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Nippon

2017 Top Ten Paints/Coatings Brands
 Nippon

Nippon China is affiliated to Singapore Nippon Group. Nippon was named after Wu Qingliang, the founder of Nippon Group. In 1990, China and Singapore established diplomatic ties. In the same year, the Lishi Group began to plan to enter China. In 1992, it officially entered China. The name "Nippon" came from "Nippon", meaning to open a beautiful friendship between China and Nippon. Nippon has witnessed the vigorous development of China's coating industry and the rapid economic and social growth of China's reform and opening up for more than 20 years, and has grown into a famous brand in China's coating industry. Nippon has always taken beautifying and protecting people's lives as its own responsibility, constantly creating high-quality products, so that beautiful color footprints can be found everywhere in China. Nippon is committed to becoming an all-round service provider in the paint industry. Nippon aims to promote the research and development of innovative technologies and the expansion of diversified products, so that Chinese consumers and customers can have greater choices in paint functions, painting effects, environmental protection and services, so as to provide services with consumers and customers as the core and meet the needs of society and the market. Nippon's business covers a wide range of fields, including architectural coatings, automotive coatings, general industrial coatings, coil coatings, protective coatings, powder coatings, etc. The surfaces of Shanghai World Expo venues, key Olympic venues, Guangzhou Asian Games venues, CCTV new site, etc., are all shining under the protection of Nippon paint. Founding a nation enriches people's increasingly beautiful life and is increasingly attracting people's attention and trust. The members of Nippon Group in China include Nippon Paint (China) Co., Ltd., Langfang Nippon Paint Co., Ltd., Guangzhou Nippon Paint Co., Ltd., Yashili Paint (Suzhou) Co., Ltd., Nippon Paint (Chengdu) Co., Ltd., Nippon Paint (Foshan) Co., Ltd., Nippon Paint (Tianjin) Co., Ltd., Nippon Paint (Changzhou) Co., Ltd Kappa Nippon Automotive Coatings (Shanghai) Co., Ltd., Nippon Investment Co., Ltd., Nippon Industrial Coatings (Shanghai) Co., Ltd., Nippon Coatings (Zhengzhou) Co., Ltd., Nippon Coatings (Hebei) Co., Ltd., Nippon Coatings (Shenyang) Co., Ltd., Guangzhou Xiupo Chemical Industry Co., Ltd., etc. Nippon China launched the corporate social responsibility plan with the core spirit of "ECOLOR", combining "ECO (green, ecological)" and "COLOR (color)", and taking the three major cycles of nature, economy and responsibility as its mission, announcing that it will spare no effort to develop low-carbon environmental protection coatings, and will fully implement employee care, the 1+3 plan, color love The five corporate social responsibility projects of green action and community care are committed to environmental and ecological balance, sustainable "color" of large goblins, and work together with consumers and the environment to create a sustainable future.

Brand information

  • Enterprise name: Nippon Decoration Materials Co., Ltd
  • Origin of the brand: Shanghai Shanghai
  • Created: 1992-12-13
  • Advertising words: Coloring art for love+full record
  • Enterprise legal person: Zhong Zhonglin
  • Brand index: ninety
  • Official website: http://click.bmindex.com/turn.aspx?bmlink=765
  • Official telephone: four billion eight million eight hundred and fifty-one thousand six hundred and eighty-seven

Public praise rating

Well received
forty-five
nineteen
negative comment

Rating: seven point six

Brand popularity: two hundred and seven

Franchise investment expenses of Nippon

Franchise expense analysis

Franchise profit analysis

Franchise level North, Shanghai, Guangzhou and Shenzhen provincial capital Prefecture level city County-level city
Store area 140㎡ 120㎡ 100㎡ 90㎡
Rent 39200 yuan/month 21600 yuan/month 14000 yuan/month 6300 yuan/month
Decoration expenses 900 yuan/m2 800 yuan/m2 700 yuan/m2 600 yuan/m2
Equipment cost 35000 yuan 30000 yuan 25000 yuan 20000 yuan
First batch purchase cost 90000 yuan 80000 yuan 70000 yuan 60000 yuan
Advertising expenses 18000 yuan 15000 yuan 12000 yuan 10000 yuan
Opening expenses 12000 yuan 10000 yuan 8000 yuan 6000 yuan
Personnel salary 3300 yuan/month/person (7 persons) 2200 yuan/month/person (6 persons) 1800 yuan/month/person (5 persons) 1200 yuan/month/person (4 persons)
Water and electricity fees 3000 yuan/month 2500 yuan/month 2000 yuan/month 1800 yuan/month
working capital 190000 yuan 100000 yuan 70000 yuan 30000 yuan
Total investment cost 536300 yuan 368300 yuan 280000 yuan
Franchise level North, Shanghai, Guangzhou and Shenzhen provincial capital Prefecture level city County-level city
the measure of area 140㎡ 120㎡ 100㎡ 90㎡
Monthly turnover 240000 yuan 160000 yuan 110000 yuan 70000 yuan
Gross profit/month (gross profit rate) 115200 yuan (48%) 73600 yuan (46%) 49500 yuan (45%) 30800 yuan (44%)
Rent (month) 39200 yuan 21600 yuan 14000 yuan 6300 yuan
Personnel salary (month) 23100 yuan 13200 yuan 9000 yuan 4800 yuan
Water and electricity fees (month) 3000 yuan 2500 yuan 2000 yuan 1800 yuan
Monthly net profit 49900 yuan 36300 yuan 24500 yuan 17900 yuan
Annual net profit 598800 yuan 435600 yuan 294000 yuan 214800 yuan
The above profit analysis is an estimate for reference only. The actual profit will vary according to the region, area, cost, etc.
  • Franchise description
  • Franchise prospect
  • Franchise conditions
  • Franchise support
Joining Nippon Paint requires an investment of more than 10000 yuan. Although it is not a small investment, high investment and high return. After joining, Nippon Paint's strong brand popularity will bring you a steady stream of consumers and create considerable profits. If you want to join Nippon Paint, please click“ I want to join ”Get detailed joining information!



1. Nippon Paint is the first and leading paint company to promote computer color mixing system in China; The establishment of Nippon Paint Personalized Color Matching Center, the first on-site color matching store in Shanghai in 1999, marks the successful landing of this new concept in China, leading Chinese consumers to start paying attention to color.
2. Ccm network services have a wide range and depth. More than 2000 ccm stores are available in all provinces and cities across the country, making it convenient and easy for you to realize your color dream.
3. Professionalism: personality color matching (ccm) truly realizes the dreamlike full-color system, which is different from other companies. Nippon does not avoid the dark color system with high difficulty in achieving the effect (dark color system has high cost and is prone to poor hiding power), and strives to do the best for you.
4. Nippon Paint has complete data to support special cultural and industrial needs. Kodak's impressive "Kodak Yellow" among thousands of image stores in China is displayed through ccm.
5. The color is accurate and fadeless: Nippon CCM color paste selects a world-famous color paste supplier to make the color display more accurate and lasting.
6. Pay attention to the timeliness of the scene: the whole process of personalized color matching only takes 5 minutes, without too much waiting.


1. Nippon paint brand awareness and aggressive spirit.
2. It has the qualification of a legal person to handle industrial and commercial and tax registration.
3. It must mainly sell Nippon paint products.
4. The warehouse area shall be sufficient for sales transfer storage.
5. The business area is more than 30 ㎡, and Nippon paint products are mainly displayed.
6. Full time shopping guides and salespersons shall be provided and receive unified training and assessment from Nippon Paint's headquarters or resident service center.
7. The business premises shall be decorated and displayed in a standardized manner according to the company's vi manual.
8. Willing to abide by Nippon Paint's market management policy and service specification treaty.
9. There should be sufficient working capital, good service awareness and business reputation.
10. Willing to achieve sales quota and other market goals in designated areas.




