Hesitang and Dr Chad Eldridge experts usher in a new era of healthy life

As the 2024 New Year begins, with the in-depth implementation of the Healthy China 2030 strategy, people's yearning for a healthy and quality life becomes stronger. According to the data of China Sleep Research Report 2023, nearly half of Chinese people sleep less than 8 hours per night on average. Low quality sleep not only threatens personal physical and mental health, but also virtually weakens national happiness. As an advocate of a better life, Sweden's top bedding brand Hasten joined hands with global health expert Dr Chad Eldridge， We will jointly promote the development of the healthy sleep industry and take practical actions to help achieve health for all.

Dr. Chad Eldridge's Health Proposition: Sleep is the Source of Life

As a global authoritative health expert, Dr. Chad Eldridge has rich clinical experience and profound academic background, specializing in spine and overall health. For famous people like NBA athletes and business leaders who pursue health and perfect state, Dr. Eldridge has customized the best health plan for each user through his unique five health systems of "sleep, sports, nutrition, emotional and social life", and has made his health concept of "persistent sleep first" deeply rooted in the hearts of people.

Dr. Eldridge firmly believes that good sleep is the cornerstone of healthy life, and has a highly consistent concept of healthy sleep with Hesitan, who has focused on sleep for 172 years. After in-depth understanding of Hesten brand and visiting its Swedish Xueping Dream Factory, Dr. Eldridge said: "Hesitan's century old craftsmanship spirit and unremitting pursuit of perfect sleep have deeply touched me and even everyone who is deeply involved in the health field. In the future, I will carry more passion and motivation, and work with Hesitan to help more people realize the extraordinary power of good sleep and achieve the goal of a better life of overall health."

Jan Ryde, the fifth generation successor and CEO of Histen, and the author of the best-selling book "Business Legend Made with Love", expressed high expectations for this cooperation: "Dr. Eldridge and Histen's healthy sleep philosophy of a century of hard work coincide. In the future, both sides will jointly create an unparalleled sleep experience for users, helping them achieve the harmony and unity of physical and mental health."

Hasten's Centennial Inheritance: A Keeper Well versed in the Way of Sleep

One hundred year mission, Hesten guards the world to get a good sleep. Since its birth in 1852, Hesten has been aware of the profound impact of high-quality sleep on physical and mental health, and has always adhered to the unremitting pursuit of perfect sleep to create "the best bed in the world" with an uncompromising attitude towards bed making. Under the quenching of the times, Histen craftsman selects rare horsetail wool with toughness and ventilation, supplemented by pure natural materials such as wool, cotton, wool and Swedish pine, to create a comfortable sleeping environment for users; In addition, generations of artisans have constantly iterated the craftsmanship of making beds, and refined the spring process to introduce independent bagged springs to ensure the stable support of bedding and protect the health and comfort of users.

In the fast-paced, high pressure modern society, people's demand for healthy sleep is increasingly urgent. Hesitan brand is deeply engaged in the healthy sleep industry, but also continues to pay attention to the changes of modern people's pursuit of healthy lifestyle. In the upcoming sleep journey, Hesten will take Dr Eldridge's unique professional knowledge and health system are integrated into Hasten's sleep concept and product research and development, so that sleep products such as bedding can better meet the needs and expectations of modern people for healthy sleep, promote the brand to make new breakthroughs in professionalism and personalized services in the field of healthy sleep, and lead the industry to a higher level of health and comfort.

2024 is the beginning of Longteng, and the chapter of health and vitality begins. Hesitan will join hands with Dr Eldridge provides global users with more professional and personalized sleep products and services, and jointly promotes the development of the healthy sleep industry, so that more people can enjoy the good life brought by healthy sleep.

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