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Zhejiang School

 Zhejiang School

Zhejiang Zhepai Electric Appliance Co., Ltd., founded in 2006, is a comprehensive large-scale professional kitchen appliance enterprise integrating R&D, manufacturing and sales. The main products are integrated stoves, range hoods, gas stoves, disinfection cabinets, ovens, steam stoves, stainless steel sinks, water heaters, etc. The pioneering spirit of diligence and pragmatism, the open spirit of pioneering, the inclusive spirit of self correction, the innovative spirit of capturing market advantages and the honest spirit of abiding by commitments These are the eternal spirit of Zhejiang merchants, but also the enterprise spirit of Zhejiang Group. Adhering to the profound spirit of Zhejiang merchants, Zhepai Company focuses on the construction of kitchen appliance brands and the promotion of kitchen appliance products; Make high-quality products, improve the healthy living environment, and serve hundreds of millions of families; To be a benchmark enterprise, lead the industry to develop normatively and healthily, and promote local economic prosperity. High configuration is more efficient, good core is more safe, and everything is in the best interests of consumers' safety and application. Each product of Zhepai Electric keeps improving, and every screw and thread head has strict requirements; The cutting-edge scientific research force, internationally advanced intelligent control equipment, superior raw materials, etc. are far ahead of other brands. Good products are not blown out by advertisements, but tested by the market; Good products do not need celebrity endorsement, but should be endorsed by millions of consumers. Zhepai products have won the market and popular support since they were put on the market. High configuration kitchen appliances experts - kitchen appliances belong to household durable goods. Rational consumer groups are more concerned about the safety, life, comfort and other characteristics of products. Zhejiang High configuration kitchen appliances are more professional in these aspects! Zhepai Electric Appliance, a leading brand in Zhejiang, has been constantly innovating and surpassing while developing and growing. It has set a number of standards, led other brands in the industry to develop together, and won respect and admiration! Zhepai's high equipped kitchen appliances provide high-quality products for high-quality life!

Brand information

  • Enterprise name: Zhejiang Zhepai Electric Appliance Co., Ltd
  • Origin of the brand: Shaoxing, Zhejiang
  • Created: 2013-06-27
  • Advertising words: Zhepai's highly equipped kitchen appliances provide high-quality products for high-quality life
  • Enterprise legal person: Wang Jun
  • Brand index: seventy-seven
  • Official website: https://www.59137.com/zhepai/
  • Official telephone: 400-926-5818

Public praise rating

Well received
twenty
thirteen
negative comment

Rating: seven point four

Brand popularity: one hundred and sixteen

Investment expenses for Zhejiang Dispatch franchise

Franchise expense analysis

Franchise level North, Shanghai, Guangzhou and Shenzhen provincial capital Prefecture level city County-level city
Store area 100㎡ 100㎡ 100㎡ 100㎡
Rent 25000 yuan/month 16000 yuan/month 12000 yuan/month 6000 yuan/month
Decoration expenses 800 yuan/m2 700 yuan/m2 600 yuan/m2 500 yuan/m2
Equipment cost 25000 yuan 25000 yuan 25000 yuan 25000 yuan
First batch purchase cost 130000 yuan 120000 yuan 110000 yuan 100000 yuan
Advertising expenses 20000 yuan 18000 yuan 15000 yuan 12000 yuan
Opening expenses 9000 yuan 7000 yuan 5000 yuan 3000 yuan
Personnel salary 3500 yuan/month/person (4 persons) 3000 yuan/month/person (4 persons) 2500 yuan/month/person (4 persons) 2000 yuan/month/person (4 persons)
Water and electricity fees 1200 yuan/month 1100 yuan/month 1000 yuan/month 900 yuan/month
working capital 120000 yuan 80000 yuan 70000 yuan 40000 yuan
Total investment cost 424200 yuan 349100 yuan 308000 yuan

Franchise profit analysis

Franchise level North, Shanghai, Guangzhou and Shenzhen provincial capital Prefecture level city County-level city
the measure of area 100㎡ 100㎡ 100㎡ 100㎡
Monthly turnover 140000 yuan 110000 yuan 90000 yuan 70000 yuan
Gross profit/month (gross profit rate) 77000 yuan (55%) 60500 yuan (55%) 49500 yuan (55%) 38500 yuan (55%)
Rent (month) 25000 yuan 16000 yuan 12000 yuan 6000 yuan
Personnel salary (month) 14000 yuan 12000 yuan 10000 yuan 8000 yuan
Water and electricity fees (month) 1200 yuan 1100 yuan 1000 yuan 900 yuan
Monthly net profit 36800 yuan 31400 yuan 26500 yuan 23600 yuan
Annual net profit 441600 yuan 376800 yuan 318000 yuan 283200 yuan
The above profit analysis is an estimate for reference only. The actual profit will vary according to the region, area, cost, etc.
  • Franchise support
  • Franchise process

1. Advertising support
The combination of print, network, video and other national powerful media will be launched to fully support franchisees to explore local markets and maximize information transmission.
2. Terminal image support
Zhepai Electric has special brand terminal image services to guide and serve the specific terminal image construction of new franchisees, standardize the terminal image of Zhepai Electric, and provide diversified and personalized solutions.
3. Market analysis guidance
For newly joined customers, we will help to carry out a series of feasibility analysis, such as field market research and business circle analysis of market competition environment, to ensure that the brand is successfully introduced into the market.
4. Marketing support
The company will send marketing personnel from time to time to carry out marketing diagnosis for customers, adjust marketing strategies in a timely manner, and ensure the healthy operation of franchisees.
5. Promotion planning support
Every year, according to the product line planning and market needs, the company will launch annual new products and provide various promotional materials, terminal vivid materials and promotional products to fully meet the needs of sales terminals.
6. New product activities and material support
The company will provide various trainings in the early stage and operation stage, including sales skills, product expertise, supermarket and store marketing characteristics, terminal sales philosophy, and will hold customer training and experience exchange activities irregularly.
7. Professional training support
The company follows the communication mode of "learning enterprise" of Zhepai Electric to ensure that the internal information of the company is shared with customers at the first time, and adopts the method of experience replication to help dealers increase their corresponding market experience and awareness.
8. Information sharing support
The company will send marketing personnel from time to time to carry out marketing diagnosis for customers, adjust marketing strategies in a timely manner, and ensure the healthy operation of franchisees.

