Who is the industry leader in the data fight between Mobike and ofo bicycle market?
Time: 2017Location:
Topic summaryThe development of bike sharing in the past six months has been phenomenal.Recently, two research reports on bicycle market with opposite views and conclusions have attracted netizens' attention again.One report said that ofo ranked first in the industry with 51.2% of the market share, while another said that Mobike's monthly active users had occupied more than 70% of the market share.Netizens are confused. Who should they trust?Who is really the first?[roll] [comment]
Recently, a survey of the bike sharing market has attracted netizens' attention to these two enterprises again.The serious "fight" and tit for tat between the two data has aroused the attention of the industry and public opinion.
Shortly after the launch of bike sharing, it encountered a "parking problem". After the operating company and the local government proposed a series of solutions, another "12 prohibitions" problem was put in front of the industry.
A few days ago, a netizen posted that she saw a female student of Peking University who was a master and doctoral student. She sent her own circle of friends to show off stealing and sharing bicycles on campus.
At first glance, it seems that there is only a scratch on the cushion.However, the online post then posted an enlarged picture, which made many netizens dumbfounded: there was an embroidery needle on the cushion of the bike sharing.
Mobike standing at the tuyere is just a microcosm of the whole bike sharing industry.According to the current situation, the whole bike sharing industry is in a deadlock, which is caused by its operation mode.
According to incomplete statistics, there are nearly 10 bike sharing brands in the market at present. This track has poured in nearly 3 billion yuan of venture capital in less than half a year, and there are nearly 30 investment institutions.
Millions of bicycles "crowd into" the whole country, just like trapped animals with different sizes and different skin colors, they are locked in the cage of the market and fight with each other.Industry insiders and netizens speculate that three factors may become the "terminator" of this battle.
Are the deposits collected by the popular Mobike or ofo bikes in many cities, which are called "bike sharing" but actually "taxi rental", suspected of "illegal fund-raising"?