The head office of China International Travel Service was established in 1954 and renamed as China International Travel Service Head Office Co., Ltd. (CITS for short) in March 2008. Through the hard work of several generations of Chinese tourists, it has developed into a travel agency enterprise group with large scale and strong strength in China, attracting and receiving more than 10 million overseas tourists. "CITS" has become a popular trademark in China, Asia, and more than 60 countries and regions in the world. In the new century, CITS has formulated an enterprise development strategy of "equal emphasis on three tours" and "mutual promotion of three tours" for inbound tourism, outbound tourism and domestic tourism, and focused on the development of exhibition business and free travel business according to market needs, continuing to make every effort to build "CITS CITS "inbound tourism brand, accelerate the cultivation of" TotalTravel "outbound tourism brand," National Holiday "domestic tourism brand and" Self Travel "free travel brand, strive to improve brand image, and improve the soft power and comprehensive competitiveness of enterprises.
CITS is a travel agency that was granted a franchise for outbound tourism earlier in China. In 2007, it was awarded the first batch of travel agencies in Beijing; It has been rated as the "Capital Tourism Forbidden Cup Good Collective" for several years. The 29th Beijing Olympic Games in 2008, as a travel agency enterprise solely involved in reception services, undertook four official Olympic service projects and was rated as "Advanced Collective of Beijing Olympic Games and Paralympic Games" by the Beijing Municipal Government and BOCOG. The 2010 Shanghai World Expo has become one of the first designated travel agencies for Shanghai World Expo tourism. It has won many awards from Beijing Municipal Government, such as "Good Enterprise Award", "Travel Agency High Foreign Exchange Earning Award", "Travel Agency High Outreach Number Award", etc. For more than ten years in a row, it has been ranked among the top 100 travel agencies in China and the tourism industry of the "Top 500 Chinese Enterprises".
The 2011 ranking of China's 500 valuable brands released by the World Brand Lab in Beijing. With a brand value of 19.668 billion yuan, the "CITS" and "CITS" brands ranked 48th in the list of China's 500 valuable brands, and have been ranked as valuable brands in the tourism industry for many consecutive years. CITS has become a travel agency group with important influence in the travel agency industry in China and even the world.
CITS has successively joined PATA (Pacific Asia Travel Association), IATA (International Air Transport Association), ASTA (American Association of Travel Agents), and WTTC (World Tourism Council), and is a separate corporate member of the United Nations World Tourism Organization (UNWTO) in China.
CITS has 8 wholly-owned and holding overseas companies and 8 visa centers in 12 regions around the world, 36 wholly-owned and holding subsidiaries and 2 joint-stock companies in China, nearly 700 outlets in cities, and more than 100 travel agencies that are members of the board of CITS Group. It has established long-term and stable cooperation with more than 1400 travel agencies in more than 100 countries, forming a domestic A modern global business network. CITS is the designated supplier of tourism services for many well-known companies at home and abroad, and has established long-term and close strategic partnerships with government departments of more than 20 major tourism destinations in China.
