Collecting wormwood, making sachets, making dumplings... During the Dragon Boat Festival holiday, many places launched "intangible cultural heritage market" and "cultural garden party" to create a new scene of interactive festival customs experience. A variety of cultural activities and unique forms of participation bring tourists diversified, personalized and quality cultural tourism experience, and enjoy the "festival flavor" as well as the "cultural flavor".

This year, Cultural and Natural Heritage Day coincides with the Dragon Boat Festival holiday. Online popular science, artistic performances, and featured tourism with the characteristics of the Dragon Boat Festival culture are grounded and popular; Poetry reading, poetry competition, intangible cultural heritage exhibition, etc., promote the perceptibility, knowability and participation of Chinese excellent traditional culture. The integration of tradition and modernity, and the complementation of folk customs and national trends make people more aware of the profound historical and cultural heritage of the Chinese nation and the vitality of high-quality development of cultural undertakings and industries.

The grand China, with its long history and vast civilization, is the foundation and source of our confidence. By inheriting cultural genes and strengthening cultural confidence, the traditional festivals will surely bloom with new brilliance, and the Chinese civilization will write a new chapter.

People's Daily (June 10, 2024, Version 1)

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