BADES

On March 22, the 2017 China Top 500 Real Estate Assessment Results Conference and Top 500 Summit was held in Beijing. At the meeting, the "2017 Top 500 Chinese Real Estate Development Enterprises' Preferred Paint Suppliers" was announced, and Nippon, Sankeshu, Aceh, Dulux, Foster, Carpoli, Meitushi, PPG Shenouli, Guke, and Badex were selected. At the 2017 China Top 500 Real Estate Development Enterprise Preferred Paint Suppliers Conference, "2017 China Top 500 Real Estate Development Enterprise Preferred Paint Suppliers" was announced, and Nippon, Sankeshu, Aslac, Dulux, Foster, Carpoli, Meituoshi, PPG Shenouli, Guke, and Budapest were selected. Waterproof materials: Dongfang Yuhong, Keshun Waterproof, Hongyuan, Zhuobao, Landun, Dayu, Desheng, Yuwang, Yuhong, Shuyang, Karen and Daming were selected. In addition, a sub list of coatings was released at the meeting, and Jiunuo, Huade Coatings, Sanyin Coatings, Classic and Chenguang were selected as the "national brand of engineering exterior wall"; Nippon, DuluxPro, Haihong Elderly, PPG Shenniuli, and Shendeou were selected as "Foreign funded brands of engineering exterior wall". Composite stone imitation: Nippon, DuluxPro, Giraffe Paint, Waldron, Foster; Colorful imitation stones: Youde Ai, Pancai, Linglu, Depway, Chenguang; Real stone paint: Celestial color stone, SKK, Asian lacquer, painting, Jiunuo; Floor paint: DuluxPro, Xiupo, Frameck, Foster, Haihong Old Man; Thermal insulation materials: Woniushan, Astronone, Jinyu, Shendeou, Owens, Weber, Qin Heng, Wanhua, Qingdao Kerui, Rockway; Paint decoration and thermal insulation integrated board: Astrone, Tiangong Stone, Jiunuo, Foster, Wilda. The evaluation results of "China's Top 500 Real Estate Development Enterprises" and the evaluation of "China's Top 500 Preferred Brand Suppliers of Real Estate Development Enterprises" were carried out at the same time, jointly organized by the China Real Estate Association and the China Real Estate Evaluation Center of Shanghai E-House Real Estate Research Institute. Known as the "Oscar" of China's real estate industry chain, it is currently more authoritative, objective, and Industry evaluation activities with wide influence. At the summit, the evaluation results list of "China's Top 500 Real Estate Development Enterprises" was first released. The first place of 2017 China's Top 500 Real Estate Development Enterprises changed to the first place. Evergrande Group ranked first with annual sales of 373.1 billion yuan, Vanke ranked second, and Country Garden ranked among the top three. (Tujie) netizen comments

Original title: Carpoly rose! Three trees are up! Budapest has also gone up... have you gone up? I dare to say that it is the real brand that dares to raise the price in these years. Before the beginning, the author first inserted a new blockbuster news: the price of titanium dioxide has risen again!!! On March 3, Henan Billion Union announced that, due to the recent rapid rise in the prices of various raw and auxiliary materials, logistics costs and other factors, the sales prices of all types of titanium dioxide (including titanium dioxide produced by sulfuric acid process and titanium dioxide produced by chlorination process) of our company will be increased by 800 yuan/ton for domestic customers and 100 dollars/ton for international customers on the basis of the original price. Due to well-known reasons, the price rise of finished coatings will also begin. In the past few months, the old man of Haihong has gone up, the Yangtze River has gone up, Jotun has gone up, the three trees have gone up, Carpoli has gone up, and Budapest has gone up... Of course, there are many things that have gone up but have not been announced. For paint manufacturers, the current situation is that rising is inevitable, not a question of whether it will go up, but a question of when and how. Everyone has been struggling in the industry for so many years. On the premise that the raw materials are almost all rising, if the finished products are not rising, there is only one way to go - cutting corners, and sacrificing quality as the premise to quench thirst, and finally closed down. From the second half of 2016, to be exact, since October 2016, the prices of major raw materials have continued to rise. In addition, the labor costs have continued to increase, and the logistics costs have been overloaded due to restrictions and other factors. It is estimated that the overall production costs of paint enterprises have increased by more than 30%. The "three arrows" of raw materials, labor costs and logistics costs made paint enterprises unbearable, and later had to raise the price of paint products. In fact, as early as 2015, when the price of bulk raw materials rose, the news of the price rise of paint manufacturers' products has been rumored in the industry, but it is all individual behavior, not enough to cover the entire industry. But why did so many product enterprises announce price increases this time? Because the cost pressure is really unbearable! From 2008 to 2015, if China's entire manufacturing industry enjoyed the dividends of China's economic development, then paint products enterprises can be said to enjoy the dividends of ultra-low prices of raw materials in addition to the economic dividends. The extensive large raw material market has maximized the oversupply of products. The era of raw materials losing money, such as titanium dioxide 8000 yuan/ton and TDI 12000 yuan/ton, has made raw material suppliers lose money as much as they sell. However, since the implementation of the stricter environmental protection law in the history of 2015, the government has made strong determination and strong measures to shut down enterprises that fail to meet environmental protection standards, and the oversupply has turned into oversupply. Even so, the price of products does not rise at the whim of enterprises. Why did many paint enterprises, especially well-known paint enterprises, rise at the beginning of 2016? The stock is basically digested, and the rising trend of raw materials in the future is still stable! If the price does not rise, either the product quality cannot be guaranteed or the company is waiting for bankruptcy! For enterprises of different sizes, their purchasing scale, bargaining power and inventory capacity of raw materials are quite different, so are their ability to resist price rise. Since the financial crisis in 2008 until the beginning of 2015, the price of bulk raw materials has been in a position. Even under the premise that China's economic environment has entered a new normal and the growth has slowed down, the raw material dividend has been enjoyed by large and small paint enterprises, which does not mean how high the management and operation level of China's paint industry is, It is our return on the premise of cannibalizing the profits of raw material suppliers. Therefore, when relying on the previous wave of rising prices of raw materials, the rising trend is not very clear. Relying on the dividends they have enjoyed in the past few years, paint products enterprises have chosen to digest in the enterprise, that is, to make themselves fat. But after 2016, in the case of overall inflation, if the enterprise insists on not raising prices, it will not only lose money, but also the money accumulated in previous years, What's more, this industry will become a loss making industry in the next 5-10 years, and will no longer be a sunrise industry! Therefore, on this premise, we appeal to the whole industry to unite! Under the premise of reasonable profits, we should work together to cope with the pressure of this round of soaring production costs! Of course, our round of price hike is not for protecting backward enterprises, but for a better and healthier industry development environment. 