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Trade the old for the new, and release the vitality of domestic demand (observed by commentators)

——Improving the Circular Quality and Operating Efficiency of the National Economy (I)

Li Tielin
March 21, 2024 06:09 | Source: People's Daily
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Promoting the trade in of old consumer goods for new consumer goods conforms to the trend of quality consumption, which helps to further boost consumer demand, release the vitality of domestic demand, and consolidate and enhance the recovery trend of the economy

Highlight the guidance of standards, give better play to the traction role of energy consumption, emissions, technology and other standards, aim at replacement demand, activate the stock market with high-quality supply, and form the scale effect of upgrading

 

If you want to replace your seldom used disinfection cabinet with a dishwasher with more complete functions, you can use your mobile phone to place an order and make an appointment. The staff will come to the door to remove the old machine and install and debug the new machine according to the size. This old for new model not only solves the problem of "difficult recycling", but also saves time and labor, which has won the favor of many consumers.

The fourth meeting of the Central Finance and Economics Commission pointed out: "We should encourage the trade in of old consumer goods such as automobiles and household appliances, and promote the trade in of durable consumer goods." This year's Government Work Report proposed that "we should encourage and promote the trade in of old consumer goods". Not long ago, the State Council issued the Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Trade in, proposing to implement the action of trade in consumer goods, carry out the trade in of automobiles and household appliances, and promote the trade in of consumer goods for home decoration. Consumption is an important engine of economic development, which connects the macro-economy at one end and thousands of households at the other. In 2023, the total retail sales of social consumer goods will increase by 7.2% over the previous year, and the contribution rate of domestic demand to economic growth will reach 111.4%, up 25.3 percentage points over the previous year. The driving role of domestic demand, especially consumer demand, will become increasingly prominent. In this context, promoting the exchange of old consumer goods for new consumer goods conforms to the trend of quality consumption, which helps to further boost consumer demand, release the vitality of domestic demand, and consolidate and enhance the trend of economic recovery.

Encouraging the exchange of old for new consumer goods is an effective measure to tap the increment in the stock. Data shows that in 2023, China will have about 340 million cars and more than 3 billion refrigerators, washing machines, air conditioners and other major categories of household appliances. There is a great demand and potential for upgrading some household appliances. For the automobile and home appliance market, to achieve sustainable growth, we cannot focus only on increment. At this year's two sessions of the National People's Congress, Minister of Commerce Wang Wentao said that China's automobile, home appliances and home decoration markets have a large comprehensive size, a considerable number of products have a long service life, and the potential renewal demand has entered a concentrated release period. Take automobiles as an example. At present, there are more than 16 million passenger cars with emission standards of "National Three Year Plan" and below, of which more than 7 million are over 15 years old. The huge market space brings huge development opportunities. Highlight the leading role of standards, give better play to the traction role of energy consumption, emissions, technology and other standards, aim at replacement demand, activate the stock market with high-quality supply, and form the scale effect of upgrading, which can not only benefit consumers who have the intention of upgrading, but also promote the benign interaction between supply and demand.

How to deal with the old consumer goods when they are replaced with new ones? In a recycling and interconnection factory of household appliances in Shandong, a waste refrigerator can be turned into piles of disassembled metal, recycled plastic and recycled parts after pre disassembly, multiple crushing, three-stage sorting and other processes, and then re enter the industrial chain in a new form. Every year, about 2 million recycled home appliances are "reborn" in the factory. The capacity of new recycling materials is 30000 tons, and the annual carbon emission reduction capacity is about 17000 tons, which is equivalent to planting 1.55 million trees. Practice shows that establishing and improving the recycling system and promoting the remanufacturing of waste equipment will effectively improve the economic green and low-carbon level. At present, only about 20% of the waste household appliances in China are recycled through formal channels to achieve environmentally friendly disassembly and recycling. Therefore, it is necessary to promote large-scale recycling, strengthen the development of "renewal+recycling" logistics system and new models, and unblock the resource recycling chain.

The key to promoting trade in is to stimulate the willingness of consumers and enterprises. In this regard, we should adhere to the linkage between the central finance and local governments, and support all links of the whole chain as a whole. To mobilize market enthusiasm and better guide residents and relevant business entities to participate in a wide range of activities, we should make a good combination of policies, increase policy support for finance, finance and taxation, and strengthen the guarantee of land use, energy use and other elements and support for scientific and technological innovation.

The Central Economic Work Conference stressed that "we should stimulate potential consumption". Bulk consumer goods such as automobiles and household appliances have a strong driving effect on consumption, and have huge potential to be tapped. Based on reality, overall arrangement, and orderly promotion, it will be able to better benefit the people and enterprises by exchanging old consumer goods for new ones, and achieve "more with one action".

People's Daily (March 21, 2024, 5th Edition)

(Editor in charge: Bai Yu, Qu Yuan)

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