1. Advanced concept
I am fashionable and I am environmental friendly. Nippon is constantly committed to improving the concept of environmental protection and health, and constantly improving the overall image of the brand. Distinctive personality and prominent theme.
2. Shop decoration support
According to the company's vi manual and 3D shop renderings, carry out comprehensive and unified high-end image decoration, fully display Nippon's international brand style and fashion characteristics in line with Chinese culture, make Nippon's brand stand out in the local shop image, and greatly improve Nippon's local competitiveness. The company supplies certain specifications and a certain number of background boards, cash registers, computers, fax machines, shelves, light boxes, certificates, ktboards, posters, advertising airbrush, pop paintings, opening and other supplies required by the franchise stores at the lowest cost price, and provides full amount free of charge for the franchise stores that meet the standard purchase.
3. Marketing support
The Marketing Department assigns special personnel to carry out professional training for Nippon store managers, salesmen and technical service staff, explain the company's product characteristics and coating technology, train marketing skills, guide product display, replenishment and settlement expertise, and the company regularly holds management courses to provide professional training for customers and store managers The marketing concept of Shenzhen and other large and medium-sized cities was timely disseminated to the franchisees.
4. Regional market support
The headquarters of the company formulates rigorous and thorough regional protection policies, and uses effective technical means to ensure the interests of regional franchisees and never worry about the future.
5. Multi product price discount support
Nippon has a very rich product chain, which can be freely combined and sold. Nippon sincerely helps customers. For a long time, there are one or two products that are lower than the market price to supply customers. At the same time, according to the market situation, it constantly takes strong competitive measures to make the return on investment of customers high and fast.

  •  2016 Top Ten Enterprise News in the Coating Industry: Sankeshu, Chenyang, Nippon and Dongfang Yuhong were selected - Nippon Paint and Coatings
    2016 Top Ten Enterprise News in the Paint Industry: Sankeshu, Chenyang, Nippon and Dongfang Yuhong were selected - Nippon Paint

