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Keyu Group

 Keyu Group

Guangdong Keyu Intelligent Technology Co., Ltd. is an enterprise directly under the Hong Kong Keyu Group, one of the three major manufacturers of intelligent door locks in China, and a national high-tech enterprise. Its production headquarters is located in Jiangmen, the former hometown of overseas Chinese in the Pearl River Delta of Guangdong Province, where China's front smart door locks were born. The company integrates product development, production, sales and maintenance. The company began to introduce foreign technology to develop intelligent door locks in 1993, launched magnetic card door locks in 1993, IC card door locks in 1995, induction card door locks in 2000, electronic cabinet door locks in 2003, and fingerprint door locks in 2006. Keyu is the vice chairman unit of Chinese locks, and has won the titles of "Chinese Lock Making Enterprise", "China Hotel Golden Horse Award · Best Intelligent Lock Supplier in China's Hotel Industry", and "China Hardware Industry Technology Innovation Strategic Alliance · China's Best Intelligent Lock Manufacturer in Ten Years of WTO Entry".

Keyu has built a 26000 square meter large industrial park and complete supporting production equipment. It has a full set of self production, self built product laboratories, and the production scale of intelligent locks ranks among the top three in the same industry in China.

Keyu has introduced advanced production technology and management system from abroad to keep its product standards in line with international standards. The enterprise has passed the ISO9001:2008 international quality system certification of SGS, a more authoritative third-party certification agency in Switzerland. Kingdee ERP enterprise management system is implemented. Intelligent door lock products are developed and produced in cooperation with South Korea Inteno Intelligent System Co., Ltd., combining the successful design and excellent manufacturing technology of South Korea intelligent locks, and an excellent production base in mainland China. Effectively ensure and improve product performance and quality, and better control the cost of products.

Keyu has a strong R&D team of intelligent products. All products are self-developed to better control and improve product quality. The products successfully launched in the market include magnetic card locks, IC card locks, TM card locks, inductive card locks, fingerprint locks, password locks, smart cabinet locks, smart safes, power switches, bed control boards, etc. Keyu is one of the manufacturers with more varieties and styles of intelligent door locks in China. The products have been tested by the Ministry of Public Security and other departments for many years, and have passed many international certifications.

With strong sales and after-sales strength, Keyu has established a sound sales network and after-sales team in China. Its production and sales volume is in the forefront of the domestic industry, providing perfect, high-quality and convenient services for more than 20000 hotel users and hundreds of thousands of family and office users. At present, there are many subsidiaries and branches, more than 30 offices and technical service centers, and more than 300 distribution outlets in major cities across the country. Several service outlets have been set up abroad (South Korea, the United States, Singapore, Turkey, India, Cambodia, Thailand, Mongolia, Argentina, Greece, Hungary, Denmark, Spain, Portugal, Italy, Egypt, Arabia), Hong Kong, Taiwan and other regions.

Keyu firmly follows the high quality line and creates a intimate brand of China's smart door locks. Always adhere to the principle of "quality first, honesty oriented". In the fierce product market competition, Keyu brand has always been consistent, with quality as the vanguard, technical force as the backing and good reputation to win praise from domestic and foreign users.

"Keyu" represents the long-term goal of Keyu: let our products enrich human life, and let the "Keyu" brand become the synonym of "China Intelligent Technology Door Lock"!

Brand information

  • Enterprise name: Guangdong Keyu Intelligent Technology Co., Ltd
  • Origin of the brand: Jiangmen, Guangdong
  • Created: 2002-06-28
  • Advertising words: Let our products enrich human life
  • Enterprise legal person: Lei Zhineng
  • Brand index: fifty-one
  • Official website: http://www.hune.cn/
  • Official telephone: 400-800-8688,0750-3862222

Public praise rating

Well received
four
three
negative comment

Rating: seven point eight

Brand popularity: seventy-six

  •  What is the quality of Keyu fingerprint lock? Price list on official website of Keyu fingerprint lock
    What is the quality of Keyu fingerprint lock? Price list on official website of Keyu fingerprint lock

    When purchasing smart locks, we often see Keyu smart locks. Guangdong Keyu Intelligent Technology Co., Ltd. is an early established large-scale intelligent door lock manufacturer and a well-known high-tech enterprise in the industry. Its production headquarters are located in Jiangmen, China's "first hometown of overseas Chinese" in the Pearl River Delta of Guangdong Province. The company integrates product development, production, sales and maintenance. 1、 How does Keyu Fingerprint Lock Quality 1.1 R&D Strength Keyu has a strong R&D team of intelligent products. All products are self-developed to better control and improve product quality. The products successfully launched in the market include magnetic card locks, IC card locks, TM card locks, inductive card locks, fingerprint locks, password locks, smart cabinet locks, smart safes, power switches, bed control boards, etc. Keyu is one of the manufacturers with the most varieties and styles of intelligent door locks in China. The products have been tested by the Ministry of Public Security and other departments for many years, and have passed many international certifications. 1.2 With strong sales and after-sales strength, Keyu after-sales service company has established a complete sales network and after-sales team in China, and its production and sales volume is at the forefront of the domestic industry, providing perfect, high-quality and convenient services for more than 20000 hotel users and hundreds of thousands of family users today. At present, there are many subsidiaries and branches, more than 30 offices and technical service centers, and more than 300 distribution outlets in major cities across the country. Several service outlets have been set up abroad (South Korea, the United States, Singapore, Turkey, India, Cambodia, Thailand, Mongolia, Argentina, Greece, Hungary, Denmark, Spain, Italy, Egypt, Arabia), Hong Kong, Taiwan, and other regions. II Price List of Keyu Fingerprint Lock Official Website HUNE Keyu Fingerprint Lock Home Security Entrance Door Lock Smart Electronic Lock Password Lock Sensor Card Wooden Door 2399.00HUNE Keyu Password Fingerprint Lock Home Security Door Lock Titanium Alloy Lock Smart Electronic Lock Magnetic Card Lock Wooden Door 3088.00HUNE Keyu Fingerprint Lock Password Lock Home Office Bedroom Door Electronic Security Door Lock Wooden Door 618.00HUNE Keyu Home Security Fingerprint Lock X80 Titanium Alloy Golden Smart Door Lock Security Door Password Lock Magnetic Card Electronic Door Lock 3188.00HUNE Keyu Fingerprint Lock Home Fingerprint Password Lock Security Door Smart Electronic Wooden Door Lock 2288.00HUNE Keyu Fingerprint Lock Home Security Sliding Door Smart Lock Security Door Electronic Lock Password Lock 81-T2399.00 Related Link: How to Set the Cadiz Fingerprint Lock Price List Cadiz Fingerprint Lock How to Cadiz Price List of Dish Fingerprint Lock How does Keyus evaluate the industry? Generally speaking, different people have different opinions. Everyone has their own brand candidates. It is a brand worthy of recognition that Keyu has a high evaluation in the industry.