2017 is bound to be a year of reshuffle for China's paint industry, which is almost the consensus of the industry. There have been many fake and even three no production enterprises in Guangdong, such as Jiangmen, Shunde Lecong, and Anhui Guangde, and these enterprises will surely die. Why do you say that? In fact, in January 2017, there were already such signs! According to incomplete statistics, since January 2017, China's new paint production capacity has reached more than 2 million tons, including paint projects that have been put into production, started construction, signed contracts, and are under review by the Environmental Protection Bureau. Investment enterprises involve foreign enterprises such as PPG, Nippon, Changrunfa, Akzo Nobel, Xuanwei, Aishide, Jingang Chemical, and Sankeshu, Chenyang, Dongfang Yuhong Badezi, MeiTuShi and other domestic national paint enterprises. However, well-known coating enterprises at home and abroad have chosen to expand their production capacity in 2017, which is to predict that a batch of low-quality enterprises will be washed away through this round of rising prices of raw materials. This is the so-called crisis, and the danger is the opportunity. But at the same time, for the vast majority of coating enterprises in China, in order to obtain a good development environment, price increases are also certain, because only by obtaining reasonable profits can they operate normally. Last year, the author Palmer wrote an article to analyze that price rise is never a one-man show of manufacturers. Due to different interests, price rise will encounter various resistances in the implementation, and the implementation process of price rise is the balance of multiple interests. However, China's paint industry has been developing at a high speed for some years, and it is time to change the game. After all, we all know that customers who leave due to price will return, but customers who leave due to quality will never return. In this round of price rise, the purpose of large and small enterprises is different. Large enterprises seek expansion and small enterprises seek survival. Inflation may be an opportunity for some enterprises that have sufficient resources to support and have sufficient ability to resist inflation pressure to achieve great expansion and development, which is why many well-known enterprises choose to expand aggressively at the opportunity of overall price rise in the industry in 2017, and start a new round of horse racing and land enclosure campaign without stopping at Ma Xin's factory. However, for small enterprises, if the leading enterprises in the industry increase their prices, they can only be the "followers" of the price rise tide. Compared with large enterprises, if others increase 10 yuan, they will increase 9 yuan and 8 yuan. If the competitors do not rise, the weak brands of small enterprises will take the lead in raising prices. Even if you have 10000 reasons, customers and channels will not forgive you. Your blind move is right in the eyes of competitors. Therefore, small enterprises must recognize their position and influence in the industry. Price increases can only follow, and the increase is the same or slightly lower than that of big brands. At the same time, we can do some price differentiation on the weak products of our competitors. Some products can increase the price to ensure profits, while others can keep the price unchanged or even reduce the price to seize the market. In short, to ensure the survival of the market is on the top. However, no matter what kind of enterprises and why, it has become the consensus of the whole industry to seek a reasonable profit space. Therefore, Palmer predicts that in the next few months, under the leadership of industry leaders, it will soon lead to domino effect in the industry, and there will be a wave of price hikes! These brands that choose to increase their prices are real brands, because they are really choosing a healthy and sustainable development path. Even though they may face the loss of customers and abandonment of the market in the short term, they stick to the quality of their products and their responsibility for the sustainable development of the industry! Hold on, we are in dire straits in the paint enterprises—— Palmer, a senior news practitioner in the paint industry, belongs to the new media matrix of Paint Classic. Netizen comments

The price increase of paint products has reached a resonance in the industry, and many paint enterprises have announced to increase the price of their products. In the near future, due to the rise of raw materials, labor, logistics and other factors, the cost of products has been rising. At the same time, according to the market situation, paint enterprises will increase prices in unison. The reporter from the paint industry noticed that a large number of paint enterprises, such as Sankeshu, Carpoly and Budapest, have recently issued price adjustment notices, all of which are due to the rising prices of raw materials and increased cost pressure. On February 20, Sankeshu Paint Co., Ltd. raised prices. Sankeshu Paint Co., Ltd. issued a notice on the price adjustment of 2017 supply of series products during the decoration period. It said that since the second half of 2016, the cost of paint enterprises has been under great upward pressure. The cost of raw materials, packaging and logistics has risen significantly. Major enterprises in the industry have successively raised prices in the second half of 2016. In order to ensure the reasonable profit space of partners and ease the pressure of rising costs, the company has decided to raise the supply price of decoration paint series products (latex paint, wood paint) in 2017, among which the overall price increase of latex paint series products is about 5% - 9.8%, and the overall price increase of wood paint series products is about 5% - 9.5%. The price adjustment was implemented on March 11, 2017, and the distribution price adjustment was synchronized on March 11, 2017. On March 1, BADEZ raised the price. BADEZ Group's Decorative Coatings Department issued a notice of price adjustment, saying that since the price of raw materials continued to rise, especially titanium dioxide, curing agent and other major raw materials had risen significantly, which was far beyond the market estimate and the company's business scope, leading brands in the paint industry had begun to rise in price. For this reason, the company decided to raise the price of decorative paint products, which will be implemented from March 1, 2017. On March 1, when Carpoly raised the price, Carpoly Chemical Group Co., Ltd. issued a notice on raising the price of home decoration paint. It said that since the second half of 2016, with the sharp rise in the cost of raw materials, packaging and logistics, the manufacturing cost of the paint industry has faced tremendous upward pressure. At present, major brands in the industry have made price increases in succession. In order not to affect the normal operation of dealers and friends, Carpoly has not raised prices under huge cost pressure. However, the prices of raw materials and packaging materials remain high, and the rising cost pressure has exceeded expectations and greatly affected our normal operation. Carpoly said that, in