    Editor's note: As the financial media of the domestic paint industry, the "China Tujiemedia" and the "Tujiemedia" WeChat official account of Tujie have faithfully recorded industry events and witnessed the growth and development of the industry at every step. In order to let the whole industry and society know more about the coating industry and improve the social status and influence of the industry, in 2016, the All Media Center of the coating industry again conducted the 2016 inventory of China's coating industry. The inventory includes: "Top Ten News of China's Paint Industry in 2016", "Top Ten Keywords", "Top Ten Enterprise News", "Top Ten Science and Technology News", "Top Ten Policies and Regulations Affecting the Paint Industry", "Top Ten International News", "Top Ten Financial News", etc. After strict screening of the top ten Chinese coating enterprise news in 2016, among the numerous coating enterprise news events in 2016, the All Media Center of the coating industry has produced 10 influential enterprise news events. These events not only affect the development of the enterprise itself, but also bring value to the enterprise. More importantly, they can bring certain influence and value to the development of the industry. These news events not only reflect the creative changes brought by the enterprise in development strategy, product structure, organizational structure, business model and other aspects, but also bring market returns; At the same time, it also reflects the innovation made by enterprises in products, technologies, services, capital or business models, which has a positive role in promoting and guiding their own progress and industry development, and can drive industry reform. The "2016 Top Ten Enterprise News of China's Paint Industry" selected by the All Media Center of Paint Industry was officially announced today. This selection is based on the importance, representativeness and industry influence of news. Ten major enterprises were selected, including "Daopeng Technology's Graphene Anticorrosive Coating Technology Breaks Foreign Monopolies, Exploits and Innovates", "Sankeshu successfully landed on the Shanghai Stock Exchange, and won the first A-share private coating stock", "Nippon acquired 60% of the equity of Changrunfa, and supplemented the short board of furniture paint", and "Chenyang Waterpaint, together with the aircraft carrier and the moon exploration project, won a higher award in China's industrial field". NO1, On March 27, Daopeng Technology's graphene anticorrosive coating technology broke the foreign monopoly, pioneering and innovating. Daopeng Technology's graphene anticorrosive coating technology broke the foreign monopoly, pioneering and innovating. The graphene anticorrosive and antirust coating created by Jiangsu Daopeng Technology Co., Ltd. passed the identification of new products by the Ministry of Industry and Information Technology. Through the salt spray resistance test, the corrosion resistance of this product reached 3000 hours, 2000 hours more than that of the American heavy anti-corrosion coating. At present, graphene anti-corrosion and antirust coatings have been applied to the anti-corrosion of wind turbine towers in Donghai Shangfeng Wind Power Plant, which not only fills the gap in the application of graphene in the anti-corrosion field at home and abroad, but also breaks the long-term monopoly of foreign brands on China's wind power coating market. NO2, Sankeshu successfully landed on the Shanghai Stock Exchange, and won the first A-share private coatings. Sankeshu successfully landed on the Shanghai Stock Exchange, and won the first A-share private coatings. On June 3, Sankeshu (603737) successfully landed on the main board of the Shanghai Stock Exchange, and successfully won the first A-share private coatings. It is reported that the company has issued 25 million A-shares in public this time, and the total capital stock after this issuance is 100 million shares. The issue price is 15.94 yuan/share, the P/E ratio is 18.09 times, and the industry P/E ratio is 44.63 times. Sankeshu, founded in 2003, is mainly engaged in the R&D, production and sales of architectural coatings (wall coatings), wood coatings and adhesives. In recent years, Sankeshu Company has successively established a number of wholly-owned subsidiaries, and now has wholly-owned subsidiaries, which are Sanjiang Packaging, Putian Sankeshu, Tianjin Sankeshu, Hesan Investment and Sichuan Sankeshu. NO3, The second round of IPO shock of Carpoly failed, and the capital road was extremely bumpy. The second round of IPO shock of Carpoly failed, and the capital road was extremely bumpy. The reporter learned from the official website of the CSRC on June 17, 2016. According to the information released by the CSRC on the evening of June 17, 2016, Carpoly appeared in the "list of enterprises to terminate the review", and the decision to terminate the review was made on June 15, 2016. This also means that the second round of impact IPO of Carpoly failed. Carlyle Dong Milongping previously explained to media reporters that the company voluntarily withdrew its application due to factors such as registered capital. Long Ping said that the company began to plan for listing 10 years ago. Influenced by many factors such as the listing environment, the company is still at the entrance of the capital market. NO4, Nippon acquired 60% of the equity of Changrunfa, supplemented the short board of furniture paint Nippon acquired 60% of the equity of Changrunfa, supplemented the short board of furniture paint. On September 7, Nippon China and Changrunfa Group announced that they had reached a strategic cooperation agreement in Shanghai. According to the agreement, Nippon China will become a shareholder of Runfa Group, with the equity ratio of 6:4. The latter will become the holding subsidiary of Nippon China. Industry analysts said that the acquisition was intended to complement Nippon's weakness in the furniture paint business. For this acquisition, Zhong Zhonglin, president of Nippon China, said: "Changrunfa Paint Group is famous in the field of professional furniture paint. After we have developed a strategic cooperation with Changrun, the two sides will work together to complement each other's strengths, jointly promote the steady development of both groups, and meet the increasingly different needs of customers. At the same time, we will maintain the stability of Changrun's management team and operation mode, and continue to promote the long-term development of its brand. " NO5, Chongqing Three Gorges A (000565) issued an announcement on the evening of October 11 that Chongqing Three Gorges A (000565) had replied to the problems involved in the Shenzhen Stock Exchange's restructuring inquiry letter, and had supplemented and improved relevant documents such as the company's plan for issuing shares to purchase assets and related party transactions. Upon application, the shares of the Company will resume trading on October 12. According to the plan, Chongqing Three Gorges A plans to purchase 100% of Ningxia Ziguang's equity from Chongqing Ziguang by issuing shares. The transaction consideration is initially set at 3.093 billion yuan, the issuing price is 9.00 yuan/share, and the number of shares issued is 343.7182 million shares. As the controlling shareholder of the Company, Chemical Medicine Group, directly holds 45.21% of the equity of Chongqing Unisplendor, the transaction constitutes a related party transaction. After the transaction, the company's main business will change from paint and coating business to the "two wheel drive" dual main business model of paint and coating business and feed additive business, and the industrial chain will be further expanded. NO6, China Paint officially applied for listing on the main board of Hong Kong shares, and the raised capital was intended to be used for capacity expansion and acquisition business. China Paint officially applied for listing on the main board of Hong Kong shares, and the raised capital was intended to be used for capacity expansion and acquisition business. On November 24, Beihai Group Co., Ltd. (701. HK) announced that the company had submitted a listing application form to the Hong Kong Stock Exchange on November 23, 2016, To apply for approval of the listing and trading of China Paint Group Co., Ltd. on the Stock Exchange. According to the data, the number of shares of New China National Paint is equal to no less than 25% of the expanded shares of China National Paint after the split and listing. The raised funds are intended to be used for building new plants, repaying bank loans, acquiring businesses, marketing, etc. NO7, Dongfang Yuhong acquired 90% of the equity of DAW subsidiary in Germany, and entered the paint field. Dongfang Yuhong acquired 90% of the equity of DAW subsidiary in Germany. On December 2, when it entered the paint field, Dongfang Yuhong (002271) announced that the company invested 