Have you ever thought that the "financial giant" in the short video might be a fake!
Recently, media reporters learned that Zhang Mou, the first criminal of a huge fund-raising fraud case detected by the Jiangjin District Public Security Bureau in Chongqing, was sentenced to 15 years in prison. Zhang attracted the so-called online celebrity anchor, attracted fast money lovers to invest, and committed fund-raising fraud, involving more than 300 million yuan. Using the influence of short video bloggers to carry out illegal fund-raising criminal activities is a new type of investment fraud.
It is undeniable that short video has become an important platform for people's communication, content consumption and business operation. But at the same time, the short board of short video development is also increasingly prominent, which is worrying. Short video content creation is seriously homogenized, copyright protection is absent, and vulgar content and creative plagiarism are popular; Short video addiction has extended from the early youth to "up to 99, down to children", becoming the synonym of "time black hole"; Short video counterfeiting and other illegal and disorderly phenomena occur frequently, impacting public order and good customs and affecting social stability. These negative impacts will ultimately be paid by the society and the audience. It is time to face up to the many problems faced by the development of short video.
With low happiness and high damage, short videos have become a weapon to kill time. The data shows that in 2023, the average daily use time of short videos in China will be 151 minutes. Video scanning devours our time violently, which will make people ignore their responsibilities and obligations, leading to loss of control in family, work and social life; It is also easy for people to fall into the "information cocoon room", rely excessively on the virtual world, only look at the "preference" content, and gradually lose the perception of the rich world. The performance of some short videos seems to be fascinating, but in fact, the effect is diminishing. The happiness that does not need to bother the brain needs to be maintained by constantly increasing the intensity of stimulation or extending the time. It will unconsciously kill people's concentration and creativity, which will make personal thinking become shallow and rigid.
False happiness is really lonely, and indulging in short videos damages mental health. Similar to other addictions, digital addicts also show anxiety when not using, alienation from family and friends, interpersonal conflicts and other pathological phenomena. The joy, anger, sadness and joy of indulging in short videos are like chasing dreams and bubbles. The residual temperature of fingertips still exists, and happiness has been scattered at a touch. The beautification and filter effects commonly used in short videos erode people's aesthetic concepts; Long term and frequent advertisements brainwash people and weaken their ability to consume rationally; The mixed ecology, good and bad content, and the tendency of extensive entertainment have jointly impacted people's recognition of mainstream culture and values, and the potential harm to young people and the elderly in particular cannot be ignored.
Hot economy and cold thinking, short videos can't just "win" or "win". From recording life and talent display, to experience sharing and emotional expression, to funny jokes and fancy science popularization, it can be said that short videos vividly present the world's various forms, and also reflect social development and changes of the times. This has also led all parties to accelerate their investment in the short video industry, and all platforms have "means" to grab users. However, it is not difficult to find that the explosive videos on various platforms are the same, and there is not much innovation. As long as traffic is available, values and moral sense are often ignored. The fight over the short video track can not help but remind people of the bike sharing war in the past. The capital rushed forward and resources were seriously wasted; Capital scattered in a crowd, leaving chicken feathers everywhere.
In 2023, short video upload users will exceed 750 million; 112.9187 million hours of Internet video programs and 547.4626 million hours of short videos were added annually; Short video, webcast and other income of 428.252 billion yuan...... In the future, short video and live broadcast will also accelerate the integration into everyone's digital life, career and work, business and industry. Relevant departments should speed up the pace of improving the laws and regulations, and further standardize the management and supervision of the short video industry.
(Editor in charge: Tong Zongli, Qu Yuan)
Share to let more people see