  •  What brand is Kefan wardrobe
    What brand is Kefan wardrobe

    Now most people, especially women, spend a lot of time on wardrobe shopping. They are very particular about buying wardrobe. There is a wardrobe called Kefan brand. I don't know what kind of Kefan wardrobe is. What brand is Kefan wardrobe? How about the Kefan wardrobe? Next, let's explore the Kefan wardrobe. 1. Kefan wardrobe brand was established Kefan wardrobe is a wardrobe company established in Shunde, Foshan in 2006. At present, it focuses on whole house customization to provide personalized furniture customization services for domestic consumers. The furniture of Kefan wardrobe is very good. The quality of materials, technology and hardware is excellent, and there are many styles available for consumers to choose. Kefan wardrobe is a several line brand, which is a good brand overall. Kefan wardrobe has a history of 12 years since its establishment, and has won the trust of consumers due to its excellent quality. Therefore, Kefan wardrobe has also been rated as one of the top ten wardrobe brands in China and a major brand in the domestic wardrobe industry. 2. How about Kefan's wardrobe Kefan is a full house customization solution service provider integrating household research and development, design, manufacturing and service. It has always provided personalized furniture customization and full house customization solutions, striving to create perfect and practical household products and provide customers with quality services and perfect household products. Kefan wardrobe is a several line brand. Kefan wardrobe is one of the top ten customized wardrobe brands in China, with more than 250 stores across the country. In its current form, the stores are still increasing. Most of Kefan's customized wardrobes are made of solid wood, and a few are made of man-made boards or various density boards. The solid wood particle board furniture, density board furniture, multi-layer solid wood board furniture and other finished products produced by Kefan wardrobe have all reached the ten ring certification (the highest national environmental protection standard), and it makes good use of ice formaldehyde board, the latest board reaching the international top E0 level, which is also its major advantage. Kefan wardrobe has its own unique design scheme, which mainly adopts the modernist scheme. Advocating wardrobe design is not only a concept, but also represents a life attitude, which is deeply loved by consumers. 3. The concept that Kefan wardrobe can become a big brand Kefan wardrobe is a several line brand. The concept that Kefan wardrobe can become a first line brand has a lot to do with the brand concept. The correct concept can guide Kefan wardrobe to develop into a first line brand. Kefan's wardrobe operation philosophy: high quality is really environmental protection. Kefan pays more attention to the broad sense of environmental protection Seiko production, precise management and fine materials. A high-quality and high-grade product is not easy to be abandoned. Regular renewal is an important factor that consumes energy. Kefan wardrobe is grateful to customers and the earth for giving us green, and lives with simple love and gratitude. Kefan wardrobe is advocating a new attitude towards life. Design concept of Kefan wardrobe: Kefan Design Republic is a third-party service platform created by Kefan Company with all its efforts. Guided by design, it creates a new service platform that combines the virtual reality of Kefan stores all over the country with that of Design Republic. It provides free design services for the whole family of customers in franchised stores all over the country, and imports all house furniture products through high fidelity 3D renderings And decoration materials, household appliances, etc. Kefan wardrobe has always adhered to the principle of lessismore. It has always followed the simple style, advocating simple and comfortable style. Of course, this is also the style that modern people like, so Kefan is also a very popular brand. Kefan wardrobe is a first line brand, so you don't need to edit a summary to know that Kefan wardrobe is a first line brand. Kefan wardrobe is a first line brand, which won't bother you any more. If you just need a wardrobe, you can go to Kefan wardrobe store to learn more. Related link: Is the quality of Kefan wardrobe good? Just look! Top 10 wardrobe brands

  •  Ketalong integrated kitchen: when the goddess meets Ketalong - Ketalong integrated kitchen
    Ketalong Integrated Kitchen: When Goddess Meets Ketalong - Ketalong Integrated Kitchen

    The so-called goddess always gives people the feeling of elegant, fresh and refined temperament, feeling perfect to unreal. In fact, the goddess is not so lofty, arrogant, and does not eat people's fireworks. Can you imagine the goddess in your mind busy preparing meals in the kitchen with an apron? Can you imagine that the goddess in your mind will also be upset because of the pungent oil smoke? Life is like firewood, rice, salt, soy sauce, vinegar and tea. Goddess is no exception. Goddess also wants to cook and live. The Ketalong integrated stove can make the goddess still shine even in the kitchen. In terms of appearance, the perfect body design of Ketalong integrated cooker is enough to capture people's hearts. It is clear that Ketalong can rely on its face to eat, but it chooses to speak with strength, 99.96% of which is ultra-high oil smoke absorption rate. The whole body SUS imported 304 stainless steel material is solid, and the four slide rail load bearing basket is as firm as a rock. Teflon oil mesh is easy to clean and protects the goddess's delicate hand. Kotaro has been focusing on integrated cooking stoves for ten years, with perfect appearance, internal and external as one, which is more suitable for your goddess! Do you want the goddess to be beautiful forever? Want to see the goddess cooking gently? It's absolutely right to choose Ketalong integrated cooker. Goddess deserves better! Netizens' comments are similar to my grandma's Mars x2

  •  Ketalong integrated cooker was successfully shortlisted as one of the top ten brands of integrated cooker Ketalong integrated cooker
    Ketalong integrated cooker was successfully shortlisted as one of the top ten brands of integrated cooker Ketalong integrated cooker

