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When the warm summer sun returns to the land of China, the Chinese passenger car market has also ended its 21 month continuous decline, and ushered in the dawn in May after ending its decline in April this year. With the pace of China's car market, Beijing Hyundai has also seen its sales pick up in the past May. According to official data, in May this year, Beijing Hyundai sold 40017 vehicles in a single month, up 11% year on year and 18% month on month. From January to May this year, Beijing Hyundai's terminal sales totaled 192243 vehicles. Since March this year, the terminal sales have increased for three consecutive months.
SUV family and star models make full efforts to help Beijing Hyundai's sales recover in May
Reviewing the sales data of May, it is not difficult to see that the main factors for the revival of sales of Beijing Hyundai are the overall flowering of all levels of sub models and the new generation of SUV family. Among them, Beijing Hyundai SUV family, which is composed of the new generation ix25, the new generation ix35, the fourth generation Tucson, and the fourth generation Shengda models, showed a combination advantage. In May, it achieved a total of 14673 terminal sales, up 9.3% month on month, accounting for 33.4% of Beijing Hyundai's total monthly sales. Among them, the new generation ix35 continued its vitality, achieving 6605 terminal sales in May, up 4% month on month; The sales volume of new generation ix25 terminals was 3677, up 5% month on month; The fourth generation Tucson increased by 475% year on year and 77% month on month; The fourth generation Shengda achieved a double year-on-year growth with 68% year-on-year and 37% month on month growth.
In terms of segment models, the new LeadMover launched in the second half of last year remained strong. In May, the monthly sales volume was 8772, up 32% year on year and 21% month on month. From January to May this year, the cumulative sales volume of the new leading terminals reached 38118, continuing to carry the banner of sales volume of Beijing Hyundai; Festa, a high-performance car race loved by young people, sold 5095 cars at the terminal in May, achieving a year-on-year growth of 1% and a month on month growth of 6%.
Based on the combination of all levels of subdivided models and SUV families, Beijing Hyundai's sales data in May has shown an obvious signal of sales recovery, laying a solid foundation for deepening the market in the second half of the year.
Technology as the core driving force, three measures to seek the future
Since 2020, the overall sales volume of the automobile market has been depressed due to the overall downward trend of the Chinese automobile market and the epidemic situation. In this context, Beijing Hyundai can achieve sales recovery, mainly due to the three factors of sales policy, product competitiveness and technology brand empowerment in special periods.
At the beginning of the year, in the face of the COVID-19 epidemic, Beijing Hyundai adhered to the service principle of "customer-centric", made every effort to create a secure and convenient customer service, and introduced corresponding preferential measures, aiming to provide consumers with a safe and convenient car buying experience through services. Among them, for product sales in special periods, Beijing Hyundai has successively launched relevant policies and activities such as "1 billion hard core assistance for private travel", "enjoy the blue sky" plan, "S · A · F · E BUY Xin An Li De" reassuring car purchase plan, and "618 car purchase discount". On the one hand, it has provided consumers with more powerful preferential measures for purchasing products at all levels of Beijing Hyundai, On the one hand, we will closely follow the current situation and local policy guidance to provide consumers with reassuring and convenient preferential services.
In terms of product competitiveness and technology brand empowerment, since 2019, Beijing Hyundai has made comprehensive efforts around new products, new technologies and new experiences, aiming to fully revitalize the brand by driving sales growth with new products, competitiveness growth with new technologies, user experience growth with new experiences, and technology as the core driving force.
The same is true for Beijing Hyundai in 2020. In terms of new products, at the beginning of this year, Beijing Hyundai has launched the Fista Pure Electric. Relying on core technology advantages such as the leading core electric drive system in the same class, longer endurance mileage in the same class, the Fista Pure Electric has won unanimous praise from consumers. In the second half of the year, Beijing Hyundai will continue to maintain an intensive pace of new product launch, and the tenth generation Sonata, the seventh generation Elantra and other models will be launched in succession, driving sales growth through the new car effect.
In terms of new technology, Beijing Hyundai takes the technology brand as its foundation, constantly introduces and applies new technology, and tamps the technology brand image. In the second half of the year, with the launch of the tenth generation Sonata and the seventh generation Elantra, the global modular platform i-GMP, continuous variable valve duration technology CVVD and other breakthrough innovative technologies of modern vehicles carried by the Sonata provide more powerful market competitiveness for new products while significantly improving the image of Beijing Hyundai's technological strength.
Because of this, Beijing Hyundai was able to achieve a series of remarkable achievements in the same period when the car market stopped falling and rebounded, such as double year-on-year growth in sales in May and three consecutive positive growth in sales from March to May. It is by virtue of Beijing Hyundai's "customer-centric" principle that it keeps innovating, constantly adjusts its business ideas according to customer needs, and continuously provides users with high-quality new products.
The recovery of sales in May is just a signal that Beijing Hyundai is beginning to recover. There is a long way to go in the future. In the "brand activation year" of Beijing Hyundai, Beijing Hyundai will still adhere to the core development idea of technology driven brand advancement, and "technology brand" will gradually become the gold lettered signboard of Beijing Hyundai.
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