How to write soft text marketing in the construction industry What are the writing skills

2022-11-14 17:24:24

A Fang Gong Fu and Du Mu dissolve in Erchuan and flow into the palace wall.

Five steps, one floor, ten steps, one pavilion.

The corridor waist comes back, and the eaves are pecked high.

Each embraces the terrain and engages in intrigues.

The water whirlpool in the honeycomb is tens of millions of drops.

In the impression of most people in our country, houses are indispensable to life. For buildings, whether it is public buildings, such as office buildings, shopping malls, hospitals, residential buildings, industrial buildings, such as factories, laboratories, warehouses, cloud computing in various industries data The center and so on are inseparable from construction. As of May 2015, 313 complete super grade qualifications in the construction industry nationwide enterprise The number of employees at the end of the period was 17282300.

For the construction industry or companies, although Marketing There are dozens of means, but in modern times Marketing Under the system, Soft text Marketing It has always been unique Is the most Basic and widely used Marketing mode , the reason is available“ nature Price ratio ", simple and practical low cost , naturally affected by all walks of life enterprise The Lord's admiration and love. However, despite Soft text Marketing There are many benefits of Do a good job , still need some skill And routines, the following is based on my own Marketing Experience tells us to do effectively conduct Architecture Soft text release Copy Operation.

First step, clear objectives

It refers to the goal user , make clear the target user What kind of person is it user Different groups Soft text 。 hair Soft text 、 write Soft text It must be a gradual process, Soft text Of course, we can't be as simple and rude as hard and broad, otherwise we can't get well Effective.

Step 2: Cultivate Xi Habitual

Soft text Is a very nature Price ratio advertisement form , which exerts a subtle influence on the thinking 。 After a long time of such gradual publicity, the effect of changing from quantity to quality is gradually realized.

Step 3 title Have a gimmick

by what need title What about? We all know that people rely on clothes and Buddha depends on gold. What we need to know is Architecture Soft text release Copy Of title In fact, it's like a product Or a enterprise The logo of product If its packaging is particularly beautiful, it will increase the probability of being purchased by consumers. and An article Soft text Of title If it is attractive enough, it will increase its popularity user The probability of clicking to read, but it should be noted that title Must be true, must have content At the same time, it is very important to integrate keywords and attractive words.

Step 4 content There must be material

If only title , but user Click in after , found the inside content It's rotten. This is called Jinyu's external scandal. It will be abandoned by users. Soft text It is a kind of soft form What it pursues is a kind of effect like flowing water, spring breeze and rain, moistening things silently, so that user You can't extricate yourself from it. But the public's eyes are bright, but they did not cause user This is the real thing Soft text killer.

Step 5: Choose media square

how choice well media flat The stage is a crucial step. If it is not properly selected, the next preparation is basically futile. Soft text release flat Taiwan includes: portal website, central bank media , Region Journalism Network, client, etc media , or choice Some industry websites with high reprint rate and high weight channel At the same time, we can also help some popular vertical forums, blogs, microblogs WeChat etc. form 。