Fitness Club

First, site selection:

The site selection of the club mainly has three directions: first, prosperous commercial center; Second, the concentration of high-grade communities; The third is the interior club of high-end real estate. The first two must do their own full investigation and analysis. The third one is popular in recent two years. It is necessary to carefully analyze the text introduction and investment information provided by developers, and must analyze the residents of the community.

It is not difficult to find a prosperous business center or a high-grade community. The difficulty is to judge whether its value is suitable for opening a health club. We often have multiple choices. How to make decisions later is also a headache.

The value evaluation coefficient of site selection has the following indicators:

1. Surrounding environment:

(1) Office buildings/business buildings within 500 meters: business building grade, number of floors, name of main companies, nature of main labor occupation, exploitable capacity and potential, and whether there are supporting facilities;

(2) Community within 3km: community size, number of households and characteristics analysis, exploitable capacity and potential, and whether there are supporting facilities.

Note: capability refers to the ease of market development; Potential refers to the possibility of the target group entering the health club for consumption.

(3) Analysis of consumption places of similar products around: such as entertainment places, cafes, beauty salons, etc.

2. Traffic conditions:

(1) Analysis of surrounding roads

(2) Bus quantity analysis

3. People flow analysis:

It is mainly about the analysis of the traffic flow and people flow on the road opposite the club facade.

4. Supporting facilities

(1) Water use: whether it is convenient for cold and hot water

(2) Power grid and communication network;

(3) Parking space conditions;

(4) Advertising space outside the store:

5. Building hardware

(1) The floor where the future club is located;

(2) Simple planning of the future club: external landscape and internal functional area setting;

(3) If it is not the ground floor, the floor bearing problem needs to be considered;

(4) Waterproof and seepage capacity of buildings;

(5) The business types around the building, whether the establishment of health clubs will affect their life or business, and how many unpredictable and predictable troubles will be in the future.

6. Competitive analysis

(1) Analysis of similar products within 300 meters: number, scale, price, etc. of fitness clubs. Establish a competition coefficient analysis table, find out the main competitors and make key analysis, so as to have good countermeasures;

(2) Analysis of alternative products within 300 meters: analysis of other fitness, sports or leisure entertainment places, such as SPA clubs, sauna massage, bowling alley, etc.

7. Land prospect

Whether there is development value of the plot in the future development strategy of the city.

8. Analysis of the Choice of Wisdom

(1) House rental price

(2) Water, electricity and gas prices

(3) Other preferential policies and conditions

(4) Smart Choice Business Cycle

(5) Wisdom choice prediction

These technical indicators can be used to make a smart choice value analysis for each plot, so that the value scores can be obtained separately, so that it is easy to select the address of the health club.

At present, the number and quality of fitness clubs in China are far behind those in Europe, the United States and other western countries. According to statistics, on average, more than one million people in China have a fitness club. But with the rapid development of China's economy and the continuous improvement of people's living standards, people's fitness awareness has become stronger and stronger, and people spend more and more money and time on fitness, A variety of comprehensive large-scale fitness clubs have emerged, and fitness is accepted by many white-collar office workers.

China's fitness industry has been booming, with the emergence of domestic famous fitness club companies such as "Beijing Qingniao Fitness Club", "Beijing Yuetan Tianxing Club", "Golden Key International Fitness Consulting Management Co., Ltd.". At the same time, some large foreign fitness club groups have also started to seize China's market. For example, Beili Fitness Group Co., Ltd., a joint venture of the United States and China Sports Industry Corporation, has opened five furniture clubs in Beijing, Shenyang, Dalian and other places, all of which have been successful, The Kinjim Fitness Club Group, a larger health club chain group in the United States, has also opened two clubs in Shanghai. In addition, large health club chains such as "Magfi" in Hong Kong and "Alexander" in Taiwan have opened branch halls in major developed cities such as Beijing, Shanghai and Guangzhou, Ambitiously targeting the rapidly developing Chinese fitness industry market, since the 1980s, aerobic dance, which integrates dance, calisthenics and jogging, has emerged, creating a worldwide sports trend. According to Gallup's public opinion survey, sports fanaticism has become "one of the major changes in people's lifestyle in recent decades".