view of the current market situation, in line with the business philosophy of long-term honest cooperation and common development, the company has decided to raise the supply price of the whole line of home decoration paint products from March 20, 2017, and the increase is expected to be no more than 12%. On March 1, Shengfuwan Trading (Beijing) Co., Ltd. and Finland Bowa Paint (China) Marketing Center adjusted the price of Finland's original imported building paint products sold in the Chinese market. It is understood that this price adjustment has a small fluctuation, only the Baowa series has been adjusted more than 100 yuan per barrel. For this round of product price adjustment, Wang Jien, the marketing center of Finland Bowa Paint (China), explained: "The price adjustment of Finland Bowa Paint is to give Chinese users a reasonable price, not to increase the price. The overall price fluctuation is not large, only some products have been slightly adjusted; Trend, artistic modeling paint, etc. have basically not changed. The major change is the early introduction of China's Baowa series products. The specific adjusted prices are subject to the official website. " According to the notice of price increase issued by several coating enterprises, we can learn three aspects: first, the price of raw materials in the coating industry has risen significantly due to the general rise in the price of bulk materials in the domestic market; Second, the country has introduced the "three restrictions" policy on highways, which has led to a significant increase in the price of packaging and logistics costs; Third, the government has a strong determination to shut down enterprises that fail to meet environmental protection standards, and the supply of paint raw materials is tight. Since the second half of 2016, the prices of bulk materials have continued to rise. The price of titanium dioxide, the main raw material, rose by 70% to 15-2000 yuan/ton, and the price of resins, additives, emulsions, etc. rose by more than 20%. In addition, labor costs have been increasing, and logistics costs have increased by more than 30% due to factors such as overloading. The "three arrows" of raw materials, labor costs and logistics costs made paint enterprises unbearable, and later had to raise the price of paint products. It can be said that this price increase is a typical cost driven inflation, in which the price increase of the upstream raw material suppliers is the basic path to the midstream, and then superimposed with the increase of human costs, environmental protection costs and research and development costs, eventually leading to the overall increase of costs. Industry insiders said that this round of price rise is inevitable for paint enterprises. The price of raw materials has risen significantly. If the product does not rise, it will directly affect the operating profit, and even affect the investment in subsequent R&D and production, as well as survival problems. The coating enterprises and the market research department believe that, on the one hand, the rapid rise in the cost of raw materials, labor, etc., is the direct reason for these companies to raise prices; On the other hand, the income of residents has been increasing, consumption upgrading has accelerated, and the ability to digest price increases has been greatly enhanced. Therefore, paint enterprises need not worry too much about sales issues when raising prices, provided that the product quality meets the market demand. (Tujie netizens commented that the economy is now massive and the currency is over issued. Don't think of the way things were in the 1980s and 1990s. A small ship can turn around easily. They say the brakes can be stopped. Now the information flows so fast, and the sense of distrust is lacking. Real estate is a lesson from the past. A rise in prices means they want to be famous. I don't want to choose you. You will die if the price rises. The country is not in control. The price bureau will be in charge regardless of what is behind the rise? inflation? Heavy burden on enterprises? Have both! The paint industry is deep. What does the Price Bureau do? Don't use paint, use low-lying algae mud to raise the price of environmental protection, let everything in China rise? The air rises. The rising dead, or their own Chinese?

Text/Coating Recently, according to the official report of Bates, Bates Group has purchased the Italian high-end furniture paint brand VERESI Velance with a large amount of money. All raw materials are imported with original packaging from Europe, and Dr. GiovanniMilesi, a famous European paint expert, has been employed as a consultant. This is the follow-up of Bates Group's high-quality art paint brand NOVACOLOR Another important measure after the successful introduction of China. The acquisition of foreign brands by Chinese private paint enterprises should have been a hot topic in PPG and Akzo Nobel, but there was no news in the domestic media, and there was no official press conference. When Badex did not officially publish a notice, the author believed that from the perspective of media observation of the market, the following aspects could be speculated: 1 Attribute of the acquired party. Although VERESI is a well-known brand in the industry in Italy, it is not included in Baidu Encyclopedia in China, and its future localization process will inevitably spend a lot of effort on Baltex. In addition, Baltex officials said that this time, the Baltex Group and the Italian high-end furniture paint brand VERESI (Veranes) have strong alliances, We will work together to promote the high-end solid wood furniture paint market in China. So guess from this perspective, the acquisition direction of Badex is to strengthen the layout of high-end furniture paint market on the basis of strengthening Kao paint. 2、 The intention of the acquisition. The acquisition of the company is mainly based on two reasons: one is to improve its own technology, extend its own product line, and enhance product competitiveness; Second, due to the insufficient market coverage of its own products, the whole company was deployed on the product line to complement its own weaknesses. As one of the leading private paint enterprises in China, Baltex Group currently has 6 production bases and a paint high-tech R&D center in Zhongshan, Guangdong, Kaiping, Jiangxi, Chengdu, Shanghai, Shandong and other parts of the country, including Baltex, Kao, Kao Aqua, Daao, Cardin, Arles NOVACOLOR and many other brands, including 12 series and more than 1000 varieties. On August 28, 2016, Fang Xueping, Chairman of Badex, told reporters at the internal high-end matt paint technology seminar that, "In the future development process, Badex will definitely go to the high-end. In terms of high-end furniture paint, the high-end of matt paint will be the first to bear the brunt. We now not only need to research and develop ourselves, but also use the power of the world to ensure the high-end of our products." From the information of the status quo, if we say, In the past 20 years, Badex's rapid development has benefited from the rapid and disorderly development stage of the industry and the loose enterprise environment. Now, as China's economy enters a new normal, the industry enters a stage of orderly development, and consumers' awareness of "brand" is enhanced, Badex, like many large local paint enterprises, is also facing a transformation moment, Therefore, this acquisition is also releasing such a signal that it will be high-end. 3、 The direction of acquisition. In