180 million yuan of its own capital to subscribe for the new capital stock of DAWASIA of 180 million yuan, and held 90% of the equity of DAWASIA after the completion of the transaction. Dongfang Yuhong said that this overseas investment is a strategic cooperation between the company and the DAWSE coating project in Germany, and a major step forward in the company's internationalization strategy. After the completion of this transaction, the company will officially enter the competition queue in the field of Chinese coatings. Through the establishment of management headquarters, the construction of production bases, and the expansion of marketing networks, it will help improve the overall comprehensive strength of the company, improve the business market coverage, further enrich the company's business structure, optimize the product diversification pattern, and increase the source of profits. NO8, BASF's acquisition of Yinfan Chemical and the opening of the earlier production base of automotive refinishing paint in the Asia Pacific region BASF's acquisition of Yinfan Chemical and the opening of the earlier production base of automotive refinishing paint in the Asia Pacific region BASF Paint (Guangdong) Co., Ltd., the earlier production base of automotive refinishing paint in the Asia Pacific region, opened in Jiangmen City on December 8. It is reported that this investment will help to further expand BASF's production network and meet the growing demand of emerging markets. The strategic significance of the location of the new production base in China is that it will also serve as a technology and production hub to support the touch up paint business in the entire Asia Pacific region. The reporter from Tujie noticed that BASF announced on April 20, 2016 that it had reached an agreement with Guangdong Yinfan Chemical Co., Ltd. on the acquisition of auto repair paint assets; On September 26, it was announced that the acquisition of assets of Guangdong Yinfan Chemical Co., Ltd. was completed, and a new legal entity, BASF Coatings (Guangdong) Co., Ltd., was established in Jiangmen City, Guangdong Province, to take over and further expand the car repair paint business of the original Yinfan Company. NO9, Chenyang Waterpaint, together with the aircraft carrier and the lunar exploration project, won a higher award in China's industrial field. Chenyang Waterpaint, together with the aircraft carrier and the lunar exploration project, won a higher award in China's industrial field. On December 11, the China Industrial Award, a higher award in China's industrial field, was announced at the Great Hall of the People in Beijing. Hebei Chenyang Industry and Trade Group Co., Ltd.'s "water-based coating industrialization project in the field of anti-corrosion" won the industrial award together with the aircraft carrier and moon exploration project. It is reported that this is the first time that the coating industry has won this important award! The China Industry Award is a higher award in China's industrial field approved by the State Council. It aims to commend industrial enterprises and projects that adhere to the scientific outlook on development, take a new path of industrialization with Chinese characteristics, represent the direction, path and spirit of China's industrialization, represent a higher level of industrial development, and make significant contributions to strengthening the comprehensive national strength and promoting the development of the national economy, To establish a number of benchmark enterprises and projects, and drive the formation of a large number of enterprises with core competitiveness. NO10, Xiangjiang 180000 ton/year paint green workshop project was selected into the green manufacturing "national team" Xiangjiang 180000 ton/year paint green workshop project was selected into the green manufacturing "national team" December 15, the Ministry of Industry and Information Technology of the People's Republic of China announced the 2016 green manufacturing system integration project, including the "180000 ton/year paint 60000 ton/year resin green workshop project" of Hunan Xiangjiang Paint Group Co., Ltd be selected. Over the past 30 years since the reform and opening up, the total volume and overall level of China's manufacturing industry have been constantly improving, and the demand for resources has also been growing. However, the rough manufacturing level has not been able to meet the needs of the new era, and green and low-carbon development is an inevitable choice. Green manufacturing is also one of the strategic tasks and priorities of Made in China 2025. The selection of Xiangjiang Group into the 2016 Green Manufacturing System Integration Project will promote its breakthrough in key green processes and set a green manufacturing model for the paint industry. (Tujie) netizen comments

  •  Nippon, together with Changrunfa, will add a large water-based paint production workshop - Nippon Paint and Coatings
    Nippon, together with Changrunfa, will add a large water-based paint production workshop - Nippon Paint and Coatings

    On January 17, a reporter from the paint industry learned that on the day when Nippon Paint Holdings, Nippon Nippon, Nippon Nippon's parent company of Nippon Nippon China, announced that Nippon Nippon Nippon China had completed the acquisition of 60% of the shares of Changrunfa Paint Group (January 16, 2017), the official launching ceremony of strategic cooperation between Changrunfa Paint Group and Nippon Nippon Nippon China was also held in Daya Bay on the same day. It is reported that after the cooperation between the two parties is reached, Changrunfa plans to increase the production of water-based coatings, and plans to expand a water-based coating production workshop with an annual capacity of 20000 tons on the existing vacant land of Daya Bay production base. Changrunfa Paint Changrunfa was established in 1999, mainly engaged in the research, development, production and sales of wood furniture paint. It has established five paint production bases and a large painting training base in Huizhou, Shanghai, Beijing, Chengdu and Tianjin. Its two brands, Changrun and Senmei, cover five series, including UV, WB, PU, PE and NC, with a total of hundreds of products. In 2012, the Changrunfa Daya Bay production base was completed and put into operation, with a design annual capacity of 90000 tons, mainly producing resins and furniture coatings. The reporter from the paint industry noticed that since Nippon entered China in 1992, the enterprise has developed rapidly. In 2015, the sales reached 17 billion yuan, ranking first in the domestic paint industry. In the development process of more than 20 years, Nippon China has also been actively exploring the Chinese furniture paint market. The rapid development of CR Mart in the furniture paint market in recent years has attracted the attention of Nippon China. As a result, the two sides began to contact two years ago. After consultations and negotiations, Nippon China decided to further strengthen cooperation with CR Mart and reach a strategic cooperation agreement. On September 7, 2016, Nippon China and Changrunfa Group held a press conference in Shanghai on September 7, 2016, announcing that they had reached a strategic cooperation agreement and would work together to promote the innovation and development of China's furniture paint market. Nippon China will become a shareholder of Runfa Group, with the equity ratio of 6:4. This means that Nippon China acquires 60% of the equity of Changrunfa Group. The reporter from Tujie noticed that the first big move of the two sides after the acquisition was to accelerate the investment layout. On December 6, 2016, Nippon China signed an investment agreement with Qionglai Municipal People's Government, proposing two investment projects. It is understood that the total investment of Qionglai Nibang Paint Project reached 600 million yuan. Xing Ronghua, Vice President of Production and Supply Chain of Nippon China Architectural Coatings Business Group, said in his speech on the investment agreement that "Qionglai Nippon Coatings Project is an important measure for Nippon to accelerate the strategic layout of the western market after Nippon's strategic cooperation with CRC." It can be expected that Nippon Qionglai Project will cover furniture paint production projects. Wang Wenbin, chairman of CRC Paint Group, said that after the cooperation between the two sides was reached, CRC Paint plans to increase the production of water-based coatings, and plans to expand a water-based coating production workshop with an annual capacity of 20000 tons in the existing open space of Daya Bay production base, making use of Nippon's high popularity and research and development advantages in water-based coatings, to do a good job in the furniture back-end customization market. (Tujie) Is there any pollution in netizen comments? Where is Daya Bay? Is there any pollution?

