Yesterday, the reporter learned from the Inspection and Quarantine Bureau of Shunde that in the first half of this year, the export of Shunde woodworking machinery still maintained a good growth momentum under the adversity of heavy pressure. From January to June, Shunde exported 985 batches of woodworking machinery with a value of $22.649 million, up 13.7% and 28.4% respectively from the same period last year.  
It is understood that since this year, the continuous appreciation of the RMB, the soaring price of steel, the rising labor costs, and the users of woodworking machinery -—— furniture The benefits of the factory are sluggish, and these factors have brought great impact to the woodworking machinery production enterprises. For example, last year's ordinary steel plate The purchase price is about 4000 yuan/ton, and it has reached 7000 yuan/ton in the first half of this year, with a price increase of 75%.  
At present, there are more than 40 enterprises in Shunde that have obtained the export quality license for woodworking machinery. In order to help enterprises overcome difficulties in adversity and maintain the honor of Shunde as the "Hometown of Woodworking Machinery", Shunde Inspection and Quarantine Bureau, on the basis of strict implementation of product inspection and supervision policies and in combination with the actual situation of enterprises, encourages enterprises to go out, guides enterprises to improve product quality and enter the international market.  
In view of this situation, relevant experts from Shunde Inspection and Quarantine Bureau put forward several suggestions on the direction of enterprise development. First, the technical level of products should be changed. Due to the continuous emergence and application of new technologies, the level of the wood machine industry is developing rapidly. The market share of traditional technology products is gradually decreasing, and they are replaced by high-quality * * automatic and semi-automatic products Machine tool High precision and * * are the development trends of products in the future.  
At the same time, pay attention to changing the operation of enterprises pin Form. In the information age, due to the free and open nature of the network, the international market competition is also relatively transparent, and everyone can grasp the product information and marketing behavior of competitors. So the victory and defeat key It is about how to timely obtain, analyze and use the information obtained from the network to study and formulate competitive strategies with great advantages. Strategic alliance is also the main form of competition in the network era. How to use the network to form a cooperative alliance and create competitive advantages with the resource scale formed by the alliance will be an important means of future enterprise management.  
In addition, product innovation cannot be ignored. The market operation practice has proved that whoever owns high-quality products will have a broad market, and whoever can produce products of "top quality" will have irresistible attraction and trust to customers. The development of an enterprise does not depend on how many varieties are available for users to choose, but on how much profit these products can bring to the enterprise when they go to the market. With the intensification of competition, competitive selling will be inevitable, and the result of competitive bidding will make those products with high marginal costs withdraw from the market first. Those enterprises with poor management and lack of product characteristics will also be in trouble. However, some enterprises with strong independent innovation ability, quick response to the market and the courage to participate in international competition will develop at a high speed.