Click the picture to view the theme of "Sailing Award"
People's Network Beijing, April 20 (Wang Yanhua, Wang Juhong), co sponsored by People's Daily Media Technology Co., Ltd. and People's Network Co., Ltd., undertaken by People's Network People's Operation, supported by People's Daily's national party media information public platform, and the second outstanding case of overseas communication of Chinese institutions as a strategic partner (referred to as "Haifan Award") The results of the selection will be announced today, and experts, scholars and relevant institutions will be invited to the 2020 "Overseas Communication Forum and the 'Sailing Award' Release Ceremony" for event recognition and experience exchange.
The second "Sailing Award" collection activity, with the theme of "attracting the world to listen to your excellence", was officially launched at the "2019 Media Integration Development Forum" held in Shenzhen on October 29, 2019. The activity is aimed at the overseas dissemination of Chinese institutions and enterprises in the past two years Practice, especially collect and review excellent innovative cases and benchmarking operations generated by image communication and market expansion through overseas social media and Internet thinking and social marketing.
After preliminary review and final evaluation, the "Ten Outstanding Cases" with comprehensive benchmark value, 10 best cases and 20 outstanding cases with outstanding performance in content creativity, technology application, visual presentation and other special projects were finally selected. The results are as follows:
Ten outstanding cases
S/N
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Case Name
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Submitting unit
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one
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Chongqing creates a city publicity platform
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Chongqing International Communication Center
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two
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Nanjing innovates to create a highly interactive social media platform for city image promotion
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Information Office of Nanjing Municipal People's Government
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three
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Super online celebrity festival - Shaanxi global creative marketing activities
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Shaanxi Provincial Department of Culture and Tourism
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four
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"Super Moutai" creative marketing
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Guizhou Moutai Co., Ltd
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five
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Peking University International Cultural Festival
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Peking University
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six
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Tianfu Panda · Giant Panda Culture Global Promotion Activity
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Jinjiang District People's Government of Chengdu
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seven
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Overseas Social Media Account of Chinese Culture
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China Culture Network
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eight
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BYD launches the world's longest pure electric bus
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BYD Co., Ltd
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nine
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CNPC "Outdoor Cinema" (Myanmar)
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CNPC International Pipeline Company
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ten
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"My Origin", a bridge to promote Chinese traditional culture, with games as the bridge - dissemination and promotion of Perfect World Group's overseas social platform
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Perfect World Holding Group Co., Ltd
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Best case
S/N
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Case Name
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Submitting unit
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Best Chinese Story
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"Looking back 40 years, we bloom together with Beijing" 40 foreign experts commented on the international communication cases of Beijing's great changes and micro documentaries
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Information Office of Beijing Municipal People's Government
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Best brand communication
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Far East International Brand Communication Operation Case
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Far East Holding Group Co., Ltd
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Best use of technology
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The "Moon Palace 365" plan has caused great repercussions at home and abroad
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Beijing University of Aeronautics and Astronautics Party Committee Publicity Department
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Best visual effect
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Smithsonian Digital Education of the Terracotta Warriors and Horses of the Qin Dynasty
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Qin Shihuang Mausoleum Museum
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Best Integrated Marketing
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Annual Global Brand Communication Activity "XCMG Intern" Season 5 "XCMG Creator"
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XCMG Construction Machinery Co., Ltd
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Best Video Works
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70 Seconds · Seeing China
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China Daily
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Best offline activities
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"Perceive Lanzhou" Intercity Exchange Activity in Paris, France
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Publicity Department of the CPC Lanzhou Municipal Committee
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Best cultural expression
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Jiangsu Provincial Department of Culture and Tourism Canal Talent Show
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Jiangsu Provincial Department of Culture and Tourism
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Best financing between China and foreign countries
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2019 Hangzhou Global Cheongsam Day
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Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism
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Optimal propagation matrix
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A large-scale transnational all media event "Silk Road Journey"
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Shaanxi Radio and Television Station
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Excellent cases
S/N
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Case Name
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Submitting unit
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one
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Hainan International Communication Center hainan.info International Communication Network
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Hainan Nanhai Network Media Co., Ltd
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two
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2019 Yili Group's global theme communication project of "Let the world share health"
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Inner Mongolia Yili Industrial Group Co., Ltd
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three
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Beijing 2022 Winter Olympics Series
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Ecstasy Nut Research Association
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four
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Cross cultural communication of Experience China's "Chinese Wulin"
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Studio of Chinese Wulin of Shanghai Radio and TV Station
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five
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Overseas new media marketing of Guizhou cultural tourism
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Guizhou Provincial Department of Culture and Tourism
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six
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Guilin Overseas Market New Media Project
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Guilin Municipal Bureau of Culture, Radio, Television and Tourism
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seven
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Short video report of Australian online celebrity Xiong'an series
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Xiong'an Media Center
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eight
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CLP Hu Bu Creates Affinity Image in Pakistan
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State Power Investment Group Co., Ltd
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nine
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"Play football! Young people are strong" - children born to be strong
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Inner Mongolia Mengniu Dairy (Group) Co., Ltd
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ten
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International communication of Sino French cooperation "Research on the Protection of Painted Wood Works in the Public Input Hall"
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Shaanxi Provincial Institute of Cultural Relics Protection
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eleven
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Amazing Longquanyi creates a new city brand image
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Publicity Department of Chengdu Economic Development Zone Working Committee of the CPC (Publicity Department of Chengdu Longquanyi District Committee of the CPC)
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twelve
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Panda · Youth Culture Global Promotion Plan
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Wuzhou Communication Center
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thirteen
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Sino Myanmar Joint Scientific Research
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Xishuangbanna Tropical Botanical Garden, Chinese Academy of Sciences
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fourteen
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Special publicity activities for 2019 Guizhou Big Data Expo
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Publicity Department of Guiyang Municipal Party Committee
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fifteen
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Xiamen "Friends" Global Marketing Activity
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Xiamen Municipal Bureau of Culture and Tourism
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sixteen
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Sports Marketing Helps Brand Internationalization Chery Sponsored Team Won South America Cup
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Chery International
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seventeen
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Overseas communication of "Crested Ibis Culture Exhibition"
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Publicity Department of Shaanxi Provincial Party Committee
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eighteen
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2019 Jiangxi (Nanchang County) Cultural Overseas Travel · Tea picking Opera European Tour
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Office of the Network Security and Informatization Committee of the CPC Nanchang Municipal Committee
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nineteen
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"Here is Guizhou", the flagship brand of international communication
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Publicity Department of Guizhou Provincial Party Committee
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twenty
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Overseas network marketing of Yunnan tourism
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Yunnan Provincial Department of Culture and Tourism
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The Overseas Communication Excellence Awards (OCEA) activity of Chinese institutions is the first value evaluation activity aimed at opening the whole field and industry of overseas communication of Chinese institutions, which promotes the overall improvement of overseas communication work of Chinese institutions, and strengthens exchanges in the field of overseas marketing and between institutions, Grasping the latest trend of international communication plays a positive role in winning high popularity and certain influence in China's international communication community, and contributing to strengthening the transmission of China's voice to the world and telling Chinese stories well. In the future, the Sailing Award will continue to be held as an annual activity.
(Editor in charge: Liu Jieyan, Yang Mu)
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