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Chongzhou, Chengdu: furniture enterprises aim at foreign markets to seek development

15:30, June 14, 2024|
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In order to further enable the export business of "Chongzhou Public Brand of Home Furnishing Industry", on June 13, the "Tianfu Meihao Home · Chengdu Pan Home Furnishing Industry Alliance Mutual Aid Conference on Export Business" jointly sponsored by Chongzhou Furniture Industry Chamber of Commerce and Chengdu Modern Furniture Research Institute was held in the New International Convention and Exhibition Center of Chengdu Century City.

On December 28, 2023, Chengdu Pan Home Furnishing Industry Alliance was established in Chongzhou, Chengdu. The alliance is jointly launched by more than ten Chengdu Friendly Home Furnishing and Building Materials Business Associations, and is an alliance organization for Sichuan Pan Home Furnishing Industry to cooperate and help each other.

At the press conference, Chengdu Pan Home Furnishing Industry Alliance signed framework agreements with Amazon's global store opening service platform, Guangdong Sanwei Home Information Technology Co., Ltd., Alibaba International Station Sichuan Area and other enterprises. In the next step, the contracted enterprises will jointly form a comprehensive service site to deeply implement the overseas exhibition and sales integration business in Chongzhou cluster production area.

It is an important goal for Chongzhou's home furnishing industry to go out in groups, let brands "go out" and sell products. A number of guests on the scene shared themes, expressing their views on the new future of home manufacturing, AI+marketing empowering home enterprises to accelerate their business overseas, and digital overseas help Chuanpai furniture win in the world.

As one of the six major household clusters in China, Chongzhou takes the construction of green manufacturing system as the starting point. The number of green factories is the second in the country. Leading enterprises have a high degree of aggregation and display, and the cluster synergy situation is significant. Product intelligence and production intelligence are at the forefront of the industry. The number of intelligent manufacturing production lines based on Industry 4.0 is leading in the country, with 71 furniture enterprises above designated size, The output value above designated size exceeded 13 billion yuan, and the cluster revenue exceeded 40 billion yuan, forming a coordinated development pattern of "one 5 billion level chain owner+two 1 billion level quasi chain owners+1000 upstream and downstream, left and right bank supporting enterprises".

"Chongzhou is the main carrier and pilot demonstration area for the high-quality development of Chengdu's home furnishing industry. After more than 30 years of development, it has more than 1500 home furnishing and supporting enterprises, becoming the core manufacturing area of furniture in western China. In the geographical pattern of the national home furnishing industry, 'Made in Chongzhou' occupies an important position." Yang Ya, director of the Smart Home Department of the Administrative Committee of Chongzhou Consumer Electronics Industrial Park, said, The press conference guided enterprises to analyze the sea going sites and ways in three main aspects: comprehensive export cost, export business agency, and export product matching, and strengthened the ability of enterprises to independently "go online". Next, the Industry Alliance will establish a comprehensive service platform in Chongzhou with various service providers, guide enterprises to participate in overseas exhibitions, integrate foreign trade business, consulting services, agency services, overseas site marketing layout and other work, and help enterprises to integrate services in such links as supermarket entry, international logistics, qualification certification, customs declaration and clearance, and resource docking, We will promote the sharing of information, collaboration, division of labor, mutual benefit and integration of export business to the sea, make every effort to build a whole ecological industrial chain for export of Chuanpai Home Furnishings to the sea, and further provide two-way support for business and market to promote export of Chuanpai Home Furnishings to the sea.

(Editor in charge: Yuan Hanling, Gao Hongxia)

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