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Johnson Lighting

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Zhongshan Qiaosen Electric Co., Ltd., a green lighting solution provider, is a manufacturer of LED series lighting products and electrical sockets integrating R&D, production, sales and service. The company was founded in 2001 with a registered capital of 5 million yuan. Its headquarters is located in Zhongshan City, Guangdong Province. It has established many branches in China, Hong Kong and other places, Johnson is one of the institutional members of Hong Kong Sanhe Group.



JOSON LIGHTING PICTURE

Introduction to Johnson Lighting Brand

Zhongshan Qiaosen Electric Co., Ltd., a green lighting solution provider, is a manufacturer of LED series lighting products and electrical sockets integrating R&D, production, sales and service. The company was founded in 2001 with a registered capital of 5 million yuan. Its headquarters is located in Zhongshan City, Guangdong Province. It has established many branches in China, Hong Kong and other places, Johnson is one of the institutional members of Hong Kong Sanhe Group.

Brand charm

In addition to a complete workshop, Johnson Electric has established a fully equipped lamp testing center. Such complete and precise testing equipment, manufacturing and assembly workshops, warehouses and testing centers fully meet our high requirements and expectations for quality. Johnson Electric also has a high-quality logistics team. Relying on modern warehouse management, our products can be delivered to every customer more timely.

Relying on the influence of Sanhe Group in LED lighting, commercial lighting, outdoor lighting, electrical products and other product fields with production bases in more than 10 regions and regions, Josen's products are sold well in Germany, Britain, Australia, the United States, Canada, Malaysia, the Philippines, Japan, South Korea, Taiwan, Hong Kong and other dozens of regions.

Qiaosen Electric () Co., Ltd. has a production base with a floor area of 120000 square meters in the mainland, advanced intelligent automation equipment and automated production lines, an excellent research and development team, and a product testing center authorized by German TUV to provide users with product quality. At present, there are more than 20 automatic production lines, with a monthly production capacity of 3 million/set of LED lighting and lamp products.

Enterprise spirit

Integrity: words must be practiced and deeds must be resolute! We implement the concept of integrity to every detail and process of production, management, service and cooperation of products, and practice the principle of integrity, sincerity and responsibility to every customer.

Unity: We regard every partner and every employee as an indispensable member of the enterprise. Johnson's success depends on the strength of his employees. We respect each other and cooperate sincerely. We encourage and respect the initiative, creativity and sense of responsibility of our employees. Our employees come from different regions. Close cooperation and maintaining a loyal team will make our work efficient and effective.

We strive to build a learning team, so as to establish and constantly improve our education, training and evaluation system, systematic and comprehensive internal and external learning and mechanism improvement, constantly improve our team's learning ability, thinking ability and ability, and constantly improve everyone's personal skills and comprehensive quality, Try our best to let every member of us realize their personal value and pursuit in this stage of Johnson!

: It is the lifeline for the survival and development of an enterprise. Whether we are in product development, management process, service standards, or grasp the market demand, Johnson is constantly innovating and actively responding. In the normal state of fierce market competition, we dare not relax or will not relax.

Win win: Johnson Electric will continue to improve product quality, management and service standards, and continue to promote and spread our values and ideas, eventually establishing Johnson as an industry. Build our core competitiveness with brand management and service standards, so as to establish and realize the products and services that create value for employees, provide customers, and create benefits, development and space for every member who cooperates with us, so as to become a "cooperative community"! We believe that win-win can coexist.

JOSON LIGHTING memorabilia

In 2012, enter the LED industry

In order to cooperate with the development of the overall brand and meet the company's long-term development strategic needs, Johnson has successively established the Home Lighting Division, the Electrical Division and the LED Division. In 2012, Johnson Lighting will continue to maintain its overall home lighting advantages and further promote the development of electrical engineering.

Strengthen the product research and development, engineering application and market development of LED business license, fine management and development of channels, and promote the transformation of product style and integration of product supply chain. Qiaosen will continue to adhere to the brand strategy, take electricians and LED products as the new base point, and strive to achieve new breakthroughs in advantageous fields.

In 2011, we entered the field of switch electrician

After two years of technical reserves, Johnson Lighting officially entered the field of electrical switches in 2011. Taking "fashion, fashion and differentiation" as the executive standard, it joined hands with the University of Melbourne, Australia to launch a series of epoch-making 3D three-dimensional "dynamic switches", and put forward the loud slogan of "fashion switches, brands"!