1. Understanding the brand
Investors who want to join Zhepai Integrated Kitchen need to have a detailed understanding of the brand joining policy. You can browse the relevant joining policy on the website, or leave a message for more detailed joining information.
2. Customer inspection
The customer made an appointment with the company for a detailed inspection.
3. Franchise application
If you have no problem with your working capital and business strength, you can submit a franchise application to our headquarters, and the headquarters can sign a franchise contract after reviewing your situation.
4. Sign the contract
Both parties reached an intention and signed an intention agreement to protect the selected area of the franchisee.
5. Site selection and store construction
Find suitable business districts and store addresses in the local area, and sign the lease contract after being reviewed by the headquarters.
6. Shop decoration
The headquarters will provide design drawings according to the area of the franchise store, and both parties will select the equipment and materials needed for the store, and evaluate the decoration price.
7. Operation training
Before opening, the franchisee shall be trained in management and operation, and the recruited staff shall be trained in skills.
8. Develop opening plan
In the early stage of opening, the company will provide appropriate operation plans and guidance according to the local environmental conditions.

  •  Comparison between the Imperial School and Paiya
    Comparison between the Imperial School and Paiya

    The more developed the market is, the more fierce the competition will be. The door and window industry looks like it has a large sales volume and a good prospect, but the door and window industry is also a battle stage in full swing. Today, let's compare Huangpai doors and windows with Paiya to see how Huangpai doors and windows and Paiya doors and windows achieve self achievement and continue the brand in this fierce competition. 1、 The comparison between imperial doors and windows and paiya - originated from different business paths 1. Why can the imperial doors and windows of Zhu Fuqing have today's prosperity? This is closely related to Zhu Fuqing's philosophy and character. At the beginning of the company's establishment, Zhu Fuqing put forward the concept of "quality and brand synchronization, enterprise and society win-win". Throughout the development process of Huangpai, Zhu Fuqing has always adhered to this concept and implemented it to the end, focusing on strategic management in the business process. Zhu Fuqing believes that only in this way can we do a good job of brand, make a big brand, and have the ability to give back to the society; In 2009, he signed a contract with Mr. Chen Baoguo to represent Huangpai, and Mr HenriChris joined Huangpai and the independent research and development laboratory was established. Such a great deal of effort has provided vitality for such a late show of the imperial school. Compared with Paiya, Huangpai Doors and Windows believes that focus is the foundation of the industry. Only by working hard in an industry, showing the best aspects of itself, and firmly moving towards a development direction, can Huangpai Doors and Windows have the capital to base itself on the industry and produce products with better and better quality. This is the concept of the long-term development of Huangpai doors and windows. 2. Paiya Doors and Windows If Li Junhong says that Huangpai is a newcomer in doors and windows, Paiya is a veteran in the door and window industry. Paiya Doors and Windows was founded in 1990, creating the first industrial production of aluminum doors in China. For more than 20 years, Paiya Doors and Windows has been the vane of the development of aluminum alloy doors and windows industry, constantly opening a new world and bringing new feelings to consumers. The comparison between Huangpai doors and windows and Paya, and the persistence of Paya doors and windows for more than ten years, has made Paya led by Li Junhong stronger after experiencing market fluctuations. Brand improvement is Li Junhong's future work center. In 2017, Paya Doors and Windows continued to make efforts from brand reputation, marketing, technology upgrading, product updating and other aspects, to establish brand value, improve brand height, expand brand influence, strive to let more customers recognize Paya's brand culture, choose Paya's products, and contribute to the vigorous development of the entire aluminum alloy door and window industry. 2、 The comparison between Huangpai doors and windows and Paiya - the positive dispute and comparison between Huangpai doors and windows and Paiya. In the process of its growth, Huangpai has become one of the leading brands in the door and window industry after a few years of rapid development, relying on strong production strength, strong research and development team, rich product series, and advanced marketing model. Huangpai has been devoting itself to building brand strategy. In 2007, Huangpai set up a factory in Dali, Foshan, Guangdong, and put it into production, which has already opened the prelude to the brand take-off. The first flagship store born in 2008 marks that Huangpai has embarked on the route of high-end brand. Compared with Paiya, the success of Paiya comes from focus. In terms of products, over the years, Paya has always focused on the industry of aluminum alloy doors and windows. With a keen sense of the market, Paya keeps up with the market trend, constantly develops new products, makes continuous progress, and always leads the market. In the past two years, Paya has implemented a series of major changes and innovations. One is to focus on the research and development of original new products, the second is to launch the marketing strategic plan, and the third is to strengthen the terminal market, adopt supportive policies, comprehensively upgrade the brand image, and open a new model of 111>3 brand strategy win-win. 3、 Comparison between Huangpai Doors and Windows and Paiya - the way of future development Huangpai Doors and Windows has launched a new round of charge for China's door and window industry through a series of "vertical and horizontal" movements in recent years, which seems to mean that the door and window industry will officially enter a new era of "big brand" leadership. Last year, Paya Doors and Windows put forward the strategic slogan of "big customization, big doors and windows, big Paya" to further accelerate the strategic layout of the enterprise. This extremely broad strategic vision has enabled Paya Doors and Windows to start to expand its market nationwide. The prospect of the door and window industry is broad, and the market potential of innovative energy-saving doors and windows and smart doors and windows is huge. From the comparison between Huangpai doors and windows and Paiya, we can see that a door and window brand must have its own characteristics if it wants to survive and develop for a long time. The comparison between Huangpai doors and windows and Paiya provides ideas and inspiration for many door and window brands, The comparison between Huangpai doors and windows and Paiya doors and windows gives us a clearer understanding of the future of the door and window industry. Huangpai doors and windows and Paiya doors and windows will still be powerful door and window brands. Netizen Q&A: Which is better, Huangpai Doors and Windows or Paiya Doors and Windows: I don't know whether you want to order doors and windows or open a door and window store. However, Paiya, Huangpai and Qibang Doors and Windows (the top ten brands) are familiar with the door and window industry. Well, anyway, it's also a matter of comparison. I suggest you ask each manufacturer one by one, good or bad, and then go to the physical store to compare them, because the product quality can tell everything, and also compare the seller's service! Top 10 brands of doors and windows