recent years, many enterprises have become the leaders of the industry holding high the banner of national brands, but they have become the pockets of foreign capital. For example, those once famous national brands, such as China Resources, Changrunfa and Xiupo, were once well-known industry brands in the industry, but now they are all vulnerable to strong mergers or acquisitions by overseas capital. In the past two years, more and more coating enterprises have landed in the capital market, providing them with the confidence to acquire foreign high-end brands. Listing has provided financing channels for these Chinese enterprises, prompting them to actively change their strategic layout. Although Batex is still not listed, it is well known in the industry that Batex has sufficient cash flow. However, can we build our own high-end product system by acquiring one or two foreign high-end paint brands? The core issue is whether it can operate well. For domestic paint enterprises, this is a process of accumulation in many aspects. But for brands, it still depends on how the enterprise repositions itself after acquisition and whether it can create new value after brand superposition. In addition, it also tests the comprehensive operation ability, management ability and even talent team of relevant categories of the enterprise. Moreover, to gain a foothold in the field of high-end furniture paint, it is not only the ability to operate the brand, but also the supply ability of high-end raw materials, the ability to truly have international level R&D, and the advantageous production capacity in the upstream are quite critical. However, the construction of these capabilities is not immediately available. Therefore, the acquisition of foreign high-end paint brands is just a step forward for Chinese paint enterprises or Baltex. 4、 Back in the furniture paint product line of Baxter, Baxter's Kao furniture paint has been in the leading position in the industry, and because of its high cost performance, Baxter is invincible in the market. This heavy purchase of Italian high-end furniture paint brand VERESI Velance seems to be destined for the combination of the two, which may be the major reason Baxter bought the company. According to the information released by Bates, all raw materials are imported from Europe with original packaging. At the same time, Bates also disclosed that it has a relationship with S A. P.I.C.I (Sabis Chemical) is a world-famous alkyd resin manufacturer with cooperation. For Italian S A. P.I.C.I (Sabis Chemical), Fang Xueping's evaluation is very high. He once told the reporter that "we know that Sabis furniture paint and furniture are world-class, and Sabis resin in furniture paint is also first-class. In April this year, I personally went to Sabis, Italy, and did a day of experiments in the laboratory. I felt that they were very rigorous, and their various detection methods were also very advanced. Therefore, I hope this cooperation can break through this technology, so that the high-end matt paint of Baltex can take the lead in the industry. " However, in any case, Badex, which aims to build an important national paint leading brand, has taken a solid step in the direction of transformation and upgrading. As for the results, we will wait and see. The above is purely my personal guess, which is only for the reference of industry personnel, and I also look forward to the official announcement of Badex. This event, known as Badex's overseas front office acquisition, will also be the preferred event of this year's paint event—— Palmer, a senior news practitioner in the paint industry, belongs to the new media matrix of Paint Classic. Netizen comments

On November 26, 2015, the "Art Coating Design and Application Summit Forum" sponsored by China Paint Industry Association and undertaken by the Art Coating Branch of China Paint Industry Association was held in Shunde, the hometown of Chinese coatings. Nearly 300 representatives of art coating enterprises and designers from all over the country and overseas attended the meeting. Ms. Sun Lianying, President of China Paint Industry Association, Ms. Liu Dan, Deputy Secretary General, Mr. Zhang Ren, Secretary General of China Decoration Association, Ms. Huang Kai, President of Guangdong Paint Industry Association, Mr. Hu Jingzhao, President of Shunde Paint Chamber of Commerce, Ms. Jiang Shangyuan, Executive President of International Design Association in China, Mr. Fang Xueping, President of Guangdong Badex Group Mr. Yuan Hui, Director of Marketing Department of Badex Group, Mr. Tao Wensheng, Chairman of Art Coatings Branch, Mr. Liang Haisheng, Secretary General and other leading guests attended the meeting. The decorative effect of artistic coatings in modern homes has attracted more and more attention. With the development momentum of the paint environment, the production and development of artistic paint coating has gradually become a relatively independent development field. With the rapid development of China's economy, architectural design and interior design in recent years have generally presented a diversified and inclusive situation. In addition to meeting the requirements for use and material functions, people's needs for their own environment pay more attention to the requirements for the environmental atmosphere, cultural connotation, artistic quality and other spiritual functions. More and more decorators prefer artistic coatings that have both decorative effects and use functions. BADEZ Becomes the Vice Chairman Unit of Art Coating Branch of China Paint Industry Association October 2014: BADEZ Group Fully Launched the Art Coating Project December 2014: Completed the overall planning of art coating March 2015: Completed the formation of art coating team April 2015: Art coating was set as a required course for training May 2015: The first batch of art coating markets began to operate July 2015: Far away Go to Italy for an investigation of art coatings September 2015: Zhongshan Art Coatings Training Base was established October 2015: Italian Import Art Coatings Conference was held grandly. Bates Group has been focusing on the coatings industry for 19 years, always believing that product quality is the root of the enterprise, so it is not far away to introduce high-quality environmental protection art coatings from Italy, It will bring domestic consumers a journey of exploring the art of life in an environmentally friendly and fashionable way. The ever-changing colors and artistic effects will fully satisfy consumers' pursuit of high taste in vision, spirit and life. They will enjoy more high-quality products, more environmentally friendly art life, more comprehensive experience, more thoughtful technical guidance and after-sales service. At the same time, the advent of Baltex Art Coatings has also brought more high-quality products and injected more fresh elements into the high-end market of the coating industry. The speed and strength of BADEZ Group's promotion of artistic coating has been highly recognized and praised by the industry. Once the products are introduced to the market, they have been favored by consumers and praised by the industry. It is understood that a large number of dealers have started to fully launch Baltex Group's Italian art coating products, and have achieved good results and won a large number of consumers' preferences. Netizen comments

