violet

Following the essence of the design concept from Italy, the designers of Violet strive for fine craftsmanship in product development, appropriate use of inlay, embroidery, quilting and other processes and lace, and create embroidery printing patterns with different styles to keep pace with the fashion.

The precipitation of folk customs and regional culture is constantly sublimated here, and it will last forever. It provides a rich source of creation and design inspiration. When we once again cast our eyes on this mysterious holy land, we gave it a renewed meaning. Pretty women who are packaged with technology and fashionable clothes have a more charming style. Environmental protection and health once became the slogan of enterprises. The flowers and plants in various countries have become popular for designers to daydream and innovate.

Violet brand understands the essence of Italian style fashion, inherits the essence of Italian style fashion, and combines embroidery with Chinese characteristics; As well as the true and beautiful image of violet, violet home textile is a good way to show the modern fashion of home life. In terms of product characteristics, Violet is mainly characterized by fresh and elegant embroidered, jacquard and printed bed products. Hundreds of flower type series bed products launched every year have gained high reputation in the domestic and international markets. The products cover more than one thousand hundreds of sets, four piece sets, quilts, pillow inserts and other ten series, while maintaining the research and development speed of 200 models every year.

The market system of the Violet brand implements the franchise mode. After more than ten years of development, there are more than 400 domestic product sales points, and franchise stores are distributed in 25 provinces across the country, with an annual growth rate of 30%. In terms of foreign trade, it has established extensive cooperation and trade relations with more than ten government agencies, industry associations and enterprises in Italy, the United States, France, Turkey, Saudi Arabia, Kuwait, Southeast Asia and other regions.

The International Trade Department of the company regularly sends R&D staff to participate in international home textile exhibitions held in New York, Frankfurt, Germany, Milan, Italy and other places. Exchange R&D design concepts with foreign popular home textile enterprises, absorb the essence of bed product design, combine local characteristics, and strive for the integration and development of bed product characteristics, diversification, and international modernization. While developing its own brand "Violet", the company also operates "GP", "Fazini", "Aishe @ Liangpin" and other brands to meet the personalized needs of different consumers in China.

Violet takes the road of brand culture development, takes product quality as its life, international fashion as its design style, and carries forward national unique embroidery as its main competitiveness. Actively advocate the concept of green, healthy and comfortable life. Strive to create good violets that are true to goodness, full of vitality and inspiration.

From July 18 to 20, 2005, the launch conference of the new autumn and winter products of Violet was held in Nantong. More than 500 new and old franchisees gathered together to watch the model show of the new autumn and winter products of Violet. At the beginning of October of the same year, the Violet Industrial Park with a total amount of 80 million yuan was capped.

Violet Industrial Park is located next to the Sutong Bridge under construction, covering an area of 130 mu and a building area of 32000 square meters, integrating production, office, accommodation, design, quality inspection and storage. Constructed by a domestic construction company worthy of praise, it adopts new building materials and is equipped with intelligent and scientific facilities indoors. In addition to reasonable planning of practical site, more attention is paid to greening and humanistic care during design. The park has opened up nearly 10 mu of water, built pavilions, terraces, corridors, and pavilions according to local conditions, and carefully designed a garden like environment in combination with trees, grass, flowers, vegetation, roads, lighting and other elements, reflecting a harmonious human atmosphere and extraordinary corporate culture. In addition, a special building has been built for the design and research room, which marks the strategic transformation of Violet from a traditional production and marketing enterprise to a technological research enterprise.

At present, the industrial park has entered the stage of floor decoration. It is expected to be officially put into use in May 2006, when the production capacity will reach 6. 500 million yuan, which has created a solid platform for Violet to improve its core competitiveness and become a leader in the home textile industry.

Over the years, the business of Violet has continued to expand, adhering to the principle of orderly competition, survival of the fittest, and through continuous replacement, Violet has now set up nearly 1000 stores and stores in stores in nearly 30 provinces, cities and autonomous regions across the country, and a number of outstanding franchisees have emerged. Under their careful irrigation, Violet blooms beautifully, And they also have their own wonderful.