In 2010, Boyata brand luggage further broke through innovation. In mid September, to promote the development of China's fashion luggage industry, Boyata brand officially opened up a new sales channel in domestic online direct sales. The official flagship store of Boyatu will show you all kinds of Boyatu bags, brand support! Having Boyatu bags has become a pursuit of modern taste.
Brand spirit
Since its birth in 1927, the term "IT Girl" has been used to describe many female celebrities.
IT Girl refers to the fashionable women who often appear in the mainstream media and attend parties all day long. They have always attracted everyone but are hard to describe. Women with such IT elements are called IT Girls, or IT simply means "I don't know what", which means "people can't describe". In short, IT Girls have their own unique views on fashion, and representatives of IT Girls also have the influence to create new trends.
brand positioning
The appearance of fashion, trend and personality, and the temperament of elegance, elegance and taste show the wild charm and the image of luxury, intelligence and ability.
Target group
A group that focuses on fashion, charm, elegance, fashion and taste.
Brand history
In 1979, the first year of Chinese bags, domestic bag manufacturers were born, and the term "fashion" began to enter China. The co founder of Payatto worked as a handbag designer here, and the origin of Payatto in Chinese fashion handbags began from then on.
In 1996, Risheng Factory, the predecessor of Boyatu brand, was established. Relying on a perfect management system, excellent technology and quality, it became an OEM OEM manufacturer of popular brands and laid a solid foundation for the quality of Boyatu products in the future.
In 2002, the Boyatu brand was officially founded. The founder resolutely gave up the considerable cash register brought by OEM in the dilemma of development and cash register, because Boyatu chose a road of revitalization, not a business, an industry, but a nation, The people of Boyatu feel that what they can get back from the loss of their present small profits is the prosperity of the nation. It is worthwhile and proud to do so.
In 2005, Boyatu entered the era of e-commerce. Although Boyatu, which is in the exploratory stage, has experienced some difficulties, Boyatu people have an optimistic and confident attitude to march through the rain in difficulties. There are many muddy and bumpy roads along the way, but we are still smiling happily because being happy and working hard is the spirit of Boyatu. In 2010, Boyata beckoned to the e-commerce market - "I'm coming". Today, with the geometric multiple growth of the e-commerce market, the network has narrowed the distance with consumers. What we firmly believe is to do entity on the virtual network, so that customers can feel more comfortable, secure and confident than shopping in physical stores.
In September 2010, BOYATU Boyatu brand store was opened on Taobao and officially sold online. Boyatu will serve you wholeheartedly.