Text/Coating Recently, according to the official report of Bates, Bates Group has purchased the Italian high-end furniture paint brand VERESI Velance with a large amount of money. All raw materials are imported with original packaging from Europe, and Dr. GiovanniMilesi, a famous European paint expert, has been employed as a consultant. This is the follow-up of Bates Group's high-quality art paint brand NOVACOLOR Another important measure after the successful introduction of China. The acquisition of foreign brands by Chinese private paint enterprises should have been a hot topic in PPG and Akzo Nobel, but there was no news in the domestic media, and there was no official press conference. When Badex did not officially publish a notice, the author believed that from the perspective of media observation of the market, the following aspects could be speculated: 1 Attribute of the acquired party. Although VERESI is a well-known brand in the industry in Italy, it is not included in Baidu Encyclopedia in China, and its future localization process will inevitably spend a lot of effort on Baltex. In addition, Baltex officials said that this time, the Baltex Group and the Italian high-end furniture paint brand VERESI (Veranes) have strong alliances, We will work together to promote the high-end solid wood furniture paint market in China. So guess from this perspective, the acquisition direction of Badex is to strengthen the layout of high-end furniture paint market on the basis of strengthening Kao paint. 2、 The intention of the acquisition. The acquisition of the company is mainly based on two reasons: one is to improve its own technology, extend its own product line, and enhance product competitiveness; Second, due to the insufficient market coverage of its own products, the whole company was deployed on the product line to complement its own weaknesses. As one of the leading private paint enterprises in China, Baltex Group currently has 6 production bases and a paint high-tech R&D center in Zhongshan, Guangdong, Kaiping, Jiangxi, Chengdu, Shanghai, Shandong and other parts of the country, including Baltex, Kao, Kao Aqua, Daao, Cardin, Arles NOVACOLOR and many other brands, including 12 series and more than 1000 varieties. On August 28, 2016, Fang Xueping, Chairman of Badex, told reporters at the internal high-end matt paint technology seminar that, "In the future development process, Badex will definitely take a high-end approach. In terms of high-end furniture paint, the high-end of matt paint will be the first to bear the brunt. Now we need not only to research and develop ourselves, but also to rely on the power of the world to ensure the high-end of our products." From the information of the status quo, if we say, In the past 20 years, Badex's rapid development has benefited from the rapid and disorderly development stage of the industry and the loose enterprise environment. Now, as China's economy enters a new normal, the industry enters a stage of orderly development, and consumers' awareness of "brand" is enhanced, Badex, like many large local paint enterprises, is also facing a transformation moment, Therefore, this acquisition is also releasing such a signal that it will be high-end. 3、 The direction of acquisition. In recent years, many enterprises have become the leaders of the industry holding high the banner of national brands, but they have become the pockets of foreign capital. For example, those once famous national brands, such as China Resources, Changrunfa and Xiupo, were once well-known industry brands in the industry, but now they are all vulnerable to strong mergers or acquisitions by overseas capital. In the past two years, more and more coating enterprises have landed in the capital market, providing them with the confidence to acquire foreign high-end brands. Listing has provided financing channels for these Chinese enterprises, prompting them to actively change their strategic layout. Although Batex is still not listed, it is well known in the industry that Batex has sufficient cash flow. However, can we build our own high-end product system by acquiring one or two foreign high-end paint brands? The core issue is whether it can operate well. For domestic paint enterprises, this is a process of accumulation in many aspects. But for brands, it still depends on how the enterprise repositions itself after acquisition and whether it can create new value after brand superposition. In addition, it also tests the comprehensive operation ability, management ability and even talent team of relevant categories of the enterprise. Moreover, to gain a foothold in the field of high-end furniture paint, it is not only the ability to operate the brand, but also the supply ability of high-end raw materials, the ability to truly have international level R&D, and the advantageous production capacity in the upstream are quite critical. However, the construction of these capabilities is not immediately available. Therefore, the acquisition of foreign high-end paint brands is just a step forward for Chinese paint enterprises or Baltex. 4、 Back in the furniture paint product line of Baxter, Baxter's Kao furniture paint has been in the leading position in the industry, and because of its high cost performance, Baxter is invincible in the market. This heavy purchase of Italian high-end furniture paint brand VERESI Velance seems to be destined for the combination of the two, which may be the major reason Baxter bought the company. According to the information released by Bates, all raw materials are imported from Europe with original packaging. At the same time, Bates also disclosed that it has a relationship with S A. P.I.C.I (Sabis Chemical) is a world-famous alkyd resin manufacturer with cooperation. For Italian S A. P.I.C.I (Sabis Chemical), Fang Xueping's evaluation is very high. He once told the reporter that "we know that Sabis furniture paint and furniture are world-class, and Sabis resin in furniture paint is also first-class. In April this year, I personally went to Sabis, Italy, and did a day of experiments in the laboratory. I felt that they were very rigorous, and their various detection methods were also very advanced. Therefore, I hope this cooperation can break through this technology, so that the high-end matt paint of Baltex can take the lead in the industry. " However, in any case, Badex, which aims to build an important national paint leading brand, has taken a solid step in the direction of transformation and upgrading. As for the results, we will wait and see. The above is purely my personal guess, which is only for the reference of industry personnel, and I also look forward to the official announcement of Badex. This event, known as Badex's overseas front office acquisition, will also be the preferred event of this year's paint event—— Palmer, a senior news practitioner in the paint industry, belongs to the new media matrix of Paint Classic. Netizen comments