    The integrated cooker integrates the five products of range hood, cooker, disinfection cabinet, storage cabinet, and cabinet, hence its name. Compared with the traditional three piece set, the integrated cooker has a better smoke extraction effect. Generally, the integrated cooker can reach 99% or more, and it can fully save space to avoid oil dripping and leakage. The design is more scientific and reasonable, Therefore, it has been loved by the majority of consumers. Next, I will introduce the top ten brands of integrated stoves in China for reference. One of the top ten brands of integrated cookers in China: Mida integrated cooker brand - Mida is the first enterprise to produce integrated cookers, and is the pioneer of the integrated cooker industry in China. It has mastered the core technology and process, developed and designed high-quality integrated cookers that are healthy and environmentally friendly, and set up marketing outlets throughout the country. With a high market share and strong comprehensive strength, Mida occupies a leading position in the integrated cooker industry. One of the top ten brands of integrated cookstoves in China: Shuaifeng integrated cookstoves brand - Shuaifeng has developed integrated cookstoves that conform to Chinese cooking habits and kitchen patterns, constantly improving itself, enhancing technical strength and production capacity, strengthening product performance, standardizing management system, and providing customers with high-quality products and high-quality services. One of the top ten brands of integrated cooking stoves in China: Ketalong integrated cooking stoves brand Ketalong integrated cooking stoves is a large private kitchen appliance manufacturing enterprise specializing in the production and sales of kitchen appliances. For more than ten years since its establishment, the company has always taken "award-winning quality and service first" as its tenet. The "Ketalong" integrated cookers produced by the company sell well all over the country with novel styles and high-quality services, and are exported to the European Union, the Americas, Southeast Asia, the Middle East and other countries and regions, and have won widespread praise from customers at home and abroad. The newly developed Ketelang integrated cooker KTL6S series adopts the arc pressurization technology. When the range hood is opened, a negative airflow area is formed. The unique air inlet pressurization design makes it powerful and fast to remove lampblack. The lampblack emission rate increases by nearly 30% compared with the traditional kitchen appliances. It also uses advanced aviation turbine technology and simple maintenance methods, Make this product a truly consumerist product. Yitian, one of the top ten brands of integrated stoves in China, is a well-known brand in the field of kitchen appliances in China. It specializes in the research, development, production and sales of kitchen appliances. It has rich production experience and advanced production equipment. It has strong design and R&D capabilities. It has continuously developed high-quality new products. After years of efforts, it has successfully entered the global kitchen appliance market, It has great development potential. One of the top ten brands of integrated cooking stoves in China: Aotian integrated cooking stoves brand - Aotian has adopted international advanced management mode and technology to design and manufacture integrated cooking stoves with excellent performance, fashionable and elegant appearance, and easy and comfortable kitchen environment. It is deeply loved by consumers. It has a high popularity and good reputation in China, and is now trying to build a national leading brand. One of the top ten brands of integrated cooking stoves in China: Martian Martian integrated cooking stoves, in addition to the good appearance you can see, should focus on quality control. The quality is very guaranteed. The appearance breaks the original design, highlighting the new design concept. It is a very popular integrated cooking stoves in the current society, and is well received by the public. One of the top ten brands of integrated cooking stoves in China: Jinli has broken the working mode of the traditional range hood's upper exhaust, created a new concept of the working mode of the side exhaust and lower exhaust, and used the principle of micro aerodynamics to carefully organize the air flow on the surface of the pan to form a fluid diaphragm, so as to isolate the pollution from the environment in both directions, with the oil smoke absorption rate of 99%, Completely eradicate the harm of harmful gas to human body (making you stir fry chili without smelling a bit of choking smell) and the pollution of kitchen environment. One of the top ten brands of integrated stoves in China: Farui, an enterprise engaged in the production of professional kitchen appliances, is committed to the research, development, production and sales of kitchen appliances, and to creating a modern kitchen space that is fashionable and avant-garde by means of science and technology. Farui creates the kitchen space with innovative technology, and leads the kitchen space into a new era through the technology of free combination, showing the spirit of avant-garde, fashion and technology everywhere. One of the top ten brands of integrated stoves in China: a member of the National Technical Committee for Standardization of Combustion Energy Saving and Purification in the Jindi integrated stoves industry. It is a top ten brand of integrated stoves and a strategic partner of CCTV. It is unique, beautiful, natural and generous, and is currently one of the popular integrated stoves. One of the top ten brands of integrated cooking stoves in China: Putian Putian has always been a good brand. The unique flip design of integrated environmental protection cooking stoves enables you to close the lid when not in use. Youlide piano integrated environmental protection cooking stoves enable you to close the lid when not in use, which is a piano, elegant, elegant and beautiful. Not only can it effectively prevent dust, but also it is more fashionable and generous. It is integrated with the overall cabinet and becomes a unique landscape in the kitchen. In addition to the above, there are also Jinli, Banchuan, Farui, Jindi and Putian among the top ten brands of integrated cooking stoves in China, which will not be introduced here. Those who are interested can further understand China Daily website copyright description: where the source is indicated as "China Daily website: XXX (signature)", except for the website that has signed the content authorization agreement with China Daily website, any other website or unit is prohibited from reprinting and using without permission, and the violator will be prosecuted. If you need to use it, please contact 010-84883300; All works marked "Source: XXX (not China Daily)" on this website are reprinted from other media for the purpose of spreading more information. If other media need to reprint, please contact the source of the manuscript. If any problem arises, it has nothing to do with this website Netizen comments

  •  Small step and fast run, an alternative breakthrough of Ketalong integrated cooker - Ketalong integrated cooker
    Small step and fast run, an alternative breakthrough of Ketalong integrated cooker - Ketalong integrated cooker

