Blessed people

Fujian Furen Wood Industry Co., Ltd. (formerly Fuzhou Wood based Panel Factory) is a large state-owned timber comprehensive utilization enterprise jointly established by the former Ministry of Forestry and Fujian Province at the beginning of China's reform and opening up to the outside world to produce medium density fiberboard nationwide. It is mainly engaged in the research, development, production, sales and cultivation of raw material forests of wood-based panels and their further processed products and related materials, It is one of 520 national key enterprises and one of 100 key enterprises in Fujian Province, with a total assets of 1.006 billion yuan and an area of 718 mu (392 mu for the Taijiang plant in Fuzhou and 326 mu for the Mawei plant in Fuzhou).

The enterprise began to prepare for construction in 1979, and was completed and put into production on April 26, 1986. On December 18, 2002, the company completed the joint-stock system reform and established Fujian Furen Wood Industry Co., Ltd. The existing shareholders are Fujian Forestry Investment Development Co., Ltd. and China Forest Industry Corporation. The registered capital of the company is 157.18 million yuan, of which Fujian Forestry Investment Development Co., Ltd. accounts for 60% and China Forest Industry Corporation accounts for 40%.

Since its establishment, the enterprise has successively carried out the construction of the first, second and third phases of projects. The first production line is a complete set of equipment for the MDF production line. It was introduced from the United States in 1982, and was completed and put into production in 1986, representing the international advanced level at that time. After technical transformation, the current annual production capacity has exceeded 110000 m3; The second production line is a continuous flat pressing MDF production line with the international advanced level in the 1990s. It was introduced from Germany in 1995. Through technical reform and innovation, the actual annual production capacity has reached more than 100000 m3 at present, and was rated as the "eighth five-year" technical reform project by the state; The third production line is the production line of composite structure particle board with an annual output of 250000 m3, which was introduced from Finland in 2004 and put into production on January 26, 2006. The product of this project, particleboard, is a product and technology encouraged by the state and has a good prospect in the international and domestic markets. At present, the annual production capacity of man-made boards in the two factories of Taijiang and Mawei in Fuzhou has exceeded 450000 cubic meters. In addition, with assets as the link, the company has carried out mountain sea cooperation with forest farms, quarries, forest farmers, etc. through joint ventures, cooperation, holding shares and other ways, and has targeted cultivation and construction of 500000 mu industrial raw material forest base. At present, nearly 100000 mu has been built.

In recent years, the company has also completed the construction of six high-tech and deep processing projects. First, it undertook the construction of the 863 Integrated Management System (CIMS) application demonstration project of the Ministry of Science and Technology. Second, with the support of the State Forestry Administration, it has completed the continuous rolling veneer production line project with an annual output of 6 million m2, one of the national 948 projects. Third, the construction of melamine impregnated paper production line with an annual output of 6 million m2 was completed. Fourth, the technical transformation project of the free formaldehyde production line with an annual processing capacity of 70000 m3 MDF was introduced from the United States. The fifth is to complete the construction of a short cycle melamine veneer production line with an annual output of 4 million m2. The sixth is to complete the construction of the laminate flooring production line with an annual output of 3 million m2. The company's products mainly include: "Furen" brand medium (high) density fiberboard, laminate flooring, particleboard, impregnated paper veneer wood-based panel, impregnated paper for veneer, etc. It has established a relatively complete sales network and more than 500 distribution outlets nationwide.

Over the past 20 years, Furen has made seven achievements in China's wood-based panel industry: first, it produces MDF and develops thin MDF to fill the domestic gap; Draw up the national standard of Medium Density Fiberboard based on the former family; The former family won the National Silver Award for High Quality MDF Products; Won the honor of National Top Ten Enterprise by the former family; Qiqian has passed the IS09001 quality management system certification; Rely on the former family for more than ten consecutive years to gain the top economic benefits in the same industry; Realize the application of computer integrated manufacturing system (CIMS) at home.

At present, the enterprise is in a new development period. The Fujian Putian Xiuyu Industrial Park under construction covers an area of more than 1200 mu, with an investment of more than 1 billion yuan and complete sets of advanced German equipment.

development history

In 1979, Fuzhou Wood based Panel Factory was officially established, becoming the first large-scale state-owned comprehensive utilization enterprise of wood industry to produce MDF in China.

In 1980, the complete set of equipment for front MDF was introduced from the United States.

In 1983, the test run of the production line was successful, and the front MDF was produced.

In 1986, it was completed and put into production, representing the international advanced level at that time, and also creating the prelude to the production of MDF in China.

In 1993, the continuous flat pressing MDF production line was introduced from Germany, which represented the international level in the 1990s;

In 2000, the production line of wide width chipboard near the front was introduced from Germany;

In 2002, Fuzhou Wood based Panel Factory was restructured and renamed as Fujian Furen Wood Industry Co., Ltd.

In 2004, the production line of front wide composite structure microplate was introduced from Finland;

In 2011, the global MDF production line relying on Evojet dry sizing system was introduced from Germany.