When purchasing decoration products, many people attach great importance to brands. Excellent brands not only guarantee the quality, but also show the taste of the decoration effect, so that others can see the uniqueness of home decoration. There are many brands of decoration products, which are inherited and developed in the market with their own characteristics. How should you choose? How about China Badex? 1、 Which is the top ten paint brand in China? 1. Dulux (a brand of Akzo Nobel Group, one of the Fortune 500 enterprises in the world, one of the top ten paint brands, Akzo Nobel Taikoo Paint (China) Co., Ltd.) 2. Nippon (a Japanese brand founded in 1881, one of the earliest paint companies in the world, a famous brand of water-based paint, Nippon Paint (China) Co., Ltd.) 3 China Resources Huarun (a well-known trademark in China, once won the title of China's famous brand, national high-tech enterprise, China's environmental labeling products, top ten paint brands, Guangdong China Resources Paint Co., Ltd.) 4. Baltex BASE (a well-known trademark in China, top ten paint brands, Guangdong famous brand, Guangdong high-tech enterprise, Guangdong flagship paint enterprise, Guangdong Baltex Chemical Co., Ltd.) 5 Carpoly (a well-known trademark in China, a famous brand in Guangdong Province, a famous trademark in Guangdong Province, one of the largest private paint manufacturers in China, Guangdong Carpoly Chemical Co., Ltd.) 6. Sankeshu (a well-known trademark in China, a famous brand in China, one of the largest ecological paint industry enterprises in China, one of the top ten paint brands, Fujian Sankeshu Paint Co., Ltd.) 7 MeiTuShi Maydos (China famous trademark, Guangdong famous trademark, top ten paint brands, high-tech enterprises, famous brands, Guangdong MeiTuShi Building Materials Co., Ltd.) 8. Dabao Paint Taiho (China famous trademark, Guangdong famous brand products, Guangdong famous trademark, China environmental labeling product certification, Dongguan Dabao Chemical Products Co., Ltd.) 9 Bauhinia (Hong Kong, China's famous brand, Shenzhen's famous brand, large listed group company, top ten paint brands, Ye's Chemical Group Co., Ltd.) 10. Red Apple (one of the largest national paint enterprises, China's well-known trademark, national green building materials, top ten paint brands, Fujian Red Apple Chemical Co., Ltd.) 2 How about Badex interior wall paint? Badex paint is the first brand of environmental protection paint in China. Badex is an AA level unit in China's building materials trade credit rating, one of China's top ten exterior wall paint brands, one of China's top ten wood decoration paint brands, one of China's top ten furniture paint brands, and has won the title of China's famous trademark issued by the State Administration of Industry and Commerce, and the national product quality inspection exemption certificate in China The first batch of enterprises that have passed the China 3C certification, and Baltex has won the certificate of recommendation for high-quality products. Since its establishment in 1996, Baltex Group has established six large-scale modern production bases throughout the country after more than ten years of development, with a total area of more than 600 mu. It is one of the most promising and influential chemical enterprises in China. Relevant recommendations Four principles for the terminal sales of BADEZ environmental paint How to use BADEZ paint? BADEZ paint? Paint price Interview with BADEZ paint dealers in Xining, Qinghai Province? BADEZ paint? BADEZ paint? BADEZ paint? Mould proof paint? No. 1? BADEZ paint? BADEZ paint? How to use BADEZ paint? BADEZ paint

Paint has been widely used in interior decoration, but some low-quality paints will not only bring aesthetic feeling to the home decoration, but also have an impact on the health of the family. Baltex Paint has a very good sales volume in the market, and is a paint brand with guaranteed quality, making your home decoration more fashionable and creative, and minimizing the air pollution in the home. Some people who have little contact with the decoration industry are still not familiar with Badex. How about the quality of Badex paint? Now let's go to learn about the relevant information of Baltex Paint. 1. The production and development of BADEZ paint BADEZ paint is a product of Guangdong BADEZ Chemical Co., Ltd. Its product categories include twelve series, including water-based wood paint, environment-friendly wall paint, multi-purpose automotive paint, waterproof paint, and a total of more than 1000 varieties. With the enterprise mission of healthy life and environmental protection, and the goal of building a world-class leading brand of national coatings, Bates Paint has always adhered to its own unique quality and continued to innovate. After more than ten years of development, it has finally become a highly popular paint brand at home and abroad. Bates paint takes consumers' consideration as its philosophy both in terms of quality and environmental protection. It has unusual characteristics in terms of quality. It is convenient to paint, and its dosage is relatively small. The most important thing is its environmental protection. It has a small taste, which can be said to be basically tasteless, and has no negative impact on the human body. Baltex paint is one of the top ten brands of paint in China, and also the first brand of environmental paint. BADEZ paint products include more than 1000 varieties in 12 series, including water-based wood paint, environment-friendly wall paint, multi-purpose automotive paint, waterproof paint, etc. 2. Introduction to representative product series of BADEZ Paint A. BADEZ Paint Red Kangaroo Environmental Wall Paint Product Features: plump paint film, delicate and smooth; High solid content and good transparency; High hardness, good wear resistance; Good leveling property, easy to paint; White paint has good covering power and good yellowing resistance; Excellent construction performance, time-saving and labor saving; With ultra-low VOC, environmental protection and health, the smell is volatile, and you can move in after a few days of construction ventilation. Construction method: paint by hand brushing and spraying; Generally, after each coat of paint is applied and dried thoroughly, it needs to be gently polished with sandpaper to remove impurities on the surface before painting. B. BADEZ Bamboo Charcoal Fresh Environmental Wall Paint BADEZ Bamboo Charcoal Fresh Environmental Wall Paint has used BADEZ Bamboo Charcoal Fresh Environmental Wall Paint in your home, which is like installing an "air purifier". The excellent air purification function combined with the new smell purification technology can improve the air quality in your home and create a fresh and healthy home environment. The addition of "active bamboo charcoal factor" to the Baltex bamboo charcoal fresh environmental wall paint can effectively purify formaldehyde, benzene and various VOC harmful substances in the free air, keep the indoor air fresh and natural, and more comprehensively care for the health of family members. Super white and bright: high-quality emulsion combined with imported rutile titanium dioxide makes Baltex bamboo charcoal fresh wall paint pure in whiteness and anti-aging. This product is used for color mixing and can reflect better color saturation. The paint surface is delicate and smooth: it is refined with high-quality emulsion and imported high-quality titanium dioxide with extremely fine particles. The surface of the paint film is fine and even, so the feel is excellent, and the decorative effect is excellent. Ultra low VOC: innovative environmental protection technology can significantly reduce the VOC content in wall paint, which is far superior to the national standard, making the home air cleaner. Breaking through the odor purifying formula: the high-quality materials used in BADEZ Bamboo Charcoal Fresh Wall Paint have undergone odor purifying treatment, and there is no unpleasant smell in tin opening and construction, making it easier for you to construct and enjoy a fresh life. Netizen comment: Rainnie baby: The quality of Batex coating is very good. The product is developed based on the latest super curing patented technology. It is a new generation of two-component ambient temperature curing ultra fast