Meike Group was founded in 1990. It includes many enterprises, such as the listed company Meike International Household Products Co., Ltd., Xinjiang Meike Chemical Co., Ltd., and Meike Land. The industry involves furniture manufacturing and export, home retail, fine chemicals and other fields.
Over the years, Markor Group has adhered to the path of a world enterprise, continued to optimize the industrial structure, and improved its core competitiveness. Meike furniture manufacturing industry has the ability to produce a full set of civil furniture products such as solid wood living room, dining room, bedroom and home office, and is one of the larger furniture manufacturing enterprises in China and even Asia; The retail industry "Mikemaijia" has gradually become a model of Zhongju consumer industry, a synonym for high-quality life, and a well-known household brand that is widely praised and respected; The 1,4-butanediol produced by MarkorChem is an important fine chemical intermediate raw material for textile, auto parts, pharmaceutical cosmetics, household appliances and other products. At present, MarkorChem is a large supplier of 1,4-butanediol in China.
With the mission of "professionally creating quality of life, and innovation guiding a better future", Markor Group is committed to industries closely related to human life, and constantly improves people's quality of life with products and services with a scientific attitude and innovative spirit. Adhering to the performance spirit of "the goal of the organization is to enable ordinary people to do extraordinary things", Markor Group will, with a global vision, efficiently integrate industrial resources, constantly innovate business models, and achieve leapfrog development of the enterprise.
In Markor, the goal of continuous management innovation and building a strategic focused organization (SFO) is helping enterprises achieve the synergy and focus of organizational resources and achieve leapfrog development of enterprises. On the 20th anniversary of its establishment and on the occasion of implementing the "Five Year Plan", Markor Group reorganized its corporate values, introduced SMS, BSC and other management tools, and opened a new chapter in the development of the enterprise.
Markor International Household Products Co., Ltd. (hereinafter referred to as "Markor Home") has become a multi brand, multi-channel and integrated international comprehensive household consumer goods company.
The predecessor of Meike Furniture is Meike International Furniture Co., Ltd. The company was successfully listed on the Shanghai Stock Exchange on November 27, 2000, with the stock abbreviation of "Merck" and the stock code of "600337". Meike International Furniture Co., Ltd. completed the relevant procedures of industrial and commercial registration of change on July 25, 2014. The company name was officially changed to "Meike International Household Products Co., Ltd.", the company's securities abbreviation was changed to "Meike Home Appliances" since August 1, 2014, and the securities code remained unchanged, still "600337".
The company relies on the furniture manufacturing industry to enter the international market, and has become one of the largest furniture export enterprises in China at present. The company has a large-scale and professional processing and production base, an efficient enterprise management platform, a strong research and development organization and a global sales network. In order to better support multi brand channels and give full play to the advantages of vertical integration, the company is actively implementing the furniture production automation project. After the completion of the project, it will replace a large number of manual operations to achieve factory automation, thus improving labor production efficiency and further improving product quality and flexible manufacturing capacity.
In 2009, the company successfully acquired Schnadig, which has a history of more than 60 years and is widely praised in the American industry. In 2010, the company completed the acquisition of A R. T. The acquisition of furniture company has established its own international marketing channel, expanded foreign markets, and provided R&D and design support for domestic retail brands.
In January 2002, the company, together with the controlling shareholder Markor Group, established Markor Meijia Furniture Chain Co., Ltd. (hereinafter referred to as "Markor Meijia") and established its own furniture retail brand - "Markor Meijia". At the same time, we will work together with the famous American furniture retail brand "Ethan Allen" to bring the internationally guided furniture retail model to China. Meike Meijia is committed to providing consumers with intimate services and creating an extraordinary customer experience. Meike Meijia ranked 438 in 2013 China's Top 500 Valuable Brands. At present, Meike Meijia has opened nearly 100 self operated chain stores in more than 40 large and medium-sized cities across the country, and the strategic layout of stores is being planned.
In order to adapt to the transformation of the company from a retailer to a brand dealer, create an extraordinary customer experience, and expand the integrated household comprehensive consumer goods market, Markus launched a retail multi brand strategy in 2014 to achieve the strategic goal of transforming the company into a multi brand, multi-channel and integrated international comprehensive household consumer goods company. At present, the four new brands launched are A R. T., ZEST, YvvY and Rehome, a subsidiary of Mikemaker. Among them, A.R.T mainly promotes the pure American lifestyle; ZEST is more targeted at young people who buy second homes, which is characterized by lively, interesting and colorful, and pay more attention to cost performance; YvvY is aimed at consumer groups pursuing unique innovation; Rehome is mainly located in high-end and fashionable shopping centers, providing consumers with exquisite home accessories.
