Company Profile
It is a high-tech company specializing in network, software, electronic product research and development, sales and technical services. The company is equipped with a number of high-tech talents with graduate degrees, and employs professors from many universities as the company's technical and marketing consultants.
Guangzhou Judong invested heavily in the development of a portable car driving training machine for the needs of driving training, with the registered trademark of "Youyou Cheyou" ® "The steering wheel, accelerator, clutch, brake, gear, instrument and operation method of the driving training machine are basically the same as those of the real car, with all the feelings of the real car. It is a global innovative product.
The company's innovative portable car driving training machine has been patented and has a first mover advantage in the market. At the same time, the company's products are mainly oriented to the car driving training market and the home game entertainment market, with a very broad market space.
The company's professional software and hardware R&D team and marketing team with foresight and practical experience are the important cornerstone of the company's continuous development and growth.
corporate culture
Equal respect
It means that each individual is equal and has self-respect among the internal colleagues, the social relations between the enterprise and external customers, and that their efforts are respected by others;
Unity and fraternity
One of the bases on which organizations can play an effective role is solidarity and fraternity, which means that the company is not only linked together for economic benefits, but also everyone is a big family, helping each other;
Innovation
Innovation is a larger source of cash receipts for enterprises, the basis for everyone to obtain rich income, the cornerstone of development, and a good means of competition. The more innovative people are, the more passionate they are. Life needs innovation;
unremitting self-improvement
There is a huge difference between what I do and what I want to do. My youth is my own decision. Only those who strive ceaselessly can become good people. If you want to achieve impressive achievements and brilliance, start from me. The company is the platform, and the achievements are in individuals;
social commitment
Only by constantly learning and making progress, with a modest attitude and a broad mind, can we continue to grow. The good way to gain recognition from others and the society is tolerance, and it is to bring our good things into others' society. This is a greater glory of human nature and a good attitude to continue to grow;
self-realization
Life is the process of realizing self value. Everyone hopes to succeed. Success is also a great reward for life. I hope everyone can succeed.
Function Introduction
Why develop "Youyou Cheyou"
(1) Being able to drive has become a basic survival skill at present, and learning to drive has become a common consumption behavior, which is a new way of life in the 21st century. Every year, there are more than ten million people learning to drive, and the number is increasing every year. The number of students in major economic provinces such as Guangdong, Jiangsu, Zhejiang and Shandong exceeds 400000 per year, and the number of students in major cities such as Beijing, Shanghai, Guangzhou, Chongqing and Shenzhen exceeds 100000 per year, of which the ratio of learning to drive with C license plate exceeds 90%.
(2) At present, the main problems encountered in learning driving are that there are too many people and too few cars, the time for getting on the car is not enough, the students' proficiency is poor, and the psychological tension affects the learning effect and test results. The one-time rate of driving test in the current driving school is not more than 60%.
(3) Many new drivers dare not go on the road because they are unskilled, or some of them are unskilled because they have not driven for a long time. As a result, there are more and more road killers and traffic accidents everywhere.
(4) Practice shows that the core of driving is proficiency! The "Friend Car Friend" portable car driving training machine is convenient for students to practice at any time and anywhere, and master skilled driving skills as soon as possible.
Competitive analysis of similar products
(1) Large simulators: At present, they are mainly concentrated in driving schools or some private driving bars, with complete functions and high simulation degree, but the number of machine outlets is small, not popular, and the price is expensive.
(2) Game terminal: It emphasizes games and pursues the pleasure of racing, but has no practical significance for learning cars.
(3) Increase the learning time of driving schools: directly increase the operating costs of driving schools and reduce the cash receipts of driving schools.
(4) Trainees invited to accompany them: the price is expensive, which increases the learning cost of many students.
Target customer market overview
(1) Students taking the driving test
The driving school students are divided into buses, trucks and cars according to the types of car license plates. This equipment is suitable for all kinds of students. Considering the economy and necessity, this product mainly targets car learners. Such students have good economic conditions and pay more attention to the comfort and convenience of the learning environment. Among them, the people who are easy to accept the training machine are young people aged 20-35 years old, and in the order of priority, they are women, white-collar workers and teenagers. For middle-aged and elderly people who learn to drive, they need to help them change their ideas. Although they learn to drive slowly and have an urgent need for training machines, they are unfamiliar with computers and have some resistance in using them.
(2) Teaching points of driving schools and driving training centers
Students can use the training machine for self-help practice in their spare time when they are waiting for the real car in the driving school. For the driving school, it is helpful to improve the utilization rate of vehicles and reduce operating costs. The purchase of driving schools also played a role in product display.
(3) Minors who like driving
Minors like excitement and driving, but they are not at the legal school car age. At the same time, parents also hope that children can play games that are beneficial to their physical and mental health and teach with pleasure.
Juveniles aged 6-12: parents provide children with a healthy learning equipment to help improve traffic awareness.
Teenagers aged 15-18: learn to drive initially, and can quickly learn to drive when they grow up.