drying environmental friendly coating. With leading air drying performance, it can provide ultra-high construction efficiency while maintaining high-quality appearance. Reduce baking, save energy, improve spray booth circulation rate, and achieve real efficiency and environmental protection. The construction is very simple, there is no need to flash dry between layers, the performance is excellent, and multiple plates can be coated. Easy to exceed style: Budapest has very good quality, leading air drying performance, and can provide ultra-high construction efficiency while maintaining a high-quality appearance. Reduce baking, save energy, improve spray booth circulation rate, and achieve real efficiency and environmental protection. The construction is very simple, there is no need to flash dry between layers, the performance is excellent, and multiple plates can be coated. KP bangbangbang: The quality of paint Badex is quite good. First, the paint is environmentally friendly and has high safety performance. Second, the paint is easy to use. It has many colors and a wide range of types, which is suitable for the needs of different families. Also, the paint is very durable, and the effect is very good after use. Top 10 latex paint brands

Badex paint has appeared for many years, and the traditional Badex paint is gradually forgotten by us. Badex paint is widely used, and it is safer and more convenient. What about Badex paint? This article will give you a brief introduction. 1、 BADEZ PAINTING HOW BADEZ PAINTING is an AA level unit in China's building materials trading credit rating, one of the top ten exterior wall paint brands in China, one of the top ten wood decoration paint brands in China, one of the top ten furniture paint brands in China, awarded the title of China's famous trademark issued by the State Administration of Industry and Commerce, China's national product quality inspection exemption certificate, the first batch of enterprises that passed the China 3C certification Badezi won the certificate of recommendation for high-quality products and so on. Since its establishment in 1996, after more than ten years of development, Baltex Group has established six large-scale modern production bases throughout the country, with a total area of more than 600 mu. It is one of the most potential and influential chemical enterprises in China. So many honors show that the quality of Badezi's products is trustworthy. Badezi is also an essential product for our decoration selection. 2、 What are the products of BADEZ paint? The first brand of China's environmental paint? BADEZ has the following product series: wood decoration paint, nitrocellulose paint, interior wall paint, exterior wall paint series Three component suit series, etc. 2. The nitrocellulose lacquer series includes full effect all-in-one super bright nitrocellulose varnish and full effect all-in-one matt nitrocellulose varnish. 3. The interior wall paint includes the top brand interior and exterior wall paint, the new generation of Bashili wall paint, zero VOC formaldehyde resistant environmental protection wall paint, airless spraying special odor free wall paint, red kangaroo matt wall paint, and pure taste full environmental protection advanced wall paint. 4. Exterior wall paint includes exterior wall matt wall paint, exterior wall matt wall paint, advanced engineering exterior wall matt wall paint, advanced exterior wall matt wall paint, silicone acrylic anti stain exterior wall mercerized wall paint, exterior wall flexible brushed wall paint, high elastic exterior wall brushed wall paint, etc. 3、 Relevant concept 1. Wall paint Wall paint is also known as finish paint, which is often referred to as emulsion paint. It is one of the main decorative materials used for walls in home decoration. It accounts for a considerable proportion in the cost of foundation decoration. The choice of high-quality wall paint is very heavy. In order to achieve the purpose of bonding, the main component of wall paint is formaldehyde, which can be firmly bonded to the wall. In our country, it is customary to take synthetic resin emulsion as the base material, water as the dispersion medium, add pigments, fillers (also called constitutional pigments) and additives, and make a coating through a certain process, which is called latex paint or latex paint. 2. The external wall is defined by the judgment method. A~B is set as a wall. If the A~B wall line can cut the relevant enclosure structure, it is the internal wall, otherwise it is the external wall. From the perspective of architecture, the exterior wall is the component that encloses the building to form an indoor and outdoor boundary. Its functions include: bearing a certain load, sheltering from wind and rain, heat insulation, noise prevention, fire safety, etc. 3. Matte Matte is also called matt. Matte is relative to flat light, that is, non bright surface. It can avoid light pollution and is easy to maintain. The matte surface is a bit hairy, like the surface of frosted glass. Relevant recommendations Badex Paint Qinghai Xining Painting Experience Hall opened grandly _ Paint Badex Latex Paint Ranking Badex Paint Antimold No. 1 Badex Environmental Protection Paint Terminal Sales Four Principles _ Badex interviewed Badex Paint dealers in Xining, Qinghai Province Badex Paint Badex Zero VOC Environmental Protection Wall Finish: The same day when painting and cleaning, the same day when staying Badex Badex Paint Quality How to Use Badex Paint Shide and Rainbow Waterproofing

Original title: Carpoly rose! Three trees are up! Budapest has also gone up... have you gone up? I dare to say that it is the real brand that dares to raise the price in these years. Before the beginning, the author first inserted a new blockbuster news: the price of titanium dioxide has risen again!!! On March 3, Henan Billion Union announced that, due to the recent rapid rise in the prices of various raw and auxiliary materials, logistics costs and other factors, the sales prices of all types of titanium dioxide (including sulfuric acid titanium dioxide and chlorinated titanium dioxide) of our company will be increased by 800 yuan/ton for domestic customers and 100 dollars/ton for international customers on the basis of the original price. Due to well-known reasons, the price rise of finished coatings will also begin. In the past few months, the old man of Haihong has gone up, the Yangtze River has gone up, Jotun has gone up, the three trees have gone up, Carpoli has gone up, and Budapest has gone up... Of course, there are many things that have gone up but have not been announced. For paint manufacturers, the current situation is that rising is inevitable, not a question of whether it will go up, but a question of when and how. Everyone has been struggling in the industry for so many years. On the premise that the raw materials are almost all rising, if the finished products are not rising, there is only one way to go - cutting corners, and sacrificing quality as the premise to quench thirst, and finally closed down. From the second half of 2016, to be exact, since October 2016, the prices of major raw materials have continued to rise. In addition, the labor costs have continued to increase, and the logistics costs have been overloaded due to restrictions and other factors. It is estimated that the overall production costs of paint enterprises have increased by more than 30%. The "three arrows" of raw materials, labor costs and logistics costs made paint enterprises unbearable, and later had to raise the price of paint