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Wenchuan, Sichuan: Small Fruit Becomes a Big Industry to Enrich People

Liu Haitian
10:48, August 26, 2021 | Source: People's Daily Online - Sichuan Channel
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This period of time after autumn is the time when a large number of characteristic agricultural products such as green, red and crisp plums in Wenchuan County, Aba Prefecture, Sichuan Province are mature and on the market.

Fruit farmers in Bazhou Town are picking red crisp plums. Courtesy of Publicity Department of Wenchuan County Party Committee

Accompanied by a mechanical roar, an unmanned "small light rail" transport vehicle loaded with several baskets of crisp plums ran in the fields of Yulong Village, Mianyu Town, Wenchuan County. In a blink of an eye, the transport vehicle had reached the top of the mountain and stopped in front of the house of Wang Mingyou, a villager in Yulong Village. Wang Mingyou quickly unloaded several baskets of crisp plums, readjusted the position of the "small light rail" transport vehicle, and put the reverse gear on the transport vehicle and returned to the orchard.

It is understood that the "small light rail" monorail transport vehicle in the field has stable and reliable climbing and turning capacity, simple operation, strong flexibility of stop and use, and directly extends to the end of the industrial road. At present, it has covered nearly one thousand mu of local fruit gardens.

Bazhou Town's red crisp plum is mature and listed. Courtesy of Publicity Department of Wenchuan County Party Committee

In Wenchuan Lvku Food Company, employees are stepping up the sorting and selection of crisp plums, and carefully packaging them for distribution. "Our orders are collected directly in the fields of farmers, and now there are thousands of jin of crisp plums to be shipped every day on average," said Li Changlei, e-commerce director of Wenchuan Lvku Food Company.

Relying on the carrier of national e-commerce into rural comprehensive demonstration counties, Wenchuan County vigorously implements the "Internet+" modern agriculture demonstration action, speeds up the construction of Sichuan Qinghai Gansu Plateau Logistics Industrial Park, builds Aba Prefecture E-commerce Development Center (Wenchuan) Station, and builds an e-commerce development center, logistics warehouse of 17000 square meters and cold chain logistics of 6340 square meters.

The villagers sorted the picked green and crisp plums into boxes. Courtesy of Publicity Department of Wenchuan County Party Committee

"Most of our plums are sold in our WeChat friends circle." Chen Hongli, a villager in Suoqiao Village, Weizhou Town, said that her family and her parents can harvest more than 20000 jin of crisp plums every autumn. She has established her own fruit sales circle, and most of her agricultural products are sold through the circle of friends. In order to promote the development of e-commerce, Wenchuan County has established an e-commerce training base, compiled and issued practical manuals such as How to Open an Online Shop, formulated and issued implementation opinions and support policies to support e-commerce development, and implemented special development funds to continuously promote the healthy development of e-commerce.

Red crisp plum in Bazhou Town helps farmers increase income. Courtesy of Publicity Department of Wenchuan County Party Committee

Enjoy cherry blossoms in March and April, sweet cherries in May and June, and green and red crisp plums in July, August and September. Tasting Wenchuan characteristic fruits has become the reason for many tourists to come to Wenchuan, and the characteristic fruits have also become the "rich fruits" of countless Wenchuan fruit farmers.

The villagers are carefully selecting crisp plums. Courtesy of Publicity Department of Wenchuan County Party Committee

The farmer Zhang Yuhua's Li Zi enjoyed a bumper harvest. Courtesy of Publicity Department of Wenchuan County Party Committee

Wenchuan County follows the agricultural development idea of "South Forest and North Fruit+Characteristic Animal Husbandry", takes the agricultural green development as the guidance, and develops the Wenchuan characteristic fruit industry focusing on high-quality sweet cherries and green red crisp plums. By the end of 2020, the planting area of characteristic small fruits in the county will reach 70000 mu, with an output of 90000 tons and an output value of 900 million yuan.

The crisp green Li in Mianyuan Town has enjoyed a bumper harvest. Courtesy of Publicity Department of Wenchuan County Party Committee

Wenchuan characteristic agricultural products are sold nationwide through e-commerce. Courtesy of Publicity Department of Wenchuan County Party Committee

Unmanned "small light rail" transport vehicles help Wenchuan farmers harvest in autumn. Courtesy of Publicity Department of Wenchuan County Party Committee

In recent years, Wenchuan County Finance has matched 20 million yuan of agricultural development funds every year, strengthened the foundation of agricultural development, subsidized agricultural development elements, and promoted high-quality agricultural development in Wenchuan County. Nowadays, Wenchuan farmers who take the new era development express say goodbye to the old days of carrying on their shoulders. The tailor-made "small light rail" is going through the ditch and ridge with full power, and is rushing on the road of rural revitalization with the "prosperity fruits" of villagers.

(Editor in charge: Yuan Hanling, Gao Hongxia)

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