  •  DuluxPro, Nippon, Carpoli, China Resources, etc., paint brand 2016 PK paint Nippon
    DuluxPro, Nippon, Carpoli, China Resources, etc., paint brand 2016 PK paint Nippon

    In 2016, the development path of coating enterprises can be described as extremely bumpy. Under the multiple pressures of "stricter real estate regulation policy", "supply side reform", "rising raw material costs", "environmental protection policy overweight", paint enterprises are like being handcuffed and struggling. At the same time, it is understood that in 2016, nearly one-third of SMEs in the coating industry were in a loss state, and more than a few of them were eliminated due to difficulties in capital turnover. It can be seen that the shuffling effect of the paint market this year is obvious, and some paint enterprises have been unable to bear the pressure and choose to be out! Under such a background, what are the actions of Dulux, Nippon, Carpoli, China Resources, Sankeshu, Meitushi, Xiangjiang, Bauhinia, Chenyang, Dibang, Dabao, and Budapest in 2016? DuluxPro: Colorful World strives to win steadily. On November 8, DuluxPro Group released its report for fiscal year 2016, realizing sales revenue of $1716.3 billion, up 1.7% year on year; Among them, the paint revenue was 1.24 billion dollars. The growth against the market, of course, cannot be separated from the strong product innovation ability and marketing network behind it. In terms of products, DuluxPro has no additive purification technology. Formaldehyde, benzene, and other volatile organic compounds (VOCs) are not artificially added in the process of formula selection and product production. The products are purified layer by layer, strictly monitored, and the pollution of home decoration is controlled from the source. In addition, we will deepen the one-stop wall renewal service "Home Easy Painting" one-stop butler service. At the same time, based on the brand mission of "adding color to people's lives", DuluxPro and the "China Next Generation Education Foundation" jointly launched a public welfare project for left behind children. In 2016, DuluxPro created 70 colorful worlds in many cities across the country. Nippon: To refresh your life in 2016, Nippon accelerates the omni channel O2O layout and gradually realizes the service branding of the paint industry. As one of the earliest brands in the paint industry to enter the Tmall platform, Nippon continues to explore the O2O mode of the home decoration industry. In March this year, Nippon Refresh Service and Tmall Home Decoration reached a strategic cooperation, which also opened the service e-commerce model that Tmall and the paint industry jointly explored for the first time. On September 7, Nippon China and Changrunfa Paint Group, a well-known enterprise in the furniture paint industry in China, reached a strategic cooperation agreement to jointly promote the innovation and development of the furniture paint market in China. Nippon improved its business sector, which once triggered an industry earthquake. At the same time, Nippon does not forget to give back to the society while developing its business. In 2016, Nippon's "Coloring for Love" art+project, together with 18 world-famous artists with humanistic care characteristics, launched a mural painting campaign with the theme of "Children's Care" in China. In addition, the third season of Dream Changer, broadcast by Nippon under the title of Oriental Satellite TV, returned again and gained great influence. Carpoly: The brand upgrade leads the art coatings. At the beginning of 2016, Carpoly took advantage of the high-speed railway to start the brand upgrade war. For the first time, large-scale and long-term in-depth high-speed rail advertising was launched. The following year was also a year of great action. On April 6, at the "Development Direction and Trend of Artistic Color Coatings" held in Jiangmen, Guangdong, Carpoly introduced new technology, which can double the utilization rate of artistic coatings from 40% to 80%, effectively solving the cost problem of painting. The successful research and development of Carpoly's stone like coating pottery colored stone has injected new vitality into the promotion of the reputation of Carpoly's products. 2016 is the year when art coatings broke out. On August 18, Carpoly cooperated with Italian VALPAINT to introduce the world's more advanced art coatings thinking and technology, which will undoubtedly enhance Carpoly's accomplishments in art coatings and continue to lead the domestic art coatings market. China Resources: Concept of Environmental Protection and Sustainability In 2016, while adhering to the original intention of "concept of environmental protection and sustainability", China Resources has always been committed to promoting technological innovation in the field of building energy conservation and constantly creating new value for customers. It has been an extraordinary year. In 2016, China Resources Paint launched the "Pure Environment A Series" product. Its formaldehyde purification function is very powerful, which can make furniture fully armed from the inside to the outside, and become a guardian of formaldehyde purification in seconds. It also received good market response. In terms of brand marketing, on June 13 this year, the 2016 China Resources Paint World Softball Day Chinese celebration with the theme of "Happy Softball and Smart Life" was held simultaneously in more than 10 cities in China, including Zhengzhou. It is estimated that nearly 10000 people will directly participate in the celebration. In addition, China Resources Paint and Shanghai Xinhua Hospital affiliated to Shanghai Jiaotong University School of Medicine jointly launched the "Miracle A Space Beautifying" project. Appear in the public view with a professional attitude. Sankeshu: Daofa Natural went public in the morning of June 3, 2016, Sankeshu Paint Co., Ltd. was successfully listed on the Shanghai Stock Exchange. On the day of listing, the stock of Sankeshu went up and down. At the critical moment of the transformation and upgrading of Chinese coatings, there is no doubt that it will inject strong positive energy into the industry. The bottleneck that has long plagued the development of private coating enterprises, and the capital problem has added an efficient solution and imitation object. Based on the spirit of "following nature", the derived ecological culture of Sankeshu runs through all aspects of Sankeshu's products, operation and management. Ecological culture and health culture are the unique DNA of three trees, and the crystallization of a private enterprise's full integration of national culture and corporate culture. The persistent pursuit of health, nature and green not only sublimates the brand self-restraint, but also deepens the sense of industry responsibility. Recently, the list of provincial key intelligent manufacturing projects in Fujian in 2016 was announced, among which the "intelligent manufacturing project of Sankeshu Branch" with a total investment of 5 million yuan by Sankeshu Paint Co., Ltd. was selected. The project will be supported by provincial special funds for intelligent manufacturing and other relevant funds. Meitu: Intensive cultivation of products, pioneering and refreshing. For Meitu, 2016 is a year of harvest and struggle. Intensive cultivation of products, development and innovation, brand building, elite introduction, and layout strategy. In this year, Meitu created a product integration, expanding the horizontal and vertical product chain from traditional latex paint and wood paint to accessories, waterproof, art paint and new products, bringing dealers a new and better profit upgrading model; At the same time, the terminal channels have made concerted efforts. The China Paint Festival has led the paint shopping craze in the industry, the Hundred Cities War, the station has refreshed the sales miracle, and the cross industry alliance has built cross-border cooperation. In addition, the brand image of Meitu reached a new level, with new packaging, new image, and new stores: high-speed railway advertising, CCTV broadcasting, and portal websites were combined to create brand awareness and reputation of Meitu; At the same time, the University was established, improved the training system, delivered various professionals, and held more than 2000 terminal promotion activities. Chenyang: Technology based on high-speed development benefits from strong strength. In 2016, Chenyang Group won many golden honors, including the China Industry Award, a higher award in China's industrial field; In addition, three projects of Chenyang in 2016, namely "multifunctional water paint for home decoration", "water paint for bicycles" and "inorganic architectural paint for interior walls", won the 2016 Baoding Science and Technology Progress Award. At the same time, Chenyang Water Paint advocates low-carbon and environmentally friendly travel with its own practical actions, care for children, and "love our country and our family". Carry out a love trip for thousands of people? Chenyang Water Paint participated in 2016 "Challenge 8 Hours". Good results have been achieved. In 2016, Chenyang Waterpaint decided to invite Ma Yili to be the brand spokesperson. It is believed that with the products and environmental protection concept of Chenyang Waterpaint, and the image of Ma Yili, Chenyang Waterpaint will usher in a new period of rapid development. Bauhinia: Focusing on resource optimization software In 2016, Bauhinia Paint Group steadily sought breakthroughs in "Bauhinia brand", "consumer products" and "new channel construction". The main strategy focused on three key words: "focusing on resources", "university operation" and "team implementation". In terms of resource focus, Bauhinia chinensis strengthens support for key customers, increases exchanges with key customers, and continues to hold member conferences; In terms of university operation, through scientific means, effectively cooperate with the supply chain and customers to optimize costs; In terms of united implementation, we will invest resources, build a high-quality team, and constantly optimize the software. At the beginning of February 2016, once the Bauhinia flower paint Huitu Li V was launched, it received a good market response, and the sales far exceeded the estimates. In addition, in 2016, Bauhinia Paint Group will launch "integral management system" to help dealers effectively manage market resources; At the same time, on March 1, the Bauhinia Visiting App was launched to help customers improve their work performance. Xiangjiang: Xiangjiang Paint, a green model of Jiulian's growth rate, may be a paint enterprise that we have always underestimated. Formerly known as Hunan Paint Factory, it was founded in April 1950, becoming a relatively large paint enterprise with an earlier establishment in Hunan Province. On December 15, the Ministry of Industry and Information Technology of the People's Republic of China announced the 2016 Green Manufacturing System Integration Project, among which the "180000 ton/year paint 60000 ton/year resin green workshop project" of Hunan Xiangjiang Paint Group Co., Ltd. was selected. This selection of the 2016 Green Manufacturing System Integration Project will promote its breakthrough in key green processes and set a green manufacturing model for the paint industry. By this year, the sales of Xiangjiang Group had achieved "nine consecutive increases". According to the "2016 Top 100 Enterprises of World Coatings", "2016 Top 50 Enterprises of Asia Pacific Coatings", and "2016 Top 100 Enterprises of China Coatings" released by Paint World, Xiangjiang Coatings ranked 34th, 10th, and 7th respectively with its coating sales of 459.4 million dollars (2.983 billion yuan) in 2015. Dibang: Automatic Environmental Protection Coating At the China International Door Industry Exhibition 2016, Yipin Dibang Paint came out with the grand appearance of "Automatic Environmental Protection Coating Overall Solution", and exhibited the whole line of products focusing on UV paint, water-based paint, PU varnish, and focused on the introduction of "Automatic Spraying · Special Paint for Wood Doors". The "integrated solution of automatic environmental protection coating" of Dibon Paint starts from furniture coating, adjusts water-based coating and coating process, replaces traditional process with environmental protection coating solution, and thoroughly solves the pain of furniture industry development and realizes enterprise environmental protection development through four aspects of "improving product quality, improving coating efficiency, reducing coating cost, and reducing environmental pollution". In 2016, Dibon Paint continued to work hard and carefully to implement the "craftsmanship spirit" proposed by Premier Li Keqiang at the two sessions. While bringing exquisite products to customers, it also provided good technical services and painting services to do every detail well. Dabao: Adhere to Quality and Sustainable Environmental Protection On November 20, 2016, Dabao Coatings achieved achievements through more than 20 years of development and made contributions to China's building materials and home furnishing industry. Dongguan Dabao Chemical was awarded the "2016 Building Materials and Home Furnishing Industry More Influential Brand" award, while Chen Hesheng, chairman of Dabao International, was awarded the "2016 Building Materials and Home Furnishing Industry Outstanding Person" award. Over the years, Dabao Paint has been adhering to the enterprise development philosophy of "adhering to quality and sustainable environmental protection", focusing on the research and development and production of environmental friendly high-performance coatings, and making unremitting efforts for the grand goal of "one hundred years of greatness". While serving the brand and promoting the industrial development, it will also better guide the rational consumption of consumers, jointly create a good consumption environment and industry atmosphere, and optimize the industrial chain of Dabao Paint and household, building materials, and auxiliary materials, so that the store can break through the limitations of time and space, categories, and brands, and realize the terminal upgrading and reconstruction in the digital era. BADEZ: Leading the way in quality. In 2016, BADEZ Group became one of the top 50 coating enterprises in the world and one of the top 30 coating enterprises in Asia Pacific. The company has become one of the top three enterprises in China's coating industry. At the same time, the brand of Budapest was awarded the top 500 Chinese brands with a brand value of 11.058 billion yuan, ranking 294. In addition, Baltex specially invited the famous German paint expert J R. Dr. JONE is the chief engineer, and three academicians of the Chinese Academy of Sciences are employed as part-time researchers of the company. Budapest has made unremitting efforts to build a strong domestic technology research and development team! At the same time, this year, BADEZ began to enter the field of art coatings, and constantly increased investment, and introduced the world art coating brand novacolor. It can be said that Badges has gradually matured from a new recruit in a short period of one year, with remarkable achievements. We can see that under the five tasks of "three removal, one reduction and one compensation" proposed by the state and the promotion of supply side reform policies, optimizing the paint industry is extremely urgent. The "green", "high performance" and "high functionality" of coatings are the inevitable trend of the future development of coatings industry. Waterborne coatings have become the mainstream of environmental protection. Netizens commented that the author of this article is a non professional editor. You have confused DuluxPro brand. DuluxPro Australia has nothing to do with DuluxPro under Akzo Nobel

  •  Foreign media: Nippon Paint China's sales in 2016 reached 11.864 billion yuan - Nippon Paint
    Foreign media: Nippon Paint China's sales in 2016 reached 11.864 billion yuan - Nippon Paint