products. In fact, as early as 2015, when the price of bulk raw materials rose, the news of the price rise of paint manufacturers' products has been rumored in the industry, but it is all individual behavior, not enough to cover the entire industry. But why did so many product enterprises announce price increases this time? Because the cost pressure is really unbearable! From 2008 to 2015, if China's entire manufacturing industry enjoyed the dividends of China's economic development, then paint products enterprises can be said to enjoy the dividends of ultra-low prices of raw materials in addition to the economic dividends. The extensive large raw material market has maximized the oversupply of products. The era of raw materials losing money, such as titanium dioxide 8000 yuan/ton and TDI 12000 yuan/ton, has made raw material suppliers lose money as much as they sell. However, since the implementation of the stricter environmental protection law in the history of 2015, the government has made strong determination and strong measures to shut down enterprises that fail to meet environmental protection standards, and the oversupply has turned into oversupply. Even so, the price of products does not rise at the whim of enterprises. Why did many paint enterprises, especially well-known paint enterprises, rise at the beginning of 2016? The stock is basically digested, and the rising trend of raw materials in the future is still stable! If the price does not rise, either the product quality cannot be guaranteed or the company is waiting for bankruptcy! For enterprises of different sizes, their purchasing scale, bargaining power and inventory capacity of raw materials are quite different, so are their ability to resist price rise. Since the financial crisis in 2008 until the beginning of 2015, the price of bulk raw materials has been in a position. Even under the premise that China's economic environment has entered a new normal and the growth has slowed down, the raw material dividend has been enjoyed by large and small paint enterprises, which does not mean how high the management and operation level of China's paint industry is, It is our return on the premise of cannibalizing the profits of raw material suppliers. Therefore, when relying on the previous wave of rising prices of raw materials, the rising trend is not very clear. Relying on the dividends they have enjoyed in the past few years, paint products enterprises have chosen to digest in the enterprise, that is, to make themselves fat. But after 2016, in the case of overall inflation, if the enterprise insists on not raising prices, it will not only lose money, but also the money accumulated in previous years, What's more, this industry will become a loss making industry in the next 5-10 years, and will no longer be a sunrise industry! Therefore, on this premise, we appeal to the whole industry to unite! Under the premise of reasonable profits, we should work together to cope with the pressure of this round of soaring production costs! Of course, our round of price hike is not for protecting backward enterprises, but for a better and healthier industry development environment. 2017 is bound to be a year of reshuffle for China's paint industry, which is almost the consensus of the industry. There have been many fake and even three no production enterprises in Guangdong, such as Jiangmen, Shunde Lecong, and Anhui Guangde, and these enterprises will surely die. Why do you say that? In fact, in January 2017, there were already such signs! According to incomplete statistics, since January 2017, China's new paint production capacity has reached more than 2 million tons, including paint projects that have been put into production, started construction, signed contracts, and are under review by the Environmental Protection Bureau. Investment enterprises involve foreign enterprises such as PPG, Nippon, Changrunfa, Akzo Nobel, Xuanwei, Aishide, Jingang Chemical, and Sankeshu, Chenyang, Dongfang Yuhong Badezi, MeiTuShi and other domestic national paint enterprises. However, well-known coating enterprises at home and abroad have chosen to expand their production capacity in 2017, which is to predict that a batch of low-quality enterprises will be washed away through this round of rising prices of raw materials. This is the so-called crisis, and the danger is the opportunity. But at the same time, for the vast majority of coating enterprises in China, in order to obtain a good development environment, price increases are also certain, because only by obtaining reasonable profits can they operate normally. Last year, the author Palmer wrote an article to analyze that price rise is never a one-man show of manufacturers. Due to different interests, price rise will encounter various resistances in the implementation, and the implementation process of price rise is the balance of multiple interests. However, China's paint industry has been developing at a high speed for some years, and it is time to change the game. After all, we all know that customers who leave due to price will return, but customers who leave due to quality will never return. In this round of price rise, the purpose of large and small enterprises is different. Large enterprises seek expansion and small enterprises seek survival. Inflation may be an opportunity for some enterprises that have sufficient resources to support and have sufficient ability to resist inflation pressure to achieve great expansion and development, which is why many well-known enterprises choose to expand aggressively at the opportunity of overall price rise in the industry in 2017, and start a new round of horse racing and land enclosure campaign without stopping at Ma Xin's factory. However, for small enterprises, if the leading enterprises in the industry increase their prices, they can only be the "followers" of the price rise tide. Compared with large enterprises, if others increase 10 yuan, they will increase 9 yuan and 8 yuan. If the competitors do not rise, the weak brands of small enterprises will take the lead in raising prices. Even if you have 10000 reasons, customers and channels will not forgive you. Your blind move is right in the eyes of competitors. Therefore, small enterprises must recognize their position and influence in the industry. Price increases can only follow, and the increase is the same or slightly lower than that of big brands. At the same time, we can do some price differentiation on the weak products of our competitors. Some products can increase the price to ensure profits, while others can keep the price unchanged or even reduce the price to seize the market. In short, to ensure the survival of the market is on the top. However, no matter what kind of enterprises and why, it has become the consensus of the whole industry to seek a reasonable profit space. Therefore, Palmer predicts that in the next few months, under the leadership of industry leaders, it will soon lead to domino effect in the industry, and there will be a wave of price hikes! These brands that choose to increase their prices are real brands, because they are really choosing a healthy and sustainable development path. Even though they may face the loss of customers and abandonment of the market in the short term, they stick to the quality of their products and their responsibility for the sustainable development of the industry! Hold on, we are in dire straits in the paint enterprises—— Palmer, a senior news practitioner in the paint industry, belongs to the new media matrix of Paint Classic. Netizen comments