  •  Conditions for joining Huangpai Doors and Windows
    Conditions for joining Huangpai Doors and Windows

    With the rapid development of the door and window industry, there are more and more door and window brands in the market, and the quality of each brand is also very different. Many franchisees do not know how to choose and which brand has guaranteed quality. How about the joining of Huangpai Doors and Windows? Let's have a look. 1、 Huangpai Doors and Windows is a big brand in the industry. If you have sufficient experience, resources and funds, you can consider them. After all, their task volume is not low. Without these conditions, it is difficult to complete the task volume. In addition, their development is also relatively mature. In many places, the partners are full and the opportunities are relatively small. In fact, the market is also changing, and now the entire aluminum door and window industry has also developed in segments. 2、 Conditions for joining Huangpai Doors and Windows 1. Have a full understanding of Huangpai 2. Recognize and accept Huangpai's corporate culture concept, distribution and joining mode and operation specifications 3. Have more than three years of retail operation experience and brand management awareness 4. Have a business site that meets the requirements for joining 5. Have rich investment strength and enthusiasm for spreading Huangpai culture 6. Have corresponding business ability and risk awareness 3 Relevant concept 1. The so-called joining of a franchise store is an enterprise organization that authorizes the service label to the franchisee, so that the franchisee can use the image, brand, reputation, etc. of the headquarters to attract consumers to the commercial consumer market. In addition, before the franchisees start their own businesses, the franchisee headquarters will teach their own experience to the franchisees and assist them in starting and operating businesses. Both parties must sign a franchise contract to achieve the common goal of cooperation; However, the franchise headquarters can charge franchise fees, deposits and royalties from the franchisees due to different franchise properties. Franchise stores refer to those stores that specialize in selling specific commodities. These commodities have a strong degree of correlation, or they are commodities of the same brand, or a series of special commodities. Franchise stores generally pay great attention to store decoration, giving people a sense of quality and unified image. For example, when selling goods with traditional characteristics, the shop layout highlights classical beauty; Popular and trendy products are sold, and the decoration of the shop highlights the modern sense. At the same time, franchise stores provide more services than other stores, such as consumer consultation and advice. 2. Joining refers to joining a certain group or organization. It can be extended to the commercial field, referring to the agency of commercial brands. Franchise is the continuous contractual relationship between the enterprise organization, or the franchised chain head office and the franchised store. According to the contract, it is necessary to provide a unique business privilege, plus unconditional assistance (personnel training, organizational structure, operation management, commodity supply and marketing). And franchise stores also need to pay relative rewards. There are many kinds of franchising business forms, which can be divided into voluntary franchising, commissioned franchising and franchising according to the proportion of capital contribution and the mode of operation. Comparison of recommended Huangpai doors and windows and Paiya; Huangpai doors and windows renewal; Chen Baoguo's endorsement of Huangpai doors and windows; and Ye Maozhong's brand planning conference. The advantages and disadvantages of Huangpai doors and windows were grandly held. Ounuo famous doors ★ Paiya doors and windows joined us ★ Huangpai doors and windows act as the agent of Huangpai doors and windows. What are the advantages and disadvantages of Huangpai doors and windows? Do you know Huangpai doors and windows: the king's attitude, the high-end industry, Huangpai doors and windows, Huangpai doors and windows Doors and windows Zhu Fuqing: strengthen brands, expand enterprises by products, and release the white paper on China's urban noise on the "World Noise Day"

  •  Europa Simplicity Europa Wooden Gate Goethe OPP-402 Flat Gate Evaluation Europa Wooden Gate
    Europa Simplicity Europa Wooden Gate Goethe OPP-402 Flat Gate Evaluation Europa Wooden Gate

    [Introduction] The European style home style has been blowing for many years, but what are the characteristics of German style? Four words: simplicity to the extreme. Of course, simplicity to a certain extent sets off a kind of atmosphere, especially the fineness and purity of simplicity in modeling. This reporter went to Zhejiang Jiangshan Oupai Wooden Door Factory to take the lead in experiencing the new products of Oupai Wooden Door in the season. This Goethe series OPP-402 flat door can satisfy consumers who like German simplicity. Let's have a look. German style buildings are famous for their simplicity, lightness and solemn colors. This European style wooden door Goethe series OPP-402 flat door also continues the essence of German style. The neat and simple shape and unique industrial beauty show the generosity and comfort of German style homes. After the display of the sense of gravity, there is a sense of tranquility. The first impression of the evaluation details The OPP-402 flat door of the Europa Wooden Gate Goethe series is made of CPL titanium decorative panel materials imported from Germany with original packaging, which follows the German technical standards and the mechanics of the Innovation Bridge (community network, forum shops), so as to ensure the perfect quality of the pure Goethe series. The full-automatic double-sided spraying line equipment specially used for wooden doors can hardly see any color difference from the front and back of wooden doors, and the surface is neat and comfortable, with very good visual effect. Netizen comments

  •  Love champion - Europa 8 · 13 provincial linkage witness the grand ceremony of Europa winning the championship - Europa Wooden Gate
    Love champion - Europa 8 · 13 provincial linkage witness the grand ceremony of Europa winning the championship - Europa Wooden Gate

