In response to the country's call to "drive 300 million people to participate in ice and snow sports", since January 2020, People's Sports has broadcasted a series of micro documentary "People's Ice and Snow · Ice and Snow Stories", which aims to show the Chinese people's ice and snow dreams in many ways. This series of micro documentaries is jointly produced by People's Sports and Tianrui Time (Beijing) Culture Media Co., Ltd. under the guidance of the Winter Sports Management Center of the General Administration of Sport of China.

People's Ice and Snow · Ice and Snow Stories covers many aspects in the field of ice and snow sports, and is divided into ten themes, including ice and snow sports fans, ice and snow sports coaches, ice and snow sports into schools, ice and snow sports into communities, ice and snow sports behind the story, ice and snow sports promoters, ice and snow sports media, non retired ice and snow people, ice and snow sports made in China Ice snow people regardless of national boundaries. The purpose is to spread the Olympic spirit, promote the culture of ice and snow sports, excavate the typical characters and deeds in the Winter Olympics and ice and snow sports, tell the ice and snow stories of ordinary people, and tell the great ice and snow stories of China. In 2020, the first season will be broadcasted, with 100 episodes in total, one episode per week, each episode will last about three minutes, telling ice and snow stories with temperature.

Ice and snow sports promoters 《 No ski promoters on weekends 》

There is such a ski promoter who is either at the ski resort or on the way to the ski resort every weekend. For three years, he has promoted and developed Beijing mass skiing What changes have taken place? This episode of Ski Promoters Without Weekends tells you the story of Li Xiaoming, President of Beijing Ski Association.

Narrator: Li Xiaoming, President of Beijing Skiing Association

My name is Li Xiaoming. To tell you the truth, my skiing skills are not very high, but I personally think that our people who are engaged in skiing must be able to ski. Through skiing, we can master and understand the entire ski resort operation process.

For example, if some consumers fall down, will the ski resort coaches or patrolmen take the initiative, or quickly go forward to help them, or wait in line for a long time by cable car, how to effectively guide people, remind and help the operators of the ski resort to overcome problems.

Improve the interests and hobbies of skiing participants. Only when they are safe, will they be interested and interested, and will have the conversion rate of "300 million people skiing" in the future.

How to carry out and popularize youth skiing in the nine month long non snow season? Since its establishment in December 2016, the Beijing Skiing Association has carried out this competition by taking advantage of various ski simulators and dry snow fields in Beijing according to local conditions. Its purpose is to extend the time for teenagers to participate in skiing, stimulate them to carry out skiing in summer, and improve their skiing skills and abilities, In order to lay a good foundation for ice and snow on the field in winter.

In our various competitions, parents and children greeted me. I felt that this was an acknowledgement of my work, an honor, and a driving force for me to continue to promote Beijing youth skiing.

"After you leave the country, you do not represent yourself. You represent Beijing and China. Every piece of your clothes is printed with the Chinese flag. I hope our children will have a strong sense of responsibility and honor."

In the three years of the ski association's promotion of skiing, I think the most important thing should be the construction of youth ski teams. I hope that through the establishment of such a team, this amateur training mode, we can find a new way of combining sports with education in China. Because our children are not only good skiers, but also good skiers, which forms a mutual promotion and a virtuous circle.

The development of ice and snow sports in Beijing is not only the work of Beijing Skiing Association, but also the work of various ice and snow associations at all levels in Beijing. In terms of the popularization of youth ice and snow sports and the work of putting ice and snow on campus, we can give play to the advantages of our association to further promote the development of ice and snow sports in Beijing.

The vast majority of Chinese ice and snow people do not have weekends or holidays, because most of the events are determined according to the time of the contestants. As the person in charge of ice and snow sports, it is just the right time that the country has given us this opportunity, and the Winter Olympics has given us this opportunity. So in this position, we should make our due efforts for China's ice and snow sports.

"Drive 300 million people to participate in ice and snow sports" is not a simple sentence. In order to promote China's ice and snow sports to the public, Chinese ice and snow promoters are on the way

Producer: Zhu Kai, Li Hongguang

Producer/Chief Director: Li Jianran

Editor in chief: Hu Xuerong, Zhang Jichun

Editor and director: Zhao Haijie

Editor's Notes on Ski Promoters Without Weekends

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People's Ice and Snow, Ice and Snow Stories: Ice maker who "uses water to make ice"     Editor's Note

People's Ice and Snow, Ice and Snow Stories: Coaches who grew up on the skating rink     Editor's Note

People's Ice and Snow, Ice and Snow Stories: Skiing Girls     Editor's Note

People's Ice and Snow, Ice and Snow Stories: Let children "slip" at the school gate     Editor's Note

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