With the gradual improvement of Chinese people's health awareness, people began to pay attention to sports and its concept. In Taiwan, the whole society has obviously blown a wave of fitness, and sports fitness and similar issues have been widely discussed by the public. Faced with Taiwan's economic downturn in recent years, this movement trend is a new business opportunity. The fitness centers springing up in the streets are the most popular fried chicken in this wave.

In addition to the continuous expansion of the original local fitness centers, American style foreign-funded fitness centers - such as California fitness centers - have also been put into Taiwan's fitness market this year. The coming of foreign-funded fitness centers has greatly improved the sense of anxiety of the local leisure and fitness industry.

In the past, only a few wealthy people had the patent of traditional classy clubs, but California Fitness Center, a US funded fitness center, tried to enter Taiwan's fitness industry with a low-cost strategy; At the same time, Alexander Health and Leisure Club, which is known in the local fitness industry, also took some actions to expand its market.

How should consumers choose between domestic products and foreign products in the face of the numerous fitness centers on the street and their various promotion methods? However, the market situation of domestic fitness clubs is very serious. Under the concept of pursuing sustainable management, how to attract consumers' favor and gain trust to achieve a win-win situation of long-term interests of both buyers and sellers has become the goal of the industry. Therefore, enterprises must flexibly use marketing strategies and constantly seek innovation and change to meet the needs of consumers.

Aikang
Headquartered in Utah, USA, Aikang Health and Fitness Company is an enterprise engaged in the production and sales of sports and fitness equipment. It has 195 patents, 130 patents under application, 565 registered trademarks and 146 double forms under application. It has 5000 employees worldwide. With a market share of more than 60% in the United States, Aikang is recognized as a well deserved popular brand in the fitness equipment industry. Aikang has many well-known brands, including NordicTrack, PRO-FORM, HEALTHIDER, WESLO, WEIDER, IMAGE, FREEMOTION, GOLDS, GYM EPIC, REEBOK Aikang treadmill, etc. Among them, NordicTrack brand is positioned at high-end household and light commerce, PRO-FORM PULEFORD HEALTHIDER brand is positioned at middle end household, WESLO brand is positioned at middle and low end household market, WEIDER brand is positioned at household power series, and FREEMOTION brand is positioned at high-end commerce. Aikang has a large production base in Xiamen, China. Half of all Aikang products sold in China are assembled in China, and half are imported from the United States with original packaging. All American imported products have corresponding customs declaration forms. Now, Horizon Sports is the general agent of American Aikang brand in China.

Imes

The basic entry-level model of the Imus treadmill has the appearance of white, black and red classic colors. Since Paul, the founder of Imus, is an ardent fan of the Chicago Bulls, an American professional men's basketball team, he hopes that the classic elements of the Bulls can continue in the Imus brand. As we all know, the white, red and black color matching of the Bulls has become an eternal classic in the Jordan series of sneakers, which has attracted young people all over the world. At Paul's request, the white, red and black color matching was naturally applied to the design of Imus products. As a result, this color matching design makes the appearance of Imex's products different from that of any fitness equipment brand on the North American continent. Compared with the traditional treadmills, which are black, gray and black, Imex's treadmills are more energetic, highly recognizable, and like Jordan shoes collected on the cabinet at home, they are symbols of identity and taste.

Lai Shi Bang

Lifespan brand, called Laishibang in Chinese, is a brand of PCE Sports and Health Company in the United States. PCEHealthandFitness (PCE) has been designing fitness equipment since 1994 and has won many awards. PCE decided to create its own brand Lifespan in 2001, namely Lai Shi Bang, and hoped that Chinese people could focus on personal health and maintain a healthy lifestyle through Lai Shi Bang fitness equipment or health equipment. Laishibang fitness equipment has won many high-quality and design awards, and is now widely sold in North America and South America. Shortly after landing in the Chinese mainland market, the Lai Shi Bang treadmill of the United States quickly won market recognition with its own characteristics and advantages.