In order to implement the important guiding spirit of General Secretary Xi Jinping on tourism work and accelerate the high-quality development of tourism industry based on new media, the Beijing Municipal Bureau of Culture and Tourism signed a strategic cooperation framework agreement with Sina Weibo on the afternoon of May 22. Liu Bin, member of the Party Leadership Group and Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, attended the event and delivered a speech. Relevant principals of Sina Weibo, deputy directors in charge of cultural and tourism bureaus of each district, relevant principals, media representatives, etc. attended the event.
Through this strategic cooperation, the two sides will focus on cultural and tourism industry upgrading, cultural and tourism IP incubation, and cultural and tourism product promotion to carry out in-depth cooperation, create a cultural and tourism brand benchmark with the style of the capital, the style of the ancient capital, and the style of the times, provide citizens with a more colorful and in-depth cultural tourism experience, and promote the tourism industry in serving a better life, promoting economic development We will play a greater role in building a spiritual home, displaying China's image, and promoting mutual learning of civilizations, and constantly create a new situation for Beijing's tourism development.
This year, the Beijing Municipal Bureau of Culture and Tourism will focus on the historical resources such as the Great Wall, the central axis, the Grand Canal, and the Yongding River in the Western Mountains to carry out a series of publicity of "Beijing you don't know". Relying on the new media platform and cultural and tourism talents, the Bureau will link all districts to jointly explore and display the rich cultural and tourism resources of Beijing "you don't know", and drive citizens and tourists to explore in depth Understand Beijing's urban heritage and cultural charm. It will continue to build cultural tourism brands such as "Walking in Beijing", "Beijing gift", "Beijing in the moonlight" and "Tour in Beijing". With the help of social media, it will innovate marketing models, create theme images, promote route products, and constantly improve the brand awareness, reputation and influence of cultural tourism. It will strengthen the construction of "Culture and Tourism Beijing" government microblog, build a government microblog communication matrix serving all districts, promote information sharing, resource sharing, publicity resonance, and constantly improve the communication, guidance and influence of the culture and tourism government microblog, so as to create a good atmosphere for the high-quality development of Beijing's tourism industry.
At the signing ceremony, the first stop of "Microblog Traveler" Beijing Station was launched simultaneously. The "microblog traveler" activity is a heavyweight IP activity launched by Sina Weibo and dedicated to the promotion of cultural and tourism destinations. It will focus on mining and supporting "microblog travelers", give play to the cross-border attribute of "tourism+" through bonus incentives and resource promotion, promote microblog accounts in all fields of interest across the platform to jointly produce tourism content, and enable in-depth promotion of cultural and tourism destinations. The first stop of the "microblog traveler" event was launched in Beijing, which will give full play to the value of microblog's hot dissemination and brand building, form hot information, strategies and grass planting series topics with the Beijing Municipal Bureau of Culture and Tourism, help promote Beijing's tourism boutique routes and play methods, and release the city's voice at a high frequency.
As an important part of the first stop of "microblog traveler" in Beijing, the main group of Beijing Culture and Tourism Blog and the star tweeter official officially went online. The bloggers in various fields of interest will display their own strengths, give full play to the influence of cross-border tourism content production and dissemination, continuously share tourism experiences and stories throughout the year, precipitate the latest and hottest tourism play content for Beijing, bring timely information and practical guidelines to Beijing tourism interest groups, and tell "Beijing stories" in Internet language, It fully demonstrates the travel life in Beijing with historical and cultural characteristics and the charm of the capital.
At the signing ceremony, Beijing Cultural Tourism Blue V Matrix was launched synchronously. With @ Culture and Tourism Beijing official microblog as the core, we will aggregate and display the official microblog matrix of Beijing's cultural and tourism bureaus, and build a bridge for the interaction between the government and the public. In the process of publicity and promotion of Beijing culture and tourism, the official microblog accounts of the municipal and district culture and tourism bureaus will carry out online communication and promotion, actively carry out matrix interaction, constantly improve the communication, guidance and influence of cultural and tourism government microblogs, and create a good atmosphere for the high-quality development of Beijing tourism.
