overland

Ou Brunei, focusing on "plain modern bricks"! Guangdong Ouwenlai Ceramics Co., Ltd., founded in 1999 and located in Foshan, is a large ceramic tile enterprise integrating design, research and development, manufacturing and marketing, which is committed to providing consumers with simple, fashionable and high-grade "plain modern bricks". "Plain modern tiles" - the international trend of modern tiles! It abandons complexity, luxury and fancy. It is different from other colorful tiles. Its color is mainly black, white and gray. Its texture emphasizes the integration of natural and fashionable elements. It is characterized by large specifications. Its application space is more simple, bright, comfortable, and intellectually simple. It has become the mainstream trend of ceramic tile consumption. Oubrunei has two R&D and manufacturing bases with a total investment of 1.1 billion yuan, and has established long-term strategic cooperation with three major Italian design companies, Tecnografica, Newton and DigitalDesign. With advanced manufacturing technology and independent R&D capability, Oubrunei has obtained 29 international patents and 72 domestic patents, and many R&D achievements have been included in the national torch plan. The "plain colored modern bricks" of Oubrunei are popular in more than 120 countries, including Italy, Germany and the United States. In 2008, it reached cooperation with B&Q, a large building materials retail group in Europe; In 2009, it reached cooperation with OBI, a large building materials supermarket chain in Germany; In 2010, it reached cooperation with Homebase, a large British home decoration retailer; In 2012, it reached cooperation with HomeDepot, the largest building materials supermarket chain in the world; In 2014, it reached cooperation with Lowe ` s, the second largest household decoration supermarket chain in the United States. So far, Oubrunei has established more than 1300 sales outlets overseas, including 127 overseas stores of Oubrunei brand. Oubrunei's "plain modern brick" benchmarking international quality, pursuing modern plain aesthetics, has been selected by Stanford University in the United States, Osaka Business University in Japan, David Johns chain stores in Australia, Staycity chain hotels in the United Kingdom, National Tower Office Building in the United Arab Emirates, Samsung Office Building in South Korea, Shangri La Hotel in Shanghai and other global high-end places. With the rise of modern simple household style in China, in recent years, the domestic sales of Aubrunei have developed rapidly and gradually become the industry benchmark of "plain colored modern bricks". The "Aubrunei Grey" product developed in 2015 has quickly become a popular product at home and abroad with its classic advanced grey tone; In 2016, the first 900x1800 product in China broke the monopoly of international brands in the field of large-scale modern bricks, and set off the trend of large-scale "plain color modern bricks" in the industry.

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Brand information

Enterprise name: Guangdong Ouwenlai Ceramics Co., Ltd
Origin of the brand: Foshan, Guangdong
Created: 1999-12-30
Advertising words: The international trend of modern ceramic tiles!
Enterprise legal person: Liang Weihong
Brand index: twenty-nine
Official website: https://www.bmlink.com/gdoverland/
Official telephone: 0757-82714323

Public praise rating

 Well received

eleven

thirteen

 negative comment

Rating: seven point three

Brand popularity: forty-eight

Investment expenses of Aubrunei franchise

Franchise expense analysis

Franchise cities	First tier cities (take Shanghai as an example)	Second tier cities (take Chengdu as an example)	Third tier cities (Foshan as an example)
Store area	150㎡	120㎡	90㎡
Rent	33000 yuan/month	18000 yuan/month	10800 yuan/month
Decoration expenses	700 yuan/m2	600 yuan/m2	500 yuan/m2
Equipment cost	40000 yuan	35000 yuan	30000 yuan
First batch purchase cost	150000 yuan	120000 yuan	100000 yuan
Advertising expenses	6000 yuan	5000 yuan	4000 yuan
Opening expenses	7000 yuan	6000 yuan	5000 yuan
Personnel salary	3000 yuan/month/person (5 persons)	2800 yuan/month/person (4 persons)	2500 yuan/month/person (3 persons)
Water and electricity fees	1200 yuan/month	1100 yuan/month	1000 yuan/month
working capital	140000 yuan	90000 yuan	50000 yuan
Total investment cost	497200 yuan	358300 yuan	253300 yuan
The above investment costs are estimated and may be different from the actual situation, for reference only.

Franchise profit analysis

Franchise cities	First tier cities (take Shanghai as an example)	Second tier cities (take Chengdu as an example)	Third tier cities (Foshan as an example)
the measure of area	150㎡	120㎡	90㎡
Monthly turnover	200000 yuan	140000 yuan	100000 yuan
Gross profit/month (gross profit rate)	80000 yuan (40%)	56000 yuan (40%)	RMB 40000 (40%)
Rent (month)	33000 yuan	18000 yuan	10800 yuan
Personnel salary (month)	15000 yuan	11200 yuan	7500 yuan
Water and electricity fees (month)	1200 yuan	1100 yuan	1000 yuan
Monthly net profit	30800 yuan	25700 yuan	20700 yuan
Annual net profit	369600 yuan	308400 yuan	248400 yuan
The above profit analysis is an estimate for reference only. The actual profit will vary according to the region, area, cost, etc.

Franchise conditions
Franchise process

1. An enterprise legal person or natural person with certain economic strength.
2. There is no objection to the brand positioning of Ouwenlai Ceramics, and the brand's business philosophy and corporate culture are recognized.
3. Franchisees must have the start-up capital for the establishment of stores and the working capital in the process of brand operation.
4. Have a fixed business site that meets the requirements of the company.
5. Strictly implement the various systems formulated by the company, and can often participate in the skill training of the company headquarters.
6. Have a good sense of cooperation and good business reputation.
7. Have good personal reputation and hard-working spirit.

1. Consultation on investment matters
Franchisees who want to invest can consult the headquarters for detailed investment matters and ask for relevant information by calling the headquarters' franchise phone or leaving a message online.
2. Field visit
Face to face communication with Ou Wenlai Ceramics Co., Ltd. to understand relevant products, corporate culture and brand details of Belle.
3. Franchise application
After the inspection, if you decide to join Owenlai Ceramics, you can fill in the joining application form to introduce your relevant information and propose the joining intention to the headquarters.
4. Brand authorization
The headquarters issues a feasibility plan, signs contracts, and grants franchise certificates and licenses.
5. Site selection and store construction
Look for stores that meet the minimum requirements of the headquarters, with good location and moderate area.
6. Shop decoration
The decoration inspection, raw material preparation, equipment commissioning, store environment layout and opening advertisement are completed.
7. Training
The headquarters will provide a series of training services for franchisees, including pre job training, marketing skills training, product expertise training, etc.
8. Opening preparation
Formulate the opening plan, prepare for the opening ceremony, and make preparations for the opening.