With new innovative technologies such as "microcrystalline 3D three-dimensional technology" and "electrician fashion", a "3D dynamic whirlwind" has been set off in the electrician market. This is a kind of electrician, and also a new style of electrician. A new era of electrician industry is coming!

In 2010, a huge amount of money was spent to launch CCTV advertising

It launched the CCTV brand advertising communication plan with tens of millions of dollars to enhance the brand influence in the overall household lighting field, carry out the transition from industry brand to mass brand, and establish the brand effect for the exploration of new channel models. In the marketing activities in 2010, Johnson Lighting, based on brand influence, Different forms of conferences, such as VIP customer exchange meetings, president's honor banquet, regional "shopping guide training" activities, terminal market promotion activities and large-scale road shows, while strengthening the cooperation and friendship between manufacturers, set off a "Johnson whirlwind" in the national market, and gained public praise in the industry.

In 2009, the first TV commercial was shot

The first TV advertising film of Johnson Lighting officially started shooting, and strongly launched the "two projects", released the "Channel White Paper" on channel mode and channel policy, and released the first "Brand Integrity Declaration" in the lighting industry. Six "projects" were launched from three perspectives of quality, character, and taste to enhance the confidence of dealers and consumers.

Qiaosen takes "integrity" as the foundation, "self-cultivation and ambition" as the criterion and belief of our behavior, and constantly "" products, management and services to let customers experience and grow with us. Creation is to "light up the future" for the "win-win" of building a "community of values and interests" between Johnson and its partners!

How about Johnson lighting brand

1. Brand: partners enjoy the right to use the brand of Johnson Lighting.

Joining Joyson Lighting Living Lighting Hall, you can use the name, trademark and other image systems and slogans of Joyson Lighting within the contract scope.

2. Upgrade protection: Johnson Lighting dazzles. According to market demand, it will continue to update and upgrade, adding new functions, and old customers can upgrade at cost in the future.

3. Maintenance: Joyson Lighting is serious. All products strictly follow the three guarantees principle, return within one month, replace within three months, and free of logistics costs.

4. Layout: Qiaosen Lighting Headquarters will launch different dazzling lighting products according to different seasons, just like different store styles in the spring and autumn of shopping malls, Qiaosen Lighting dazzling lighting is also changing, often changing.

5. Purchase: All the dazzling lighting products of Johnson Lighting are inspected on site and delivered after payment. The Headquarters Department and partners are stable in all difficulties.

6. Training security: In the field of home decoration competition, how to communicate with customers in depth is also a skill, not shouting.

Johnson Lighting Company has conducted in-depth research on the sales model of lighting products and developed various forms of close communication with customers, such as one-on-one explanation, money saving plans, etc., Naturally, business is surprisingly good.

7. Advertisement: The headquarters of Joyson Lighting invests a lot of advertisements every year. Joyson Lighting has become a brand in the lighting market. Everyone likes it, and the house has its name. Customers are like clouds.

Estimation of entrepreneurial expenses of Johnson Lighting

Franchise level provincial capital Prefecture level city County-level city
Store area 130㎡ 130㎡ 130㎡
Basic expenses for joining Joyson Lighting Decoration fee 91000 yuan 78000 yuan 67600 yuan
Operating equipment cost 45000 yuan 34000 yuan 26000 yuan
First batch purchase cost/raw material cost 60000 yuan 48000 yuan 37000 yuan
Advertising and opening expenses 13000 yuan 8000 yuan 4000 yuan
Joining in cost of Johnson Lighting Store rent 21531.0 yuan/month 13983.0 yuan/month 8940.8 yuan/month
Personnel salary 11700 yuan/month/3 persons 8400 yuan/month/3 persons 6900 yuan/month/3 persons
Water and electricity fees 550 yuan 450 yuan 350 yuan
Current/reserve funds 64000 yuan 66000 yuan 47000 yuan
Total franchise expenses of Johnson Lighting total 307000 yuan 257000 yuan 198000 yuan
Notes: 1. The working capital algorithm is (staff salary/month+rent/month) * 3 months, rounded to an integer, and not included in the cost. 2. The above franchise expenses of Johnson Lighting are estimated, which may be different from the actual situation, for reference only.
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Johnson Lighting
  • Company name Johnson Lighting Co., Ltd
  • Location Shanghai
  • Registered capital 100 
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