    In Miao Jikai's new office, there is a big pot plant that looks like an ordinary plant. It is very vigorous. There is a small note hanging on it. There are eight words on the note: "Mind is calm, wisdom is calm, mind is at ease". As the marketing director of Ketalong Integrated Kitchen, it is rare to have such a calm and leisurely mood in the blue ocean market of integrated kitchen, where you compete with me to seize the territory. What's more, Miao Jikai, who was born in 1984, is a post-80s generation who has just passed his thirties. In just a few years, from a grass-roots salesperson at the beginning to a marketing director who plans to raise tens of millions of market shares, he is so young and promising that he should be ambitious. However, when it comes to the past and growth, he has no arrogance, and his words are plain. Miao Jikai, the marketing director of Ketalong, has the essence of Shandong people. Although I don't often meet Miao, every time I see him, he is smiling and honest, which makes me feel very close. Aiken Home Appliances The interview with Miao during this trip was more like an exchange between old friends. In the last hour of the conversation, Miao Jikai, an easy-going person, got up several times to boil and pour water in person, without any airs. The pot of large green plants in the office, behind the happy growth, naturally also need Miao's careful care. Miao Jikai is also a person who is good at learning and diligent in self-examination. Some seemingly insignificant things often happen in work and life, and Miao will try hard to dig out and understand the connotation behind the appearance. "For example, once, a new training whiteboard was added in the conference room, but the words could not be erased after writing. It turned out that the film on the surface had not been torn off." Miao then summed up a simple truth from this incident: "The difficulties ahead are not difficulties", and ordered it as the "blackboard eraser" theory. In front of Miao's desk, besides a computer, there is also a thick notebook and a book called "You Can't Learn from Seabottom Salvage". As soon as he talks about valuable new information, Miao will always pick up a pen and record it in his notebook. As for the operation and management at the company level, Miao also said modestly that "there are many things to learn and improve". Then we can explain why the annual performance of Ketalong integrated cooker has doubled several times in less than two years since Miao Jikai officially took over at the end of 2014, becoming a truly dark horse in the industry? It seems that everything has become logical. Kotaro, founded in 2012, is a young integrated stove brand. It has become a big problem for Miao Jikai after he took office that how to achieve overtaking at corners in the highly competitive integrated cooker industry. After careful analysis of the situation, Miao Jikai summed up a set of playing methods that are really suitable for Ketalong: "accurate market positioning, dare to run at a small pace", that is, grasp the direction and control the speed. In Miao's view, the integrated cooker industry, which is far from mature, is still a mixture of good and bad people. There are both low-end vicious competition for profit but not fame, and there is no lack of blind sword pointing to high-end brands. "As a new brand, Ketalong must not blindly follow the trend and follow the trend if it wants to stand out from the cracks. It must take a distinctive and differentiated path to win market space." Therefore, "the king of cost performance" and "cost performance is the absolute principle" became the first slogan of Ketalong, and took this as the cut, In the market of integrated stoves where homogenization competition intensifies, a clear and precise way to break through has been found. Ketalong specializes in integrated cooking stoves and focuses on cost performance. On the other hand, in the market of integrated cooking stoves with attractive profits, everyone wants to get a quick share of the market. "The fiercer the market competition is, the less impetuous it is." Miao Jikai always reminds himself that "brand growth is a continuous dynamic process, a process of trial and error. Those ideas that hope to reach the goal in one step and make rapid progress are not only unrealistic, but also harmful. The strategy of "small steps and fast running" is adopted. First, the big goals are transformed into some small goals, and then try and make mistakes and adjustments step by step. Only in this way can the enterprise move more steadily and further. " As a result, the original rigid SI and VI images were redesigned, the irregular franchise outlets were rectified, and the rules and order of the marketing team were rebuilt... Once Miao Jikai took office, he accurately found the problems of Ketalong's weak growth and low efficiency, and made bold choices. He first closed 80 stores nationwide. Such vigorous and decisive action stems from full confidence and confidence. "In 2015, another 100 new stores were opened". Then, the rapid growth of performance of more than 200% for two consecutive years confirmed Miao Jikai's accurate judgment step by step. "In 2016, it was obvious that Chairman Pan trusted me more and delegated more power to me," which gave Miao Jikai more room to show his strength. "This year, Ketalong is going to break the building materials channel that has always been the main channel in the integrated cooker industry, and enter into large supermarkets and mainstream stores. Now, it has started pilot projects in ten key cities, including Fuzhou, Chongqing, Xi'an, and gradually promoted." In addition to generous and upward strategic control, Miao Jikai will lead the team to carefully check the follow-up marketing plan, even the details of the implementation process. For example, the monthly landing promotion activities of Ketalong and the theme of the quarterly investment promotion conference are all planned by Miao himself. Since this year, from the "Three All Benefits" in March, the "4.23 Factory Purchase Festival" in April, the "Lang Cyclone" roadshow in May, to the "Gift before Ice" super mega benefit activity in June... Just looking at the theme of each event, we have played with great care to create and run a special feature. Miao Jikai believes that "only by constantly seeking innovation and change, can enterprises have sustainable vitality". And if you look at those thick folders again, you can't help being impressed by their extremely careful attitude. Thanks to this pragmatic drive, Ketalong added 40 new franchisees in the first half of 2016, all of which are practical and effective customers. Finding the right fulcrum, with the innovation of "grounding", with low-cost small step trial and error, down-to-earth, step by step, Miao Jikai has created an efficient and fast marketing path of "four twos and one thousand catties". The Ketalong integrated stove 6S, which won the "Good Design Award in China", has not taken a long time to reach thousands of miles. "How can small trees grow into towering trees when their roots are unstable?" This is a general principle often used to inspire people, but it is also Miao Jikai's personal perception of his ups and downs in the workplace for so many years. "The surface performance is not as bright as the internal strength." "Only by taking root slowly can we withstand the storms. ”After saying that, Miao looked at the big vigorous potted plant in the office again. Since this year, from the Beijing Construction Expo in March, to the Shanghai Kitchen and Sanitaryware Exhibition in June, to the Guangzhou Construction Expo in July, the business attraction war has continued to be hot, and the competition for channel resources among various integrated cooker enterprises has become increasingly fierce. The external environment is so noisy, Miao Jikai still keeps a clear mind, does not impetuous, does not blindly follow, "moderately attract investment, strengthen the landing", and focuses on the cultivation of the marketing team, the strengthening of cultural construction, and the improvement of service quality, with a solid internal skill, hard work their own "one mu three parts". Miao Jikai is proud of a young and energetic marketing team, including many proud soldiers honed from the "Huangpu Military Academy" of Himin Solar, as well as fresh graduates who have just entered the society and are full of passion and fighting spirit. "College students seem to be a blank sheet of paper, but they have passion, ideas and positive energy. Kotaro, who is in the growth stage, needs to inject such fresh blood," Miao Jikai said frankly. To this end, Miao Jikai not only went to Hunan University, Xiangtan University, Xi'an University of Science and Technology and other colleges and universities to recruit in person, but also set up a supervision center in the company specifically to incubate talents in various positions, from clerk, customer service to sales. It takes time and energy to cultivate new people internally. "Maybe it will be slower, but once the team is built, its cohesion and combat effectiveness will be strong". "Cultivate melons first, then eat them, and you will taste the sweeter one". Miao Jikai once again expressed the logic of business with simple and simple life experience, "It's really hard and tiring to climb the mountain, but it will be great to slide down." In 2016, Cotairo will continue to sprint towards the growth target of 200%. I believe that with this momentum of "taking small steps and reaching thousands of miles", Kotaro will continue to soar and make his own world. (Yimo) Comments from netizens

