Decoding traditional tea industry breakthrough: digitalization and globalization stimulate new vitality of tea industry

The digital tide is surging, and the tide is changing.

In recent years, digital images can be seen everywhere in tea production, planting, logistics transportation, processing and sales. The deep integration of technology and tea has led to a different future for the tea industry.

On March 3, the Global Tea Industry Digital Forum and Guangzhou Haocha Tong Opening Ceremony was held in Guangzhou. Authoritative experts, senior celebrities, entrepreneurs and influential vane representatives from all over the country gathered in the tea industry. Understand the general trend of globalization, analyze the new trend of digitalization, and jointly discuss how digital technology can help the innovation and development of the tea industry, bringing a valuable tea industry event.

Data driven development of tea industry

Embrace a new future of the industry with a global perspective

At present, "digitalization" has been integrated into all aspects of the daily life of the public. In the field of tea industry, changes have already taken place. How can the tea industry better embrace digitalization, connect with the global vision, and let the industry glow with new vitality?

Wu Dayou, an expert in international standardization of China's data assets, a distinguished researcher of the World Digital Economy Forum, and a senior strategic consultant of the United Nations ESG, shared on the theme of Global Digital Development Trends. Take a deep look at the current digital development process in China and the international community, and give specific guidance on the future of China's further practice of combining digitalization with the tea industry to realize the revitalization of rural areas enabled by science and technology.

△ Wu Dayou, an expert in international standardization of China's data assets, a distinguished researcher of the World Digital Economy Forum, and a senior strategic consultant of the United Nations ESG (figure provided by Haocha Tong)

Li Zihui, co-founder and president of Haochatong Technology Group, made a keynote speech around How Traditional Tea Breaks Through Growth. Explain the development status of tea related sectors in detail, and analyze how traditional tea can break through and grow. Li Zihui pointed out that breakthrough requires good products, good raw materials, good processes, good images, good stories, and new technologies, new models, new channels, and new users. Adhering to the brand vision of "connecting China's good tea to the world", the cultivation of good tea to products is a practice of "changing" the development of traditional tea.

△ Li Zihui, co-founder and president of Haochatong Technology Group (picture provided by Haochatong)

In the link of the data driven tea industry development forum, centering on the theme of "Three Generations and All Kinds of Tea Connect the World", Wu Dayou, an expert in international standardization of Chinese data assets, a distinguished researcher of the World Digital Economy Forum, and a senior strategic consultant of the United Nations ESG, Zhang Liming, the full-time vice president of Guangdong Tea Industry Association, and Li Zihui, the co-founder and president of Haochatong Technology Group, Wang Gang, professor and master's supervisor of supply chain management at the Business School of Guangdong University of Foreign Studies, Dong Yunfeng, vice president of Yunnan Pu'er Tea Association, held a dialogue. The chief editor of the White Paper on Chinese Tea Business said that Lai Xiaodong, founder and CEO of Tea Media, presided over the forum.

Experts have decoded the trend of digital development of the tea industry with a global perspective, innovative perspective and creative views, bringing more ideas, references and ways of enlightenment for the international development of the tea industry.

△ Data driven Tea Industry Development Forum (Picture of Good Tea Supply)

Haochatong Operation Center officially opened

Technology empowering industry unlocks more possibilities for Chinese tea

Digitization brings more diversified development possibilities to the tea industry. In fact, many tea companies and tea people are at the forefront of digital practice. Haocha Tong is one of the seekers of digital and tea technology development.

At the event site, the leading guests jointly unveiled the brand of Haochatong Operation Center. With the official opening and operation of Haochatong Operation Center, a new stage of brand development was opened.

It is reported that the mission of Good Tea Connect is to empower the tea industry with science and technology, promote tea consumption, and promote Chinese tea culture. Through the smart tea brewing machine of Good Tea Connect, it cultivates new brands and models in the tea industry, drives the traditional industry to empower new technology, and establishes a new form of "national drink". With its precise control and intelligent operation, it perfectly combines traditional tea art with modern technology to bring consumers a better tea drinking experience.

Relying on the operation center opened this time, Haochatong will continue to actively cultivate the new model of the tea industry, drive the transformation and upgrading of the traditional tea industry with innovation, and inject new vitality into the sustainable development of the industry.

It is worth noting that during the event, Guangzhou Haochatong Digital Technology Co., Ltd. and Hangzhou Haochatong Digital Technology Co., Ltd. were awarded the honor of Global Data Element 50 Forum, and their efforts in digitization were highly recognized and affirmed by the industry. At the same time, Haochatong reached a strategic cooperation agreement with Zhenghao Tea Group, Qimenhong Group, Yingjiu Manor, Chengfei Machinery, Lvxueya, and tea enterprises online to jointly explore the high-quality development of the tea industry.

△ Global data element 50 people forum licensing (good tea supply map)

△ Strategic Cooperation Signing (Picture of Good Tea Supply)

With the rapid development of science and technology, the times are changing with each passing day. The tea industry should also change at the right time, actively embrace cutting-edge technology, and keep up with new trends and upsurges. The holding of the Global Tea Industry Digital Forum and the opening ceremony of Guangzhou Haocha Connect opened a new route for the innovative development of Chinese tea. With an insight into the new trend of the times, let's welcome a more beautiful and brilliant industrial future in the process of change.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

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