The 19th Beijing Changping Hot Spring Cultural Festival opened

On December 15, "Spring Warms the Prosperity" The 19th Beijing Prosperity themed "Enjoy the charm, be happy forever and enjoy the country" Ping Hot Spring Cultural Festival in Beijing Pingqu Huabin Ecological Park was opened. Member of the Party Leadership Group and Vice President of Beijing Municipal Bureau of Culture and Tourism Qi Huichao, Director General, Beijing Chang Flat area the people Guo Qingyao, a member of the Party Leadership Group of the government and Deputy District Head, attended the opening ceremony and delivered a speech. Participation Leaders and guests jointly witnessed the 19th Hot Spring Culture Festival&Chang The cultural tourism consumption season in Pingqiu and Dongdong was officially launched.

Qi Huichao said in his speech that hot spring consumption, as the development trend of future consumption, has great potential. Recently held At the Central Economic Work Conference It is proposed to take cultural and entertainment tourism, domestic "fashion goods", etc. as new consumption growth points. Beijing Municipal Bureau of Culture and Tourism will rely on the series of activities of promoting consumption by cultural and tourism, design and create new products around new consumption, provide more new scenes of cultural and tourism consumption for tourists, and further enrich the supply of cultural and tourism products. At present, the culture and tourism industry is recovering strongly, and the development of culture and tourism industry is tenacious The sex is also increasing. I hope you will be happy Ping continues to promote the deep integration of cultural tourism, agriculture and commerce industries, further activate the endogenous development power of cultural tourism market, create new scenes, promote new consumption Ping will become a new highland for Beijing's tourism development.

Guo Qingyao said in his speech that Beijing Chang Ping Hot Spring Cultural Festival has been successfully held for 18 times, and has cultivated hot spring enterprises accumulatively Nearly 40, Xiaotangshan Town was rated“ The "Hometown of Hot Springs in China" fully demonstrates the prosperity of Ping has unique charm of natural ecological beauty and colorful humanistic charm. Next step, Chang Flat will continue to zoom in With the brand effect of the national tourism demonstration zone, relying on high-quality hot springs, traditional villages, branded home stays and other resources, we will make every effort to promote the development of cultural tourism, health care and other industries. Sincerely welcome guests and friends from all over the world to Chang Ping, Understanding Chang Ping, Chang You Chang Pingshan water, taste authentic food, feel the charm of ice and snow, and enjoy the beauty of Tangquan.

At the opening ceremony, Chang Pingtangquan Map 2.0 and Ctrip Food Lin Chang Top 20 of the list of ordinary holiday delicacies was launched, "Spring Warm Prosperity" Enjoy "Prosperity" in both autumn and winter Ping Culture and Tourism Route Products provide consumers with fresh and comprehensive prosperity Tourism consumption experience and scene in winter. Director and Deputy Director of Chongqing Hakone Hot Spring Industry Development Group Co., Ltd President Jiang Tao shared the development trend and future prospects of the hot spring industry. Dalian Botao Culture Technology Co., Ltd. Chairman Assistant, Market Director Liu Wei gave a keynote speech titled "New Consumption of Cultural Tourism, Creating Tourist Attraction IP with Digital Technology in New Scenarios, Creating Cultural Tourism Expenditures".

The opening ceremony was accompanied by a Guochao garden party that integrates appreciation, play, taste and feeling. Guests at the meeting experienced changing clothes and clocking, and took group photos and interacted with NPC's wearing Daming clothes to experience prosperity Flat and profound historical context. In the Guochao product exhibition area, there are a variety of childhood drinks, old Chinese skin care products and urban Guochao IP cultural and creative products from all over the country, which evoke infinite feelings; In the "40.2 degrees north latitude" public cultural tourism brand consumption scene exhibition area, Chang Excellent Tangquan enterprises in Pingshan have made a concentrated appearance, and the rich and colorful prosperity All round exhibition of Pinghaoji, specialty fruits and vegetables, and non legacy cultural creativity Ping has unique cultural charm.

According to reports, this Spring Festival Cultural Festival runs through the whole New Year's Day and Winter Holiday Spring Festival. In the meantime, Chang Pingqu Culture and Tourism Bureau will cooperate with Ctrip Group to develop prosperity Cultural tourism promoting consumption activities in autumn and winter, where to go in Ctrip flat Taiwan has issued 1 million yuan of cultural and tourism consumption vouchers, and launched more hotel products such as "accommodation+hot spring", "accommodation+snow", "accommodation+scenic spots", "accommodation+catering", to leverage the resonance of multi business consumption, and to bring tens of millions of consumption through millions of subsidies for prosperity To attract tourists and promote comprehensive consumption of cultural tourism market in winter.

At the same time, the Spring Festival will also hold "I am in Chang" Ping falls in love with Chang "Ping" Hot Spring Festival Enters the University Town, Chang Promotion of Ping Culture and Tourism Products in Ctrip's offline stores and Ctrip's travel photos Competition, Ctrip signed a contract with travel experts to experience and other activities, and flat On stage Changchang Pingtangquan Theme Museum, spreading prosperity through online and offline multi-dimensional The charm of the tourism resources of "Tangquan+Ice and Snow" in Pingqiu Winter Festival attracts tourists from multiple dimensions, and helps Changchang High quality development of cultural and tourism industry in Pingzhou.

This hot spring cultural festival strives to form a hot spring centered The consumption cluster of micro vacation destinations will drive the comprehensive consumption of hotels, home stays, scenic spots, catering, agricultural products, etc., and establish Effective linkage between government, business and tourists to stimulate confidence in tourism development and mobilize enterprises Sex, giving to Changfu The brand of Ping Hot Spring Cultural Festival is younger and more fashionable Sex, attracting the attention of the general public and young customers with high travel ability.

Guests said that the prosperity of winter It is a beautiful business card of cultural tourism brand in northwest Beijing. Current Chang Ping Hot Spring Festival Congchang The long history and culture of Pinggu District is the beginning of the writing, which endows hot springs with The connotation of Chinese traditional culture in the new era makes the "national tide culture" and "bubble fashion" become prosperous Ping Hot Spring Festival is a new trend. The real gold and silver consumption promotion measures launched during the Hot Spring Cultural Festival will further release the prosperity of The consumption potential of cultural tourism in Pinggu District promotes prosperity The cultural and tourism consumption market in Pingdu District has recovered and the cultural and tourism industry has developed in high quality. It is conducive to the establishment of A co creation mechanism guided by the government, dominated by enterprises and centered on consumption to promote prosperity driven by high-quality leisure spending Comprehensive growth of culture, tourism, commerce, agriculture and consumption in Pingyuan.

Beijing Chang Ping Hot Spring Cultural Festival was founded in 2004 to introduce Chang One of the ordinary tourism resources Important activities. Hot Spring Festival always adheres to“ Government construction flat The purpose of the festival of "effective participation of Taiwan and enterprises, benefit of citizens and tourists, and prosperity of tourism economy" has gradually made The brand image of Ping Hot Spring is deeply rooted in the hearts of the people.

Beijing Chang Ping Hot Spring Cultural Festival is organized by the Beijing Municipal Bureau of Culture and Tourism, Beijing Chang Flat area the people Sponsored by the government, Beijing Changcheng Organized by Pingqu Culture and Tourism Bureau, and co organized by Ctrip Group and Huabin Ecological Park. The activity will last from the middle of December to the end of February next year.

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