  •  How does the Ketalong integrated stove, which is launched from two lines, play to win step by step- Integrated Kitchen Ketalong
    How does the Ketalong integrated stove, which is launched from two lines, play to win step by step- Integrated Kitchen Ketalong

    For a long time, the Ketalong integrated cooker, which focuses on cost performance, has been seeking for the fair mean and the cheap and beautiful products valued by Chinese people. At the same time, at the marketing level, Ketalong Integrated Kitchen is surprisingly conservative. The marketing team under Miao Jikai, the marketing director, is like a sharp knife company. Through various ground and high-altitude activities, the concept of "the king of cost performance" of Ketoro products is going deep into the market and consumers' intuitive impression. At the beginning of March, the Beijing Construction Expo attracted thousands of building materials manufacturers to participate in the exhibition. Among them, the integrated stove enterprises that mainly take building materials channels are also an important part of the exhibition. This exhibition is also the third year of Ketalong Integrated Kitchen. At the crowded exhibition site, the author met Miao Jikai, the marketing director of Ketalong Integrated Kitchen. Like the busy on-site personnel, Miao is busy communicating with prospective franchisees, customers, exhibitors and others, and introducing new products. As he said, every time when participating in the exhibition, Ketalong has to show different things. This time, he hopes to show the inclusive connotation of Ketalong integrated stoves through the exhibition theme of "Stars and the Sea". Miao Jikai, Marketing Director of Ketalong Integrated Cookware, is a good product. The quality of leading intelligent upgrading products has always been the lifeline of enterprises. Especially in the context of consumer upgrading market, the definition of good products has also been raised by picky consumers, expanding the extension. It not only requires moderate price, but also has both appearance and sense of technology. It is even influenced by health, environmental protection and other factors. "That's why," Miao said, "good products should be inclusive in these aspects.". For this reason, we have seen the unique cloud arc round corner design of Ketalong integrated cooker that has participated in the Beijing Construction Expo for three consecutive years, and the flagship 6S series of products with the honor of China Good Design Award, which has both appearance and strength. It also saw the continuation of the classic, equipped with a 7.9cm gold thickness smoking chamber, increased the pressure in the negative pressure area of the smoking chamber, overturned the traditional 5S series with large suction, and from a practical point of view, well polished, launched the F series with humanized smoke range linkage function. According to Miao Jikai, one of the highlights of the new products on display is the addition of the S6 "steaming" series of the steamer model, which enriches the product camp and aims to meet the diverse needs of kitchen home cooking. This coincides with the upgrading of the concept of home-based and intelligent kitchen environment. According to the data from the Report on China's Kitchen Environment Consumption Insight, Ketalong integrated cooker has become the main cost-effective market. Green, quality and intelligence have become the three major trends of kitchen environment consumption. After 1985, it has gradually become the core group of kitchen environment consumption. In such a round of consumption upgrading, the kitchen appliances, which occupy the leading role in the kitchen environment, are showing a further high-end upgrading trend, making the market rapidly improve both in profitability and volume growth. Among them, the "kitchen economy" centered on intelligent kitchen appliances has become the focus of competition among major enterprises. "Therefore, we will focus on product upgrading as the focus of enterprise development in the next step, and seek to further introduce the concept of smart home under the premise of maintaining the main cost performance ratio, so that kitchen fun arises spontaneously." In Miao Jikai's view, integrated stoves, as a new category integrating traditional cigarette machines and stoves, are still niche products from the perspective of market share, However, based on the advantages of optimizing the kitchen environment, more efficient and environmentally friendly product genes, and more integrated functions, it is more like a dark horse suddenly emerging from the building materials industry, or even a golden horse. "In the future, we will produce integrated stoves with sliding technology, and add intelligent selling points in 3D smoke collection, oil temperature monitoring and other processes and technologies. The goal is not only to make the smoke absorption rate higher, but also to focus on smoke-free kitchens and design, leading to healthy kitchens." These upgrades are obviously more suitable for young consumers to focus on improving their internal functions, For improving the kitchen space vision, I want to pursue the healthy taste of open kitchen. But for the penetration of intelligence into products, Ketalong still has its own original intention, that is, to return to the user experience of the products themselves. "High end products are either high-end products or high-end products, and high-end products are not equal to high prices. The real high-end products are accumulated with all the fine details." Miao Jikai said that Ketalong integrated cooker adheres to the production and R&D philosophy of creating perfect products by strictly controlling every machine, every detail, and every step. Good activities focus on city marketing. Similarly, just as enterprises can't live without good products, good products can't live without good activities. Miao Jikai, as the marketing director of Ketalong, is well versed in the way of marketing. In the face of the good development trend of integrated kitchen, he put forward the strategy of advancing at every level for 2-3 years, and led a series of city marketing oriented landing activities to increase the communication efficiency and increase the product volume. In 2016, new Ketalong integrated stoves were exhibited at the Beijing Construction Expo. Ketalong integrated stoves not only doubled their sales performance, but also reached the goal of attracting 150 new franchisees and opening more than 400 franchised stores in more than 400 cities across the country. Speaking of these, Miao believes that this is all based on the urban marketing idea that Ketalong activities are the king. "Let the market become more active and become a business operator", Miao Jikai and his marketing team, the "Lang Team", have fought off the activities one by one: five large-scale investment fairs throughout the year, and large-scale activities every quarter, ranging from "three all benefits", "4.23 factory purchase fair", to the "Lang Cyclone" roadshow storm in May, and "gift before ice" in June, Then came a series of activities such as "9.25 Langxing World" and "Double 11" stores PK e-commerce ", which led the franchisees to launch marketing, and also greatly improved the annual sales of the enterprise, with a year-on-year sales growth of more than 200%. According to Miao Jikai, there will be 6 large-scale investment fairs and 2 challenge arena competitions in Ketalong this year, and the manufacturer will make plans to promote them nationwide. At the same time, we will build an innovative business operation model, such as cross industry alliance, to make Ketalong brand bigger and stronger from multiple perspectives. In addition to the traditional form of ground promotion, in order to give full play to the crowd effect, Miao Jikai also focused on the "Chinese speed" - high-speed railway. Taking the Spring Festival transportation this year as an example, the national passenger traffic volume reached 408 million person times, with a year-on-year growth of 2.1%. Behind the high-speed rail economy is a huge traffic entrance, which has also become one of the preferred routes for brand promotion. "From 2017, we will expand our investment attraction efforts and frequency, speed up the process of investment attraction, and increase the promotion of brand publicity. For this reason, the company spends a huge amount of money on high-speed railway advertising, so as to enhance our brand awareness." It is worth mentioning that, in view of the trend of the era of "Internet", Miao Jikai, in order to give the Ketailong brand a priority in the new round of Internet competition, promote brand value in a three-dimensional way, and further adjust the strategic layout, also reached an in-depth strategic cooperation with 360 Search in February this year, and launched advertisements in the 360 brand sunrise module. "What we aim at is that 360, as the second largest search engine in China, has hundreds of millions of Internet searches every day. These massive high-quality traffic will help potential customers find Ketalong more quickly and find our new product information." The precise positioning of brand strategy, strong ground marketing within the city, as well as platform advertising including the Internet, high-speed rail and authoritative media 360 search brand sunrise and other multi-dimensional brand publicity and promotion on the ground have opened the market for Ketalong integrated cooker products, and also improved its competitiveness in the industry, "Of course, we are still shifting the focus of marketing. In addition to making the brand effective in the local market, we also need to study how to promote the brand and how to spread the brand's voice farther and more widely." Miao Jikai said frankly. However, when the integrated cooker stands in the wind of the industry development, and when facing the marketing promotion of various forms and angles, Miao Jikai believes that the enterprise needs to create momentum from the overall perspective. "Promotion can never be performed alone, but should have a win-win thinking." Miao Jikai explained the image of the author as a watermelon farmer. "I think the whole industry should work together to expand the industry first, like cultivating a watermelon, when the watermelon is big enough, sweet enough and mature enough. Every enterprise involved will benefit from the atmosphere of industry growth and development and receive dividends. " With the great development of the industry, Ketalong integrated cooker is taking the overall view of the market to win step by step through the maturity of its products and the improvement of its marketing. (Chen Xuanzhi) Comments from netizens

  •  Shenzhen Water Group invites citizens to feel the pulse of water supply and drainage pipe network - drainage pipe video
    Shenzhen Water Group invites citizens to feel the pulse of water supply and drainage pipe network - drainage pipe video

    Jinyang News reporter Li Tianjun reported that on the 17th, in order to let the public know more about the water business, Shenzhen Water Group held a pipe network open day activity in Nanshan Sports Center Plaza with the theme of "I feel the pulse for the water supply and drainage network", and more than 300 citizens participated in the activity. On site, two widescreen televisions broadcast the video clips of the pipe network on the opening day. The staff handed out publicity materials to the citizens who stopped to watch, and publicized and explained pipe network knowledge to everyone. The passing citizens listened carefully to the explanation, and asked questions and put forward suggestions. This open day is larger, richer and more diverse than ever before, and has created a lively and lovely 10 meter cartoon propaganda scroll to bring you close to the mysterious underground pipe network. The long axis drawing covers more than ten pipe network businesses in the original special zone, such as patrol, maintenance and emergency repair, flood control and waterlogging drainage. The scene attracted the public, especially the children's curiosity about the pipe network. The interpreters patiently explained to everyone one by one what the pipe network people were doing, and narrowed the distance between the public and the pipe network through easy to understand, happy and harmonious ways. Netizen comments

  •  Ketalong integrated cooker is one of the top ten brands of integrated cooker Ketalong integrated cooker
    Ketalong integrated cooker is one of the top ten brands of integrated cooker Ketalong integrated cooker