    In this August, looking across the sports world, there are Olympic athletes marching forward bravely in the battle of the game. There are now European style provincial promotion activities aimed at supporting the Olympic Games and paying tribute to the champions. On August 13, in Nanchang International Exhibition Center, 10000 owners from 100 counties and cities across the province jointly witnessed the grand ceremony of Europa winning the kitchen championship. At the event site, 10 million packages were offered for profit, and 1 million gifts were given away crazily, which was very popular! The owner waited in front of the exhibition hall for the entrance of Oupai Cupboard General Manager Bian made a speech at the event, which was very popular. Since its establishment, Oupai has been cutting through the thorns on the road of entrepreneurship, and has been working hard towards the direction of champion. Oupai enterprises have always taken "fairness and brightness" as their basis, and their goal is to produce first-class technology, first-class products, first-class management First class service, and has been working towards this goal. During the activity of the owner smashing the golden egg on the spot when signing the bill, Oupai Home Group Co., Ltd. was founded in 1994 and "Guangdong Oupai Group" was founded in 2009. It is a leading brand in China's overall cabinet industry, has an international home product manufacturing base, and has a very competitive production scale. Oupai takes the overall cabinet as the leader to drive the development of related industries, including the overall wardrobe, overall bathroom, modern wooden doors, wall decoration wallpaper, kitchen appliances, etc., forming a diversified industrial pattern, and is a comprehensive modern integrated home furnishing service provider in China. In Nanchang, Oupai Home has as many as 12 stores in various large areas. It is a leading brand in terms of strength and scale. Netizen comments

  •  Is Qingdao Oupai a formal brand? Qingdao Oupai is different from Oupai
    Is Qingdao Oupai a formal brand? Qingdao Oupai is different from Oupai

    You must have heard of Oupai Home Furnishings. After all, Oupai is famous and has done extensive advertising, so there are also many Oupai brands in the market, such as Shenzhen Oupai and Guangdong Oupai. Some people say that Qingdao Oupai is a fake Oupai. Is it true? Is Qingdao Oupai a formal brand? Is Qingdao Oupai a formal brand? Qingdao Oupai Fashion Appliance Co., Ltd. is a brand of Qingdao Oupai Fashion Appliance Co., Ltd., which is not the same as Oupai Home Appliances. Qingdao Oupai Fashion Appliance Co., Ltd. was established on January 20, 2011. Its business scope includes production, processing and wholesale of hardware and electrical appliances, gas appliances, sanitary wares, electronic products, range hoods, disinfection cabinets, electric water heaters, induction cookers, electric kettles Electric rice cooker (production and processing are only limited to branches), etc. Is Qingdao Oupai a formal brand? The address of Qingdao Oupai Company is Room 1102, Building 2, No. 33, Shandong Road, Shinan District, Qingdao. Adhering to the business philosophy of "integrity and professionalism", Qingdao Oupai Fashion Electrical Appliance Co., Ltd. has become one of the largest, most influential and fastest growing enterprises through continuous efforts and transcendence. Qingdao Oupai hopes that enterprises and consumers can contact and negotiate with Qingdao Oupai Fashion Appliance Co., Ltd., and Qingdao Oupai will use the best products and services to satisfy customers! Qingdao Oupai is an enterprise focusing on kitchen appliances. Qingdao Oupai has grown into a dedicated kitchen appliance enterprise integrating research, development, production and marketing. With hundreds of models of kitchen appliances, such as gas cookers, range hoods, disinfection cabinets, gas water heaters and electric water heaters, the annual production scale exceeds 1 million sets, and we are committed to creating a comfortable, beautiful and happy life. Today, Qingdao Oupai has become a pioneer in the kitchen and bathroom industry. Is Qingdao Oupai a formal brand? Of course it is. Because of professionalism, Qingdao Europa is more perfect. Profession is an attitude, a character of persistent pursuit. Qingdao Europa is a creative enterprise in the kitchen electronics industry, which means that Qingdao Europa must look at the present. Facing the future, what will consumers need tomorrow and what expectations they have for Qingdao Oupai's products. Because of its professionalism, Qingdao Oupai has never stopped pursuing the quality of a perfect life. Qingdao Oupai is equipped with advanced testing centers, advanced testing equipment, strict procurement and audit procedures, and perfect quality inspection processes. Because of professionalism, Qingdao Europa is more powerful. The team of Qingdao Europa is the foundation of success. Qingdao Europa's energetic sales team will continue to adhere to the concept of integrity, responsibility, progress and win-win, and is committed to creating a fashionable, elegant and tasteful human kitchen and bathroom life. Is Qingdao Oupai a formal brand? Qingdao Oupai has also set up a branch in Zhongshan. Since its launch, Qingdao Oupai has always been popular with customers and users. With its good corporate reputation and excellent product quality, users can truly feel at ease when buying and using. Because of its dedication to science and technology, and its unremitting pursuit, Qingdao Europa has led China's electrical industry towards specialization and intelligence! Q&A of netizens: Are Qingdao Oupai and Oupai two different brands? What's the difference? A: Qingdao Oupai and Oupai are two brands. Qingdao Oupai is a professional kitchen and bathroom appliance, and Oupai is a professional cabinet. Qingdao Oupai is a self-developed and self produced manufacturer, which is one of the top ten customized household brands with high cost performance

  •  Which is better, Paiya or Yihe? Which is better, Paiya or Huangpai
    Which is better, Paiya or Yihe? Which is better, Paiya or Huangpai

