What is design in your eyes? You may ask thousands of people, and there are thousands of answers. Some people say that design is beautification, design is innovation, design is to realize ideas, design is to constantly create new documents, design is the color copier in your mind, design is inspiration, and even design is to stay up late (too straightforward). Everyone has different views on things, Then the definition of it is different in the heart, so there is no standard correct answer. Art is thinking about everything about people, such as aesthetics or life attitude, lifestyle, human thought, etc., while design makes this thinking concrete and life oriented.

There is a saying: "Design can change the world and create the future". Do you think so? My answer is yes. Just like a classic advertising slogan of the mobile Internet - mobile can change the world, so these are created and designed through human thinking, transforming ideas into entities. For example, Apple products, before Apple and after Apple, this is a contrast. Design exists in all aspects of our lives.

Design is beautification

Decorate or embellish beautiful things through artistic processing to make them more beautiful.

Design is arrangement

It can make the messy space orderly and give you a sense of comfort and pleasure.

Design is a platform

If we want to pursue fashion, but fashion may not be popular tomorrow, so many brands will create a platform model.

Design is creativity

Creativity is to go beyond ordinary people's ideas and achieve different pursuits with something beyond ordinary.

Design is environmentally friendly

Environmental protection has become a very important topic in this era. More and more commercial brands or designers will actively pay attention to environmental protection.

Design is everywhere. Design is life, design is change, and design is the result of thought.

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1、 Observability

The preliminary idea of doing design through observation is that design observation is the first thing. We should observe every bit of life around us, and then record it subconsciously through our own brain. At least, we should have a basic concept or outline. Just like we draw sketches, if you don't observe the objects you draw enough, it is difficult to grasp their shapes and draw their characteristics. The same is true of the cases in the visual design. If we do not understand the products and have no concept, then it is difficult for us to design works that meet the product's effectiveness.

2、 Logical thinking

After observation, analyze and think, form the habit of understanding things from multiple perspectives, and refine the design ideas of the products or structures you have made through observation. In this process, we should not only analyze the form and characteristics of the product itself, but more importantly, according to the definition and demand of the product, we should rely on logical thinking to analyze the nature and status of the demand and the target population of the service, grasp the highlights of the product, and set the key words to draw up the design direction according to the definition, form and target population of the service of the product.

3、 Sort out ideas

Sort out the design ideas according to the keywords analyzed. Take notes or draw prototype drawings to record your creativity or design scenes, and then use software to achieve what you want and finally get the results you want.

In addition to these, we should be good at exploring correct learning methods, accumulating and summarizing. We should see more and refer to excellent design websites to inspire ourselves, accumulate materials and recharge our brains; Do more, practice a lot, let yourself master new skills and ways of thinking, will always become an excellent designer.

User Experience (UE/UX for short) is a purely subjective feeling established by users in the process of using products.

But for a well-defined user group, the commonness of its user experience can be recognized through good design experiments. With the development of computer technology and the Internet, the form of technological innovation is changing. More and more attention has been paid to user centered and people-oriented technology. Therefore, user experience is called the essence of Innovation 2.0.

In the exploration of China's knowledge society oriented innovation 2.0 - application innovation park model, user experience is the first of the "three experience" innovation mechanisms.  

ISO 9241-210 defines user experience as "people's cognitive impression and response to the products, systems or services they use or expect to use". Generally speaking, it is "this thing is not easy to use, and it is not convenient to use". Therefore, the user experience is subjective, and it focuses on the effect of actual application.

The supplement to the ISO definition has the following explanation: user experience, that is, all the feelings of users before, during and after using a product or system, including emotions, beliefs, preferences, cognitive impressions, physiological and psychological reactions, behaviors and achievements. The description also lists three factors that affect the user experience: system, user and use environment. With the growing use and market share of smart phones, it is an imperative trend to build a mobile version of the website. If you have not yet practiced the mobile website version, then it is time to start thinking. If you build a mobile website, it can not only attract users but also search engine spiders?

1. Understand how mobile consumers interact with websites;
2. Restore your phone interface;
3. Maintain a consistent brand;
4. Avoid any Flash or JavaScript files;
5. Eliminate pop ups;
6. Include a link back to your complete website.