    The top ten brands of integrated cooking stoves are competing for comments on various websites. According to the reports of relatively new well-known media, Ketalong integrated cooking stoves are among the top ten brands of integrated cooking stoves, and their real names belong to them. I would like to share the new rankings with you here. During the process of selecting the "top ten brands" by various institutions, they have all gone through quite strict argumentation and investigation, so they are among the "top ten brands" The integrated cooker enterprises on the list can all be called the best in the industry. The selection of the "Top Ten" has also become a more instructive "vane" for consumers. Recently, in response to the strong demand of enterprises and consumers, the well-known home furnishing website, China Cupboard Network, launched a new round of "China's Top Ten Integrated Cookware Brands" selection activity. This activity, based on the principle of "openness, fairness and justice" and adhering to the spirit of "professional authority", has been widely recognized and praised both inside and outside the industry. On September 23, the list of "China's Top Ten Integrated Cooker Brands" was officially announced, including Yitian, Meida, Ketalong and many other well-known integrated cooker brands. These manufacturers continue to play their quality advantages and lead the industry in the future. In recent years, integrated cooker products have gradually gained more and more consumers' recognition by virtue of its main characteristics of health, green and environmental protection, and its high smoke absorption rate of more than 99% is an incomparable advantage of traditional range hoods. It can be said that the popularization of integrated stoves in families has become an inevitable trend. However, due to the numerous brands of integrated cooking stoves on the market, consumers are often faced with the embarrassment of "fussy eyes" when shopping. If you enter the keyword "integrated stove" into the search engine, many questions will pop up, such as "which brand of integrated stove is good", "how about the quality", and "how about the smoke extraction effect". Indeed, as an important kitchen appliance in people's life, integrated stoves are used more frequently than any other kitchen appliances. Therefore, how to choose an integrated cooker product with better quality and better effect has become a concern of consumers. In this context, the selection of "Top Ten Integrated Cookware Brands" has become an important reference for consumers when choosing products. It is understood that many authoritative organizations in the market have carried out similar "Top Ten Brands Selection" activities for the integrated cooker industry. Since the selection criteria of each selection unit are not completely the same, the enterprises on each list are also different. The following is the "top ten brands of integrated cooking stoves in China" selected by Sina Home. The top ten brands of integrated cooking stoves in China Yitian (Zhejiang Yitian Electrical Appliance Co., Ltd.) Zhejiang Yitian Electrical Appliance Co., Ltd. was founded in 1991, specializing in the research, development Production and sales. Mida integrated cooker -- a leading brand in China's integrated cooker industry, has been honed in the market for ten years, creating brilliant quality. Meida always adheres to the research and development of cutting-edge technology of healthy kitchen appliances, always leads the industry to flourish, and vigorously promotes the cause of healthy kitchen in China! Dedicated to thousands of families, healthy and environmentally friendly new kitchen! A beautiful home is more beautiful! Banchuan Electric Appliance (Shaoxing Banchuan Electric Appliance Co., Ltd.) Shaoxing Banchuan Electric Appliance Co., Ltd., covering an area of about 24000 square meters, has more than 500 franchisees nationwide, more than 1000 sales outlets across all provinces, cities and autonomous regions in China, with more than 3000 employees and an annual production capacity of 200000 sets. It not only has its own independent research and development team, but also integrates production A modern kitchen electricity enterprise integrating sales. Ketalong (Zhejiang Yijia Kitchen and Sanitaryware Technology Co., Ltd.), one of the top ten brands of integrated stoves in China, Zhejiang Yijia Kitchen and Sanitaryware Technology Co., Ltd. is a large private kitchen and electronics manufacturing enterprise specializing in the production and sales of kitchen appliances. For more than ten years since its establishment, the company has always taken "award-winning quality and service first" as its tenet. The "Ketalong" integrated cookers produced by the company sell well all over the country with novel styles and high-quality services, and are exported to the European Union, the Americas, Southeast Asia, the Middle East and other countries and regions, and have won widespread praise from customers at home and abroad. The company has a large standardized workshop of more than 50000 square meters and a number of advanced production lines and testing equipment at home and abroad. After the completion of the second phase of the new plant, there will be a large professional integrated stove production base in the industry, with an annual output of up to 300000 sets, known as the aircraft carrier of the health kitchen industry. Relying on the unique economic location advantage - China's economically developed Yangtze River Delta, the company has extensively carried out cooperation projects with famous universities. It is the development enterprise base of Shanghai University of Technology, providing sufficient technical reserves for product innovation, so that the company will always drive on the fast lane of innovation and development. Senge (Zhejiang Senge Electric Appliance Co., Ltd.), one of the top ten brands of integrated cooking stoves in China, Zhejiang Senge Electric Appliance Co., Ltd. was founded in 2003 with a cost of 80 million yuan. Senge Industrial Park, with an area of 50000 square meters, is a leading manufacturing base in China's kitchen and bathroom industry. Strong capital, advanced concepts, high-quality equipment and talents have always been the foundation of Senge. Fengtian (Zhongshan Fengtian Integrated Kitchen and Bathroom Appliance Co., Ltd.), one of the top ten brands of integrated stoves in China, is the enterprise of Fengtian integrated stoves, Zhongshan Fengtian Integrated Kitchen and Bathroom Appliance Co., Ltd., which is located in Zhongshan, Guangdong Province, the more famous home appliance capital in China. Fengtian is a company integrating R&D, manufacturing and marketing, It is a famous enterprise with independent intellectual property rights of integrated environmental cooker. "Windfield Enterprise" has always adhered to the "national health, electrical health" as its own responsibility, so that hundreds of millions of families can enjoy low-carbon, environmental protection, energy saving electrical products as the goal. It has won a number of national technical patents, and has been rated as the "top ten brands in the integrated stove industry", the top ten brands of integrated stoves in China - Shuaifeng Integrated Kitchen (Zhejiang Shuaifeng Electric Appliance Co., Ltd.). Zhejiang Shuaifeng Electric Appliance Co., Ltd. is located in Shengzhou, Zhejiang Province. Founded in 1990, the company has 1858 employees, covers an area of 55000 square meters, with a building area of 35000 square meters, registered capital of 30.18 million yuan, and total assets of 105.52 million yuan. From the production of kitchen appliances to the R&D and production of range hoods, stoves, disinfection cabinets and ovens, to the innovative R&D and manufacturing of integrated stoves, we have been engaged in the kitchen appliance industry for more than 20 years. Now we have become one of the professional enterprises with relatively innovative R&D strength and strong manufacturing and sales in China's integrated stove industry. Meiduo (Zhejiang Meiduo Electric Appliance Co., Ltd.), one of the top ten brands of integrated stoves in China, Zhejiang Meiduo Electric Appliance Co., Ltd., founded in 1989, has 24 years of professional history and is a well-known manufacturer in the domestic kitchen appliance industry. The company has a strong technical force, with a domestic advanced domestic gas appliance testing center and a technology research and development department. It has more than 300 sets of professional complete sets of production and testing equipment, and its products are all over China, Europe, America, Southeast Asia, Africa and other countries and regions. The company has a first-class professional marketing team. The marketing personnel are professional managers with college degree or above and more than 8 years of experience. The company takes "providing users with more valuable products" and "providing customers with valuable services" as its corporate purpose. One of the top ten brands of integrated stoves in China, Jushi (Nanjing Jushi Household Products Co., Ltd.), has a modern factory building of 10600 square meters. It not only has an independent research and development team, but also has complete core technologies for cabinet production, such as solid wood, baking varnish, film pressing, etc. with perfect technology. It is a professional integrated stove enterprise integrating product research and development, production, sales and service. After 10 years of accumulation, the company has a set of management support system with perfect technical standards in production, research and development, sales, logistics and distribution. The products are elegant, beautiful, and of good quality. They are exported to Europe and the United States, and are well received by the domestic and foreign markets. Zhejiang Youge Kitchen Appliance Co., Ltd., one of the top ten brands of integrated stoves in China, was founded in 2009. The company's park has nearly 110000 square meters of large-scale standard factory buildings. At the same time, it has launched 30 mobile experience buses across the country, and has core patented technology in the industry. The company has successively won the "Top 10 Kitchen and Sanitary Appliance Enterprises", "Top 10 Integrated Kitchen Appliance Brands www.ktelon.com" "National Quality and Integrity Enterprise" and other honors. The integrated kitchen range independently developed and produced by the company has various functions, and the series of cabinets with various styles are designed and developed with the supporting integrated kitchen range, as well as the high-quality overall kitchen design, which is more in line with the needs of modern life for the function, space and lifestyle of the kitchen, and realizes the improvement of the quality of kitchen life from multiple perspectives China Daily website copyright description: where the source is indicated as "China Daily website: XXX (signature)", except for the website that has signed the content authorization agreement with China Daily website, any other website or unit is prohibited from reprinting and using without permission, and the violator will be prosecuted. If you need to use it, please contact 010-84883300; All works marked "Source: XXX (not China Daily)" on this website are reprinted from other media for the purpose of spreading more information. If other media need to reprint, please contact the source of the manuscript. If any problem arises, it has nothing to do with this website Netizen comments