    At the early stage of the development of doors and windows, everyone had different views. But now, with the continuous development of the door and window industry, more and more door and window brands have entered our lives. Among many door and window brands, how should we choose door and window brands? Which is better, Paya or Yihe? Let's take a look. 1、 Is Paya Doors and Windows one of the top ten brands. 1. Introduction to Paiya Doors and Windows Paiya Doors and Windows is a brand owned by Lishui Paiya Steel and Aluminum Door Factory in Nanhai District, Foshan City, specializing in the production of bathroom doors, balcony doors, hanging doors and other doors and windows. Paiya Doors and Windows are focused on the same industry nationwide with its first series of hollow side hung doors and hanging doors, making the aluminum door culture increasingly strong and mature. Paiya Doors and Windows have always focused on original Focus on the R&D and manufacturing of aluminum alloy doors and windows. Even the most popular door and window product names, such as "Triumph", "Leading Wind", "Silver Fox" and other series, are the first to be proposed by Paya. Therefore, Paya doors and windows are known by industry insiders as "the pioneer of high-end aluminum alloy doors and windows in China". 2. Product advantage: "Paya does not do the most expensive, but insists on doing the best." (1) Automatic mixing system; (2) Excellent formula; (3) The profile has excellent physical and mechanical properties; (4) The structural design of profile is reasonable; 3. The brand Honor Paya has more than 60 national patents; It has been awarded the honorary titles of "green environmental protection preferred product", "quality trustworthy product", "Chinese famous brand" and so on for many times In the selection of "dealers' first brand", Paya was voted as the first brand by dealers. 2、 Qibang doors and windows, Paiya doors and windows and Huangpai doors and windows are better than each other. 2. Paiya Doors and Windows: Founded in 1999, it is an enterprise that produces aluminum alloy toilet swing door, kitchen hanging door, balcony sliding door, indoor partition door, bridge broken casement window, bridge broken sliding window and sunshine room series. 3. Huangpai Doors and Windows: Founded in 2007, it is a villa aluminum alloy doors and windows company integrating independent research and development, design, production and sales. 3、 Related concept 1. Doors, windows and doors can be divided into enclosure components or separation components according to their positions, which are important components in the building enclosure system. The earliest mullion windows are found in Han tombs and pottery houses, and brick and wood buildings and murals of the Tang, Song, Liao, and Jin dynasties are also widely displayed. According to different design requirements, it has the functions of heat preservation, heat insulation, sound insulation, waterproof, fire prevention, etc; New requirements for energy conservation, the heat loss caused by the gap between doors and windows in cold regions accounts for about 25% of the total heating heat consumption. The airtightness of doors and windows is an important part of energy-saving design. Doors and windows are also important components of architectural modeling (virtual reality contrast, rhythmic artistic effect, play an important role), so their shape, size, proportion, arrangement, color, modeling, etc. have a great impact on the overall modeling of buildings. 2. In a broad sense, "brand" is an intangible asset with economic value. It uses abstract, unique and recognizable mental concepts to express its differences, so as to occupy a certain position in people's consciousness. Brand building is long-term. In a narrow sense, "brand" is a kind of "standard" or "rule" with internal and external characteristics. It is a general name of a recognition system that makes it unique, valuable, long-term and cognitive by standardizing and regularizing the four aspects of concept, behavior, vision and hearing. This system is also called the CIS (corporate identity system) system. Kotler, the father of modern marketing, defined brand in Marketing as a set of specific characteristics, benefits and services that sellers provide to buyers for a long time. Brand is an intangible asset that brings premium and value-added to the owner. Its carrier is the name, term, symbol, mark or design and its combination used to distinguish from other competitors' products or services. The source of value-added comes from the impression of its carrier formed in consumers' minds. Brands carry more recognition of their products and services by some people, which is a product of mutual adaptation between brand owners and customers' purchase behavior. Relevant recommendation: Ounuo famous door ★ Paiya doors and windows join in ★ Huangpai doors and windows agent: comparison between Huangpai doors and windows and Paiya

  •  On February 10, Oupai Shares/Jiangshan Oupai 603208 Listing Positioning Analysis, how much can Oupai Shares rise- Oupai wooden door
    On February 10, Oupai Shares/Jiangshan Oupai 603208 Listing Positioning Analysis, how much can Oupai Shares rise- Oupai wooden door

    Oupai shares have completed the subscription and will be listed on the Shanghai Stock Exchange on February 10. The securities are referred to as "Jiangshan Oupai" for short, and the securities code is "603208". How much can Oupai shares increase? Now let's take a look at it together with the Wealth Editor. Basic information: the core content of the listing of Oupai shares: the forecast of the earnings from the trading limit of Oupai shares: the investment focus: 1. The company is a wooden door enterprise integrating research and development, production, sales and service. The company aims to "build a world-class door making enterprise and strive for a Chinese wooden door brand". Its products are novel in style and rich in series, relying on its R&D and design capabilities, In recent years, the company has launched many new products every year, which can cover the needs of consumers with different preferences from low-end to high-end. 2. In recent years, the company has continuously expanded the domestic market, actively expanded the dealer network covering the country, and entered the engineering business field. At present, the company has formed a multi-channel marketing model focusing on dealer channels, actively developing engineering business and steadily developing foreign trade business. Diversified marketing channels have accumulated rich customer resources for the company, which is an important core competitive advantage for the rapid growth of the company. Reprinted articles only represent the views of the original author, not the stand of our website; In case of infringement or violation, please contact us for deletion. Industry: The market demand for industrial capacity wooden doors is mainly divided into three categories: domestic retail market, engineering business and export demand. At present, the wood door industry has a large demand space in the domestic retail sector. By 2014, the domestic wooden door market volume had reached 115 billion yuan, with an annual compound growth rate of nearly 20%. In 2014, the output value of wooden doors reached 115 billion yuan, up 10.58% year on year. Industry competition At present, there are about 6000 factories producing wooden doors in the industry. The industry concentration is not high. There are many regional brands in the industry, and there is a lack of national strong brands. Company: The company has built a national marketing network, 319 dealers, core dealers are stable, and the company's engineering business volume shows a trend of rapid growth. With the brand advantage of flexible and large-scale production capacity, the company has 6 invention patents, 33 utility models, 47 appearance patents, and is located in the industrial cluster advantage of "the capital of wooden doors". Compared with internationally renowned wood door manufacturers, the company's assets and business scale are relatively small, its R&D, innovation ability and financial strength are still weak, and there is still a big gap in terms of enterprise scale and production capacity, brand, new product and new technology R&D, personnel quality, etc. Products: In the first half of 2016, the sales revenue of the company's main products, plywood molded doors and solid wood composite doors, accounted for 63.16% and 34.18%, and the gross profit margin was 35.12% and 25.28%, respectively. The products were mainly sold domestically, accounting for more than 85%. In 2015, the main business revenue of Europa's door industry was RMB 646 million, The domestic sales revenue accounted for about 0.5% of the total domestic market. Finance: during the reporting period, the annual average compound growth rate of the company's revenue was 21.48%, and the annual average compound growth rate of the net profit attributable to the owners of the parent company was 25.77%. In 2015, the net profit rate of sales was 14.26%, an increase of 2.84% over 2013. In 2014, the main business revenue decreased by 7.9893 million yuan year-on-year, The growth of solid wood composite doors was 22.6648 million yuan, and the sales revenue of molded doors decreased by 19.5646 million yuan. In 2014, due to the double impact of the large amount of business with installation works and the decline in the output of molded doors with unrecognized revenue in the current period, the decline in the revenue of molded doors in the current period was the main reason for the small decline in the revenue of main businesses in 2014; The reason for the decline in sales volume: the year-on-year decline in sales volume of molded doors in 2014 was mainly due to the following reasons: during the current period, while the company was building a new production line for molded doors, it started to adjust the internal product structure of molded doors, and took the initiative to reduce the output of some old molded doors, resulting in a decline in the output of molded doors in the current period; On the other hand, in the current period, the company's molded door products for some engineering customers (Vanke Real Estate) have been produced, but have not yet been installed and accepted by the other party, resulting in the sales volume of molded doors in the current period being lower than the output, and the production and sales rate is only about 90%. Take the view of Fortune Editor to remind you that the listed securities of Oupai shares are referred to as "Jiangshan Oupai" for short, and there are some changes, please note. Netizen comments

