The "Cheng Yaojin" Feifan Business Alliance, which was launched in 618 this year, and the "Centennial of the Crazy Year of One Hundred Cities and One Thousand Stores" event held with more than 3000 member enterprises of the alliance entities were "crazy". At one time, more than 3000 shopping centers, department stores and supermarkets across the country were crowded. During the event, the shopping centers were full of people, and the passenger flow soared, changing the past "depression" scene, A new online offline combination of physical shopping is gradually being accepted by consumers, even threatening the "overlord" position of e-commerce in consumer shopping.