On the evening of April 17, the news of the death of the blogger of millions of fans "Feifei a glass of wine" hit all major platforms. His microblog obituary shows that he died on April 15, 2024 in Henan Traditional Chinese Medicine Hospital due to a heart attack at the age of 34.

On April 15, the beer evaluation was still being updated on the accounts of various platforms of "Feifei One Cup of Wine". Some netizens said that they had watched his live broadcast the night before. The limited information released so far cannot prove that the death of the online celebrity blogger was related to drinking. However, the death of "Feifei Yijiu" has aroused netizens' concern about the current situation of the "online celebrity" industry.

Eating live loach, drinking foot washing water, drinking alcohol to punish, and slapping on the sole of shoes... On the network platform, there are many fighting live broadcasts that encourage anger. There is a market for such live broadcast, which makes some people willing to risk their lives to explore crazily. Behind the glitter of "online celebrity" is that the threshold for online anchors is low and the competition is too fierce. It is actually more difficult to become a "online celebrity anchor" who wants to earn more money every day. Therefore, in order to maintain popularity and competitiveness, attract more attention and get more rewards, many anchors have to do everything.

To be fair, in recent years, the network regulatory environment has become significantly stricter, and the requirements for content production have continued to improve. However, all kinds of live broadcast chaos are still like psoriasis, which is rooted in profitability. Most of the anchors in the "Colosseum" can't produce more attractive content, so they are the easiest way to "break out of the tight encirclement". However, under the homogenization and vicious competition, they are "mired" and unable to extricate themselves. They know that most of the fans watching the webcast are curious, but they may not realize that every click and reward they make will become a disguised encouragement for this kind of live broadcast.

The high risk faced by online celebrity industry is not caused by a single factor, but the result of multiple complex conditions. The webcast has shortened the distance between the two ends of the screen, making people closer to each other and heart to heart. This piece of online pure land needs everyone to guard together. The operation platform should further strengthen the audit to check whether the main responsibility is well implemented. Some anchors will use trumpet, deliberately cover up, and "slang" to avoid platform supervision, and do not wait for the public to point out before punishment. The regulatory authorities should strengthen the punishment and punishment and maintain the "strict" deterrent. The anchor should have the most basic judgment ability, and cannot gamble with his own life.

We call on the platform, users and regulatory authorities to work together to let the live broadcast of taking risks with life come to an end.

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