When you create a new brand for an enterprise, you tend to follow blindly. From the perspective of content marketing, it is an effective low-cost channel for new brand promotion. We need to be clear that when you adopt content strategies, you should create interesting, meaningful and useful content for users to build your first impression of the brand, Otherwise, it might be a bad start.  

So, what mistakes should you avoid in new brand promotion?  

1. Try not to refer to other brands

If you want your new brand to survive for a long time, you need to use your unique perspective to tell your brand story in an original and targeted way, rather than referring to competing products of the same kind, to choose an angle to play freely. If your business department is all over China, then a detailed data map may be the best carrier of brand stories.  

2. Don't pay attention to traffic indicators

When you start a new brand, you often conduct traffic statistics on promotion links. More mature ways are to check the corresponding conversion rate, such as: how many people follow your home page, whether they actively participate in brand marketing activities, and whether they have forwarded your content?  

3. Avoid excessive advertising marketing

When you tell the brand story through the content of the article, too obvious and straightforward publicity may lead to the loss of trust and boredom of users and the loss of attention of visitors, which is often a result of half the effort. Users are the foundation of the brand. Only by truly addressing the needs of users and constantly providing solutions for them, can your brand gradually accumulate.  

4. Keep an eye on your customers

When you gain some influence, you may focus too much on the content you deliver and ignore the content created from the perspective of users. You may need to create excellent and memorable content, invite experts to help you write content, and ensure that these content can be well applied to all major search engines.  

5. Avoid inconsistent brand identity

No matter your website, social media, new media platform and various activities of the company, your brand identity should not have different versions. Instead, you should ensure that your brand identity is unified. When your online promotion and offline marketing activities are misplaced, it may erode the trust of your audience, and may be interpreted as careless and unprofessional, thus affecting the user experience.  

6. Avoid overuse of negative emotions

The content that actively arouses customers' emotional response often performs better. Especially when you use visual marketing, emotion can always move the other party from the heart. Admittedly, negative emotions sometimes cause extensive discussion and communication, but for brand promotion, we cannot always use negative emotions and sensitive nerves.  

7. Effectively control subtle transformations

The increase of revenue through brand promotion and content dissemination is a channel for every enterprise to realize. We do not recommend creating content only for the purpose of transformation, such as the three-day crash course of Toutiao to quickly realize the whole process!, This title has a very high conversion rate, but when users pay for it, the tutorials they get are basically basic content, which will seriously affect the enterprise brand.  

Conclusion: In addition to providing high-quality, interesting and educational content, enterprise new brand promotion is an eternal magic weapon aimed at solving customer needs.

Architects Dimitris and Constantine are mainly engaged in the design of villas, restaurants and hotels. Their design studio is located in Athens, Greece. Their design is mainly in the Mediterranean resort style.

The house is located in Plaka, Milos Island, Greece. It was built in 1813 earlier and has a history of more than 200 years.

The wall of the old building is 60 cm thick. The architect has renovated the house. All new design elements are made of local materials and processes. Because the streets of Plaka are very narrow, all building materials must be manually moved from the closer road to the house location, which is a very large amount of work.

For Greek architecture, natural light is a very important element. White walls and sofas, wooden Nordic furniture, simple and full of vicissitudes of wood floors and ceilings create a natural, primitive and beautiful life scene.

The appearance of this Greek village holiday villa is mainly natural stone, the interior is simple Mediterranean style, and the furnishings are a large number of gray cotton and linen cloth furniture and rattan furniture, demonstrating a comfortable, natural and comfortable holiday style.

This house is located on Miconos Island, with a construction area of about 700 square meters, and views the sea behind the mountain. In the background wall of the living room, there is a big rock. The architect skillfully uses the rock on the original site to create a simple and original design form.

The rough rock texture is in sharp contrast to the soft cloth sofa. The warm Mediterranean sun shines into the room, which is natural, warm and comfortable, reflecting the original intention of the design.

Thanks to the beautiful ecological environment in the Mediterranean Sea and the inheritance of architectural style, Greece has good tourism resources. From the perspective of the layout of global resort hotels, Greek hotels occupy a very important position.

The hotel takes primitive stones, wood, white walls and rattan furniture as the main design elements, showing a more beautiful aspect of Greek design: nature returning to nature.