In 2012, the Group was established and renamed as Furen Group Co., Ltd. It has four production bases in Fuzhou, Putian, Shaowu and Jianli, Fujian, with five production lines and a capacity of 1 million m3.

In the future, on the basis of consolidating the main business of wood-based panel, Furen Group will vigorously expand port operation, flower market, forest storage center, real estate and financial investment and other fields, build a national first-class enterprise, and create a world famous brand.

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Brand information

Enterprise name: Furen Group Co., Ltd
Origin of the brand: Fuzhou, Fujian
Created: two thousand and two
Advertising words: Suitable for babies!
Enterprise legal person: Wu Zhinan
Brand index: six
Official website: http://www.furenfpi.com/
Official telephone: 0591-83662395

Public praise rating

 Well received

zero

one

 negative comment

Rating: seven point eight

Brand popularity: six

Franchise investment expenses of Furen

Franchise expense analysis

Franchise cities	First tier cities (Shenzhen as an example)	Second tier cities (take Wenzhou as an example)	Third tier cities (taking Changzhou as an example)
Store area	100㎡	100㎡	100㎡
Rent	22000 yuan/month	15000 yuan/month	12000 yuan/month
Decoration expenses	700 yuan/m2	600 yuan/m2	500 yuan/m2
Equipment cost	50000 yuan	40000 yuan	30000 yuan
First batch purchase cost	200000 yuan	180000 yuan	150000 yuan
Advertising expenses	40000 yuan	30000 yuan	20000 yuan
Opening expenses	30000 yuan	20000 yuan	10000 yuan
Personnel salary	3000 yuan/month/person (5 persons)	2500 yuan/month/person (5 persons)	2000 yuan/month/person (5 persons)
working capital	110000 yuan	80000 yuan	70000 yuan
Total investment cost	537000 yuan	437500 yuan	352000 yuan
The above investment costs are estimated and may be different from the actual situation, for reference only.

Franchise profit analysis

Franchise cities	First tier cities (Shenzhen as an example)	Second tier cities (take Wenzhou as an example)	Third tier cities (taking Changzhou as an example)
the measure of area	100㎡	100㎡	100㎡
Monthly turnover	200000 yuan	160000 yuan	140000 yuan
Gross profit/month (gross profit rate)	88000 yuan (44%)	67200 yuan (42%)	56000 yuan (40%)
Rent (month)	22000 yuan	15000 yuan	12000 yuan
Personnel salary (month)	15000 yuan	12500 yuan	10000 yuan
Water and electricity fees (month)	1400 yuan	1100 yuan	900 yuan
Monthly net profit	49600 yuan	38600 yuan	33100 yuan
Annual net profit	595200 yuan	463200 yuan	397200 yuan
The above profit analysis is an estimate for reference only. The actual profit will vary according to the region, area, cost, etc.

Franchise conditions
Franchise support

1. There are legal persons who independently bear civil liability, and have fixed stores, warehouses and facilities with sufficient area.
2. Have the ability to handle the market, and need a service team with the ability to open up, develop and maintain the market.
3. Have brand awareness, long-term development vision, and corresponding equity capacity and risk awareness.
4. Understand and agree with the concept of brand culture, business model and fashion management.
5. Have some industry operation experience.
6. Have good reputation and goodwill in the local area, have the willingness to cooperate, can personally participate in the operation and management, and include the company's timely feedback of market information.
7. The franchised store operator is required to have certain purchase funds and working capital to ensure the normal operation of its regional business.
8. The store is required to be located in the commercial area where commercial activities are frequent, with large flow of people and convenient transportation.

1. Management support: Always put the interests of agents in the first place. With years of general market experience, we have developed a mature win-win model for businesses and enterprises, which ensures the sustainable development of the company.
2. Brand support: The company's development line caters to the market demand, keeps pace with the national policy, and has advanced market vision, so that the brand has occupied a leading position in the health and environmental protection market.
3. Quality support: The company has the cost of reducing production of imported af from the United States, which not only guarantees the health and environmental protection of products, but also guarantees the quality of products.
4. Technical support: The company integrates R&D, production and sales, so it has injected more human and financial resources into product development, and has a professional research team.
5. Marketing support: With a perfect marketing system, from agent management to final profitability, the company will send special personnel to provide market guidance, and provide effective early and regular training to ensure that product sales are rising steadily, so that you can become an elite in product promotion in the future.
6. Promotion support: Powerful advertising campaign, comprehensive product packaging, combined with the actual market situation of the agency, use a variety of publicity means to ensure that the terminal publicity is in place.
7. Human support: The company has gathered a group of talents with high quality, high ability and high education. With their addition, the company will continue to develop towards a higher and farther direction.
8. Service support: The company has after-sale outlets all over the country. The network coverage has reached more than 80%, which makes agents feel at ease and consumers feel satisfied.
9. Sunrise support: The company paid a huge sum of money to invite the design master of Guoguang Yiye to design the franchised store, support the business operators to carry out the image construction of the franchised store and distribution store, and provide free special accessories such as display ads required by the business owners of the franchised store.
10. Planning support: The company regularly launches national large-scale marketing activities every year to stimulate sales and make corresponding marketing strategies according to the local actual situation.

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