Advantages of Car Fair
"Car Fair" has a full range of products produced by Japan's largest car beauty products, including high-grade paint coating products, such as "Amika series car paint coating", and products to improve the effect of universal car washing, such as "car washing coating solution". The product series are reasonably distributed, with high technical content and remarkable effects, which can meet the requirements of professional beauty shops in carrying out multiple businesses.
What is more valuable is that the product construction is simple, without complicated professional tools, and the effect is obvious after the construction. After introducing products, mastering the construction process, and attaching a series of innovations, the cooperative store will upgrade its grade in a short time and form its own business characteristics.
Technical advantages
"" Car Fair "" car beauty technology is advanced and exquisite, and all the technology used is from Japan. "" Car Fair "" technicians from Japan will be responsible for technical training in the store, so that franchise stores can quickly master the construction process and technology, and achieve good beauty construction effect. At the same time, the franchise headquarters will invite relevant personnel from Japanese manufacturers for training from time to time to provide considerate and famous technical support for all franchisees.
Network advantages
"Car Fair" has successfully run a large professional website of car beauty in China, which is used to promote partners and convene customers. Partners can also use the rapid and convenient characteristics of the Internet and the headquarters of the "Car Fair" to exchange information in many ways.
Management advantages
The "Car Fair" has five years of experience in the management of the auto beauty industry. It has established a set of advanced management experience and an operation model specifically for auto beauty shops. The "Car Fair" will provide the franchisees with successful management methods without reservation, and develop a planning plan in combination with the local actual situation, which will make the franchisees feel more relaxed in their operation.
Car beauty alliance chain system
The English name of car beauty is "Car Beauty" or "Car Care". Modern car beauty services include exterior decoration services (such as car washing, waxing, coating, maintenance, etc.) and interior decoration services (such as seat cushions, audio equipment, other decorations, etc.), which can be roughly divided into body beauty, interior beauty, paint treatment, car protection, and good car products.
At present, the number of car beauty shops in China is very large, and the good and the bad are intermingled. In the incentive market competition environment, differentiation and dominance are particularly important. At present, the business projects of domestic beauty shops are similar. A large number of them are simple car waxing, stain removal, cleaning services inside and outside the car and other conventional beauty care. One of the main reasons for the current homogenization of a large number of beauty shops is that the products are outdated, the service is not good, and the service is not professional and refined. As far as the beauty salons are concerned, a lot of them just focus on washing the car with a cloth and a bucket of water. The price is five yuan lower than you. The car washed is only for cleaning, far from reaching the beauty situation when washing the car. This homogenization of service items and vicious competition of prices have led to low loyalty of users. Occasionally, some stores have better stores, However, there are not many cosmetic projects with high added value, which also leads to the disadvantage of customer secondary value development. Car beauty is not only a simple routine beauty care such as car waxing, stain removal and cleaning services inside and outside the car, but also a thorough cleaning and protection of the car's appearance and interior. By using professional beauty products and high-tech equipment, and adopting special car maintenance techniques, the car owners can achieve the result of "old cars become new and new cars maintain their value".
How to run beauty salons well? "Car Fair" believes that beauty salons must have their own characteristics if they want to grow up in a certain area. This feature may be good products or good services. Then, on this basis, they extend some high value-added projects, classify customers and treat them differently. High end customers enjoy high-quality services, and follow the two or eight laws of commerce, That is, earn 80% of the cashiers from 20% of the (high-end) customers, so as to stand out from many low-level beauty shops. In short, the "good products, professional construction, service first" mode forms the operating style of beauty shop, thus forming the professional car beauty business characteristics.
Good products: good products are the basic support for the survival of beauty salons. Only professional products can achieve good construction results, and only professional products can reflect the characteristics of professional stores. For example, simple car washing projects can achieve the goal of cleaning cars with low-quality or even household cleaning fluids, However, this low-quality cleaning solution will cause great damage to the car paint surface while cleaning, such as corrosion of the car paint surface and discoloration of the car paint surface. Although the cost of car washing has decreased, many customers will be lost in the past for a long time. When the customer washes the car, they focus not only on cleaning, but also on whether the car paint is damaged, whether the car paint can be maintained, etc. They wash the car not only for cleaning, but also for beauty. If the beauty shop wants to form a century old shop with characteristics, the selection of products will become the primary problem.
Based on product considerations, "Beautiful Car Club" has a full range of professional car beauty products from Japan, including high-grade paint coating products, such as "Amika series car paint coating" products, as well as popular coating products to improve the effect of ordinary car washing, such as "car washing coating solution". The product series are reasonably distributed, which can meet the business development of professional beauty shops. The product construction is simple, no professional tools are needed, and the effect is obvious after construction. We believe that the product of "Beautiful Car Club" will help the cooperative beauty shop to form its own business characteristics.
Five advantages of car beauty chain
1. Preempt and occupy the high-end market
In a successful beauty shop, 80% of the cashiers come from 20% of high-end customers. Local mid - and high-end car owners are their target customers, and they have long occupied this market.
2. Brand management, customers feel relieved
Beautiful car will be a brand new high-end car beauty service brand. It is launched by Beijing Boyu Chuangjia Automobile Technology Service Co., Ltd., a pioneer of domestic high-end automobile services. The professional auto beauty chain organization of the Car Fair, a strictly trained professional team, together with standardized construction processes and professional services, fully displays the brand image of the Car Fair and ensures that customers can accept services with ease.
