Brand Profile
MCM brand was founded in Munich, Germany in 1976. Its founder is Michael Cromer, a Hollywood star. The letter "MCM" stands for Mode, Creation and Munich respectively. The product line of MCM brand is mainly clothing, apparel and leather goods.
MCM started early by making leather goods. In the heyday of the brand in the 1980s, MCM produced more than 500 products including jewelry, watches, perfume, clothing, bags and small leather goods. Its fashionable, luxurious and practical products are very popular.
Brand History
The famous European new luxury fashion brand MCM (Mode CreationMunich) has brought back the mainstream of the praiseworthy leather market. MCM was founded in Munich in 1976, and started with making high-grade travel leather goods for the first time. In the heyday of the brand in the 1980s, MCM produced more than 500 products, including watches, jewelry, perfume, clothing, bags and small leather goods. Its fashionable, luxurious and practical products are very popular. Today, MCM inherits its consistent style and tradition of fashionable style and excellent quality, and has evolved into one of the global luxury brands.
Brand status
MCM brand reorganizes the global channels and ushers in a new era. MCM's new designers aim at professional men and women all over the world, making products more modern, young and dynamic. All products of MCM are made of good materials and exquisite workmanship. All leather bags are made by hand. Only good materials are used. The leather is soft, durable, waterproof and can resist the damage of ultraviolet rays. Even the lining and decoration are waterproof and dyed to prevent fading.
In 2007, based on the world fashion center, MCM entered an era of dynamic growth. After Milan Fashion Week, MCM began to sell in Bloomingdales, Fred Segal, Intermix, Harrods Department Store and Selfridges Department Store in 12 major cities in the United States. As the home of Russia, MCM brand was sold at Tsum Department Store in Moscow, opened a franchise store in Athens, and then sold at Zen Department Store in Thailand in November.
MCM put more money into the construction of the market. Following the two storey boutique on Sloane Street, a luxury street in London, MCM has opened a five storey flagship store in Chengdam Dong, a luxury brand area in Seoul, South Korea. It also plans to open more stores in various regions of the world, such as New York, Dusseldorf and Macao. Consumers can see more MCM stores in The Plaza, New York, Indonesia, Singapore and Taiwan.
Following the European and American markets, MCM has gained a reputation in China. MCM will go to the next city and bring its brand to China, making China the next target of MCM after Germany (the place of origin), Milan, Paris, Britain, the United States and other markets.