  •  Sophia and Oupai, which one is more expensive, can be seen by comparing Sophia and Oupai's wardrobe
    Sophia and Oupai, which one is more expensive, can be seen by comparing Sophia and Oupai's wardrobe

    A good wardrobe has a high-end and grand grade, which makes people feel happy and improves the style of the whole bedroom. In today's society, different brands of wardrobes have their own characteristics, which makes most people feel dazzled when choosing. I don't know how to choose. Price is also an important aspect that affects everyone's choice. Today, I would like to introduce Sophia and Oupai wardrobes, which is more expensive than Sophia and Oupai wardrobes, and how about the cost performance of Sophia and Oupai wardrobes? 1. Which is more expensive, Sophia or Opel? Which is more expensive, Sophia or Opel? The price of Oupai wardrobe depends on the specific products. Generally, the price of cheap wardrobe products is about 3000 yuan or 4000 yuan. This kind of wardrobe products are mainly panel type integrated wardrobe products; Wardrobes with prices around 5000 or 6000 yuan: mainly sliding door wardrobes; Wardrobes priced at about 10000 yuan: solid wood wardrobes are mainly used; Wardrobes priced over 10000 yuan: solid wood open style wardrobes and customized integrated wardrobes are the main ones. The main reason why Oupai wardrobe has won the "environmental logo" manufacturer is that the board used by the brand is very good. Therefore, Oupai's wardrobe should be more expensive. 2. Which is more expensive, Sophia or Opal - which is more expensive, Sophia or Opal? The price of Sofia wardrobe is about 800-1200 yuan. The safe MDI ecological glue is used as the adhesive for manufacturing the board, and the national patent for manufacturing straw board with MDI has been obtained. MDI glue is a kind of cutting-edge polymer synthetic material widely used. Its excellent safety and stability can even be used in fields with high safety requirements, such as artificial blood vessels, heart valves, refrigerator liners, Lycra fibers, etc., to eliminate formaldehyde release from the source. The price of Sofia wardrobe on its official website is mostly 800-1999 yuan per square meter, Here are some examples: modern simple style Nice louver wardrobe wooden sliding door overall wardrobe 799 yuan/square meter modern simple custom wardrobe coffee Milan belt louver overall wardrobe panel sliding door wardrobe European style coat cabinet 899 yuan/square meter modern simple style C8 tropical rainforest overall sliding door wardrobe 1399 yuan/square meter modern simple sliding door wooden custom wardrobe wardrobe bedroom cloakroom classic hundred Leaf style overall wardrobe 1599 yuan/square, modern simple style, upper cover, lower cover, flat panel wardrobe, overall sliding door, wardrobe 1999 yuan/square, Sophia's 799.899 activity is a long-term one, and it is reasonable for big brand Sophia's wardrobe to be so famous now, at least the quality and environmental protection are guaranteed, The price is a little high for a few people, but the quality of Sophia wardrobe is really guaranteed! Sophia's wardrobe is a little more expensive than Oupai's. But Sophia's wardrobe has its own brand positioning, so the cost performance of Sophia's wardrobe is good. Those who hope to have a good wardrobe can really consider it. Compared with Sophia's wardrobe, Europa's wardrobe also has its advantages. It's also reassuring to buy Europa's wardrobe. Netizen comment: The price of Sophia wardrobe may be medium to high. The masters who have just finished the door-to-door installation in my home are skilled in business, polite and polite. The product feels relatively solid. At present, the overall evaluation is quite positive. Top 10 wardrobe brands

  •  Sophia wardrobe pk Oupai wardrobe, which is better, Sophia or Oupai
    Sophia wardrobe pk Oupai wardrobe, which is better, Sophia or Oupai