3. Core products and services
With its core Amika series professional car beauty products, Liangche Club can complete a series of construction operations from car cleaning, paint repair to professional coating protection of paint, which is irreplaceable in the market. To provide customers with this kind of service, so that the franchisees of the Car Fair can win high cash receipts.
4. Experiential service, authentic
The magic effect of the Amika series products of the Car Fair can let the majority of people have a first-hand experience, so as to facilitate one-on-one customer promotion for car owners. Let the effect of the service be tangible and let the customer help you promote it. This not only saves a lot of publicity costs, but also fully attracts the attention of a large number of customers and really achieves useful publicity.
5. Standardized service and easy management
The car wash meeting for coating and beauty has achieved the four standards of car washing:
1. Standardization of car washing action;
2. Scientific construction theorization;
3. Timing of service items;
4. Quality data;
You can easily manage the store. One person washes the car, two people wash the car, and many people wash the car. There are many standardized operation requirements. It not only improves/increases the oral construction quality of paint coating construction, but also guarantees the construction quality by providing a warranty. It is especially suitable for those who start businesses and have little contact with the automotive service industry. It does not take your entire time and effort to manage the store.
Nine support systems for car beauty franchise chain
Heavy support: core products demonstrate the "competitive" strength. With independent brands and mainstream core product technology, they have unparalleled industrial advantages. Under the self owned brand strategy, Liangche Club has established a unique development system of its own products, which covers many aspects of car beauty, such as car beauty and car maintenance. The production of private brand products shall be inspected and accepted in strict accordance with quality standards to ensure product quality; While supporting product quality, it can also meet the market's requirements for brand differentiation.
Second support: professional "representative" strength car fair headquarters will conduct targeted market research on the car beauty market for a long time; It is specially responsible for the research and development of new products and technologies, and provides a unified, synchronized and strict set of professional technical training on car beauty, car decoration, car maintenance, etc. in China; The core management personnel of the car fair all have industry background and professional skills, and regularly go to Japan's car beauty industry to receive systematic and intensive training.
The third support: Standardize "reflect" the strength of the car will attach great importance to the standardization of service project operation. At the same time of maintaining its traditional advantageous services, it is inclusive and draws on the strengths of others, so that the various service procedures of the Car Club are constantly improved and become the textbook of the industry. For example, the professional process operation of car paint coating and coating beauty car washing of the Car Fair: from fine cleaning care, periodic care, refurbishment care, it has stipulated a detailed standard operation process for personality and difference, which has won unanimous praise from consumers.
The fourth support: the "verification" strength of the efficient logistics system is to support the rights and interests of the franchisees to a large extent. At the beginning of 2009, the headquarters invested a lot of manpower and funds to establish a well-equipped customer service center, which is responsible for technical support, product structure adjustment, new product promotion, new industry information and other matters arising in the operation process of the franchisees, and solve product quality Feedback on logistics distribution, etc. At the same time, the headquarters has formulated a sound return and replacement system, which completely solves the worries of franchisees.
Fifth support: consultants track the "improvement/increase" of strength. The headquarters of the Smart Car Club provides practical support for franchise store operation. According to the level of franchise, the headquarters will send corresponding marketing planning, professional store managers and certified technicians to provide franchise stores with support from market research, store location selection, opening ceremony planning, post opening operations, technical services and other aspects.
The sixth support: huge amount of advertising support "building" strength To build a strong brand network and let the "Car Fair" and its product brands take root in China, the headquarters invested heavily in CCTV and Auto Home, Aika, Pacific Auto, various mainstream auto vertical portal websites, Sohu, NetEase, The auto channel of Tencent's major portal websites and the auto and outdoor media of major domestic portal websites carry out various and multi-level advertising campaigns to build the Smart Car Club into a popular brand in China's auto service market. At the same time, we will refund advertising expenses of different amounts to local agents and franchisees, so that franchise stores can directly obtain advertising support from the headquarters and benefit directly.
The seventh support: powerful training teams go all over China to teach them to "ensure" that the strength of "fish" can only meet temporary needs, while "fishing" allows people to earn a living. The Smart Car Club believes that the only way to reduce wisdom is to rely on services and technology, rather than make up for it afterwards. Price is better than service, quality is better than quality. Strong technician team and perfect service mechanism are good tools for you to avoid, so as to ensure the competitiveness of franchise stores in the local market.
The eighth support: new products, new technologies, free learning to become rich "add" strength, business and innovation have been the requirements of the development of this era. Innovation can attract more customers. Beautiful cars will support franchisees to innovate in new technologies and products. Once the new product is launched, the franchisee can try it for free; Once the new technology is launched, the franchisee can go to the headquarters to participate in the study for free, and can go back to business after learning it to add strength.
The ninth support: the new mode of sharing headquarters' continuous innovation and extension "enhancing" strength The market is changing, the consumption trend is changing again and again, and the business operation and development of enterprises in the existing scale also need to adapt to the circumstances, looking for more business opportunities, in order to continue to grow. In addition to providing long-term support to franchisees in terms of technology, products and services, the headquarters of Car Fair always pays attention to the further extension and development of franchise stores in auto beauty projects, such as guiding franchise stores to go beyond the limitations of single store fixed-point operation, seeking breakthroughs in customer extension, industry cooperation and other aspects, creating new points and improving strength.
