The first Chinese time-honored brand, Emperor Huanghuang, officially launched the first Chinese preserved meat festival only when there is preserved meat!

Cured meat is the memory of years and the taste of home. On December 23, at the end of the year, the "Emperor Cured Meat Festival" jointly hosted by Emperor Huanghuang, a time-honored Chinese brand under Yuexiu Group, and Jingdong was held in Yuehui City, Guangzhou. Wu Long, the first level researcher of the Enterprise Party Construction Office of the Municipal State owned Assets Supervision and Administration Commission, Li Guowen, the director of the Special Business Department of Guangzhou Municipal Bureau of Commerce, Yuexiu Group, Jingdong Group, and Guangzhou time-honored brands Association, Guangzhou Intangible Cultural Heritage Protection Center and other units Leaders were invited to attend.

Chen Jing, Chief Financial Officer of Yuexiu Group, Yi Cong, Chairman of Huangshanghuang Food Co., Ltd., Yuexiu Agriculture and Animal Husbandry Food Co., Ltd Leaders, news media and dealer partners from all over the country also attended the event, which jointly witnessed the successful holding of the Emperor's First Preserved Meat Festival.

Emperor Emperor is a time-honored brand of Yuexiu Group. As the largest municipal state-owned enterprise in Guangzhou, Yuexiu Group has formed a brand of Finance The "4+X" modern industrial system centered on real estate, transportation infrastructure and food is the "double hundred enterprises" of the State Council's state-owned enterprise reform. Farming and animal husbandry food is one of the core businesses of Yuexiu Group's food sector, and Huangshanghuang is a time-honored brand in the field of deep processing of meat products.

"Emperor" as the first batch of "Chinese time-honored brands"“ China's famous trademark ", known as" the king of Cantonese style cured meat ". The emperor held the first festival of preserved meat, and through the joint voice with Jingdong, created a category specific festival to promote category development, demonstrating the emperor's leading position in the preserved meat industry.

At the event site, the emperor and Jingdong jointly released the white paper of the cured meat industry, and jointly launched the "Longteng Prosperous Age Gift Box" to carefully select high-quality cured meat, and combine the cultural elements of Guangfu to present a happy New Year gift to consumers.

In this festival, the emperor also cooperated with 10 leading catering enterprises to create a new style of cured food, and held the first world record challenge event for cured food in Guangzhou, launching the challenge of "selling the most sausages in eight hours". The challenge ended at 20 o'clock, A total of 5986 emperor's sausages were sold, successfully setting a new world record. This challenge not only shows the brand innovation of the emperor who is brave to innovate and challenge himself The spirit also reflects the responsibility of the emperor as a state-owned enterprise.

Cured meat, a symbol of the flavor of the year, also represents the strongest home flavor. The Cantonese style cured meat represented by the emperor is not only a delicacy on the daily table in Dawan District, but also a symbol and symbol of the Cantonese culture. As a "famous specialty in Guangzhou", it carries the yearning of Chinese people around the world for their homeland with its long history and flavor.

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