The automobile engine crankshaft produced by Jinhong Crankshaft. Drawings provided by Neijiang Jinhong Crankshaft Co., Ltd

good job! Made in Sichuan

[Brand protagonist]

Neijiang Jinhong Crankshaft Co., Ltd., formerly known as Sichuan Neijiang Gear Factory founded in 1958, is a professional manufacturer mainly engaged in manufacturing automobile engine crankshafts. In recent years, the company has been awarded the title of Sichuan Provincial Technological Innovation Demonstration Enterprise, Sichuan Provincial Specialized Special New Small and Medium sized Enterprise, and its sales volume and market share of crankshaft products are among the best in the domestic automobile engine crankshaft industry.

Focus on product innovation

● First transformation into the field of automobile engine crankshaft, second transformation into the market of new energy vehicle products

● Invest hundreds of millions of yuan to upgrade equipment and informatization, and build provincial key laboratories and technology centers

● Set up two new product development lines as "pilot workshops" to promote the transformation of achievements

Expand product market

● Become the main supplier and long-term partner of many leading new energy vehicle enterprises in China

● Close cooperation with foreign enterprises such as Mitsubishi of Japan and Proton of Malaysia

On May 6, in Neijiang Economic Development Zone, the reporter had just entered the production workshop of Neijiang Jinhong Crankshaft Co., Ltd. (hereinafter referred to as "Jinhong Crankshaft"), and was shocked by the huge volume and intelligent level of production lines.

"One of the production lines is exclusively for Mitsubishi Motors. Since the signing of the contract in 2018, more than 10000 crankshaft products have been sent every month..." Fu Xin, manager of Jinhong Crankshaft Marketing Department, said that at present, the company has more than 20 fully automatic and intelligent production lines, with an annual output of 2.4 million products.

　　 Deeply cultivate the specialty and become bigger and stronger from "small workshops"

Including its predecessor, Jinhong Crankshaft has a history of more than 60 years. In the exhibition hall of enterprise development history specially built by the company, Chen Xiaohua, a staff member, told the development history of Jinhong Crankshaft like a book: "When we were first established, we were a 'small workshop'. In the past decades, we have experienced a relocation, two major transformations and several institutional reforms..."

How can "small workshops" become bigger and stronger? Fu Xin and Chen Xiaohua gave the same answer: deeply cultivate the professional track and focus on the product.

In 1982, the domestic automobile industry began to adjust its industrial structure. At that time, Jinhong Crankshaft, which was also the "Sichuan Neijiang Gear Factory", seized the opportunity to enter the sub field of automobile engine crankshafts - this was the first major transformation of the enterprise.

Soon, Jinhong Crankshaft began to cooperate with Chongqing Chang'an Automobile Factory, the predecessor of Chongqing Chang'an Automobile Co., Ltd. "Half of the company's products were sold to Chang'an Auto in that year. In the following decades, we also participated in the research and development of most of Chang'an Auto's new crankshaft products." Fu Xin said that the cooperation between the two sides had achieved a win-win situation, not only allowing Chang'an Auto to significantly reduce product costs, but also winning a good reputation for Jinhong Crankshaft in the industry.

Jinhong Crankshaft has continuously increased its investment in R&D and technology. Since 2015, the company has invested hundreds of millions of yuan in equipment and information upgrading, built provincial key laboratories and technology centers, and was included in the list of "National Quality Benchmarks".

It is worth mentioning that Jinhong Crankshaft now has two new product development lines. "This is similar to the pilot plant to promote the transformation of achievements." Fu Xin introduced that the two new product development lines are in the charge of the company's core technicians. Every time the design and development of new products are completed, further technical debugging and process improvement are carried out here, so as to further reduce costs and increase efficiency on the basis of ensuring product quality.

　　 Develop new markets and products in response to the times

The reporter saw in the production workshop of Jinhong Crankshaft that with the help of automation equipment such as mechanical arms, each blank piece soon became a brand new crankshaft product.

"On average, one finished product goes off the production line every 80 seconds." As an "old Jinhong person" who has worked here for 26 years, Fu Xin said that when he first entered the factory in 1998, the company has undergone great changes. "At first, people used rulers to measure the size of products, but now it is basically an automated production line."

In order to speed up the pace of "intelligent transformation and digital transformation", Jinhong Crankshaft accelerated the automation and intelligent upgrading of the production line, absorbed international advanced production management experience, and realized the quality traceability of crankshaft products from R&D and design to procurement, production, warehousing, sales and other whole processes.

In recent years, Jinhong Crankshaft has started its second major transformation - under the wave of new energy vehicle development era, almost all domestic vehicle manufacturers have accelerated the process of automobile electrification, which brings new challenges and opportunities to Jinhong Crankshaft, which is mainly engaged in fuel vehicle engine crankshaft products.

You must walk with multiple legs! Jinhong Crankshaft has continuously developed new products in recent years, actively developed new energy vehicle engine crankshaft products through strong technical accumulation, and jointly developed new energy vehicle motor shaft and other related core components with partners. With the leading product quality management level in China, Jinhong Crankshaft has become the main supplier and long-term partner of Ideals, Celis and other leading domestic new energy vehicle enterprises.

While continuously improving products, Jinhong Crankshaft is also facing the international market and constantly expanding new customers. At present, the company has carried out close cooperation with Japanese Mitsubishi, Malaysia Proton and other foreign enterprises. "In the future, we will continue to deepen the manufacturing of automobile shaft parts and strive to become a world-class and domestic leading automobile shaft parts manufacturing and service provider." The relevant person in charge of Jinhong Crankshaft introduced.

[Introduction to Brand Leaders]

　　 Do a good job in brand building from the perspective of product quality and service quality

Tian Bin, general manager of Neijiang Jinhong Crankshaft Co., Ltd., said that a good brand is the soul of an enterprise, represents the image and reputation of the enterprise, and plays a vital role in improving the core competitiveness of the enterprise. To do a good job in brand building, we must start with product quality and service quality.

In the future, Jinhong Crankshaft will continue to improve the overall equipment and management level of the enterprise, and steadily improve the product quality. Centering on the concept of "adhering to professional focus, making Jinhong the first choice for customers", it will continue to optimize the product market structure, promote brand upgrading in a multi-dimensional way, and strive to become a world-class and domestic leading manufacturer and service provider of automotive axle parts. (Sichuan Daily full media reporter Chen Yu Neijiang observes Liu Yu Ruikang Qin)

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