    Japan's major news media, Nihon Keizai Shimbun, reported on January 16 that it is expected that the sales volume of Japan Paint Holdings Co., Ltd. (Nippon Paint or Nippon Paint Holdings) in the Chinese market from January to December 2016 will reach 200 billion yen, about 11.864 billion yuan; After the acquisition of Changrunfa Paint Group, the annual sales of Nippon China will be 15 billion yen, about 889.8 million yuan. Nippon Tujie remembers to note that Nippon Tu Holdings disclosed the sales data of Nippon China's business in the 2016 Financial Year Securities Report and 2016 Financial Year Report released on June 29 last year. According to the disclosed data, Nippon Paint (Hong Kong) Co., Ltd. had sales of 163.288 billion yen (about 9.4054 billion yuan), operating profit of 11.491 billion yen and net profit of 9.334 billion yen (about 537.6 million yuan) in fiscal year 2016. In 2015, there were 3903 employees. Nippon Paint Holdings disclosed the sales data of Nippon Hong Kong and Nippon Paint China The sales of Nippon Paint (China) Co., Ltd. in fiscal year 2016 were 75.491 billion yen (about 4.348 billion yuan), the operating profit was 10.715 billion yen, and the net profit was 9.022 billion yen (about 519.7 million yuan). The total sales of the two companies were 238.779 billion yen. In 2015, there were 1688 employees. Therefore, the combined sales of Nippon Paint (Hong Kong) and Nippon Paint (China) were 238.779 billion yen, about 13.7537 billion yuan, according to the data disclosed by Nippon Paint Holdings. In addition, according to the disclosed information, Guangzhou Nippon and Nippon Coatings (Chengdu) had 1106 and 787 employees respectively in 2015. The coating industry should note that Nippon Paint (Hong Kong) Co., Ltd., Nippon Paint (China) Co., Ltd., Guangzhou Nippon Paint Co., Ltd. and Nippon Paint (Chengdu) Co., Ltd. are invested and established by different investors, of which Nippon Paint (Hong Kong) Co., Ltd. is invested and established by Nippon Paint Holdings and Nippon Group, and Nippon Paint (China) is invested and established by Nippon Paint (Hong Kong), Guangzhou Nippon and Nippon Paint (Chengdu) were invested and established by Nippon Paint Holdings and Nippon Group. According to the prediction of paint industry, the sales of Guangzhou Nippon in 2015 exceeded 2 billion yuan, and the sales of Nippon Coatings (Chengdu) exceeded 1 billion yuan. Therefore, Nippon's consolidated sales in China in 2015 are expected to reach about 17 billion yuan. Tujie noted that Nippon China continued to perform in the Chinese market in 2016 and still showed a good development trend, so there may be problems with the sales data of Nippon Holdings' China business in 2016 disclosed by Nippon Economic News. (Tujie) Netizens commented that Nippon was acquired by Japan. It also made Japan earn 10 billion yuan, which is Japan's

  •  595 million dollars! Nippon acquires all shares of Dunn Paint, and the price is exposed - Nippon Paint
    595 million dollars! Nippon acquires all shares of Dunn Paint, and the price is exposed - Nippon Paint

    According to the Japanese Economic News, the Japanese paint holding company will purchase all shares of Dunn Edwards Paint Co., Ltd. of the United States with about 70 billion yen ($595 million). This acquisition is expected to be completed in early March 2017, indicating that Nippon is ready to participate in the ongoing wave of integration in the paint industry in the United States and Europe. Dunn Edwards, a Japanese paint company, is expected to use 300 billion yen for acquisition, because its medium-term target of 1 trillion yen will be consolidated sales. At present, it is estimated that the consolidated sales in 2016 will be 467 billion yen. Nippon will acquire all shares of Dunn Edwards. Dunn Edwards, founded in 1925, is mainly engaged in the research, development, production and sales of architectural coatings and industrial coatings. DEParent holds 100% of the shares. The company has more than 130 stores and 80 authorized dealers. From 2013 to 2015, the sales revenue was $316 million, $335 million and $350 million respectively. According to data, Nippon North America's sales in fiscal year 2015 were about 33.156 billion yen, most of which came from automobile paint. The company expects that it can increase the sales of the country to 100 billion yen through Dunn Edwards by expanding to the booming building paint market in the United States. Dunn Edwards Nippon Coatings Nippon Coatings, founded in 1893, has operated more than 30 coating production plants in Asia with an annual output of more than 1 million tons. Its products include architectural coatings, automotive coatings, industrial coatings and marine coatings. It has 16498 employees. The sales revenue in FY2015 reached 4.8 billion US dollars. The company currently sells 60% of its products in Asia. It is understood that Mitsubishi UFJ Financial Group and Mitsubishi UFJ Morgan Stanley Co., Ltd. will serve as financial advisers of Nippon. (Tujie) What is the relationship between netizen comments and China's Nippon?

  •  Nippon has taught a lesson to entity chain brands. How to achieve 80% repurchase rate- Nippon Paint
    Nippon has taught a lesson to entity chain brands. How to achieve 80% repurchase rate- Nippon Paint

    Nippon, as a world-famous paint brand for home decoration, its initial development mode is the same as that of many traditional enterprises, relying on the development of dealers to quickly expand the Chinese market. The whole national market is divided into districts, each dealer is responsible for one district, and carries out fine management on its own district, which is called "district management system". With 10 years of channel operation, Nippon has laid a solid foundation for entering the omni channel. In 2010, many Nippon dealers tried to sell through online channels, but there was no control and management of the headquarters, which led to price competition and other chaos. Therefore, Nippon headquarters immediately sent a notice to dealers nationwide, and all dealers are not allowed to sell Nippon products through online channels. The reason for this is that Nippon headquarters has realized that the time for e-commerce is ripe at that time, but dealers cannot be allowed to grow freely, and must be handed over to the headquarters to "maintain order". Logistics is a big problem for coatings to become e-commerce. This has a lot to do with the product characteristics of the paint itself. Although the paint is small in size, it is not light in weight, which has caused great problems for logistics distribution. By using all dealers under the system, all orders received by Nippon's online channels will be distributed to the distribution network close to consumers within 5 seconds according to the user's address information. This network will arrange distribution and services, and solve the logistics problem from the terminal channel. This is the ability of O2O to connect online and offline data resources. In addition, compared with online channels, O2O can serve customers face-to-face and instantly. Nippon has also given all distribution personnel a hidden mission, that is, secondary sales. Customers bought coating products, and dealers recommend related products when providing door-to-door delivery services, such as primer, waterproof, base and auxiliary materials, refresh services, etc. Therefore, every order is a baton, and every door-to-door service may lead to more consumption, thus increasing the customer price. In other words, distribution and sales are integrated. According to the person in charge of Nippon, their hit rate of secondary sales exceeded 80%, which is also inseparable from the promotion of online and offline cooperation. Maybe such a high hit rate has its particularity, but for other industries, the truth is the same. In the O2O mode of Micronet, creating a closed-loop channel for online and offline connection is an important value of its existence. Traditional enterprises can rely on the promotion and marketing advantages of e-commerce platforms to obtain orders online, such as giving consumers special red packets for physical stores, vouchers and other marketing means to guide consumers to go offline; And offline stores can also place two-dimensional codes and other materials in stores to guide consumers to become online members. Based on the advantages of physical stores, businesses can allocate online orders to stores close to consumers for distribution, reducing logistics costs and time, and consumers can view logistics information in real time through mobile phones; Merchants can also provide self provided services, guide users to the store, provide them with trial or try on services, and reduce the chance of exchange and return of goods and waste of resources. Secondly, introduce the flow of people into offline stores to create a scenario shopping experience for consumers. Compared with online channels, face-to-face sales can create a sense of trust for consumers, which is conducive to improving the customer price and repurchase rate, and the resulting customer stickiness will also be stronger. In addition, we can learn from Nippon's business strategy and provide some appropriate additional services. For example, in the clothing industry, many consumers' body proportions are not the same as the standard figure of models. Some people may choose to buy jeans with appropriate waistlines but too long trouser legs. Some people have appropriate trouser legs but too wide waistlines, At this time, merchants can choose to provide free size modification services for a small amount of fees, which is also very helpful to improve the repurchase rate! Netizens comment that Libai has few rivals

