On April 9, the 2024 "Spring Scenery of China" national spring tourism promotion activity was held in Luoyang, Henan Province. It focused on the resource and market characteristics of spring tourism, integrated the spring tourism promotion measures of all regions, linked the media matrix at all levels, combined with online media platforms and online tourism platforms, and painted the tourism style with spring colors, Transform the natural scenery and humanistic customs into the lasting charm of tourism, and further consolidate the development trend of domestic tourism from post epidemic recovery to comprehensive revitalization.
As an important part of the national tourism publicity and promotion of "a better life in tourism China", the event was co sponsored by the Department of Resource Development of the Ministry of Culture and Tourism, the News Center of the Ministry of Culture and Tourism, the Department of Culture and Tourism of Henan Province, and Luoyang Municipal People's Government.
At the event site, the Department of Resource Development of the Ministry of Culture and Tourism promoted Chinese tea culture themed tourism routes, "Beautiful Spring Lights on the Road" rural tourism boutique routes, "Spring Flower Sea" tourism characteristic resources, spring food routes, etc. Cooperate with online media to implement the special promotion of "city tour". Henan, Tianjin, Inner Mongolia, Liaoning, Jiangsu, Zhejiang, Anhui, Shandong, Guangdong, Gansu, Tibet, Xinjiang and other places, centering on the theme of "Spring in China", carry out their own distinctive spring tourism promotion, publicize spring tourism resources, enrich the supply of spring tourism products, and provide more choices for a wide range of people to travel. Relevant responsible comrades from cultural and tourism bureaus and bureaus of all provinces (districts and cities), representatives from relevant industry associations, cultural and tourism enterprises, central media, industry media and other representatives attended the event, and more than 80 local online media matrices and online tourism platforms jointly participated in the promotion.
