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The selection results of the second "Sailing Award" for outstanding cases of overseas communication of Chinese institutions were announced

April 20, 2020 11:27 | Source: People's Network
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People's Network Beijing, April 20 (Wang Yanhua, Wang Juhong), co sponsored by People's Daily Media Technology Co., Ltd. and People's Network Co., Ltd., undertaken by People's Network People's Operation, supported by People's Daily's national party media information public platform, and the second outstanding case of overseas communication of Chinese institutions as a strategic partner (referred to as "Haifan Award") The results of the selection will be announced today, and experts, scholars and relevant institutions will be invited to the 2020 "Overseas Communication Forum and the 'Sailing Award' Release Ceremony" for event recognition and experience exchange.

The second "Sailing Award" collection activity, with the theme of "attracting the world to listen to your excellence", was officially launched at the "2019 Media Integration Development Forum" held in Shenzhen on October 29, 2019. The activity is aimed at the overseas dissemination of Chinese institutions and enterprises in the past two years Practice, especially collect and review excellent innovative cases and benchmarking operations generated by image communication and market expansion through overseas social media and Internet thinking and social marketing.

After preliminary review and final evaluation, the "Ten Outstanding Cases" with comprehensive benchmark value, 10 best cases and 20 outstanding cases with outstanding performance in content creativity, technology application, visual presentation and other special projects were finally selected. The results are as follows:

Ten outstanding cases

S/N

Case Name

Submitting unit

one

Chongqing creates a city publicity platform

Chongqing International Communication Center

two

Nanjing innovates to create a highly interactive social media platform for city image promotion

Information Office of Nanjing Municipal People's Government

three

Super online celebrity festival - Shaanxi global creative marketing activities

Shaanxi Provincial Department of Culture and Tourism

four

"Super Moutai" creative marketing

Guizhou Moutai Co., Ltd

five

Peking University International Cultural Festival

Peking University

six

Tianfu Panda · Giant Panda Culture Global Promotion Activity

Jinjiang District People's Government of Chengdu

seven

Overseas Social Media Account of Chinese Culture

China Culture Network

eight

BYD launches the world's longest pure electric bus

BYD Co., Ltd

nine

CNPC "Outdoor Cinema" (Myanmar)

CNPC International Pipeline Company

ten

"My Origin", a bridge to promote Chinese traditional culture, with games as the bridge - dissemination and promotion of Perfect World Group's overseas social platform

Perfect World Holding Group Co., Ltd

Best case

S/N

Case Name

Submitting unit

Best Chinese Story

"Looking back 40 years, we bloom together with Beijing" 40 foreign experts commented on the international communication cases of Beijing's great changes and micro documentaries

Information Office of Beijing Municipal People's Government

Best brand communication

Far East International Brand Communication Operation Case

Far East Holding Group Co., Ltd

Best use of technology

The "Moon Palace 365" plan has caused great repercussions at home and abroad

Beijing University of Aeronautics and Astronautics Party Committee Publicity Department

Best visual effect

Smithsonian Digital Education of the Terracotta Warriors and Horses of the Qin Dynasty

Qin Shihuang Mausoleum Museum

Best Integrated Marketing

Annual Global Brand Communication Activity "XCMG Intern" Season 5 "XCMG Creator"

XCMG Construction Machinery Co., Ltd

Best Video Works

70 Seconds · Seeing China

China Daily

Best offline activities

"Perceive Lanzhou" Intercity Exchange Activity in Paris, France

Publicity Department of the CPC Lanzhou Municipal Committee

Best cultural expression

Jiangsu Provincial Department of Culture and Tourism Canal Talent Show

Jiangsu Provincial Department of Culture and Tourism

Best financing between China and foreign countries

2019 Hangzhou Global Cheongsam Day

Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism

Optimal propagation matrix

A large-scale transnational all media event "Silk Road Journey"

Shaanxi Radio and Television Station

Excellent cases

S/N

Case Name

Submitting unit

one

Hainan International Communication Center hainan.info International Communication Network

Hainan Nanhai Network Media Co., Ltd

two

2019 Yili Group's global theme communication project of "Let the world share health"

Inner Mongolia Yili Industrial Group Co., Ltd

three

Beijing 2022 Winter Olympics Series

Ecstasy Nut Research Association

four

Cross cultural communication of Experience China's "Chinese Wulin"

Studio of Chinese Wulin of Shanghai Radio and TV Station

five

Overseas new media marketing of Guizhou cultural tourism

Guizhou Provincial Department of Culture and Tourism

six

Guilin Overseas Market New Media Project

Guilin Municipal Bureau of Culture, Radio, Television and Tourism

seven

Short video report of Australian online celebrity Xiong'an series

Xiong'an Media Center

eight

CLP Hu Bu Creates Affinity Image in Pakistan

State Power Investment Group Co., Ltd

nine

"Play football! Young people are strong" - children born to be strong

Inner Mongolia Mengniu Dairy (Group) Co., Ltd

ten

International communication of Sino French cooperation "Research on the Protection of Painted Wood Works in the Public Input Hall"

Shaanxi Provincial Institute of Cultural Relics Protection

eleven

Amazing Longquanyi creates a new city brand image

Publicity Department of Chengdu Economic Development Zone Working Committee of the CPC (Publicity Department of Chengdu Longquanyi District Committee of the CPC)

twelve

Panda · Youth Culture Global Promotion Plan

Wuzhou Communication Center

thirteen

Sino Myanmar Joint Scientific Research

Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences

fourteen

Special publicity activities for 2019 Guizhou Big Data Expo

Publicity Department of Guiyang Municipal Party Committee

fifteen

Xiamen "Friends" Global Marketing Activity

Xiamen Municipal Bureau of Culture and Tourism

sixteen

Sports Marketing Helps Brand Internationalization Chery Sponsored Team Won South America Cup

Chery International

seventeen

Overseas communication of "Crested Ibis Culture Exhibition"

Publicity Department of Shaanxi Provincial Party Committee

eighteen

2019 Jiangxi (Nanchang County) Cultural Overseas Travel · Tea picking Opera European Tour

Office of the Network Security and Informatization Committee of the CPC Nanchang Municipal Committee

nineteen

"Here is Guizhou", the flagship brand of international communication

Publicity Department of Guizhou Provincial Party Committee

twenty

Overseas network marketing of Yunnan tourism

Yunnan Provincial Department of Culture and Tourism

The Overseas Communication Excellence Awards (OCEA) activity of Chinese institutions is the first value evaluation activity aimed at opening the whole field and industry of overseas communication of Chinese institutions, which promotes the overall improvement of overseas communication work of Chinese institutions, and strengthens exchanges in the field of overseas marketing and between institutions, Grasping the latest trend of international communication plays a positive role in winning high popularity and certain influence in China's international communication community, and contributing to strengthening the transmission of China's voice to the world and telling Chinese stories well. In the future, the Sailing Award will continue to be held as an annual activity.

(Editor in charge: Liu Jieyan, Yang Mu)

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