  •  Asia Tile Shanghai Marketing Center Opens and Joins Hands with Wangzhu Group to Sign a Strategic Cooperation Agreement - Asia Tile
    Asia Tile Shanghai Marketing Center Opens and Joins Hands with Wangzhu Group to Sign a Strategic Cooperation Agreement - Asia Tile

    Shanghai, June 28, 2016//-- On June 25, Asia Tile, which was founded in 1973 and has a 43 year brand history, upgraded its Shanghai headquarters to the East China Marketing Center, and opened its doors in grand costumes. In addition to the high-level executives of Asia Group, industry guests, and more than 1000 dealers of Asia Tile across the country, gathered in Qingpu, Shanghai, to participate in this grand event. Wangzhu Group, together with its subsidiary Greentown E-Commerce Co., Ltd. and Qianjinding Network Technology Co., Ltd., attended the event, reached a strategic cooperation consensus with Asiatic Tiles, and participated in the signing ceremony with Asiatic new brand image ambassador - Chinese movie star Louis Koo. Qianjinding signed a strategic cooperation agreement with Asia Green City E-Commerce and Asia Asia signed a strategic cooperation agreement with Louis Koo. It is well known that since its establishment 43 years ago, Asia Tiles has always been the brand concept of "leading, service and art", constantly pushing through the old and bringing forth new products, which are popular in the industry. In the minds of consumers, Asiatic tiles are the symbol of "high-end and quality". Shanghai Oriental Pearl TV Station, Shanghai's high-rise building - Central Building, which was completed in recent years, are the Asiatic tile products, as well as the Great Hall of the People in Beijing The new CCTV building, the current high-rise building in front of Asia, Tianjin 117 Building, Singapore Airport and other world-famous landmark buildings are all representative cases of Asiatic tiles. Asia has also won "Shanghai Brand Products", "China Building Ceramics Famous Brand", "China Engineering Ceramic Tile Recommended Brand", "China Building Decoration Design Industry Recommended Brand" and so on, and won "China 500 More Valuable Brands" for four consecutive times. The old brand rooted in Shanghai has accumulated new strength for development. The grand opening of the Asia Tile Shanghai (East China) Marketing Center is not only a grand event in Shanghai's ceramic industry, but also a grand event in China's ceramic industry. It is also a grand event for Asia Tile to further develop the global market based on the Chinese market. Qianjinding and Lvcheng E-Commerce are very honored to reach strategic partnership with such a brand with stories and pursuing quality innovation. Whether from the perspective of supply chain trade services or regional brand operation, it will provide Asia with more high-quality and personalized services, and strategic cooperation will certainly win in many ways. Netizen comments

  •  Lan Kwai Fong Ceramics Group: Creating Chinese Wooden Tile Brands with Innovation - Top Ten Wooden Tile Brands
    Lan Kwai Fong Ceramics Group: Creating Chinese Wooden Tile Brands with Innovation - Top Ten Wooden Tile Brands