    In order to choose a product that suits your favorite need for drunkenness, you always shop around. Sophia and Opel are famous brands. From the perspective of wardrobe products, Sophia is a professional wardrobe brand, while Opel is a professional cabinet brand, which should be better than Sophia. But Opel is well prepared to enter the wardrobe, All kinds of raw materials used are top quality goods, with the intention of squeezing the market at all costs, so Oupai's determination should not be underestimated. That's a dilemma. Which is better, Sophia or Oprah? Sophia wardrobe pk Oupai wardrobe, who will win? 1、 Introduction to wardrobe purchasing skills In order to choose between Sophia and Europa, I think it is necessary to let everyone know the basic knowledge and skills of wardrobe purchasing, so that we can also compare Sophia's wardrobe pk with Europa's wardrobe. 1. "Watch" the thickness of the door panel. The door panel of the wardrobe is frequently used in daily life, so the thickness of the door panel is extremely important for the wardrobe. While the thickness of ordinary wardrobe doors on the market is generally 5-9 cm, the thickness of brand wardrobe with later quality is generally 9-12 cm. Next, "look" at the door frame. 2. Smell. When we see "smell", we must understand that "smell" is good! With the continuous improvement of the quality of life, people gradually began to pay attention to "health and environmental protection". Whether the amount of formaldehyde released is within a safe range is the focus of attention. When shopping for a wardrobe, open the drawer or the door panel of the wardrobe and smell carefully. If there is a pungent smell, it is usually formaldehyde that exceeds the standard, so you should be careful when shopping. 2、 Sophia wardrobe pk Oupai wardrobe 1. Sophia wardrobe pk Oupai wardrobe - Sophia wardrobe features unique design: Sophia wardrobe has a high price, so it cannot be measured by cost performance. Sophia wardrobe has a unique, fashionable and generous design, such as the color of the wardrobe door is contrast, gray and white; The design of the cabinet is clear, the articles for daily use are placed in different areas, the functional accessories (drawers, lattice racks, pants racks) are reasonably matched, and the cabinet body pays attention to details. For example, a row of metal hooks are inlaid as the accessories of the cabinet body, and the metal hooks are imported accessories, with good gloss and high wear resistance, which can be used as the hanging place of clothing accessories, such as jewelry and other accessories. Imported materials: pulleys are imported from France, equipped with double bounce control, and never slide off the rails. Sophia's shutter door has excellent workmanship. There are three types of shutter doors in Sophia's wardrobe, namely, surf shutter, Nice shutter and classic shutter. The door panel is easy to clean (draw a few strokes on the small shutter door panel with a water-based pen, which can be directly wiped off by hand). Sophia cabinet is made of environment-friendly MDF board, which has strong nail holding force and can be repeatedly disassembled at the screw hole. 2. Sophia wardrobe pk Oupai wardrobe - Oupai wardrobe's characteristics Professional style: Oupai has entered the field of overall wardrobe by virtue of its professional advantages in the overall kitchen cabinet for many years. Oupai wardrobe widely absorbs the technical advantages and style elements of similar industries at home and abroad, and introduces fashionable, exquisite and high-grade art wardrobe products. Oupai wardrobe has advanced imported processing and production equipment at home and abroad, and adopts imported plates that meet European environmental protection standards, covering a wide range of categories such as combination wardrobe, fashion bookcase, open metal frame wardrobe, sliding cabinet door, partition door, sliding door, bedside cabinet, hall combination cabinet, etc., which can be used in bedroom, study, living room, etc. Good raw materials: most of the boards used in Opai's overall wardrobe are solid wood particle boards with strong nail holding power and environmental protection (rather than the MDF boards of Sophia and Hollywood). Solid wood particle boards have higher environmental protection performance than fiberboard, and good load bearing performance and nail holding power. They are relatively good man-made boards, and their cost is higher than fiberboard. The hardware used in Europa's overall wardrobe is Austrian Blum and German Heidisch. As far as the pricing of Europa's overall wardrobe is concerned, the cost performance ratio is high. Exquisite workmanship: Oupai wardrobe pays attention to design, with reasonable space distribution, which can cover room defects. Oupai wardrobe is exquisite in workmanship. Some parts are handmade, and the details are carefully made. For example, the details of handmade can be seen when opening the lattice frame, which is really better than ordinary small brands. The back plate of Oupai wardrobe is hand slot type, with good moisture-proof effect. Yitong has good anti-skid effect. Which is better, Sophia or Oprah? Sophia and Oupai are both big brands of wardrobe. Oupai first made cabinets and then entered the wardrobe market. Sophia just started to make wardrobe and then customized the whole house. It's really hard to tell which is better for Sophia or Oupai. But we know that both are very powerful brands and enterprises. If we really want to say which is better, it is mainly the consumers' own preferences. After Sophia's wardrobe pk, the price, style and work speed will not be completely consistent, so the final winner of Sophia's wardrobe pk Europa's wardrobe is the consumers. Related link: Don't let it ruin the "whole house customization". Oupai, Sophia and Shangpin are all eager for the top ten wardrobe brands

  •  The trademark lawsuit is pending. The IPO "hit the face" and two "Europes" emerge - Europes wooden door
    The trademark lawsuit is pending. The IPO "hit the face" and two "Europes" emerge - Europes wooden door

