The company has a modern processing and distribution center of 17000 square meters; It has more than 300 business outlets including fast food restaurants, home kitchen stores, kiosks, hotels, joint venture food plazas, etc., providing healthy, convenient and fashionable meals for the general public. In 2008, it was designated by the Ministry of Commerce as one of the 20 "Breakfast Project Demonstration Enterprises" in China; In 2010, it was recognized as "Top 50 Fast Food" by the Cooking Association. At the end of 2012, the blue and white brand was awarded again. At present, the company has a net asset of 150 million yuan, more than 2000 employees, and an annual operating target of more than 300 million yuan.
Lanbai Catering is based on the home style of Jiaodong that people like, and constantly develops new products around the market demand. At present, there are more than 300 kinds of food and dishes, including 14 kinds, such as ribs buns, fried buns, fried dough sticks, steamed buns, jujube buns, zongzi, and tangyuan, which are recognized as "Shandong famous snacks". In order to improve/increase food safety and product quality, at the beginning of the establishment of the factory in 1998, the enterprise standard for steamed bread production was formulated in China, and a new pattern of industrialized production of flour food was established; In 2007, it also gave priority to "refusing whitening agents" in the same industry nationwide, more than four years ahead of the ban in 2011. In the daily production and operation process, insist on making blue and white products with good raw materials; All workshops and stores implement six level quality control according to the production and operation process. As we have always adhered to the principle of convenience and integrity, the blue and white brand has become better and better, and is welcomed by consumers.
While implementing many humanized management measures, the company also organized all employees to carry out traditional culture learning and practice activities with the theme of "gratitude and filial piety". For example, from the company's management department to every store and workshop, activities such as "reading classics", "doing good every day", "filial piety and respect for the elderly", and "gratitude and progress" are carried out all the year round to establish correct values of life and happiness.
"Serving customers for nutrition and health three times a day, and pursuing the material and spiritual happiness of all employees" is the corporate mission of Bluewhite. It is planned to establish blue and white fast food restaurants in more than ten counties and cities under the jurisdiction of Taiwan in the next three to five years, and then extend the business to other cities and provinces. In the next five years, there will be 120 new business outlets and more than 1500 new employees.

Brand support: the headquarters of the company will, based on the accurate market positioning of each franchise store and the professional market information fed back by the company's direct marketing and distribution systems, professionally integrate the commodity style, competitive price and quality standards, so that entrepreneurs can significantly reduce their entrepreneurship.
Regional protection support: the franchisee with broad development space supporting monopoly can obtain the monopoly right in the area designated by the headquarters, fully occupy the market, and avoid malicious competition between brands to reduce the brand price.
Corporate culture support: a unified corporate culture and a unified store image go deep into the hearts of consumers. At the same time, the advantages of the distribution platform are used to make dealers not lonely, share resources and exchange experiences, and provide dealers with a hotbed for entrepreneurship.
R&D support: the headquarters of the company constantly studies new brands, launches different marketable products according to different seasons and regions, establishes a quick response system, strictly implements the strategy of non-stop listing of new products, and truly wins every commercial opportunity for dealers.
Team advantages: excellent professional service team to escort your technology, business and operation.
Media advertising support: The company provides unified investment promotion advertising and special advertising support for franchisees, creates a strong investment promotion platform for franchisees, and ensures that franchisees enjoy their success.
Advantages of network promotion: years of brand precipitation, professional network team, promotion of Baidu, Google and other engines.
Whole store output support: the headquarters will rely on its rich operating experience to provide whole store output support for franchisees, and timely provide all aspects of demand support and experience guidance at all stages of the franchise, so that franchisees can easily start businesses.
Marketing support: provide promotion plans for different holidays, draw up business plans according to regional characteristics, market supervisors go to stores for guidance, and conduct recurrent training for store managers irregularly.

1. Legal person, natural person or other organization with legal qualification.
2. Recognize the brand's business philosophy and management mode, and be willing to grow with the headquarters, jointly maintain quality and establish brand image.
3. Have the financial ability to meet the joining requirements.
4. It has legally operated stores with good location and area in line with the company's regulations.
5. Strictly follow the management system enforced by the headquarters.
6. Franchisees should have qualified market operation experience and be familiar with the surrounding environment of the market. Those with certain operation and management capabilities and market regulation are preferred.
7. Have strong entrepreneurial spirit and service consciousness.
8. Be able to operate it as a long-term business, and maintain a qualified reputation and image at all times in the business process. Have a positive attitude towards life and entrepreneurial spirit, like to engage in the industry, and have the identity of an independent legal person and certain business management ability.

1. Consultation on joining matters
You can leave a message on the website or call the headquarters to consult the Marketing Department about joining.
2. Understand the feasibility of joining
Investigate the local market to understand the feasibility of joining.
3. Sign the contract
After the headquarters confirms the franchise qualification of the franchisee, the franchisee can go to the headquarters to sign the franchise contract.
4. Store location
The headquarters sends professionals to the location of franchisees to help them select suitable stores.
5. Unified decoration
The company provides the franchise store with an overall design and decoration scheme, and the franchisee carries out decoration.
6. Franchise training
In order to make the franchise store operate better, it is critical to master the necessary knowledge, so you need to send relevant personnel to the headquarters for training.
7. Opening preparation
Make preparations before opening. After the normal opening of the franchise store, it will provide long-term free new technology and new product upgrading services, so that you can open the store easily and operate safely.
8. Official opening