Brand Story
Zhang Wanfu is not the name of the chairman of the jewelry company. The chairman's name is Zhang Yuecai. It seems that there is a destiny beyond wealth - the pursuit of happiness. Or as Zhang Yuecai himself said: "My dream is to let everyone work hard to realize the ideal in their hearts - not only wealth, but more importantly, to have the precious wealth of life - happiness."
When it comes to happiness, I have to mention that Zhang Yuecai's hometown, Changsha, Hunan, has always attached great importance to family learning. Every family has a book of happiness, which is called "love drinking and satiety". It is said that happiness has greater significance than wealth.
"Because there is love, there is power; there is dream, there is direction. The road is always at the foot, and we need to persevere in development..." In the 1970s, Zhang Yuecai began to run the jewelry business to inherit the family business, and began his ideal of bringing happiness to more people. In 2002, Zhang Yuecai no longer stopped traveling between Hong Kong and Guangzhou like his ancestors, but returned to Changsha and established the Changsha branch of "Zhang Wanfu Jewelry".
With the idea of managing happiness to manage jewelry, and also with the quality of gems to sharpen their own character, plus the mentality of "hard work in life, no gain without effort", Zhang Yuecai and his collaboration team have established a unified, complete and innovative brand sales model in the 21st century's ups and downs of economic situation.
As a result, "Zhang Wanfu" has started the brand road of "pursuing the happiness of thousands of families and shining the light of happiness".
Development history
In 1989, Hong Kong Zhang Wanfu Jewelry Co., Ltd. was officially established.
In 2002, with the rapid development of the domestic jewelry industry, Zhang Wanfu Jewelry set up a mainland headquarters in Shenzhen, and accelerated the development of the production and sales of gold, diamond and jadeite jewelry.
In 2006, Zhang Wanfu's jewelry landed in central China and moved its Shenzhen headquarters to Changsha. In the same year, Zhang Wanfu upgraded the brand concept of "forever happiness" to "love happiness", launched the main product of the same name, and opened 20 jewelry stores in central China, centering on Hunan.
In 2008, Zhang Wanfu Jewelry made steady progress in central China, opened 50 jewelry stores, and was included in the list of "Hunan Famous Enterprises".
In 2010, the number of Zhang Wanfu jewelry stores in central China exceeded 100, winning the reputation of "China's famous trademark".
In 2011, Zhang Wanfuzhu focused on central China and expanded to east and southwest China, opening 180 jewelry stores.
In 2012, Zhang Wanfu Jewelry completed the brand upgrade of "Shining Happiness", put forward the concepts of "finding happiness", "creating happiness" and "delivering happiness", and completed the beautiful transformation of the brand image. In the same year, Zhang Wanfu continued to open nearly 300 jewelry stores nationwide.