  •  Nippon aims at 30% share in Southeast Asia, and plans to double its auto paint production capacity in India this year - Nippon Paint
    Nippon aims at 30% share in Southeast Asia, and plans to double the production capacity of automobile paint in India this year - Nippon Paint

    The reporter from the coating industry of Japan Paint Holding Co., Ltd. learned on February 3 that Japan Paint Holding Co., Ltd. plans to double its production capacity of automotive coatings in India this year, add a factory, and supplement the recent factory upgrade. The paint production base in Osaka will spend about 4 billion yen (about 34.7 million US dollars) in expansion, increasing the production capacity of South Asian countries to 25000 tons of auto paint per year. The goal is to launch and operate new factories in southern cities before the end of this year. The factory will mainly produce water-based paint to prevent rust. The plant will supply Indian automakers such as Tata Motors, and is also close to the Toyota Motor plant. Nippon Paint has also increased production capacity in its factory in the northern city of Delhi. Maruti Suzuki India, the country's largest carmaker, is building new plants in the north, and the demand for automotive coatings is expected to surge. Southeast Asia accounts for about 60% of Nippon Paint's sales. However, in India, the sales volume of new cars is expected to reach 5.5 million by 2020. Even after the merger of automotive coatings business with Berger Coatings India last year, the company's coatings market is less than 10%. Kansai paint accounts for 50% of the total. Nippon Nippon Paint Co., Ltd., with its investment boom, intends to close its Japanese factories and eventually lock in 30% of the market share. (Tujie) This article is the original work of the headline author, and cannot be reproduced without authorization. Netizen comments

  •  SAP Hybris Helps Nippon iColor E-commerce Website Upgrade - Nippon Paint
    SAP Hybris Helps Nippon iColor E-commerce Website Upgrade - Nippon Paint

    SAP and Nippon Coatings (China) Co., Ltd. (hereinafter referred to as "Nippon") jointly held the "Going into Nippon to Accelerate Transformation" - SAPHybris Successful Case Sharing Conference "in Shanghai. The activity demonstrated the comprehensive upgrade of Nippon iColor e-commerce website based on the SAPHybrisCommerce solution, built a one-stop customized vertical e-commerce platform for the home decoration industry, provided services with consumers and customers as the core, and completed the successful transformation to a full range of coating service providers. Facing the advent of the digital era, Nippon, as a leading enterprise in the paint industry, has actively and continuously adjusted its business model. With industry-leading high performance, stability and high integration, as well as a large number of successful e-commerce cases in China, Nippon chose SAPHybrisCommerce as the overall solution of the e-commerce platform to comprehensively upgrade and transform the iColor website. At the same time, Nippon also made creative secondary development and in-depth customization according to the needs of iColor website's own functions by taking advantage of the high openness and scalability of SAPHybrisCommerce. The new iColor website after transformation provides consumers with one-stop home decoration solutions through customized services and innovative scene purchase, which has won widespread favor from consumers and businesses. Up to now, the website has settled more than 130 home decoration companies, nearly 40000 designers, more than 16000 SKUs under management, and more than 3000 daily turnover orders. Chen Qinghui, Vice President of Nippon China Information Headquarters, said: "Nippon has always maintained a high sensitivity to changes and adjustments in the market, and is committed to becoming a full-service provider in the coating industry. The stability, high integration and scalability of SAPHybrisCommerce provide a strong guarantee for the long-term development of iColor e-commerce website in the future. The upgraded iColor website comprehensively integrates various channels and resources, improves the transparency and information accuracy of decoration design, helps Nippon realize the business transformation from providing high-quality products to providing all-round services, and provides consumers with more high-quality and reliable one-stop home decoration design services. " Zhang Bo, general manager of SAPHybris Greater China, said: "SAP is committed to helping Chinese enterprises carry out digital transformation and actively embrace the 'Internet' era. This cooperation with Nippon is another example of SAPHybris building a leading e-commerce platform. SAPHybrisCommerce can create a context based, personalized and highly relevant customer experience for enterprises in all industries, help enterprises flexibly respond to the changing market environment and customer expectations, quickly test water and respond, and quickly adjust strategies and business transformation according to market changes, so as to improve competitiveness and become industry disruptors. " Looking forward to the future, SAP will continue to assist Nippon in establishing a big data analysis platform to deeply understand consumer demand and behavior, provide valuable information for the operation of iColor website and merchants, so as to carry out a series of precision marketing activities and respond more flexibly to market changes. SAP will also use VR/AR technology to enable consumers of iColor website to "immersively" enter their customized rooms, achieve innovative "scene" purchase, help consumers quickly implement the perfect combination of home decoration, and improve the purchase experience. Netizen comments

  •  Green publicity of Nippon Paint has been slapped by the Environmental Protection Bureau for many times - Nippon Paint
    Green publicity of Nippon Paint has been slapped by the Environmental Protection Bureau for many times - Nippon Paint

