) Drinking Water Association of Chongqing Food Industry Association also reminded consumers that they must buy bottled water of well-known brands. The equipment and technology of well-known brands of water are advanced, and the quality management is standardized, so it is not easy to produce counterfeit products.
Query validation
Scrape off the cover layer of the supervision code sign with "China Product Quality Electronic Supervision Network" pasted on the barreled water outlet, and you can see the supervision code of the barreled water. Or send the supervision code to 95001111 for query (0.2 yuan each), or log on the website for free query.
If the query result shows that "the regulatory code you queried does not exist" or the query result is inconsistent with the product information, it is likely to be counterfeit or counterfeit products, and consumers can complain to the relevant departments.
The Beijing Times said that more than half of the bottled water in Beijing was faked, and the sales of fake water amounted to hundreds of millions of barrels, with a market of 1 billion. The report caused a strong response from Chongqing citizens. What is the barreled water market in Chongqing? Is there such fake barreled water?
"Forgery of barreled water is inevitable everywhere, but it is certain that the scale of fraud in Chongqing is not as large as that in Beijing. After all, the cost of fraud should also be taken into account." The person in charge of Chongqing freezing water told reporters, "Take freezing water as an example, the barrel of freezing water is a unique tulip flavor, and the company has applied for patent appearance protection. If the counterfeiter wants to fake, he must make a set of moulds for producing barrels separately, and the cost of such a set of moulds is at least 300000 yuan. The totally closed thermoplastic film used for freezing water cannot be copied locally, and the trademark on the special bucket lid for freezing water also increases the difficulty of counterfeiting. "
Penalty for fraud
It is reported that the serious fraud in the bottled water market in Beijing has a lot to do with the general sales agent model commonly adopted by bottled water manufacturers in Beijing. The counterfeiters are often agents of various manufacturers. The barreled water enterprises in Chongqing generally adopt the direct sales mode: that is, each barreled water enterprise opens a direct sales water delivery station on the market for direct sales, which reduces the intermediate links.
As long as the manufacturer strengthens the management of the water delivery station, regular visits and careful inspection can reduce the possibility of fraud by agents. In addition, there are strict punishment measures within barreled water enterprises. Take freezing water as an example, if the water delivery station is found to be false, it will be fined more than 2000 preferential policies.
Pass rate
In September 2012, the Bureau of Quality Supervision focused on the large daily consumption of ordinary people, high safety and holiday hot selling food, and organized the supervision and random inspection of 19 kinds of food such as rice noodles, and the supervision and random inspection of 8 kinds of food scale enterprises such as soy sauce. A total of 2132 batches of products were sampled from 19 kinds of food such as rice noodles, with a qualification rate of 88.32%, including dairy products, beverages, candy, etc The qualified rate of pastries and meat products was less than 90%, and the qualified rate of bottled drinking water was only 76.44%.