The shade of the trees is thick and the summer is long. The balcony is reflected into the pond. With the arrival of a vibrant summer, new forms and models of summer tourism consumption are emerging, bringing new experiences to consumers and driving significant growth in market consumption.
Hot in summer New play method brings new vitality——
The warm wind comes suddenly, and the summer is long.
On May 14, the 2024 Summer Tourism Promotion Conference of Heilongjiang Province went to Changchun, Jilin Province to promote summer tourism products. Relying on the unique climate advantage of the average temperature of 20 ℃ in summer, Heilongjiang Province, centering on the diversified ecological resources such as forests, wetlands, lakes and grasslands, has designed and developed special tourism products such as forest health care, leisure and summer resort, border sightseeing, etc. with the summer tourism brand of "summer resort, cool Longjiang".
Nowadays, various places have launched their own summer tourism projects. In May in Shandong, it was sultry at the foot of the mountain, while Mount Tai was cool. Climbing Mount Tai in summer, tourists can enjoy the clouds and the gentle mountain breeze. The Liupanshui summer vacation season in Guizhou has recently kicked off. Tourists can enjoy a pleasant summer time in the mountains.
A continuously prosperous and active tourism market means that the consumption potential is effectively released and the consumption driving role continues to emerge.
Dai Bin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the China Tourism Research Institute, said that the tourism market is blossoming like a flower and flowing like still water. Today's travel has been integrated into daily life. It looks calm, but it has more patience and calm.
"Culture" and "travel" go to the new mode to lead the new consumption trend——
"Concert+" "Intangible Cultural Heritage+" "National Fashion+"... This summer, "traveling with performances" has become a new fashion for young people to travel. The mode of "cultural consumption+tourism", such as concerts, intangible cultural heritage exhibitions and cultural festivals, is still popular. It not only meets the spiritual and cultural needs of tourists, but also promotes local consumption and brings about an increase.
In Zhuji, Zhejiang, the first ticket of many scenic spots, such as Xishi Hometown Tourist Area, can be exempted with the tickets of Xishi Music Festival or online purchase records. Here, tourists can feel the freshness of Zhuluo Mountain, the remoteness of Jinji Tower, and the clarity of Huansha River
From the information released by the tourism platform, it can be seen that during the May Day holiday this year, the domestic tourism market showed obvious structural changes. Hot cities are still hot, but the sinking market has become increasingly attractive to people. More "grounded" enjoyment of food and scenery is becoming a new travel trend.
Dai Bin said that, guided by the satisfaction of tourists, we should further improve the tourism public service system for individual tourists, release the driving effect of intangible cultural heritage, traditional culture and other projects, guide the destination cities and market subjects with new formats such as "tourism+festivals", "tourism+shopping", "tourism+art", and create more tourism spaces and consumption scenes oriented to new needs.
Promote consumption and benefit people's livelihood, draw a "new picture" of economic development——
Summer tourism economy has blossomed all over the country, becoming an important focus to meet the consumer demand of the masses and promote economic development. To ensure the tourist experience, ignite the innovation engine of tourism industry, and help stimulate the vitality of local consumption is an essential part of promoting consumption and benefiting people's livelihood.
It is reported that Shenyang Railway will launch the first high-speed rail travel ticket counting product in Northeast China on May 20, helping the "beauty" of green water and green mountains become the "output value" of development, and injecting "living water" into the high-quality development of local economy.
The consumption environment is upgraded to "new". The growth of various data in the cultural and tourism market is encouraging. The rich and diverse tourism methods beautify people's summer life, highlight the recovery of consumer confidence, and reflect the strong resilience and deep potential of China's domestic demand.
In summer, everything is glorious. Do a good job in promoting consumption, focus on expanding domestic demand, further optimize the consumption environment, better meet the diverse and high-quality consumption needs of the people, and inject surging momentum into China's economic stability. (Song Zijie, Xiao Congcong, intern Zhou Changyao)
(Editor in charge: Wen Lu, Deng Zhihui)
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