    Abstract [Nippon Paint's green publicity was slapped and repeatedly punished by the Environmental Protection Bureau] Recently, the Chengdu Environmental Protection Bureau announced the "List of Key Enterprises to Monitor Waste Gas Pollution in Chengdu in 2016", which includes Nippon Paint (China) Co., Ltd. (hereinafter referred to as "Nippon Paint"). The reporter of China Business Daily found that Nippon Paint has been administratively punished by the environmental protection bureaus of Chengdu and Tianjin in three years since 2013, because the project was put into production without passing the environmental assessment acceptance. Nippon Paint PR Department replied to the reporter's reply that after receiving the penalty notice from Chengdu Environmental Protection Bureau, Nippon Paint PR Department rectified the project in a relatively short time and met the government's requirements. Industry insiders analyzed that the low cost of violation is an important reason for the frequent environmental problems of some enterprises. On December 8, the website of Chengdu Environmental Protection Bureau published the "List of Key Enterprises to Monitor Waste Gas Pollution in Chengdu in 2016", and Nippon Paint ranked fifth. The reporter noticed that on August 19, 2015, the Chengdu Environmental Protection Bureau imposed an administrative fine of 60000 yuan on Nippon Paint, because the main project was put into production without approval of the environmental protection facilities to be built. Nippon Paint Public Relations Department believes that Nippon has always attached great importance to legal and compliant operation, established relevant management systems and improved relevant measures, attached great importance to the penalty notice on the website of Chengdu Environmental Protection Bureau, and conducted an investigation earlier. In 2015, after receiving the notice from relevant units, the project immediately carried out self-examination and rectification to meet the requirements of the government in a relatively short time. Nippon Paint was not punished for the first time. In December 2013, July 2015 and July 2016, Tianjin Environmental Protection Bureau issued a decision on administrative punishment to Nippon Paint. On August 2, 2013, Tianjin Environmental Protection Bureau found that Nippon Paint had not passed the environmental protection acceptance of the completed construction project during the investigation of Nippon Paint, which was completed and put into trial production in 2010. The Environmental Protection Bureau ordered the project to stop production and fined 20000 yuan. According to the 2015 punishment decision, Nippon Paint failed to pass the environmental assessment acceptance when the Tianjin Environmental Protection Bureau re inspected it on May 27, 2015. The 2016 punishment decision shows that although Nippon Paint applied for a hearing on the 2013 punishment, the Tianjin Environmental Protection Bureau still decided to order the construction project to stop production immediately and impose a fine of 30000 yuan, considering that the unit's statement of defense opinion does not affect the identification of illegal facts. In response to the three penalties imposed by Tianjin Environmental Protection Bureau, Nippon Paint Public Relations Department replied that Nippon has actively taken measures to immediately improve and correct all environmental nonconformities found in the process of supervision according to the requirements of relevant departments, and timely report the results of rectification and improvement to the relevant government environmental protection regulatory departments for review and obtain the permission of the government regulatory departments. Why does Nippon Paint, which has always been touted as a green paint with low cost of environmental violations, expose the problem of "seeking quick success and instant benefit" in environmental protection? According to the information disclosed on the official website of Nippon Paint, it is not difficult to see that Nippon Paint has continued to adopt an expansionary market strategy in recent years. In recent years, Nippon Coatings has repeatedly spread the news of establishing production bases in major cities. Nippon Paint Public Relations Department said that the company's business territory in China is expanding rapidly, and is committed to creating a full range of service providers in the paint industry. Whether the above administrative punishment project by Tianjin Environmental Protection Bureau and Chengdu Environmental Protection Bureau was put into production without passing the environmental assessment acceptance was related to its eagerness to expand and management omissions, the reporter did not get a corresponding reply from Nippon Paint Public Relations Department. In addition, Hu Zhongxin, secretary-general of China Home Furnishing Building Materials and Decoration Association, believes that the current low cost of environmental violations is an important reason for repeated violations of enterprise environmental assessment violations. "For example, if the fine ranges from 3000 to 6000 yuan, only 3000 yuan will be fined," Hu said. According to the website of Beijing Municipal Environmental Protection Bureau, from January to November 2016, Beijing Municipal Environmental Supervision Department filed a total of 2605 cases of environmental violations of fixed pollution sources, with a penalty amount of 103.2675 million yuan, and the average fine for each environmental violation was about 39642 yuan. The Beijing Municipal Environmental Protection Bureau said in a letter replying to the reporter that, according to Article 31 of the new Environmental Impact Assessment Law, the behavior of "construction before approval" can be punished at 1%~5% of the total investment of the construction project. By linking fines with investment, compared with the original "Environmental Protection Law", the cost of corporate violations has been greatly increased. Wang Canfa, director of the Institute of Environmental and Resource Law of China University of Political Science and Law, told reporters that after the implementation of the new environmental protection law, the cost of enterprise violations was not low, and the key was the degree of local law enforcement. "For example, in this nationwide clean-up of illegal construction projects, more than 600000 illegal construction projects were investigated and dealt with nationwide, which shows that the environmental assessment system has not been well observed and implemented." In Wang Canfa's view, in order to prevent construction projects from starting with "disease" at the source, first of all, there should be a set of strict environmental impact assessment procedures to allow the public to participate in the supervision of construction projects; Secondly, it needs professional institutions to review, and these institutions should not practice fraud; In addition, the administrative organs should also strictly control the projects that may cause environmental pollution. They should not only look at the surface, but also have real and substantive review by experts. It is worth mentioning that, on June 2, 2016, the Higher People's Court issued the Opinions of the Higher People's Court on Giving Full Play to the Role of Judicial Functions to Provide Judicial Services and Guarantees for Promoting Ecological Civilization Construction and Green Development. A set of data provided by Wang Xuguang, Vice President of the Environmental Resources Division of the Higher People's Court, shows that since January 2015, Courts across the country accepted 24222 criminal cases related to environment and resources, and 102937 civil cases related to environment and resources, totaling 127159. Wang Xuguang said that the problem of "high law-abiding cost and low law-abiding cost" does exist in the field of environmental protection, which is also a key problem to be solved in the revision process of the Environmental Protection Law. It is also an important problem to be solved from the perspective of administrative law enforcement and environmental justice after the implementation of the new Environmental Protection Law on January 1, 2015. Netizen comments

  •  Nippon Refresh Service Build a Trust Platform with Professional Services and User Reputation Paint Nippon
    Nippon Refresh Service Build a Trust Platform with Professional Services and User Reputation Paint Nippon

    The paint industry of people.com.cn has passed the golden age of "sitting on the ground and collecting money", and it has become more and more difficult to move forward. The data shows that the production and output growth rate of the paint industry this year are both in a downward trend, and most large-scale enterprises are flat or only achieve slight growth. With the increasingly fierce competition of product homogenization, paint enterprises facing the difficulties of the Red Sea are also seeking to change. Nippon, as one of the leaders in the domestic paint market, announced to the market with the increasing market share, realizing the transformation from a paint supplier to a service provider. In 2011, Nippon took the lead in launching refresh services, mainly to help users renovate old houses and solve the problem of family painting. "Don't use your hands" has always been the core concept of Nippon's "Refresh Service". Free door-to-door customized construction scheme before construction, one-stop services such as moving furniture, shielding protection, homing and cleaning during construction, and one-year warranty service after construction. Professional and worry free services have enabled Nippon Refresh to gradually gain consumer recognition in the highly competitive paint market. "The user's trust in Nippon's refreshing service is extremely high, not only because of the Nippon brand effect, but also because of our personal service." Meng Lingxin, a senior customer commissioner, said that more and more people choose to brush new houses at work and on holidays, leaving the keys to the construction team. In order to reassure users, Nippon Refresh Service requires customer specialists and construction teams to establish a dedicated WeChat group for each user, in which daily construction progress and the next day's construction plan will be reported, and users can remotely monitor the entire construction process. Home decoration has always been a problem for consumers. The one-stop solution of "no need for you to do it" proposed by Nippon Refresh Service is an in-depth interpretation of the concept of home decoration service, which is fully reflected in every staff member. "The brand of Nippon's refreshing service is built up by word of mouth." Meng Lingxin commented on the reason why Nippon's refreshing service continues to expand. The root of service lies in people. Nippon has long recognized the importance of quality training for service teams, and has set up 16 Nippon universities and training bases in Langfang. Meng Lingxin is one of the students who graduated from Nippon University. Meng Lingxin and the work card representing his employee identity serve as the front line procedure of Nippon's refreshing service for customers. Meng Lingxin's responsibility is to answer customers' questions and develop construction plans, leave professional impression on customers through professional knowledge, and build a bridge of trust for users in Nippon's refreshing service. The company's internal assessment of customer specialists is mainly based on the signing rate, that is, converting visiting calls into orders. In the paint refresh industry, 40% - 50% is normal, while Meng Lingxin has kept the record at about 60%, which is inseparable from his professionalism and service ability. Meng Lingxin told the reporter that his skills were all developed in Nippon University, including knowledge of paint, color matching, sales skills, and even details of problems and solutions that may be encountered in the service. Teachers taught him hand in hand. In addition, with the upgrading of products and processes, Nippon refreshes the service provision that employees who are on the job every six months should be "reworked", and a grade certificate will be issued after passing the primary course to the advanced course. This is the "title exam" set up by Nippon University, known as the "Whampoa Military Academy in the paint industry", for students. "After every professional class, there are practical operations and on-site drills. Only after passing the written examination and drills can they work with certificates." Meng Lingxin said that in order to ensure the rights and interests of consumers, every employee who graduated from Nippon University has a job number, and personal information can be found on Nippon Refresh Service Network. At present, Nippon has more than 1000 customer specialists across the country, and has opened refresh services in more than 80 large and medium-sized cities, which has refreshed the dream of a new home for nearly 200000 families. Netizen comments

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IP(115.236.*.*)

Well received

Nippon refresh service is good, the products are also very good

2017-10-31

IP(115.236.*.*)

Well received

Reliable establishment

2017-10-19

IP(36.106.*.*)

Well received

Good quality and low price, worth having.

2017-09-15

IP(183.12.*.*)

Well received

one billion one hundred and eleven million one hundred and eleven thousand one hundred and eleven

2017-08-28

Give a score by the way

Well received negative comment

Nippon

Coloring art for love+full record

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