    The slogan of "Where there is a family, there is love, there is Europa", coupled with the gentle image of Jiang Wenli, a female star, has enabled Europa brand to quickly open its popularity. In the past few years, the spokesperson was still the same, but the brand of Oupai changed its owner. It turns out that there are two European pies in the market. Another European school also invited Jiang Wenli to be its spokesperson. The slogan was "Happy Family? European School". Interestingly, two Europa companies disclosed their prospectuses on the CSRC website in advance, and launched IPO sprints to A-shares at the same time. Recently, the CSRC disclosed that Jiangshan Oupai Door Industry Co., Ltd. (hereinafter referred to as "Zhejiang Oupai"), a Zhejiang wooden door manufacturing enterprise, updated its prospectus. This is the second time that the company "brushed its face" after it first disclosed its prospectus at the CSRC in January 2015. On the previous July 14, Oupai Home Furnishing Group Co., Ltd. (hereinafter referred to as "Guangdong Oupai") updated its prospectus. In fact, Guangdong Oupai submitted its prospectus as early as October 24, 2014, but no new progress has been made since then for various reasons. The two Europa companies are only a few months away from submitting the prospectus application. Why do they "catch up" with each other in IPO? The trademark lawsuit of "Oupai" made it difficult for the reporter of Golden Securities to notice that, according to public information, Guangdong Oupai was founded in 1994, started with cabinet, and later gradually entered other fields, developing diversified products such as Oupai kitchen cabinet, Oupai wardrobe, Oupai bathroom, Oupai hotel kitchenware, Oupai appliances, Oupai decoration, etc. According to the prospectus, the operating revenues of Guangdong Oupai in 2014 and 2015 were 4.731 billion yuan and 5.544 billion yuan respectively. Guangdong Oupai once said that when the company wanted to enter the wood door industry, it found that the trademark "Oupai Wood Door" had been registered by other companies. This company, called "Oupai Wooden Door", is a company in Jiangshan, Zhejiang Province. Its main business is wooden door business, which is exactly the above Zhejiang Oupai. Compared with the trademarks of the two companies, the Chinese names are really "Oupai". The difference is the English part. Guangdong Oupai is the "OPPEIN" trademark, while Zhejiang Oupai is the "OUPAI" trademark. However, for ordinary consumers, it may be difficult to distinguish two different enterprises through English trademarks. "Guangdong Oupai has product lines such as cabinet, bathroom and wooden door, and many people will have a habit of thinking. The wooden door generated by Guangdong Oupai is Oupai wooden door." A household dealer familiar with Guangdong Oupai told Jin Securities. It is worth pondering that Zhejiang Oupai did not avoid the trademark lawsuit with Guangdong Oupai in the prospectus. According to its disclosure, the company has ongoing litigation cases with similar companies such as Guangdong Oupai (the same kind refers to the production or sales of products of categories and building materials within the registered business scope). Including: trademark administrative litigation cases (No. 9707058 "Opai Fantini" trademark), trademark administrative litigation cases (No. 9722997 "Opai Fantini" trademark). It is reported that at present, two appeal cases are still in the process of litigation and have not been settled. The purchase price is too high. Huang Liao, according to the above dealer who is familiar with Guangdong Oupai, said to the reporter of Golden Securities, Zhejiang Oupai first registered the Oupai trademark in the door and window category, so the wooden door generated by Guangdong Oupai can no longer be called Oupai. For this reason, Guangdong Oupai once approached Zhejiang Oupai and hoped to acquire the brand of "Oupai Wooden Door". However, the latter offered too high a price, so Guangdong European School had to lose. The high price offered by Zhejiang Oupai is not unrelated to its performance. The prospectus shows that Zhejiang Oupai was founded in 2006, and its sales ability is also good. From 2013 to 2015, Zhejiang Oupai achieved an operating revenue of 458 million yuan, 451 million yuan and 657 million yuan respectively, and an operating revenue of 325 million yuan in the first half of 2016. The corresponding net profits were 52.3 million yuan, 60.69 million yuan, 93.72 million yuan and 54.31 million yuan respectively. If you only look at the profit index, Zhejiang Oupai fully meets the performance requirements of independent IPO. In contrast, the wooden door business of Guangdong European School is relatively weak. From 2013 to 2015, the sales revenue of OPINI (formerly OPINI - Fantini Wooden Door) Wooden Door was 52.08 million yuan, 85.29 million yuan and 121.37 million yuan respectively, and the sales scale was only about one fifth of that of Zhejiang OPINI. IPO is not afraid of bad news, and people from law firms who are familiar with IPO business told the reporter of Golden Securities that it is rare for two enterprises with the same name to compete for trademarks and apply for IPO at the same time, and I believe that the IEC will treat it carefully. "If there is no final result of the trademark dispute, I am afraid that the IPO of the two Europa companies will encounter resistance if they are over reviewed." There have been instances of delayed IPOs due to trademark problems before. As early as November 25, 2011, Jordan Sports' IPO application was approved by the Development and Examination Committee of the CSRC, and it is planned to be listed before the end of March of the next year. But in February 2012, former American basketball star Michael? Jordan's lawsuit set off a "transnational" trademark dispute. In 2016, Jordan Sports launched its IPO again, and the listing process was delayed for five years. But on December 8 this year, the Higher People's Court ruled that Jordan's registration of the disputed trademark "Jordan" harmed Michael? Jordan's prior name right violated the Trademark Law, revoked the judgment of first and second instance, and ordered the Trademark Review and Adjudication Board to make a new ruling. Whether Jordan Sports can be successfully listed again remains doubtful. Knowing that the trademark dispute will seriously affect the IPO, why do two Europa companies still strive to go public? "If we can successfully go public, it is a recognition of trademarks at a deeper level, which will help the two enterprises to gain advantages in trademark disputes." The aforementioned law firm personnel said frankly to the reporter of Golden Securities, "For competitors, even if I can't go public, it is also a strategy to hold back the other party's plan to go public." In the face of trademark disputes, both companies expressed their positions. Zhejiang Oupai said in the prospectus that such trademark disputes have no significant impact on the company's existing business and future business development, but it does not exclude that the brand value of all the "Oupai" trademarks of the company may be damaged due to other people's operations and other activities, thus having a negative impact on the company's product sales. Oupaijia also said frankly in the prospectus that if the company's brand, registered trademark and other rights and interests are infringed, the company will protect its rights and interests in accordance with legal channels to protect the legitimate rights and interests of the company. The company's rights and interests protection behavior may require some financial and material resources of the company, which may have an adverse impact on the normal production and operation of the company. How will the future development of the two Europa IPOs face each other? The reporter of Golden Securities will continue to pay attention. Netizens commented that Jiang Wenli was a bit unethical and gave endorsements to similar products of two manufacturers. Moreover, it was the same name. Many fake factories in Zhejiang were not honest and honest. They liked the brand logo of fake people. What they disliked more was that such fake factories preferred malicious infringement!! Zhejiang is dishonest!! When you want to enter the electric vehicle industry, you will find that the electric vehicle has also been registered. When you want to enter the home textile industry, you will find that the home textile has also disappeared. Ha ha, I really think that the home furnishing industry of the same company only recognizes the authentic Guangdong Oupai Home Furnishing Group, and the rest are all fake Oupai! Look down upon fake and rush registered ones! Guangdong innovation, Jiangsu and Zhejiang cottage. There are also a variety of Europa kitchens and bathrooms. As long as Li Kui and Li Gui always think about consumers' quality, after-sales service, and reasonable prices, everyone will like them... How can such companies still go public? We firmly oppose Europa Bacon, Qingdao Classic Europa kitchens and bathrooms, Guangdong Europa Science and Technology Electrical Appliance Co., Ltd., and Shenzhen Europa kitchens and bathrooms. There are too many of them. Many wooden doors of Guangdong Oupai, a similar household appliance brand, are called Oupani. And Oupai Electric Cherry Blossom, who can tell? Where is the Oupai electric car

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