    Economic News went to the headquarters of Lan Kwai Fong Ceramics Group in Huaxia Ceramics City, Nanzhuang Town, Chancheng District, Foshan City, Guangdong Province. The wood grain ceramic tiles laid in the company's exhibition center were very eye-catching, or the windmills in the small garden in the sunset and the sailboats on the sea were sailing, just like a picture of European style hanging on the wall, Or printed with individual quotations and English short sentences, the lines are bright, the texture is exquisite and lifelike. Wooden tile is a kind of ceramic tile with decorative effect of natural wood texture pattern on the surface, which is divided into glazed tile and split tile. Ceramics have the characteristics of green environmental protection and convenient care, while the lifelike wood grain decorative patterns can decorate the houses in a European retro or fresh pastoral style, which has been deeply loved by consumers in recent years. The hot market has led to fierce competition. Both the production and sales of wood grain bricks. Some people fight a price war to exclude competitors, while others reduce production costs to survive. As a result, the quality of wood grain bricks on the market is mixed, and blind entry has led to many enterprises struggling. Lan Kwai Fong Ceramics has long adhered to the innovation of production and service, integrating independent design, production and marketing, cooperating with large-scale construction projects such as Country Garden, Wanda, and Municipal Park, and achieving an annual output value of 300 million yuan only depending on a single category. It has become a brand producing wood grain bricks with more colors in the industry, and its sales volume has been far ahead in the industry for a long time. Because of the complete range of products, there is a continuous stream of customers coming to the store to choose wood grain bricks. One of them is taking several foreign customers to choose wood grain bricks. "The wood tiles of Lan Kwai Fong are of good quality, many styles, novel designs and high cost performance, so our overseas customers have specially designated to choose wood tiles here," said Ms. Huang from an export company. Li Guisheng, Director of Lan Kwai Fong Ceramics Group, General Manager of Qingyuan Huaping Ceramics Co., Ltd., and Zhong Bin, Sales General Manager of Lan Kwai Fong Ceramics Group took a group photo for production innovation: With the change of modern people's lifestyle and concept, personalized production under the guidance of the market is increasingly becoming the pursuit of people. Although there are many patterns of wood grain of wood grain brick, its style is relatively uniform in color system, and it is difficult to highlight individuality, so it is a test for wood grain brick manufacturers. For this reason, after market research, Lan Kwai Fong Ceramics, through the efforts of the R&D team, has accurately produced various kinds of wood tiles, which not only meets the needs of the market segment, but also drives the innovation upsurge of the entire wood tile industry. "It can be said that the wood grain bricks we produce are one of the most colorful in the industry," said Li Guisheng, general manager of Qingyuan Huaping Ceramics Co., Ltd., director of Lan Kwai Fong Ceramics Group. "With the continuous improvement of consumption level, people's consumption concept is constantly changing. The emerging Chinese investment class or more people have their own ideas and need more good things to show their personality and their quality of life. The production model of many large factories used to be conservative and lack of innovation. They first produced products and then led consumers to buy them, because For their production line, they can only produce one specification, one design, and sell what they do. " Li Guisheng believes that this traditional production model can no longer meet the increasing demands of consumers, and Lan Guifang must go out of a production line different from the traditional model, For a wood grain brick manufacturer, the more colors and specifications, the higher the technical requirements for the production line. "We have introduced international advanced production equipment, established a flexible production line with advantages, and customized production. We can almost produce one pattern every hour, and 24 patterns every day. In addition, we have dozens of R&D teams, and R&D personnel account for 10% of the staff, which is far from the standard of other enterprises. With such technology and talent, Lan Kwai Fong can make various effects that customers like, and carry out customized production according to consumer needs. "Whether you want to add a flower or print a logo or a photo, we can achieve personalized customization." In addition, because the texture and color of the wood grain brick itself are relatively dark, but some consumers want to buy wood grain bricks in bright colors, the market researchers of Lan Guifang fed back this market gap to the production department, The R&D team continuously improved technology and process, even adopted special technologies such as process superposition, from material scanning to equipment improvement to online, after just three months, it took the lead in launching a series of fresh wood grain bricks in China. "We are not innovating for the sake of innovation, because we have met the different needs of consumers and unknowingly developed many new designs and styles, becoming a brand with more designs and styles in the ceramic industry. After many patterns are made, their sales are very good, and other enterprises start to copy them. So we should continue to research and develop, continue to produce new patterns, continue to eliminate old patterns, and ensure that we are in the forefront of the industry. " General manager Li Guisheng said. Mr. Luo, who has more than ten years of experience in the home decoration market, is full of praise for the quality and design of Lan Kwai Fong wood tiles. "The wood grain bricks of Lan Kwai Fong should have many specifications and patterns in the industry, and can be decorated with different effects just by wood grain. There are no regional restrictions, and such wood grain bricks can be used to pave living rooms, bedrooms, kitchens, balconies, walls, and even stairs." Mode innovation: customize marketing programs for dealers as ceramic manufacturers, It seems to be a one shot deal for the manufacturer to sell the goods to the dealers, who will then try their best to sell them. But Lan Kwai Fong did more than that. "We can't sell the goods to dealers, regardless of their life or death, we will customize the sales plan for each dealer, and then send a small team to help them sell for a long time," said Zhong Bin, general manager of Lan Kwai Fong Ceramics Group. At present, except for Guangdong market, Lan Kwai Fong has dealers in 15 provinces nationwide. "Our sales model is relatively innovative, and our policy towards customers is flexible, which is equivalent to customizing for customers. There may be one hundred ways for one hundred customers. Whether in large cities or towns, with or without experience, with or without shop floor, we will work out a set of plans, follow up a team of three to five people, and personally guide dealers for free according to the local market and conditions." Zhong Bin's guarantee is: "None of the dealers who cooperate with Lan Kwai Fong do not make money. The team we sent has worked with for several years. Now we can't get away from the dealers. Everyone sticks together and has deep feelings." Zhong Bin believes that dealers and manufacturers share the same interests. Only when dealers make money can the factory operate. "As a dealer in a brand store, you should ensure that you have all kinds of tiles, wall tiles and wood tiles. If you lack one, people will go to other stores to look at the products of other stores, and your business will be ruined." In order to ensure that the dealer's business will not be "ruined" because of the lack of categories. Lan Guifang sells hundreds of its own designs and colors to cooperative dealers, and sets up a special area in the dealer's shop for sales. "We put different models in different stores. Let each store have supporting facilities, but don't let adjacent stores compete with each other again." Lan Guifang's all embracing sales model, although it costs human and material resources, has also "saved" many dealers. "There was a dealer in Changsha who had never sold bricks before, but started to sell bricks of other brands, but the business was bleak and faced great risks. Later, when we invested in Lan Kwai Fong wood tiles, our team helped him make a plan to operate. After half a year, not only did he turn losses into profits, but he also became bigger and bigger. We bought the exhibition hall and warehouse, and also brought up other ceramic tile brands he sold. " In addition, one of Lan Kwai Fong's dealers in Haikou used to only sell cheaper downgraded products, or inferior brands that were out of stock and out of code. After becoming the agent of Lan Kwai Fong, Lan Kwai Fong also sent a guidance team to help the dealer sell tiles from "stall goods" to brands, and the profit also doubled. "He used to sell inferior brands, but the quality of the products could not be guaranteed, and he would often be complained of. Three out of ten orders could be complained of. We helped him tailor the sales plan, and he was worried at first, so he went to two brands of Lan Kwai Fong, and then saw that we helped him make these two brands very well. Now we have made six or seven brands of Lan Kwai Fong." Zhong Bin found that, The traditional large team management mode has the disadvantages of not being able to find problems in time and not being efficient in dealing with affairs. Therefore, the sales method of using the Amiba business philosophy of Inamori Hofu for reference to guide dealers to send small teams. "It is easier to manage three or five people by one person, and the employees are highly motivated, which can better serve our customers. Now some manufacturers want to imitate our sales model, but this is difficult, because we rely on the long-term accumulation of big data, and market layout and segmentation are carried out according to data analysis." Small goal: to achieve an annual output value of 500 million in terms of products, At present, Lan Kwai Fong Ceramics Group has two major production bases, one is Sanshui Warner Ceramics Co., Ltd. located in Foshan City, which mainly produces Warner small floor tiles and Zhilanwan wood tiles; Qingyuan Huaping Ceramics Co., Ltd., located in Qingyuan, mainly produces Lan Kwai Fong wood grain bricks and Levi's wood grain bricks. In the future, it will continue to maintain this main line, but will also expand other product lines to meet the needs of Chinese consumers in a larger range. In terms of channels, currently, there are more than 10 dealers in Lan Kwai Fong in several provinces, with sales coverage covering more than half of the country. But Zhong Bin plans to carry out another round of intensive cultivation of the market to further expand the market. "Because our dealers in all provinces are generally concentrated in provincial capitals and large cities, there is still a large market gap in the second and third tier cities and towns. We need to make steady efforts to further fill these market gaps, first make Guangdong Province solid, then radiate to the surrounding provinces, and finally form a large sales network of Lan Kwai Fong wood tiles, covering the whole country, so that more people have the opportunity to enjoy high-quality wood Lan Kwai Fong wood grain brick with high grain quality ". In terms of investment, Lan Kwai Fong Ceramics Group plans to add another production line in Guangdong Qingyuan Base, and the annual output value can increase by another 200 million yuan, so the annual output value of Lan Kwai Fong is expected to reach 500 million yuan. "This is our temporary small goal." In addition to this small goal, General Manager Li Guisheng plans to let Lan Guifang develop antique bricks. "The antique bricks near the front are more suitable for our factory, because the wood grain bricks themselves are antique bricks, but there are more types of antique bricks, such as pastoral style, modern style, and cement style, all belong to antique bricks. Moreover, the market of antique bricks is more than three times larger than wood grain bricks. In addition, in recent years, mahogany furniture is particularly popular, and mahogany must be matched with antique bricks." General Manager Li Guisheng is very clear about the development blueprint and goals of Lan Kwai Fong Ceramics Group, but this year's market environment also poses a problem for Lan Kwai Fong. Due to the impact of national environmental protection policies and market regulation, many manufacturers have overstocked their goods. In addition, because buildings are not allowed to be pasted on exterior walls, many ceramic enterprises can no longer produce exterior wall bricks, so they are also transforming to wood grain bricks, "Because they do not have a systematic production and marketing model, they can only impact the market by suppressing prices, which does have a certain impact on us in the short term. However, enterprises will not have quality and service without profit, so we do not fight price war. We rely on increasing new varieties, new designs and small teams to fight against price war and make up for market weakness and vacancies. Basically, it can pass smoothly without big ups and downs. " "What's more, consumers are more rational now, and they pay more attention to quality when choosing goods. Because many consumers buy bricks to decorate their houses, which is a lifelong event for customers. If they get bricks with poor quality, they will have problems in two or three days, and their mood can be imagined. So when consumers shop around, they would rather buy high-quality bricks than expensive ones. Time is the touchstone of the market. Those enterprises that sell their products through short-term price reduction will not survive for a long time. " In the future development path, Lan Kwai Fong will not only continue to maintain excellent quality, but also continue to innovate production and marketing models. Li Guisheng sighed: "Innovation is not a temporary need. An enterprise can not live without innovation. At present, we have thousands of designs and hundreds of marketing models. But if we want to build an industry brand, we need to further strengthen the reserves of technology and talents, and the path of industrial innovation also has a long way to go." (Zou Xilan, Yang Yajun) Netizen comments

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